Founder @ Growth Habit | Author of Die Before They Do | Alcohol Free for 10+ Years | 🎧 Ex-DJ/Producer

YOU'RE DOING THIS WORK BECAUSE.....

You want to do work with meaning while creating freedom for yourself.

But it's hard...

✔️ You want to grow your business but not your stress + workload 

✔️ You know you're a good coach but you don't know where your next client is coming from

✔️ Everyone comes to you for support + guidance, but who do you go to?

✔️ You know you need to get your message out there (marketing) + enroll people (sales) but don't want to do anything that feels icky

✔️ You have an exciting vision but not the frameworks, methods, and systems to get there


What if there was an easy way to have Dream Clients coming to you? 

I know, it’s a bold statement.


—————
ABOUT ME

💎 Serial entrepreneur of profitable businesses
🚀 Helped 410+ coaches + consultants 
💻 Ex-People & Culture leader in Tech
💥 Featured in Forbes + Entrepreneur
🎧 Retired DJ/producer
👨‍👩‍👧‍👦 Proud papa x 2


Hey there, I’m Robb....

I’m passionate about helping people grow their businesses but it all means nothing without the human connection & deeper purpose. Before I started focusing on LinkedIn, I got clients from sharing my message + building audiences on Myspace, Facebook, and Instagram. While the platforms may change, the principals remain the same. It's all about how you communicate your message.

Since 2019, I've helped over 410 entrepreneurs + coaches launch & grow.

———————
WHAT CLIENTS SAY

◆ "things just changed dramatically. Over the three months we worked together I got 19 inbound leads, which is very, very different than what was happening before" - Francisco 

◆ "Robb has a special ability to boil it down to the essence and provide concrete tools, systems, and the accountability you need to achieve (literally) what you dream" - Prieeyya 

◆ "With Robb’s help I’ve put out content that attracts the coaching clients I want to work with at higher rates." - Natalie

◆ "I actually sold over $10k worth of coaching this week. Thank you so much for all your care, your empathy, but really your unique training, coaching, and mentoring" - Joe 

----------

I help purpose-driven coaches + consultants like you grow your business + your impact. I have an incredible private community of humans doing kickass work, run a six-month Impact Accelerator group program, and work with small number of select people 1:1.

GET LOADS OF FREE TRAINING HERE: https://www.growthhabit.org/blog

GRAB MY BESTSELLING BOOK "DIE BEFORE THEY DO": https://mybook.to/DieBeforeTheyDo

CURIOUS OR HAVE QUESTIONS? Send me a DM :)

Robb Gilbear

I paid $1200 for a call with a “LInkedIn expert”.
It was disappointing.
 
A couple years ago a client brought a LinkedIn creator to my attention. The person had a couple hundred thousand followers on here. And their posts consistently got hundreds (if not thousands) of likes.
 
I was curious.
 
Especially since their content seemed rather surface-level + obvious. What secrets did they have that I hadn’t figured out yet?
 
So I booked a call for $1200.
 
They were friendly. And they gave me one helpful insight: the copy with my recent carousel post was repeating what was already in the slides. So it wasn’t acting as a good “hook”.
 
But the ending of our call was painful.
 
I asked several questions to better understand their actual strategy. How were they getting SO MUCH TRACTION on their content? That’s when they stunned me with a question.
 
”Have you heard of “engagement pods”?
 
F**k. The secret to their impressive engagement was that it was fabricated. Whenever you find yourself admiring someone on here that consistently gets 100s or 1000s of likes on every post, know that it’s only possibly if….

1. You spend HOURS on the platform every. single. day. Engaging with dozens if not hundreds of other people on the platform.     
   
2. You're a part of a pod or use automation to guarantee your posts get loads of engagement. 
   
3. You were famous BEFORE you started actively posting on here. 

I'm sure there's exceptions.  

(because there are in every situation)  

But if you find yourself lusting over the people who seem to "have it made" because their posts always get hundreds of likes, know that those are the three paths to get there. And you might want to choose different metrics to chase.  

Because...  

Even if your posts get crazy traction, it doesn't guarantee you'll get clients.

I never intended these shoes to be a part of my “brand”. I bought the first pair so I’d have funky kicks on when I competed in Speaker Slam a couple years ago. But something unexpected happened....
 
Every time I left the house in them:
 
Strangers smiled
People asked questions
And folks even asked to take pics of them
 
These brightly coloured kicks create immense joy.
 
And people started associating these crazy sneaks with me. “I recognized you right away by your shoes.” (this has been said to me multiple times)

Why do I have so many?
 
I didn’t want to be sad when the shoes died, so I bought a back up pair. Then another. And I got another set for my bday last month.

Now I have four pairs. 😂

What are you "known for" that has nothing to do with your actual work?

You’d be better off with 200 views per post from a highly specific group of people that see you as credible than getting 10,000 views on your posts from a broad audience.
 
Going viral isn’t the goal.
 
Getting your message in front of people you’re excited to serve is.
 
And then? 

You want to invite them deeper into your world. You want to build a relationship with them. You're not McDonalds trying to sell millions of 99 cent cones, you're looking for a dozen Dream Clients to do bigger meaningful work with.

Relationships > transactions.

This is how my ADHD gets me in trouble.
 
In the next few weeks I'm...
 
1. Hosting this online workshop on Wed Jan 14th (Get Clients Now): https://lnkd.in/gXPUat5c
   
2. Putting on this in-person event in Toronto Sat Jan 24th (Get More Coaching Clients): https://luma.com/gvy3q7s1
   
3. Bringing a dozen incredible humans to Mexico for a mastermind in Tulum.
   
4. Testing a new cohort program with live sessions every Friday.
   
And that's on top of all the regular commitments I have to my clients, my health, and my family.

My cycle tends to be:

Slow down to rest
Get inspired in that open space
My excitement tricks me into thinking I can DO IT ALL.

At once.

Grateful for the incredible peeps supporting me in creating the Growth Habit magic. I'd be toast without them.

P.S. Do you try to do too much at once?

I used to dream of having a Wiki page. Part of me really thought having a profile on that site would represent that I'd "made it". 

I took it off my list of goals years ago.

But I'd be lying if I didn't admit that my ego enjoys seeing the AI summary Google spits out when you enter my name.

Sure a couple things are weird/wrong:

• Growth Habit isn't an "agency"
• I didn't "spend my 20s as a high school drop out". That's still very much a fact now in my late 40s. 😂

But it's kind of bananas how detailed it is. 
And most of it is right.

P.S. Are we entering an era where you need a decent AI summary to be seen as legitimate?

.

I only posted once in the last 17 days.
And I'm onboarding 9 new clients this week.
That's thanks to

the simple systems I have in my business (like the Rocketship Method™) that turns Strangers Into Clients. Even when I unplug.

[I breakdown my systems here: 
https://lnkd.in/gD-zNSPN ]

So what did I do for the last two and a half weeks?

Ate yummy food.
Laughed with the kids.
Had meaningful convos with my love.

I slowed the heck down.

I meditated, read, and wrote (a lot). And I went back to basics. I spent a couple days reviewing my values and then mapped them out my goals, systems, and calendar to ensure they actually fuel those values.

P.S. Check the comments for something that might surprise you.

7 years ago, I was a Director of People & Culture in tech. I loved the leadership coaching I did in my role. I could clearly see the impact it was having on people. 
 
And I knew I wanted to do more coaching.
 
But had no idea how I could make the change.
 
I had a six-figure salary, a mortgage, and two kids. I felt stuck. Then I read Atomic Habits and instead of just reading the words, I actually applied what I learned in the book. 

Within weeks I was feeling more confident, more creative, and more clear-headed.
 
And I began documenting my journey on Instagram. I started sharing what I was learning + the changes I was experiencing. 

It was raw. 

You could feel my excitement
 
People saw me changing in real time and began reaching out. They wanted the changes I was experiencing. And they wanted me to help them with THEIR habits.
 
That’s how I signed my first coaching clients.

No launch plan.
No landing page.
No "social media strategy"
 
Do you want folks to believe what you have to say? Want your content to stand out in all this noise? Do you want people to connect with what you're posting?
 
Share what you’re doing.
 
Talk about what you’re learning with clients. And show what you’re experiencing.... right now. Drop the polish. 

Forget the fancy edits.
 
There's plenty of people out here pretending they don’t fart.
(and we don't need more of that)

You're a great coach. And your clients have all been people you already knew or referrals. But you're struggling to turn strangers into clients. 

Here's why.
 
P.S. This is from a program that people paid $500 to attend.

This post is super direct. Why? Because I’ve got this question a lot: “When is your next IN-PERSON event?”
 
It’s Saturday January 24th
At a stunning space called Pluto* 
Full deets: https://luma.com/gvy3q7s1
 
It’s called: 
GET MORE COACHING CLIENTS
 
And this is what you'll takeaway:
 
• The 3 things that makes Magnetic Messaging + attracts Dream Clients.
• The content mistake sends your clients to your competitors instead of you.
• Why your enrollment calls with potential clients feel awkward or clumsy.
• The simple system that moves people from Stranger to Client.
• The words to avoid at all costs if you want eager clients DM'ing you.
• The 4-part framework for a six-figure coaching or consulting business (without pitch-slapping strangers or posting everyday).
  
The space is incredible.

Pluto is a creative community, event, and co-working space in Toronto. It’s for the modern-day builder, embodied leader, and joyful creator. I like to describe it as if Burning Man + an entrepreneurial hub had a baby. 

Why in-person instead of online?

Because one of my current life-guiding principles is I spend more time with people in-person than I do on Zoom.

You're a coach. Doing this from the heart. And you care so much about the impact of your work. 

You're damn good at what you do.

And the awesome results your clients get reflect that. But your hesitant to share testimonials, care studies, or talk about client results.

You don't want to seem salesy.

But what if it was actually giving people hope? Because it shows others what IS possible. Plus, you'll struggle to attract + enroll more clients (and therefore get to help more people) if you don't show this.

People need to see that your sh*t works!

How to attract Dream Clients, 
rewrite your destiny, 
beat the robots, and secure your future.

That's the title of the keynote I gave at Do Bold Sh*t in October.
https://lnkd.in/gMVbQcYn

This is for you if your content is bland, boring, and not attracting clients (assuming you want that to change).

Otherwise, keep scrolling. 😂

The Legal Profession’s Top Ghostwriter | 25M + views on LinkedIn | Creative Director at CONTENDER | Co-Founder of UNrationed | Author of In the Creative Arena

If you're an attorney, the people you want to talk to—potential clients, referral sources, and talent—are all on this platform. 

And while your traditional marketing channels are intensely competitive, the feeds of the people you want to reach on LinkedIn are ripe for the picking. 

We're still early in the content creation game on this platform, which has more than a billion users worldwide and ~200 million in the United States. 

Very few attorneys or law firms have even made an effort to stand out.

CONTENDER helps attorneys produce LinkedIn content that resonates with the people you want to reach, so they can Know, Like, and Trust you.


ARE YOU READY TO...

- Become a trusted AUTHORITY in your market?
- Grow your audience and dramatically increase your reach on LinkedIn? 
- Build a recognized PERSONAL BRAND?

🟦 GHOSTWRITING SERVICES 
- Our done-for-you LinkedIn content produces results for growing your presence and your firm. 

🟦 LINKED LAWYER BOOTCAMP
- I’ve developed the premier training program for lawyers looking to level up on LinkedIn. 

About Me 

I’m a former lawyer and current serial entrepreneur based in a forest north of Toronto, where I live with my wife and 2 little monsters. 

I’m the author of In The Creative Arena: Why Creativity Is Key To Building Your Future.

I’m also a co-founder of: 
CONTENDER (www.contenderllc.com)
Unrationed (www.unrationed.com)

Anthony Albrecht

Jelson sent me a cold DM asking if I need a VA. 
I don’t. But yesterday, I sent him $600 anyway. 

Why'd I do that? 

I like running experiments out here. 

And the peculiar truth is, Jelson Jr. Grothe DM'd me at a time when I'm not looking for VA support...

I am, however, in the market for someone to send $600 to. 

And without knowing it, Jelson sold me. 

How? 

He’s posting consistently. 
He’s generous in how he’s showing up. 
After reading a few of his posts, I'm interested in Jelson. 

He’s got a wife, a 1-month-old daughter, and a sincere desire to put in the work to make good things happen. 

Very quickly, I was rooting for him. 
Watch this video, and I think you’ll be rooting for Jelson too. 

That’s how he became my guy. 

I've run a lot of LinkedIn experiments over the last 4 years.
This one's different.  

I seriously don’t need a full-time VA right now. I’m posting this video hoping that somebody might. 

And I’d love it if getting $600 from a total stranger for no reason was the second-best thing Jelson gets out of this.  

I'll keep you updated. ;-)

Tony Albrecht

Taking lawyers from invisible to unforgettable on LinkedIn | “The Yoda of LinkedIn” for Lawyers

I’ve generated > $1,000,000 in revenue from LinkedIn. But let’s rewind to October 2021…

I was walking away from the practice of law 6 months after moving to Canada. 

My buddy Joshua and I had hatched a plan for me to join his consulting company. I was going to be MMG’s first Director of Business Development. 

My job—

Sell Salesforce implementations to nonprofit organizations. 

It was Josh who said to me, You’re going to need to learn how to do LinkedIn. 

I was not excited. 

Through 12 years as a lawyer, I’d more or less ignored LinkedIn
I had roughly 368 connections here. 
And I’d met just about every one of those people out in the real world. 

But I told Josh I’d try. 

I did Justin Welsh’s Operating System course. 
I paid more attention to LinkedIn. 
In January 2022, I started posting daily. 

I got the hang of it.

More views. More followers. More conversations. 

But 1 thing I did NOT get…
More sales. 

9 months into my time with MMG, I had sold precisely 0 Salesforce implementations to nonprofit organizations. 

Zero. 

But I did sell my first LinkedIn ghostwriting contract that month. 

Josh and I had a heart to heart. He told me I might want to take a proper crack at LinkedIn ghostwriting, a thing that would have occurred to me as a way to make money a year earlier. 

He offered to be my partner or my investor. 

So that’s what we did. 

3 years later, here we are. 
CONTENDER has generated more than $1 million from this platform. 
A team that started with just me is now 9. 
A future I’m excited to pursue. 

I tell you all that to tell you this—

I’ve sucked at LinkedIn far longer than I’ve been good at it. 
If you suck at LinkedIn today, I feel you. 

Once it clicks for you, things can flip very quickly. 
And it’s worth it.

Over the last ~3 months, I’ve spent > $10k on 4 people I mention in this post. 

In October, I joined 60 other creative entrepreneurs at Robb Gilbear’s Do Bold Shit event in Toronto. Many in that room have become friends over the last couple of years. 

2 days after the event ended, I bought my ticket to DBS 2026. 

There’s a bit of the $10k I mentioned. 

At that event, I met Kyler Miles, who was capturing video content for Robb. He also gave an awesome talk about how to build a high-leverage YouTube channels. 

Kyler and I are working together for the next 6 months as I take a proper crack at YouTube. 

There’s another chunk. 

Also at that event, Natalie Evie shared that her company is shifting directions. She wanted to help her excellent VA Nath find her next role.  I told Natalie to put me in touch. 

Nathslei Gerona has been a full-time CONTENDER for a month. She's doing an awesome job. 

Finally, I watched Rina Rovinelli and Dan Shaikh give a talk about the power of telling your story from stages. 

5 minutes later, I walked up to Rina and said, "We need to work together.”

I signed on for speaker coaching. 10 days from now, I’m taking the stage in my first Speaker Slam competition. 

That’s the fourth piece of that > $10k I’m talking about. 

(I've also reserved a booth of 8 for the Speaker Slam event. Of the 8 people who’re coming, my wife Sawil is the only person I did not meet through LinkedIn.) 

Why am I telling you all this? 

Everything I'm talking about in this post has happened directly because of LinkedIn. 

Very few people see the value of building your Linkedin network. 

And a lot of folks who DO seem some utility view it primarily as a way to GET something (money, clients, etc) rather than an opportunity to GIVE something. 

I am a node in this network. 
So are you. 

So are Robb and Rina and Kyler and Natalie and Nath. 

The more we invest INTO our networks (with our time, our attention, our money, etc), the more we will receive. 

So yes, I’ve spent a good deal money with the people. And I’m grateful to have the margin to do it. 

But I’m not being altruistic here. 
I’m placing bets. 

I’m betting that strengthening my bonds with these other nodes in my Linky network will lead to compounding benefits for me, my business, and my family. 

You can do the same thing. 
With money, your time, and your attention. 

At the risk of engagement baiting....

You leaving a comment on this post, for instance, is you placing a bet that you're strengthening the bond between you and me just a little bit. 

Placing that bet isn’t likely to pay off for you today. 
But over time, those little bets can create a stronger bond between us. 

It’s that bond that leads to opportunities. 

I fear this post is too woo woo for some.
My hope is it helps 1 person think different about LinkyLand. 

We'll see. ;-) 


----
I got 4 of 25 spots left for my Linky Foundations workshop next Friday: 
https://lnkd.in/efZncmZe

This is a straight-up sales post. 
I'm running a 90-minute workshop on Jan 23. 

If you've been wondering: 
• How do these people come up with enough ideas to post this much? 
• I get what a DM IS. But who in god's name would I send one TO? And WHY? 
• How do I send DM's that other folks will actually respond to? 
• Why don't my posts break 2k impressions and theirs get 9 million?
• Using real words...Can anybody explain what a personal brand is? 
• Can I actually use this thing to get new clients? 
• Why does the stuff on my feed always seem to suck? 
• Photo? No photo? Selfie? 
• Is your beard real, Tony? 

I'm going to answer all of these questions and more during my LinkedIn Foundations workshop. 

My goal for this workshop is that you're going to get more insight into how to navigate and leverage this platform in these 90 minutes than throughout the rest of your career combined. 

Or at least I'll take a crack at it. 

The peculiar truth is that we're all ON LinkedIn because we felt like we NEEDED to create profiles for our jobs.

But we all learned LinkedIn the wrong way. 

This platform is not the place to: 
• look for jobs
• stash your digital resume, and 
• share firm press releases. 

I mean, you can do all those things here. But that's just scratching the surface. 

What I discovered back in 2022 (and have spent the last 4 years studying every day) is that when you understand some basic principles about how energy and attention move out here, leveraging the platform to attract attention and create opportunities gets—I won't say easy—let's say readily doable. 

I've been playing around with the 4 foundational P's: 
• presenting (how you show up) 
• positioning (where you sit in the network vis a vis everybody else—this matters a ton)
• posting (you know this one), and 
• participating (DM's, comments, and so on). 

I've generated more than $1M in revenue directly from LinkedIn. 
I've worked with a bunch of the best-known lawyers on this platform.
I've studied this game from dozens of vantage points while amassing 70M + views. 
I've helped generate referrals, hires, clients, speaking opportunities, and an invite to the Bachelorette. 

And yet, I've spent 3x as long ignoring this platform during my career as an attorney as I have leveraging it as....whatever it is I am now. ;-) 

I'm designing this workshop with entrepreneurial lawyers in mind, but the ground we'll cover will apply across a lot of different industries. 

It's at noon EST on Friday, Jan 23rd. 

You can register here: 
https://lnkd.in/efZncmZe

Cost is $167. If you're strapped for cash due to circumstance or geography but really want to be in this zoom room, DM me. I'll bet we can work it out. 

7 of the 25 spots are already locked down. 

Let me know if you've got questions, and thanks for reading this far. 

You got any burning questions about LinkyLand?

Why'd I sign up for an inspirational speaking competition? 

I feel like the "right" answer is—
To inspire people with my story. 

Is my story all that inspiring though? 

I don't know. I think of my story largely as the story of a guy who:
• was very lucky in life
• almost screwed it all up with booze and
• managed to avoid catastrophe by learning to get out of his own way.  

If there's something inspiring in my story, it's the idea that change is possible. 

A guy could wake up in a Guamanian jail cell 3 months into his career as a lawyer...
way down a hole toward moral bankruptcy and self-destruction...
And turn it around. 

But I didn't apply to be on the Speaker Slam stage tomorrow might because I think anybody needs my story. 

I applied because getting on stage freaks me out. 
And I needed a new creative challenge that feels like an edge. 

I've spent 6 weeks preparing a 5-minute speech with the help of Daniel Burns. 

Yesterday Sawil Ghorany and my kids helped me figure out what I'm going to wear. 

If you're interested in coming out or watching the livestream, ticket info is here: 
https://lnkd.in/ePFJgxBF

I feel ready. We're going to let it rip. 

Should be fun...I think.

Here are 37 guesses as to why your LinkedIn strategy isn't working. 

1. You’re too focused on vanity metrics (likes, impressions, etc).

2. You haven’t played the game long enough to get good. 

3. Your favorite thing to post on LinkedIn is how much you dislike LinkedIn.

4. You're not standing out from the other 10,000 people who say they do the same thing.

5. You’re afraid of what your boss, coworkers, former colleagues, friends, acquaintances, or total strangers might think of yours posts. 

6. You think posting is enough. 

7. Your posts read like SEO blog posts.

8. You see LinkedIn as a billboard to post ON, not a network to tap INTO.

9. You are falling into the fuzzy math trap (if I can get X followers and Y number of them buy my $38 product) I’ll make 2 gajillion dollars). 

10. You’re selling something people don’t want. 

11. You’re selling something people say they want but aren’t willing to pay for. 

12. You’re selling something people do want, but can’t afford.

13. You’re selling something people want and can afford, but they don’t see you as THE person qualified to deliver. 

14. You sell in every post. 

15. You’re aiming your offer at the wrong group of people.  

16. You’re selling something you don’t understand. 

17. You don’t know what Personal Branding means. 

17. You don’t care about the thing you’re selling. 

18. You think you’re selling a product or service when you need to be selling a solution to a problem. 

19. You think Personal Branding is stupid, fatuous, vacuous, hideous, and/or insidious. 

20. You’ve priced your thing too low. 

21. You have not learned the difference between lead gen and demand gen.

22. You don’t even know what demand generation is. (I didn't before 2023)

23. You’re playing this game as a lone wolf.

24. You don’t show the POV (point of view) from your corner of the universe. 

25. You’re selfish with your attention. 

26. You don’t comment on other people’s posts. 

27. You don’t even try to find posts interesting enough to comment on. 

28. You haven’t decided who your target audience is. 

29. You haven’t clarified your ICP (ideal client profile). 

30. Your ICP is not specific enough. 

31. Your ICP is the wrong ICP. 

32. You’re allergic to the DM’s (because of spam). 

33. You’re allergic to the DM’s because you don’t want to be spammy. 

34. You’re one of the people sending DM's that makes other people sneeze. 

35. You don’t have a strategy at all. 

36. You haven’t found product market fit—yet. 

37. You haven’t gotten into the flow out here—yet. 

But you can. 

If you:
- want to, 
- are determined enough to stick with it, & 
- get maybe just a little bit lucky.  

I can rattle off 37 Linky mistakes because I’ve made almost every one of these. 😉

We're all learning in real time. 
You can too. 

Any favorite mistakes you've made from my list? 

----
PS - 5 spots left in my LinkedIn Foundations workshop on Jan 23: 
https://lnkd.in/efZncmZe

I have a new client who posted 50 times in 2025.
With our first 3 posts over the last 2 weeks: 

• 2 have already spread farther than 31,867 views (his top post last year) and 
• 2 are among the top 3 posts re: engagements. 

My client is the same law firm owner who's been showing up out here. He hasn't changed much over the last month. 

So how can we do that? 

Why am I able to take somebody who’s been trying to make LinkedIn work and dramatically improve their performance overnight? 

You might see these stats and think I’m running a scam over here. That the reach and engagement are a product of pods (basically paid engagement) or shenanigans. 

That’s not what I’m doing. 

I’ve spent a lot of time thinking about what the "secret" (if there is one) might be. 

I think it boils down to 2 things. 

1. After writing thousands of posts, I understand how to shape writing to fit LinkedIn. 

This is the technical side of what we do. 
Writing hooks. 
Including details. 
Keeping posts aerodynamic. 

That’s a big part of it. 

But I think the second thing is more important. 

2. I’ve learned how to get the ‘good stuff’ from clients. 

By that, I mean I’ve learned how to mine a person’s career and life to find stories that can resonate with folks. 

This client’s best 2 posts ever have now come in the last 2 weeks. 
But the subject matter of those posts happened years ago. 

My guy just needed some help getting those stories out. 

If you want to make posts that spread out here, you don’t need to hire CONTENDER. 

You probably do need to learn these 2 skills. 

If you’ve got any questions about how to do that, feel free to drop them below, I’ll do my best to answer. 



------------
My LinkedIn Foundations Workshop happening Friday is sold out. 
The last of the 25 seats got snapped up Monday. 

I'm going to do it again on Friday, Feb 27. 
You can find the info and registration for that one here: 
https://lnkd.in/eKD9dcyn

And I'll DM an original poem of gratitude to the first 2 people to register. ;-b

Here’s 1 counter-intuitive thing that can absolutely destroy a post’s reach out here—

Posting a link with the auto-populated image. 

Marshall Friday ran into this one a couple weeks ago. He posted about how a post of his that included a link just didn’t move. 

Marshall’s conclusion in the moment was that Linky still hates links in posts. 

But no. Linky is fine with links in posts. I promise. 

What happened was when Marshall dropped the link in the draft, Linky automatically generated that visual of what the link leads to. 

That’s what killed the post. 

It makes no sense that this is true. 

But I’ve made this mistake enough times that I can confirm it’s a thing. 

How can you avoid this pitfall? 

When you drop the link in your draft, the image pops up. 
If you hover over the image, you’ll get a little X up there. 
Click that. 

The image disappears. 
You’re good to go.

I ran a new experiment out here last week. 
This was the experiment—

If I post a poll asking if folks are interested in a workshop on the basics of gaining traction on LinkedIn...

a) would anybody raise their hands? and if so
b) would any of those people be totally new on my radar? 

I only kept the poll open for 24 hours (instead of 3 or 7 days). 

37 votes. 

20 for "Yes where do I sign up?"
9 for "Maybe depends on my mood."
2 for "Naw dude, I'm good." 
And 5 for "I'm sorry but...Who are you?" 

So I had 29 folks raise their hands to say they'd like to know more. 

My next experiment is seeing how many of those folks actually register. 

At this workshop, we'll run through some LinkedIn 101 stuff about: 
• positioning
• personal brand 
• content creation and ideation 
• engagement (commenting and dm'ing). 

I’ve spent the last 3 years helping lawyers attract attention and opportunities here. 

3 of the top 10 US lawyers on LinkedIn per Favikon are on my roster. 

My goal here is that we meaningfully improve your understanding of LinkedIn and your content game in 90 minutes. 

I'm limiting us to 25 people in the zoom room on Friday, Jan 23rd at noon EST. 

If you're interested, details are here. 
https://lnkd.in/efZncmZe

Feel free to dm me with any questions about the workshop, LinkedIn more generally, the meaning of life. I've got thoughts on all of the above.

Be consistent. Be generous. Be yourself. | “The Yoda of LinkedIn” for Lawyers

taplio

The Battle

Robb Gilbear

Anthony Albrecht

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Performance ScoreRobb Gilbear's LinkedIn Performance

Performance ScoreAnthony Albrecht's LinkedIn Performance

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taplio

The Battle

Robb Gilbear

Anthony Albrecht

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Robb Gilbear's LinkedIn Performance

Performance ScoreAnthony Albrecht's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRobb Gilbear's LinkedIn Performance