Robbie Crabtree

Unseen

Unseen is building the intelligence layer for commercial real estate through a dual AI Agent workforce including data agents and CRE trained agents.

Co-Founder

Sorenborn

Strategic Communication Firm operating alongside deep tech and AI founders to craft narratives and dominate industries. Over $1 billion in capital raised and multiple companies grown from seed to Unicorn.

Co-Founder and Partner

On Deck

Program Director

Competitive Storytelling

Edtech focused on public speaking and storytelling. Exited.

Founder and CEO

Dallas County

Felony prosecutor with extensive trial experience on violent felonies and child abuse cases. 102 jury trials in my career.

Assistant District Attorney

Denton County, Texas

Growing up in commercial real estate, I did what any rational person would do...I became a prosecutor. It was my dad, the VP of real estate for a Fortune 200 company, who told me not to follow in his footsteps. 

I became an Assistant District Attorney where I tried 102 jury trials primarily focused on violent felonies (robberies, gang cases, and murders) and child abuse. 

Working in that world pushed me in ways I would have never expected and showed me the power of storytelling and persuasive communication. I left my life as a lawyer and built a tech company to transfer these skills to the masses. 

After selling that company, I began working directly with some of the most talented founders in the tech world. Through my boutique consulting firm I worked side by side to help those founders raise over a billion dollars in capital, grow from ten people to hundreds of people, and turn their early stage companies into unicorns that are growing fast to this day. 

And then life, as so often happens, pulled me back to where it all started. Commercial Real Estate. 

Together with my two co-founders, we saw an opportunity to solve the problems I'd witnessed growing up (and they'd witnessed working inside of it), especially the broken data and opaque nature of CRE.

What if the business leaders in the commercial real estate industry had access to all of their data (and market data) through a true intelligence layer so they can move faster with greater precision? 

The answer to that question isn't theoretical anymore, and the results will fundamentally change this tens of trillion of dollars industry. 

That's what we're building.

Growth Tribe

Practical guidance to help you take control of your personal brand and attract paying customers.

Founder

International Air Transport Association (IATA)

Spearheaded CX/Marketing programs including:
1. Customer Journey Mapping for Airlines, Travel & Cargo Agents (+100K Customers)
+50 Main touchpoints identified, +14 Moments of Truth &+90 improvement opportunities.
 
2. Customer Lifecycle Management Proof of Concept for Travel Agent Customers (B2B):
+$300,000 in MRR, 8% Reduction of Churn,+40% Increase in CAV & +9% increase in CSAT.

3. Voice of the Customer (VoC) Stream Lead:
Creation of a Strategic NPS marketing research methodology for all Products (Psychology & drivers).

4. Global Process Owner, Customer Mass Communications OPS for:
+100,000 Customers, ~3,000 Communication pieces annually, 4 team members across 3 locations.

Customer Experience / Growth Marketing

Program Manager for IATA Settlement Systems Business Development:
Led +120 team members for the deployment of 4 Settlement Systems Operations in Rwanda, Sudan, Lebanon and Nigeria:
+$450M new processed transactions through IATA Settlement systems
+$0.5M ARR in additional revenue
+1,000 new B2B customers (Airlines, Travel & Cargo Agents)

Marketing Specialist, Financial & Distribution Services 

Frontera

Strategic Growth Marketing Advisor (Part-time).

Advisor - Growth Marketing

 أكاديمية هاي لفل للطيران High Level Aviation Academy

Technical Trainer for Aircraft Maintenance Program.

Engineering Trainer

EgyptAir

Engineer on Job training - Aircraft Line and Base Maintenance  within EgyptAir MRO.

Maintenance Engineer

I help you attract & convert your true fans through magnetic content.

👋 I’m Sohaib, An aviation engineer turned Growth Marketer.

Over the years, I spearheaded multiple growth programs.

I helped scale products across both corporate & startup environments.

Here are some of my results:

→ Scaled products to a total of $450M in sales.
→ Built audiences for multiple startups & founders.
→ Total Growth of +$1.5M in annual revenue for brands.
→ Received 5 industry awards (marketing & creativity).

But I also made many mistakes along the way.

This year, I decided to go on a journey to build a $1M personal brand & one-person business.

I plan to do this by:

• Building a Personal Monopoly (Differentiate myself)
• Decentralizing my Income (Productizing myself)
• Forming a Personal Cartel (Replicate myself)
• Creating Infinite leverage (Multiply myself)

If you want to learn more about my journey:

→ Join Growth Tribe Newsletter: growthtribe.beehiiv.com
→ Follow me on Twitter: @albadawee
→ Email: albadawee@hotmail.com

taplio

The Battle

Robbie Crabtree

Sohaib Albadawee

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