Robbie Crabtree

Unseen

Unseen is building the intelligence layer for commercial real estate through a dual AI Agent workforce including data agents and CRE trained agents.

Co-Founder

Sorenborn

Strategic Communication Firm operating alongside deep tech and AI founders to craft narratives and dominate industries. Over $1 billion in capital raised and multiple companies grown from seed to Unicorn.

Co-Founder and Partner

On Deck

Program Director

Competitive Storytelling

Edtech focused on public speaking and storytelling. Exited.

Founder and CEO

Dallas County

Felony prosecutor with extensive trial experience on violent felonies and child abuse cases. 102 jury trials in my career.

Assistant District Attorney

Denton County, Texas

Growing up in commercial real estate, I did what any rational person would do...I became a prosecutor. It was my dad, the VP of real estate for a Fortune 200 company, who told me not to follow in his footsteps. 

I became an Assistant District Attorney where I tried 102 jury trials primarily focused on violent felonies (robberies, gang cases, and murders) and child abuse. 

Working in that world pushed me in ways I would have never expected and showed me the power of storytelling and persuasive communication. I left my life as a lawyer and built a tech company to transfer these skills to the masses. 

After selling that company, I began working directly with some of the most talented founders in the tech world. Through my boutique consulting firm I worked side by side to help those founders raise over a billion dollars in capital, grow from ten people to hundreds of people, and turn their early stage companies into unicorns that are growing fast to this day. 

And then life, as so often happens, pulled me back to where it all started. Commercial Real Estate. 

Together with my two co-founders, we saw an opportunity to solve the problems I'd witnessed growing up (and they'd witnessed working inside of it), especially the broken data and opaque nature of CRE.

What if the business leaders in the commercial real estate industry had access to all of their data (and market data) through a true intelligence layer so they can move faster with greater precision? 

The answer to that question isn't theoretical anymore, and the results will fundamentally change this tens of trillion of dollars industry. 

That's what we're building.

The Human Connection Podcast

Is your business’s growth stalled? Employee churn eating into your profits? Struggling with customer retention? 

You need stronger connections.

Every Tuesday, connect with an expert who’s sharing actionable advice for building stronger relationships with your customers, clients, and stakeholders. Hosted by Karl Pontau, a storytelling super-connector, content system strategist, and survivor of two childhood brain tumors, this podcast’s mission is to fix the underlying cause of workplace and societal dysfunction: the lack of human connection.

Learn more at www.thehumanconnectionpodcast.com

Podcast Host

Squash and Stretch Productions

My heroic mission involves guiding teams to bring visionary Content Systems and strategies to life. By fostering a creative environment where complex ideas transform into compelling visual stories, I've helped clients achieve remarkable results. What drives me is connecting clients' missions with audiences through visually striking content that sparks action. By nurturing talent and overseeing seamless workflows, I ensure our work not only captivates but also delivers on strategic goals.

▶️Led Enovix’s team to clearly and concisely explain the value of their innovative battery tech - taking them from a 45 minute explanation to a 2 minute video – supporting their $1.13B SPAC event and their $250 million contract with the US Army. Optimized creative strategy and message to grab and hold viewer’s attention. Navigated around two major holidays and an unexpected scope change to deliver on time and under budget.

▶️Recruited and managed the team, budget, and timeline for a collaborative animation project that convinced the San Jose City Council to require life-saving firefighting tech in high-rises, catalyzed adoption in 18 other cities, and contributed to a $100M IP sale for my client. 

▶️Designed flexible content system for La Familia's anti-Fentanyl campaign, enabling rapid pivot when major challenge arose; directed production and content adaptation while production team saved two lives through Narcan administration during new on-site shoot; final campaign successfully deployed regionwide.

Freelance Art Director / Senior Digital Creative Producer

SAE Expression College

As a Brand Story Coach, I've helped entrepreneurs translate their knowledge into actionable ideas for their ideal consumer. Additionally, in the classroom, I've had the joy of shaping future creatives. Through developing curricula and adapting to diverse learning styles, I created supportive environments where innovation thrives and students discover their creative potential.

▶️Advised a local coach on connecting client challenges to his solutions, boosting referrals and sales through improved value communication.

▶️Mentored college students at SAE Expressions in advanced motion graphics, editing, and branding, guiding them through complex software challenges to enhance their technical proficiency and creative output. 

▶️Inspired young minds aged 9-17 at iD Tech Camps, fostering creativity and teamwork while leading students through courses including web design, animation, and robotics.

Storytelling Coach / Teacher / Mentor

GuideSpark

My leadership journey began as a production team member, where I discovered my passion for contributing toward a shared vision. I learned that great leadership creates harmony in both team dynamics and the final product. I also learned that my favorite projects are socially impactful and profitable. Each project laid the foundation for my skills in leading cross-functional teams, managing end-to-end production, and turning creative challenges into opportunities for growth and connection. 

▶️Fostered open communication between animators and VFX coordinators and ensured director feedback was thoughtfully implemented as Animation Coordinator for The Glass Butterfly.

▶️Created intricate 3D facial animations for a confidential project, honing my ability to deliver exceptional work on time and under budget while honoring client trust at FlickerLab.

▶️Collaborated with a remote team to explain organizational change strategies and processes that help companies be more agile at Fire Tribe, Inc. 

▶️Contributed to a local team that created 1,700+ accurate employee benefit animations in 3 months at GuideSpark.

▶️Championed i-GATE's vision for a thriving Tri-Valley startup community that now brings new tech from local labs to the marketplace.

Contract Motion Designer

Health/Med Tech companies and nonprofits have vital - yet difficult - stories to tell. 

So, they struggle to explain their value and attract their best clients.

What makes a story difficult?

Stories that…

😨Cover emotionally triggering subjects... (Cancer, Overdoses, Fetal Alcohol Syndrome)
😵Focus on complex or abstract ideas... (Battery tech, Air Tank Refill Systems)
😳Reveal deeply personal experiences... (Founder Stories, Mental Health, Loss)

...are all difficult to effectively tell.

But, I am uniquely equipped to solve these challenges because I:

💗 Show empathy and compassion for clients, team members, and audiences via active listening
🧠 Bring a deep understanding of human decision making and behavior to every project
🚀 Employ an entrepreneurial mindset honed from running my small production agency

I was inspired to focus on these skills after overcoming two malignant brain tumors when I was 15, and am forever grateful for my family, friends, and medical team for showing me what can be accomplished when people care for each other, clearly communicate, and work towards a common goal. 

Once you optimize your story, you’ll need to get it in front of your audience.

That takes a Content System.

These:

💡 Starts with a comprehensive Content Strategy
📚 Delivers a custom asset library for your brand
📲 Generates adaptive content for multiple platforms
💰 Results in greater cost savings and ROI over time

For example:

🎉 Led Enovix’s team to clearly and concisely explain the value of their innovative battery tech - taking them from a 45 minute explanation to a 2 minute video – supporting their $1.13B SPAC event and their $250 million contract with the US Army. Optimized creative strategy and message to grab and hold viewer’s attention. Navigated around two major holidays and an unexpected scope change to deliver on time and under budget.

🥂 Recruited and managed the team, budget, and timeline for a collaborative animation project that convinced the San Jose City Council to require life-saving firefighting tech in high-rises, catalyzed adoption in 18 other cities, and contributed to a $100M IP sale for my client.

If you are interested in discussing how I can add value to your team and accelerate your company's growth, please email me at kpontau@gmail.com or send a DM.

Let's talk!

(I’m open to contract or full time employment.)

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The Battle

Robbie Crabtree

Karl Pontau

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