Founder @ Growth Habit | Author of Die Before They Do | Alcohol Free for 10+ Years | 🎧 Ex-DJ/Producer

YOU'RE DOING THIS WORK BECAUSE.....

You want to do work with meaning while creating freedom for yourself.

But it's hard...

✔️ You want to grow your business but not your stress + workload 

✔️ You know you're a good coach but you don't know where your next client is coming from

✔️ Everyone comes to you for support + guidance, but who do you go to?

✔️ You know you need to get your message out there (marketing) + enroll people (sales) but don't want to do anything that feels icky

✔️ You have an exciting vision but not the frameworks, methods, and systems to get there


What if there was an easy way to have Dream Clients coming to you? 

I know, it’s a bold statement.


—————
ABOUT ME

💎 Serial entrepreneur of profitable businesses
🚀 Helped 410+ coaches + consultants 
💻 Ex-People & Culture leader in Tech
💥 Featured in Forbes + Entrepreneur
🎧 Retired DJ/producer
👨‍👩‍👧‍👦 Proud papa x 2


Hey there, I’m Robb....

I’m passionate about helping people grow their businesses but it all means nothing without the human connection & deeper purpose. Before I started focusing on LinkedIn, I got clients from sharing my message + building audiences on Myspace, Facebook, and Instagram. While the platforms may change, the principals remain the same. It's all about how you communicate your message.

Since 2019, I've helped over 410 entrepreneurs + coaches launch & grow.

———————
WHAT CLIENTS SAY

◆ "things just changed dramatically. Over the three months we worked together I got 19 inbound leads, which is very, very different than what was happening before" - Francisco 

◆ "Robb has a special ability to boil it down to the essence and provide concrete tools, systems, and the accountability you need to achieve (literally) what you dream" - Prieeyya 

◆ "With Robb’s help I’ve put out content that attracts the coaching clients I want to work with at higher rates." - Natalie

◆ "I actually sold over $10k worth of coaching this week. Thank you so much for all your care, your empathy, but really your unique training, coaching, and mentoring" - Joe 

----------

I help purpose-driven coaches + consultants like you grow your business + your impact. I have an incredible private community of humans doing kickass work, run a six-month Impact Accelerator group program, and work with small number of select people 1:1.

GET LOADS OF FREE TRAINING HERE: https://www.growthhabit.org/blog

GRAB MY BESTSELLING BOOK "DIE BEFORE THEY DO": https://mybook.to/DieBeforeTheyDo

CURIOUS OR HAVE QUESTIONS? Send me a DM :)

Robb Gilbear

I paid $1200 for a call with a “LInkedIn expert”.
It was disappointing.
 
A couple years ago a client brought a LinkedIn creator to my attention. The person had a couple hundred thousand followers on here. And their posts consistently got hundreds (if not thousands) of likes.
 
I was curious.
 
Especially since their content seemed rather surface-level + obvious. What secrets did they have that I hadn’t figured out yet?
 
So I booked a call for $1200.
 
They were friendly. And they gave me one helpful insight: the copy with my recent carousel post was repeating what was already in the slides. So it wasn’t acting as a good “hook”.
 
But the ending of our call was painful.
 
I asked several questions to better understand their actual strategy. How were they getting SO MUCH TRACTION on their content? That’s when they stunned me with a question.
 
”Have you heard of “engagement pods”?
 
F**k. The secret to their impressive engagement was that it was fabricated. Whenever you find yourself admiring someone on here that consistently gets 100s or 1000s of likes on every post, know that it’s only possibly if….

1. You spend HOURS on the platform every. single. day. Engaging with dozens if not hundreds of other people on the platform.     
   
2. You're a part of a pod or use automation to guarantee your posts get loads of engagement. 
   
3. You were famous BEFORE you started actively posting on here. 

I'm sure there's exceptions.  

(because there are in every situation)  

But if you find yourself lusting over the people who seem to "have it made" because their posts always get hundreds of likes, know that those are the three paths to get there. And you might want to choose different metrics to chase.  

Because...  

Even if your posts get crazy traction, it doesn't guarantee you'll get clients.

I never intended these shoes to be a part of my “brand”. I bought the first pair so I’d have funky kicks on when I competed in Speaker Slam a couple years ago. But something unexpected happened....
 
Every time I left the house in them:
 
Strangers smiled
People asked questions
And folks even asked to take pics of them
 
These brightly coloured kicks create immense joy.
 
And people started associating these crazy sneaks with me. “I recognized you right away by your shoes.” (this has been said to me multiple times)

Why do I have so many?
 
I didn’t want to be sad when the shoes died, so I bought a back up pair. Then another. And I got another set for my bday last month.

Now I have four pairs. 😂

What are you "known for" that has nothing to do with your actual work?

You’d be better off with 200 views per post from a highly specific group of people that see you as credible than getting 10,000 views on your posts from a broad audience.
 
Going viral isn’t the goal.
 
Getting your message in front of people you’re excited to serve is.
 
And then? 

You want to invite them deeper into your world. You want to build a relationship with them. You're not McDonalds trying to sell millions of 99 cent cones, you're looking for a dozen Dream Clients to do bigger meaningful work with.

Relationships > transactions.

This is how my ADHD gets me in trouble.
 
In the next few weeks I'm...
 
1. Hosting this online workshop on Wed Jan 14th (Get Clients Now): https://lnkd.in/gXPUat5c
   
2. Putting on this in-person event in Toronto Sat Jan 24th (Get More Coaching Clients): https://luma.com/gvy3q7s1
   
3. Bringing a dozen incredible humans to Mexico for a mastermind in Tulum.
   
4. Testing a new cohort program with live sessions every Friday.
   
And that's on top of all the regular commitments I have to my clients, my health, and my family.

My cycle tends to be:

Slow down to rest
Get inspired in that open space
My excitement tricks me into thinking I can DO IT ALL.

At once.

Grateful for the incredible peeps supporting me in creating the Growth Habit magic. I'd be toast without them.

P.S. Do you try to do too much at once?

I used to dream of having a Wiki page. Part of me really thought having a profile on that site would represent that I'd "made it". 

I took it off my list of goals years ago.

But I'd be lying if I didn't admit that my ego enjoys seeing the AI summary Google spits out when you enter my name.

Sure a couple things are weird/wrong:

• Growth Habit isn't an "agency"
• I didn't "spend my 20s as a high school drop out". That's still very much a fact now in my late 40s. 😂

But it's kind of bananas how detailed it is. 
And most of it is right.

P.S. Are we entering an era where you need a decent AI summary to be seen as legitimate?

.

I only posted once in the last 17 days.
And I'm onboarding 9 new clients this week.
That's thanks to

the simple systems I have in my business (like the Rocketship Method™) that turns Strangers Into Clients. Even when I unplug.

[I breakdown my systems here: 
https://lnkd.in/gD-zNSPN ]

So what did I do for the last two and a half weeks?

Ate yummy food.
Laughed with the kids.
Had meaningful convos with my love.

I slowed the heck down.

I meditated, read, and wrote (a lot). And I went back to basics. I spent a couple days reviewing my values and then mapped them out my goals, systems, and calendar to ensure they actually fuel those values.

P.S. Check the comments for something that might surprise you.

7 years ago, I was a Director of People & Culture in tech. I loved the leadership coaching I did in my role. I could clearly see the impact it was having on people. 
 
And I knew I wanted to do more coaching.
 
But had no idea how I could make the change.
 
I had a six-figure salary, a mortgage, and two kids. I felt stuck. Then I read Atomic Habits and instead of just reading the words, I actually applied what I learned in the book. 

Within weeks I was feeling more confident, more creative, and more clear-headed.
 
And I began documenting my journey on Instagram. I started sharing what I was learning + the changes I was experiencing. 

It was raw. 

You could feel my excitement
 
People saw me changing in real time and began reaching out. They wanted the changes I was experiencing. And they wanted me to help them with THEIR habits.
 
That’s how I signed my first coaching clients.

No launch plan.
No landing page.
No "social media strategy"
 
Do you want folks to believe what you have to say? Want your content to stand out in all this noise? Do you want people to connect with what you're posting?
 
Share what you’re doing.
 
Talk about what you’re learning with clients. And show what you’re experiencing.... right now. Drop the polish. 

Forget the fancy edits.
 
There's plenty of people out here pretending they don’t fart.
(and we don't need more of that)

You're a great coach. And your clients have all been people you already knew or referrals. But you're struggling to turn strangers into clients. 

Here's why.
 
P.S. This is from a program that people paid $500 to attend.

This post is super direct. Why? Because I’ve got this question a lot: “When is your next IN-PERSON event?”
 
It’s Saturday January 24th
At a stunning space called Pluto* 
Full deets: https://luma.com/gvy3q7s1
 
It’s called: 
GET MORE COACHING CLIENTS
 
And this is what you'll takeaway:
 
• The 3 things that makes Magnetic Messaging + attracts Dream Clients.
• The content mistake sends your clients to your competitors instead of you.
• Why your enrollment calls with potential clients feel awkward or clumsy.
• The simple system that moves people from Stranger to Client.
• The words to avoid at all costs if you want eager clients DM'ing you.
• The 4-part framework for a six-figure coaching or consulting business (without pitch-slapping strangers or posting everyday).
  
The space is incredible.

Pluto is a creative community, event, and co-working space in Toronto. It’s for the modern-day builder, embodied leader, and joyful creator. I like to describe it as if Burning Man + an entrepreneurial hub had a baby. 

Why in-person instead of online?

Because one of my current life-guiding principles is I spend more time with people in-person than I do on Zoom.

You're a coach. Doing this from the heart. And you care so much about the impact of your work. 

You're damn good at what you do.

And the awesome results your clients get reflect that. But your hesitant to share testimonials, care studies, or talk about client results.

You don't want to seem salesy.

But what if it was actually giving people hope? Because it shows others what IS possible. Plus, you'll struggle to attract + enroll more clients (and therefore get to help more people) if you don't show this.

People need to see that your sh*t works!

How to attract Dream Clients, 
rewrite your destiny, 
beat the robots, and secure your future.

That's the title of the keynote I gave at Do Bold Sh*t in October.
https://lnkd.in/gMVbQcYn

This is for you if your content is bland, boring, and not attracting clients (assuming you want that to change).

Otherwise, keep scrolling. 😂

From giving over 3,000 presentations to 100,000 people, I learned one crucial truth: impact isn't about endless explaining—it's about understanding what moves people to action.

HAVE YOU HIT A WALL WITH YOUR MESSAGE?
- Drowning in complex data?
- Facing constant pushback?
- Strategy failing to gain traction?

Using my IMPACT framework, I help leaders identify their audience's true needs and pinpoint exactly how to drive action. No generic storytelling tips—instead, a strategic approach that considers every element affecting your message's impact:
- Information: What data truly matters
- Medium: How to best deliver your message
- Presenter: Your authentic communication style
- Audience: Understanding stakeholder needs 
- Context: The environment around your message
- Tone: The right approach for your goals

WHAT PEOPLE SAY

"Now I can engage stakeholders on highly technical issues so they understand and I feel more confident." 
- Javier Sagastagoitia Calleja, Head of Search at HelloFresh

"Rob's shared tools that not only helped me in presentations, but also in everyday communications with my team." 
- Marcelo Castro, Engineering Lead at Raisin


WHAT TO EXPECT
In our work together, you'll gain clear frameworks to structure your thinking, practical tools to analyse your audience, and strategic approaches to handle pushback. Whether it's a board presentation, investor pitch, or team alignment, you'll know exactly how to craft messages that drive the outcomes you need.

HOW WE CAN WORK TOGETHER
Strategic Presentation Production
For high-stakes presentations where every word and visual must land perfectly. Full-service support from narrative development to slide design, ensuring your message drives the impact you need.

Workshops & Training
High-impact sessions that give your team practical tools for better strategic communication, from 2-hour focused workshops to 2-day comprehensive programs.

Executive Coaching
Focused guidance for leaders preparing board presentations, investor pitches, or strategic transformations.

Team Development
Embed effective communication strategies into your operations through 3-12 month tailored programs.

Public Speaking
Keynotes that bring strategic storytelling to life through interactive experiences.


Ready to transform your strategic communication?
→ Book a 25-minute Strategy Compass session

🎙️ Listen to the Super Powered podcast for insights from leaders who've mastered their skills in the most challenging conditions

Rob Willis

Why do smart executives lose deals?

An experienced, eloquent, well-paid executive was losing 4 out of 5 pitches.

His competitors were not smarter.
They were not cheaper.
They were not better.
So what was happening?

My latest podcast guest is Jeremy Connell-Waite, Global Communications Designer at IBM and author of “The 109 Rules of Storytelling”.

Jeremy mapped every word this executive used in his presentations.

The diagnosis was clear.

He was trapped in left-brain communication.

Logic.
ROI.
Technical specs.
Features.

The exact tools executives trust to close deals.

But the data says something else.

Decisions are not made in the left brain.
They are made in the right brain.

Emotion.
Story.
Connection.

In our conversation, Jeremy breaks it down.
→ A 6-part framework that balances left-brain content like inform, educate, and solve with right-brain storytelling like inspire, excite, and challenge.
→ The Jane Goodall principle of one sermon and 52 ways to preach it.
→ A method to structure 90-minute business presentations like blockbuster movies using Blake Snyder Save the Cat.

The executive made one change.

He added emotional connection to the pitch.
The close rate flipped.

Logic does not win deals.
Story wins deals.

Listen to the full episode of Chief Story Officer Podcast wherever you get your podcasts.

What is costing you more deals.

Bad logic.

Or missing emotion.

Rob D. Willis

I help leaders craft stories to make strategy stick - so teams live it and clients feel it | Strategic Story Producer | IMPACT™ storytelling framework creator, trusted by HelloFresh, Babbel, Raisin and Scout24

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