Founder @ Growth Habit | Author of Die Before They Do | Alcohol Free for 10+ Years | 🎧 Ex-DJ/Producer

YOU'RE DOING THIS WORK BECAUSE.....

You want to do work with meaning while creating freedom for yourself.

But it's hard...

✔️ You want to grow your business but not your stress + workload 

✔️ You know you're a good coach but you don't know where your next client is coming from

✔️ Everyone comes to you for support + guidance, but who do you go to?

✔️ You know you need to get your message out there (marketing) + enroll people (sales) but don't want to do anything that feels icky

✔️ You have an exciting vision but not the frameworks, methods, and systems to get there


What if there was an easy way to have Dream Clients coming to you? 

I know, it’s a bold statement.


—————
ABOUT ME

💎 Serial entrepreneur of profitable businesses
🚀 Helped 410+ coaches + consultants 
💻 Ex-People & Culture leader in Tech
💥 Featured in Forbes + Entrepreneur
🎧 Retired DJ/producer
👨‍👩‍👧‍👦 Proud papa x 2


Hey there, I’m Robb....

I’m passionate about helping people grow their businesses but it all means nothing without the human connection & deeper purpose. Before I started focusing on LinkedIn, I got clients from sharing my message + building audiences on Myspace, Facebook, and Instagram. While the platforms may change, the principals remain the same. It's all about how you communicate your message.

Since 2019, I've helped over 410 entrepreneurs + coaches launch & grow.

———————
WHAT CLIENTS SAY

◆ "things just changed dramatically. Over the three months we worked together I got 19 inbound leads, which is very, very different than what was happening before" - Francisco 

◆ "Robb has a special ability to boil it down to the essence and provide concrete tools, systems, and the accountability you need to achieve (literally) what you dream" - Prieeyya 

◆ "With Robb’s help I’ve put out content that attracts the coaching clients I want to work with at higher rates." - Natalie

◆ "I actually sold over $10k worth of coaching this week. Thank you so much for all your care, your empathy, but really your unique training, coaching, and mentoring" - Joe 

----------

I help purpose-driven coaches + consultants like you grow your business + your impact. I have an incredible private community of humans doing kickass work, run a six-month Impact Accelerator group program, and work with small number of select people 1:1.

GET LOADS OF FREE TRAINING HERE: https://www.growthhabit.org/blog

GRAB MY BESTSELLING BOOK "DIE BEFORE THEY DO": https://mybook.to/DieBeforeTheyDo

CURIOUS OR HAVE QUESTIONS? Send me a DM :)

Robb Gilbear

I paid $1200 for a call with a “LInkedIn expert”.
It was disappointing.
 
A couple years ago a client brought a LinkedIn creator to my attention. The person had a couple hundred thousand followers on here. And their posts consistently got hundreds (if not thousands) of likes.
 
I was curious.
 
Especially since their content seemed rather surface-level + obvious. What secrets did they have that I hadn’t figured out yet?
 
So I booked a call for $1200.
 
They were friendly. And they gave me one helpful insight: the copy with my recent carousel post was repeating what was already in the slides. So it wasn’t acting as a good “hook”.
 
But the ending of our call was painful.
 
I asked several questions to better understand their actual strategy. How were they getting SO MUCH TRACTION on their content? That’s when they stunned me with a question.
 
”Have you heard of “engagement pods”?
 
F**k. The secret to their impressive engagement was that it was fabricated. Whenever you find yourself admiring someone on here that consistently gets 100s or 1000s of likes on every post, know that it’s only possibly if….

1. You spend HOURS on the platform every. single. day. Engaging with dozens if not hundreds of other people on the platform.     
   
2. You're a part of a pod or use automation to guarantee your posts get loads of engagement. 
   
3. You were famous BEFORE you started actively posting on here. 

I'm sure there's exceptions.  

(because there are in every situation)  

But if you find yourself lusting over the people who seem to "have it made" because their posts always get hundreds of likes, know that those are the three paths to get there. And you might want to choose different metrics to chase.  

Because...  

Even if your posts get crazy traction, it doesn't guarantee you'll get clients.

I never intended these shoes to be a part of my “brand”. I bought the first pair so I’d have funky kicks on when I competed in Speaker Slam a couple years ago. But something unexpected happened....
 
Every time I left the house in them:
 
Strangers smiled
People asked questions
And folks even asked to take pics of them
 
These brightly coloured kicks create immense joy.
 
And people started associating these crazy sneaks with me. “I recognized you right away by your shoes.” (this has been said to me multiple times)

Why do I have so many?
 
I didn’t want to be sad when the shoes died, so I bought a back up pair. Then another. And I got another set for my bday last month.

Now I have four pairs. 😂

What are you "known for" that has nothing to do with your actual work?

You’d be better off with 200 views per post from a highly specific group of people that see you as credible than getting 10,000 views on your posts from a broad audience.
 
Going viral isn’t the goal.
 
Getting your message in front of people you’re excited to serve is.
 
And then? 

You want to invite them deeper into your world. You want to build a relationship with them. You're not McDonalds trying to sell millions of 99 cent cones, you're looking for a dozen Dream Clients to do bigger meaningful work with.

Relationships > transactions.

This is how my ADHD gets me in trouble.
 
In the next few weeks I'm...
 
1. Hosting this online workshop on Wed Jan 14th (Get Clients Now): https://lnkd.in/gXPUat5c
   
2. Putting on this in-person event in Toronto Sat Jan 24th (Get More Coaching Clients): https://luma.com/gvy3q7s1
   
3. Bringing a dozen incredible humans to Mexico for a mastermind in Tulum.
   
4. Testing a new cohort program with live sessions every Friday.
   
And that's on top of all the regular commitments I have to my clients, my health, and my family.

My cycle tends to be:

Slow down to rest
Get inspired in that open space
My excitement tricks me into thinking I can DO IT ALL.

At once.

Grateful for the incredible peeps supporting me in creating the Growth Habit magic. I'd be toast without them.

P.S. Do you try to do too much at once?

I used to dream of having a Wiki page. Part of me really thought having a profile on that site would represent that I'd "made it". 

I took it off my list of goals years ago.

But I'd be lying if I didn't admit that my ego enjoys seeing the AI summary Google spits out when you enter my name.

Sure a couple things are weird/wrong:

• Growth Habit isn't an "agency"
• I didn't "spend my 20s as a high school drop out". That's still very much a fact now in my late 40s. 😂

But it's kind of bananas how detailed it is. 
And most of it is right.

P.S. Are we entering an era where you need a decent AI summary to be seen as legitimate?

.

I only posted once in the last 17 days.
And I'm onboarding 9 new clients this week.
That's thanks to

the simple systems I have in my business (like the Rocketship Method™) that turns Strangers Into Clients. Even when I unplug.

[I breakdown my systems here: 
https://lnkd.in/gD-zNSPN ]

So what did I do for the last two and a half weeks?

Ate yummy food.
Laughed with the kids.
Had meaningful convos with my love.

I slowed the heck down.

I meditated, read, and wrote (a lot). And I went back to basics. I spent a couple days reviewing my values and then mapped them out my goals, systems, and calendar to ensure they actually fuel those values.

P.S. Check the comments for something that might surprise you.

7 years ago, I was a Director of People & Culture in tech. I loved the leadership coaching I did in my role. I could clearly see the impact it was having on people. 
 
And I knew I wanted to do more coaching.
 
But had no idea how I could make the change.
 
I had a six-figure salary, a mortgage, and two kids. I felt stuck. Then I read Atomic Habits and instead of just reading the words, I actually applied what I learned in the book. 

Within weeks I was feeling more confident, more creative, and more clear-headed.
 
And I began documenting my journey on Instagram. I started sharing what I was learning + the changes I was experiencing. 

It was raw. 

You could feel my excitement
 
People saw me changing in real time and began reaching out. They wanted the changes I was experiencing. And they wanted me to help them with THEIR habits.
 
That’s how I signed my first coaching clients.

No launch plan.
No landing page.
No "social media strategy"
 
Do you want folks to believe what you have to say? Want your content to stand out in all this noise? Do you want people to connect with what you're posting?
 
Share what you’re doing.
 
Talk about what you’re learning with clients. And show what you’re experiencing.... right now. Drop the polish. 

Forget the fancy edits.
 
There's plenty of people out here pretending they don’t fart.
(and we don't need more of that)

You're a great coach. And your clients have all been people you already knew or referrals. But you're struggling to turn strangers into clients. 

Here's why.
 
P.S. This is from a program that people paid $500 to attend.

This post is super direct. Why? Because I’ve got this question a lot: “When is your next IN-PERSON event?”
 
It’s Saturday January 24th
At a stunning space called Pluto* 
Full deets: https://luma.com/gvy3q7s1
 
It’s called: 
GET MORE COACHING CLIENTS
 
And this is what you'll takeaway:
 
• The 3 things that makes Magnetic Messaging + attracts Dream Clients.
• The content mistake sends your clients to your competitors instead of you.
• Why your enrollment calls with potential clients feel awkward or clumsy.
• The simple system that moves people from Stranger to Client.
• The words to avoid at all costs if you want eager clients DM'ing you.
• The 4-part framework for a six-figure coaching or consulting business (without pitch-slapping strangers or posting everyday).
  
The space is incredible.

Pluto is a creative community, event, and co-working space in Toronto. It’s for the modern-day builder, embodied leader, and joyful creator. I like to describe it as if Burning Man + an entrepreneurial hub had a baby. 

Why in-person instead of online?

Because one of my current life-guiding principles is I spend more time with people in-person than I do on Zoom.

You're a coach. Doing this from the heart. And you care so much about the impact of your work. 

You're damn good at what you do.

And the awesome results your clients get reflect that. But your hesitant to share testimonials, care studies, or talk about client results.

You don't want to seem salesy.

But what if it was actually giving people hope? Because it shows others what IS possible. Plus, you'll struggle to attract + enroll more clients (and therefore get to help more people) if you don't show this.

People need to see that your sh*t works!

How to attract Dream Clients, 
rewrite your destiny, 
beat the robots, and secure your future.

That's the title of the keynote I gave at Do Bold Sh*t in October.
https://lnkd.in/gMVbQcYn

This is for you if your content is bland, boring, and not attracting clients (assuming you want that to change).

Otherwise, keep scrolling. 😂

We serve as your B2B sales rep for a fraction of the cost of hiring a full-time employee.

🛑 I help commercial roofing owners book qualified meetings with property managers and building owners.

If buyers can’t see proof fast, they don’t call.

We build a simple system to put your proof in front of the right titles.

The result: more roof walks and better bid opportunities.

What we do:

➤ Manage your LinkedIn profile + content (so you don’t look generic)
➤ LinkedIn ads (targeted to the people who approve work)
➤ Google + AI visibility (so you show up where buyers research)

𝗪𝗵𝗼 𝘁𝗵𝗶𝘀 𝗶𝘀 𝗳𝗼𝗿
U.S. commercial roofers doing $1.5M to $10M+ who want steadier deal flow.

𝗪𝗵𝘆 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝘂𝘀
13+ years in contractor marketing. Google Partner. 40+ commercial roofing companies served.

𝗪𝗵𝗮𝘁 𝘆𝗼𝘂 𝗴𝗲𝘁:
Profile cleanup, proof-driven content, ad targeting, and simple reporting you can understand.

𝗔𝗯𝗼𝘂𝘁 𝗺𝗲
Based in Pennsylvania. I work with commercial contractors and keep marketing simple and measurable.

𝗕𝗼𝗼𝗸 𝗮 𝗰𝗮𝗹𝗹
Book a call and I’ll show you what I’d fix first: calendly.com/kodaaugust

Koda August

Commercial roofing owners,

There was a shift in 2008 that buried a lot of roofers.

We’re watching the next one happen right now.

Back then, Google decided who got the first call.
Today, it’s ChatGPT, Google Gemini, Perplexity, Claude.

Property managers aren’t browsing anymore.
They’re asking one question and getting a short list.

1 to 3 names.
Then the roof walk gets booked.

In 2008, the winners were the roofers who showed up on page one.
In 2026, it’ll be the roofers AI can understand and trust.

This shift won’t feel loud.
It’ll feel quiet… until bids stop coming in.

The companies that adapt early won’t just survive it.
They’ll own the next decade of attention.

#CommercialRoofing #AEO
#KodaGrowsRoofers

I help commercial roofing companies show up in ChatGPT and stay top-of-mind on LinkedIn.

Commercial roofing owners,

In 2026, I’m offering 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵 + 𝗽𝗿𝗼𝗳𝗶𝗹𝗲 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗿𝗼𝗼𝗳𝗲𝗿𝘀.

Over the last 5 years, I’ve built 𝟮𝟯,𝟬𝟬𝟬 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀 and booked 𝟱𝟬𝟬+ 𝗶𝗻𝗯𝗼𝘂𝗻𝗱 𝗺𝗲𝗲𝘁𝗶𝗻𝗴𝘀 using LinkedIn.

Now I’m helping other roofers do it faster.

Here’s what we handle for you:

𝟭. 𝗣𝗿𝗼𝗳𝗶𝗹𝗲 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀
When a property manager clicks your profile, they immediately see:
• What systems you install
• Where you work
• Why you’re a safe pick

𝟮. 𝗧𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵 𝘁𝗼 𝗽𝗿𝗼𝗽𝗲𝗿𝘁𝘆 𝗺𝗮𝗻𝗮𝗴𝗲𝗿𝘀
Clean connection requests.
No pitching. No spam.
Just the right people seeing your name every week.

𝟯. 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘂𝗻𝗱𝗲𝗿 𝘆𝗼𝘂𝗿 𝗻𝗮𝗺𝗲
Proof posts. Risk posts. Process posts.
The kind of content that builds trust before the first call.

𝟰. 𝗜𝗻𝗯𝗼𝘅 𝘀𝘂𝗽𝗽𝗼𝗿𝘁
When property managers reply, we move the conversation toward a roof walk.

If you want LinkedIn to start producing real conversations with property managers, this is the system.

Book time here: calendly.com/kodaaugust

#CommercialRoofing #AEO
#KodaGrowsRoofers

Commercial roofing owners,

Your LinkedIn post will outperform your company page almost every time.

Not because your company page is bad.
Because people trust people more than logos.

Property managers don’t follow roofing companies for content.
They watch owners to see how they operate.

They’re looking for:
How you handle leaks and emergencies
How you reduce disruption for tenants
How you communicate during a job
How you deal with warranty and punch list issues

Company pages feel polished.
Owner posts feel real.

And real wins.

One owner post can:
• Outreach a month of company posts
• Get forwarded in group chats and emails
• Stick in someone’s head when a roof problem hits

This is why founder-led LinkedIn works in commercial roofing.

You don’t need daily posts.
You don’t need perfect graphics.

Post proof.
Post risk.
Post process.

When owners post, property managers pay attention.
When company pages post, they scroll.

If you want LinkedIn to drive conversations,
start with the owner’s profile.

#CommercialRoofing #AEO
#KodaGrowsRoofers

Commercial roofing owners,

This post is based on a comment from John Kenney III, He nailed it.

Property managers are not judging your “personal brand.”

They’re judging your operational discipline.

Owner posts work because they show how you run the business day to day:
• How you handle problems
• How you communicate
• How your process actually works

That’s what makes an owner post outperform a company page.

But there’s a catch.

If your post says “we’re organized” and your jobsite is chaos, you lose trust fast.
If your post says “we communicate” and the property manager gets ghosted, you lose.
If your post says “we have a process” and closeout is a mess, you look fake.

So founder-led LinkedIn only works when the ops match the message.

If you want owner content to turn into roof walks, make sure these are tight first:
• Daily updates. Same time. Same format.
• Clear issue log. What happened. What’s next. Who owns it.
• Service response standards. Same-day call back.
• Closeout package that is clean and on time.

Post the truth.
Then back it up in the field.

#CommercialRoofing #AEO
#KodaGrowsRoofers

Commercial roofing owners,

Property managers don’t want a proposal first.
They want certainty first.

And in 2026, that “certainty” is getting built before they ever call you.

Inside ChatGPT.
Inside Google AI.

They ask things like:
Who is reliable for EPDM repairs
Who documents work well for ownership groups
Who won’t create tenant headaches

Then AI gives a short list.

If your company is not clear online, you do not make the list.
No list. No call. No proposal.

That’s why “showing up in ChatGPT” matters.

It is not about traffic.
It is about being the name AI feels confident recommending.

Property managers want certainty.
AI only repeats what it can clearly understand.

#CommercialRoofing #AEO
#KodaGrowsRoofers

Commercial roofing owners,

Big milestone for us.

PR Newswire just featured Lauer Media Company for our work in Answer Engine Optimization.

Why that matters for roofers.

Google used to send people to 10 links.
Now AI gives a short answer and a short list.

AEO is how you become one of the names AI recommends.

Search is shifting fast.
Property managers ask AI direct questions.
AI repeats what it can understand and trust.

What we’re building for commercial roofers:
• Proof pages that answer real owner questions
• Schema so AI reads your site right
• FAQ pages that match how people search
• Tracking so you can see the lift

Best line from the release:
Search is moving from being found to being chosen as the answer.

If you want to be one of the first names AI says, that’s our work.

#CommercialRoofing #AEO
#KodaGrowsRoofers

taplio

The Battle

Robb Gilbear

Koda August

Followers

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Performance ScoreRobb Gilbear's LinkedIn Performance

Performance ScoreKoda August's LinkedIn Performance

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taplio

The Battle

Robb Gilbear

Koda August

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Robb Gilbear's LinkedIn Performance

Performance ScoreKoda August's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRobb Gilbear's LinkedIn Performance