Robbie Crabtree

Unseen

Unseen is building the intelligence layer for commercial real estate through a dual AI Agent workforce including data agents and CRE trained agents.

Co-Founder

Sorenborn

Strategic Communication Firm operating alongside deep tech and AI founders to craft narratives and dominate industries. Over $1 billion in capital raised and multiple companies grown from seed to Unicorn.

Co-Founder and Partner

On Deck

Program Director

Competitive Storytelling

Edtech focused on public speaking and storytelling. Exited.

Founder and CEO

Dallas County

Felony prosecutor with extensive trial experience on violent felonies and child abuse cases. 102 jury trials in my career.

Assistant District Attorney

Denton County, Texas

Growing up in commercial real estate, I did what any rational person would do...I became a prosecutor. It was my dad, the VP of real estate for a Fortune 200 company, who told me not to follow in his footsteps. 

I became an Assistant District Attorney where I tried 102 jury trials primarily focused on violent felonies (robberies, gang cases, and murders) and child abuse. 

Working in that world pushed me in ways I would have never expected and showed me the power of storytelling and persuasive communication. I left my life as a lawyer and built a tech company to transfer these skills to the masses. 

After selling that company, I began working directly with some of the most talented founders in the tech world. Through my boutique consulting firm I worked side by side to help those founders raise over a billion dollars in capital, grow from ten people to hundreds of people, and turn their early stage companies into unicorns that are growing fast to this day. 

And then life, as so often happens, pulled me back to where it all started. Commercial Real Estate. 

Together with my two co-founders, we saw an opportunity to solve the problems I'd witnessed growing up (and they'd witnessed working inside of it), especially the broken data and opaque nature of CRE.

What if the business leaders in the commercial real estate industry had access to all of their data (and market data) through a true intelligence layer so they can move faster with greater precision? 

The answer to that question isn't theoretical anymore, and the results will fundamentally change this tens of trillion of dollars industry. 

That's what we're building.

Doug Lawson Marketing 

The Boss

*Email strategy
*Funnel Clean Up (some of your funnels are out of whack)
*Email software management
*Broadcast emails (including daily emails)
*Automated sequences (welcome sequence, abandoned cart, etc.)
*High-ticket sales
*Re-positioning your offers
*Segment your email list and target each with specific messages that will be irresistible and motivating
*Write additional copy like landing pages  

I also do:
Content marketing- blogs, case studies, ebooks, etc

😎I do all the grunt work, you focus on your other business needs 😎

My copywriting is my foundation to your success.

Email and Content Marketing Consultant/Writer

Created 3 boutique eComm/dropshipping stores

*6 figures in total sales each year (3 years)
*10,300 combined email subscribers
*Men’s Health and Wellness products 
*Worked with international distributors/suppliers

eComm Maven

Growth Street

Growth Street is the strategy consulting firm that helps businesses be unrivaled by leading with brand. By unlocking the customer mindset, we surface what sets you apart, enabling your brand to stand alone. Our BrandLeading™ approach gives you the tailwind for success. Giddy up! www.getgrowthstreet.com

Social Content Strategist

BPO Centers

At BPO Centers we:

Work with small to mid-size US-based companies (retail, delivery services, ecomm) who currently have a small CS team (5-10 agents). Who struggle to effectively keep up with customer inquiries.

Long customer wait times or inadequate responses which cause our clients’ customers to become frustrated and leave poor reviews that affect their business.

Get companies to scale or maybe replace their existing customer service team(s).
Reduce their costs and effectively allocate their office space without having to purchase more or relocate.

We do this by:

Having the ability to hire a team of highly-trained customer service agents quickly and at a far less cost than in-house employees and manage them for you.

Our agents are cost-effective, they are usually better trained, more efficient in customer service, and are culturally competent to handle US-based inquiries.

Business Development Specialist

Strategy Ladders

Content Coach

Head of Content Strategy for SL. 
Content Coach/Advisor for SL clients. 
Lead copywriter

Chief Content Officer

Schools in Chicago, Baltimore, Washington DC

Special Education Teacher

Looking for this?



I solve one problem: getting you more quality leads and direct business opportunities while increasing your online stature to a niche authority. 



I partner with hungry, growth focused pros who aren't satisfied with where they are at. 

Why is this important?

My clients are ambitious pros who know their expertise but need systems that deliver real results and want to stand out while doing it:

"I want direct, quality leads and new referral sources"
"As much as I like talking, I want money"
"My priority is generating consistent deal flow"

Two ways I can help:

1️⃣ I handle everything from strategy to execution, creating a marketing plan that generates qualified sales conversations. You focus on what you do best while I drive opportunities your way. My clients typically see new business within weeks, not months.

2️⃣ Want to keep control but need guidance? I'll show you exactly how to position yourself effectively and build content that attracts the right prospects. You'll learn how to create messaging that resonates with your ideal clients.

My clients have secured high 5-figure deals from single pieces of strategic content and seen 30-100% increases in their pipelines.

If you're tired of marketing that doesn't translate to actual business, let's talk. 

I work specifically with established professionals who need to attract quality leads without spending all their time figuring out how to do it. And look good while doing it.

taplio

The Battle

Robbie Crabtree

Doug Lawson

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