Founder @ Growth Habit | Author of Die Before They Do | Alcohol Free for 10+ Years | 🎧 Ex-DJ/Producer

YOU'RE DOING THIS WORK BECAUSE.....

You want to do work with meaning while creating freedom for yourself.

But it's hard...

✔️ You want to grow your business but not your stress + workload 

✔️ You know you're a good coach but you don't know where your next client is coming from

✔️ Everyone comes to you for support + guidance, but who do you go to?

✔️ You know you need to get your message out there (marketing) + enroll people (sales) but don't want to do anything that feels icky

✔️ You have an exciting vision but not the frameworks, methods, and systems to get there


What if there was an easy way to have Dream Clients coming to you? 

I know, it’s a bold statement.


—————
ABOUT ME

💎 Serial entrepreneur of profitable businesses
🚀 Helped 410+ coaches + consultants 
💻 Ex-People & Culture leader in Tech
💥 Featured in Forbes + Entrepreneur
🎧 Retired DJ/producer
👨‍👩‍👧‍👦 Proud papa x 2


Hey there, I’m Robb....

I’m passionate about helping people grow their businesses but it all means nothing without the human connection & deeper purpose. Before I started focusing on LinkedIn, I got clients from sharing my message + building audiences on Myspace, Facebook, and Instagram. While the platforms may change, the principals remain the same. It's all about how you communicate your message.

Since 2019, I've helped over 410 entrepreneurs + coaches launch & grow.

———————
WHAT CLIENTS SAY

◆ "things just changed dramatically. Over the three months we worked together I got 19 inbound leads, which is very, very different than what was happening before" - Francisco 

◆ "Robb has a special ability to boil it down to the essence and provide concrete tools, systems, and the accountability you need to achieve (literally) what you dream" - Prieeyya 

◆ "With Robb’s help I’ve put out content that attracts the coaching clients I want to work with at higher rates." - Natalie

◆ "I actually sold over $10k worth of coaching this week. Thank you so much for all your care, your empathy, but really your unique training, coaching, and mentoring" - Joe 

----------

I help purpose-driven coaches + consultants like you grow your business + your impact. I have an incredible private community of humans doing kickass work, run a six-month Impact Accelerator group program, and work with small number of select people 1:1.

GET LOADS OF FREE TRAINING HERE: https://www.growthhabit.org/blog

GRAB MY BESTSELLING BOOK "DIE BEFORE THEY DO": https://mybook.to/DieBeforeTheyDo

CURIOUS OR HAVE QUESTIONS? Send me a DM :)

Robb Gilbear

I paid $1200 for a call with a “LInkedIn expert”.
It was disappointing.
 
A couple years ago a client brought a LinkedIn creator to my attention. The person had a couple hundred thousand followers on here. And their posts consistently got hundreds (if not thousands) of likes.
 
I was curious.
 
Especially since their content seemed rather surface-level + obvious. What secrets did they have that I hadn’t figured out yet?
 
So I booked a call for $1200.
 
They were friendly. And they gave me one helpful insight: the copy with my recent carousel post was repeating what was already in the slides. So it wasn’t acting as a good “hook”.
 
But the ending of our call was painful.
 
I asked several questions to better understand their actual strategy. How were they getting SO MUCH TRACTION on their content? That’s when they stunned me with a question.
 
”Have you heard of “engagement pods”?
 
F**k. The secret to their impressive engagement was that it was fabricated. Whenever you find yourself admiring someone on here that consistently gets 100s or 1000s of likes on every post, know that it’s only possibly if….

1. You spend HOURS on the platform every. single. day. Engaging with dozens if not hundreds of other people on the platform.     
   
2. You're a part of a pod or use automation to guarantee your posts get loads of engagement. 
   
3. You were famous BEFORE you started actively posting on here. 

I'm sure there's exceptions.  

(because there are in every situation)  

But if you find yourself lusting over the people who seem to "have it made" because their posts always get hundreds of likes, know that those are the three paths to get there. And you might want to choose different metrics to chase.  

Because...  

Even if your posts get crazy traction, it doesn't guarantee you'll get clients.

I never intended these shoes to be a part of my “brand”. I bought the first pair so I’d have funky kicks on when I competed in Speaker Slam a couple years ago. But something unexpected happened....
 
Every time I left the house in them:
 
Strangers smiled
People asked questions
And folks even asked to take pics of them
 
These brightly coloured kicks create immense joy.
 
And people started associating these crazy sneaks with me. “I recognized you right away by your shoes.” (this has been said to me multiple times)

Why do I have so many?
 
I didn’t want to be sad when the shoes died, so I bought a back up pair. Then another. And I got another set for my bday last month.

Now I have four pairs. 😂

What are you "known for" that has nothing to do with your actual work?

You’d be better off with 200 views per post from a highly specific group of people that see you as credible than getting 10,000 views on your posts from a broad audience.
 
Going viral isn’t the goal.
 
Getting your message in front of people you’re excited to serve is.
 
And then? 

You want to invite them deeper into your world. You want to build a relationship with them. You're not McDonalds trying to sell millions of 99 cent cones, you're looking for a dozen Dream Clients to do bigger meaningful work with.

Relationships > transactions.

This is how my ADHD gets me in trouble.
 
In the next few weeks I'm...
 
1. Hosting this online workshop on Wed Jan 14th (Get Clients Now): https://lnkd.in/gXPUat5c
   
2. Putting on this in-person event in Toronto Sat Jan 24th (Get More Coaching Clients): https://luma.com/gvy3q7s1
   
3. Bringing a dozen incredible humans to Mexico for a mastermind in Tulum.
   
4. Testing a new cohort program with live sessions every Friday.
   
And that's on top of all the regular commitments I have to my clients, my health, and my family.

My cycle tends to be:

Slow down to rest
Get inspired in that open space
My excitement tricks me into thinking I can DO IT ALL.

At once.

Grateful for the incredible peeps supporting me in creating the Growth Habit magic. I'd be toast without them.

P.S. Do you try to do too much at once?

I used to dream of having a Wiki page. Part of me really thought having a profile on that site would represent that I'd "made it". 

I took it off my list of goals years ago.

But I'd be lying if I didn't admit that my ego enjoys seeing the AI summary Google spits out when you enter my name.

Sure a couple things are weird/wrong:

• Growth Habit isn't an "agency"
• I didn't "spend my 20s as a high school drop out". That's still very much a fact now in my late 40s. 😂

But it's kind of bananas how detailed it is. 
And most of it is right.

P.S. Are we entering an era where you need a decent AI summary to be seen as legitimate?

.

I only posted once in the last 17 days.
And I'm onboarding 9 new clients this week.
That's thanks to

the simple systems I have in my business (like the Rocketship Method™) that turns Strangers Into Clients. Even when I unplug.

[I breakdown my systems here: 
https://lnkd.in/gD-zNSPN ]

So what did I do for the last two and a half weeks?

Ate yummy food.
Laughed with the kids.
Had meaningful convos with my love.

I slowed the heck down.

I meditated, read, and wrote (a lot). And I went back to basics. I spent a couple days reviewing my values and then mapped them out my goals, systems, and calendar to ensure they actually fuel those values.

P.S. Check the comments for something that might surprise you.

7 years ago, I was a Director of People & Culture in tech. I loved the leadership coaching I did in my role. I could clearly see the impact it was having on people. 
 
And I knew I wanted to do more coaching.
 
But had no idea how I could make the change.
 
I had a six-figure salary, a mortgage, and two kids. I felt stuck. Then I read Atomic Habits and instead of just reading the words, I actually applied what I learned in the book. 

Within weeks I was feeling more confident, more creative, and more clear-headed.
 
And I began documenting my journey on Instagram. I started sharing what I was learning + the changes I was experiencing. 

It was raw. 

You could feel my excitement
 
People saw me changing in real time and began reaching out. They wanted the changes I was experiencing. And they wanted me to help them with THEIR habits.
 
That’s how I signed my first coaching clients.

No launch plan.
No landing page.
No "social media strategy"
 
Do you want folks to believe what you have to say? Want your content to stand out in all this noise? Do you want people to connect with what you're posting?
 
Share what you’re doing.
 
Talk about what you’re learning with clients. And show what you’re experiencing.... right now. Drop the polish. 

Forget the fancy edits.
 
There's plenty of people out here pretending they don’t fart.
(and we don't need more of that)

You're a great coach. And your clients have all been people you already knew or referrals. But you're struggling to turn strangers into clients. 

Here's why.
 
P.S. This is from a program that people paid $500 to attend.

This post is super direct. Why? Because I’ve got this question a lot: “When is your next IN-PERSON event?”
 
It’s Saturday January 24th
At a stunning space called Pluto* 
Full deets: https://luma.com/gvy3q7s1
 
It’s called: 
GET MORE COACHING CLIENTS
 
And this is what you'll takeaway:
 
• The 3 things that makes Magnetic Messaging + attracts Dream Clients.
• The content mistake sends your clients to your competitors instead of you.
• Why your enrollment calls with potential clients feel awkward or clumsy.
• The simple system that moves people from Stranger to Client.
• The words to avoid at all costs if you want eager clients DM'ing you.
• The 4-part framework for a six-figure coaching or consulting business (without pitch-slapping strangers or posting everyday).
  
The space is incredible.

Pluto is a creative community, event, and co-working space in Toronto. It’s for the modern-day builder, embodied leader, and joyful creator. I like to describe it as if Burning Man + an entrepreneurial hub had a baby. 

Why in-person instead of online?

Because one of my current life-guiding principles is I spend more time with people in-person than I do on Zoom.

You're a coach. Doing this from the heart. And you care so much about the impact of your work. 

You're damn good at what you do.

And the awesome results your clients get reflect that. But your hesitant to share testimonials, care studies, or talk about client results.

You don't want to seem salesy.

But what if it was actually giving people hope? Because it shows others what IS possible. Plus, you'll struggle to attract + enroll more clients (and therefore get to help more people) if you don't show this.

People need to see that your sh*t works!

How to attract Dream Clients, 
rewrite your destiny, 
beat the robots, and secure your future.

That's the title of the keynote I gave at Do Bold Sh*t in October.
https://lnkd.in/gMVbQcYn

This is for you if your content is bland, boring, and not attracting clients (assuming you want that to change).

Otherwise, keep scrolling. 😂

Darren Gibb

I teach coaches how to win more clients using Strategic Content that Converts | Ask about my CLOSE Framework

How many times have you tried to make LinkedIn ‘work’ for you? 🤦‍♂️

If it's not working, you're focusing on the wrong things. Here's why 👇

Because most LinkedIn advice focuses on fluffy nonsense
→ Hooks
→ Formatting
→ How to grow your account (whilst making no money).

(spoiler alert: I am unashamedly about helping you make $$$, not get likes).

It’s easy to look popular.
To fain popularity.
And to get people liking your content.

But what coaches truly suffer from is creating the right type of strategic content.

The type of content which attracts the right people
And repels the wrong.

The type of content which turns you into your prospects’ number 1 expert.

The type of content which strategically positions you as the ONLY solution to their problems.

And the type of content which - best of all - converts those followers of yours into happy, paying clients.

You’ve likely tried the free courses.
Paid some money to unlock the ‘secrets’ from the gurus…
Yet still don’t have a predictable amount of leads coming your way every month.

Or perhaps you feel that you’ve cracked LinkedIn and are ready for that next step:
Webinars, Masterclasses and Challenges (ask me about how I helped one of my clients, Andy, turn a $150 webinar into almost $50k 👀) 

LinkedIn and social selling isn’t difficult - and I make it easier with my CLOSE Framework:

→  𝗖ontent That Attracts & Repels
→  𝗟everage LinkedIn Intelligently
→  𝗢ptimized DM Strategy
→  𝗦trong Sales Strategies
→  𝗘nhance Expert Influence

It really is as simple as that.

And that’s what I’m known for (check out my testimonials for evidence).

If you want to CLOSE and make money.
Shoot over a DM saying 'CLOSE' to find out more.

But - I only work with hard-working coaches who are serious about 

→ improving their LinkedIn strategies
→ Serving more of their ideal clients
→ Know that everything takes work.

If this sounds like you, I look forward to chatting.

If not, I hope you still learn something from my content.

And if you’ve read down to here, drop a DM just to say hello. 

DM the word ‘STARBURSTER’ and I’ll send you over something I usually sell...

For free 🌟 

Also check out my website in my Featured Section to get some free gifts and also sign up to my newsletter.

Storytelling on LinkedIn Coach

Combining my knowledge and passion for storytelling with my knowledge for LinkedIn, I help coaches and solopreneurs use storytelling and proven strategies to improve their content and convert more followers into paying clients.

It's not DMs you're avoiding.

It's rejection (or damn scripts).

DMs feel sleazy. 

Spammy. 
Cringe. 
Desperate.

But here's why you find them morally repugnant 👇

What you believe about them - based on what you've experienced personally, or been taught - doesn't align with you.

Your values.

You know you need to do them...

But you'd rather be dignified than wealthy.

It feels like you're almost tricking them.

I remember my client Sam telling me he felt he was "bothering them."
Rachel felt they could "smell it coming."

And it was always because they were using scripts they had been told to use.
Verbatim.

So you shy away from doing it.

✅ You write another post.
✅ Hope for more congratulatory comments and likes (mostly from your peers)
✅ And 'double down' on 'content' instead

But running your own business is full of rejection. 

Which is why you run from DMs and don't book calls.

Because if you can avoid those two and only focus on fluffy content, at least the ego doesn't get bruised.

I know this because every one of the 120+ people I've coached came to me at the same point.

And I used to do the same.

It was when I learned that I was the prize.
I was there to be won.

That everything changed.

The energy. 
The confidence. 
The close rates.

After a week of applying it, Craig said:
"FLAME and TORCH are SOOOOO WORKING. I am having some incredible success... I've even been able to flip so I am now in the power frame."

He felt the switch immediately.
Frameworks remove the cringe.

(I'm showing you this framework on Jan 26th. No charge. dmstocalls.darrengibb.com)

If what you're saying feels cringy, then it is.
So cut it.

Experts diagnose in DMs.

Amateurs pitchslap - or teach and explain, becoming the "valued friend."

Others preach "provide value!" and "the right people will find you!"

That's bullshit.

Waiting to be found isn't a strategy. 
It's a lottery ticket.



🗣️ Let me know in the comments 
👉 Where do you feel the cringe most - the first message or the follow-up?



_________
Click here to follow → Darren Gibb
 
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I post about all things LinkedIn, AI and Digital Marketing.

A big reason your DMs don't book calls?

You get trapped in the friend zone. Every time. 

Most service experts are passionate.

Which means they love talking about it -
This is their place of expertise and comes naturally.

But here's what people miss every time:

Experts in DMs don't explain.
They don't justify.

They diagnose.

And when they allow a prospect to diagnose themselves?

A call follows almost every time.

You've shown them that gap that they're missing
(whilst allowing them to FEEL as if they've discovered it themselves).

Steve recently told me he felt as if he was "a library to be browsed, not a store to be bought from".

And it stuck with me.

Coaches are the worst for this
(through not fault of their own).

They naturally go into coaching mode in the DMs
(and then if they get sales calls, there too).

You coach them where they believe "Ok, now I know what to do, I don't need their (expensive) help any more."

You've heard it a hundred times:

"Give value, value, value - give it ALL away" 
(Yep, Hormozi can afford to do this - because YOU likely aren't his ICP).

And I tried it many moons again - it only makes it worse.

You become a free resource rather than a prized asset worth paying for,

Whilst you're "nuturing", they're finding someone who can directly solve their problem.

You become the friend, rather than their expert.

When you give too much value and they'll never pay.
Stop scratching the itch for free.

SO, what do you do instead?

Well, thanks for asking.

I'm hosting a 60 minute workshop on exactly this where I'll show you the exact system I use to book 5+ qualified calls every week - without the scripts, bs or ick.

Find out more here: dmstocalls.darrengibb.com


🗣️ Let me know in the comments
👉 Have you ever found yourself stranded in the comments?

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I post about all things LinkedIn, AI and Digital Marketing.

undefined undefined

Hey [first], I just wanted to quickly thank you for taking the time to comment on today's post, I appreciate it! How's everything going with you?

ChatGPT Webinar

In-depth comment

Another tool to be using is ChatGPT... And it just so happens I'm going to be running a free, LIVE 2-hour webinar showing you how we can be using it to help us to optimize our LinkedIn profile and create better content.

Seats will be limited.

Reserve yours, before it is full, at http://www.darrengibb.com/chatgpt 💥

Every guru teaches content strategies...

Yet never TEACH you how to convert clients.

Within 3 days of a bootcamp I ran last year, Harry booked -  and closed - his first client in his new business.
 
No engagement pods. 
No "get more confidence!" fluff. 
No magic.
 
Just a system for turning DM conversations into booked calls.
 
Here's what the gurus won't tell you:
 
Every January, they roll out the same promises: 

"Get more authority!" 
"Get more inbound leads than you can handle!" 
"Build confidence!"
 
Same empty words. 
Same AI-sounding copy. 
Same results: none.
 
The vast majority of people I work with have been through those courses and memberships.
 
✅ They understand what to post 
✅ They feel more "confident" 
✅ They have likes and "great post!" comments from engagement pods
 
But they come to me:
 
❌ Still broke at the end of the month 
❌ Inbound leads rarely come 
❌ No idea how to take a DM to a booked call
 ❌ Still losing sales calls
 
Content → DMs → Calls → Clients.
 
Most are teaching part 1 of that equation.
 
That's why Harry closed in 3 days whilst others are still playing about with the colours on their banners and writing cute posts for the wrong people.

He had followed all the 'rules'.
Been on the courses.
And was 'being consistent'.

Yet struggled to speak to the right people and close them with ease.

With my proven system he achieved this within 10 messages.
(and over $3m in client sales shows it doesn't only work for him).

Content → DMs → Calls → Clients.
 
The adults are focused on all four - with DMs as the bridge.
 
Because DMs and sales calls aren't that different. 
Master one, you've mastered the other.
 
🔥 If your content's working but your DMs aren't converting, comment below or DM me a "IT'S WORKING, BUT..."  and I'll send you over exactly what Harry used.

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I post about all things LinkedIn, AI and Digital Marketing.

$10k is sitting in your inbox right now*.
 
Not new leads. Old conversations...

The ones that "went nowhere."
 
Monday 26th January | 6pm CET | 12pm EST - I'm showing you where every leak happens and the exact fixes.
 
Register here: dmstocalls.darrengibb.com
 
You see, most people think they have a lead problem. 
They don't.

They have a leak problem.
 
Here are 4 places your deals are dying:
 
Lead Speed 
→ 23 hours to respond. 
↳ Your competitor already closed them.
 
Follow-Up Fear 
→ You follow up twice and call it dead. 
↳ 80% of sales happen after the 5th touch. Some up to 11.
↳ You're not "bothering them" - you're disappearing.
 
Proposal Purgatory 
→ Most coaches and consultants do NOT need to send proposals before a deal is done
↳ If you feel you MUST send one, your deal is too complex.
 
Pipeline Bullshit 
→ "I think I have some warm leads." 
↳ You can't improve what you don't measure.
 
"More content = More visibility = LOADS of inbound leads!!" is what they want you to believe.
 
Converting the leads you already have is what actually works.
 
 
P.S.
 
* That $10k in your inbox?
 
Find the conversations where symptoms or pain surfaced. Don't "check in". Ask how they're getting on with that specific thing.
 
A lot changes in 3 months.


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I post about all things LinkedIn, AI and Digital Marketing.

95% of you are paralysed in the DMs.
 
The "Nice Chat!" Fallacy kills your DMs and Sales.
 
People I work with, like Ryan whose close rate went from 20% to 80%, don't suddenly just get "good at sales". 

Because he stopped teaching in DMs and started diagnosing.

(I'm breaking this down live on the 26th: dmstocalls.darrengibb.com)
 
Those who struggle in the DMs typically struggle with sales.
 
This is what I call the "Nice Chat!" Fallacy.
 
In the DMs, it sounds like "Thanks so much, I'll reach out when ready!"
 
On calls, it's "Let me think about it and I'll get back to you."
 
Same pattern. Same result.
 
You've satisfied them. You've taught them by accident. And they're happy enough to 'work it out themselves' with the nuggets you've offered.
 
The pattern that kills your calls starts in your DMs.
 
Because if you manage to get them onto a call, you've already conditioned them to expect even MORE teaching.
 
Which, invariably, you give them.
 
It's when you say things like "I'd love to help!" or "Let me know if you're interested!" that leak this frame.
 
You sound over-enthusiastic. Needy.
 
And your prospect knows it.
 
When they ask to be taught, redirect with a question.
 
If you're an executive coach and they ask: "How do I lead my team better without becoming a micromanager?"
 
You should never answer directly.
 
Let them diagnose themselves.
 
Instead, ask: "What's the part you keep stepping back into… even though you know you shouldn't?"
 
This forces them to identify the gap they have. The gap they need your help to solve.
 
"Building rapport" is great until you become a free resource.
 
Rapport without urgency is just friendship in a suit.
 
 ____

The pattern that kills your calls starts in your DMs.
 
Fix the DMs first.
 
I'm covering the complete framework on January 26th. 60 minutes. How to turn DM conversations into booked calls — without the cringe.
 
6pm CET / 12pm EST
 
find out more and register here: dmstocalls.darrengibb.com

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Bonus points if you ring the bell 😉

I post about all things LinkedIn, AI and Digital Marketing.

How many of the following non-buyers...

Are you STILL wasting your time with? 

They feel like progress. 
You tell yourself "at least I'm getting calls booked!"
 
But underneath, you sense - even before getting on a call - that this person is never going to convert.
 
Because they never do.
 
The problem isn't that they exist.
It's that you keep feeding them your time.
 
Here are the Infamous Four:
 
🧠 THE BRAIN-PICKER → Sees you as a peer. Never the expert. 
↳ "Could we get a quick chat so I can pick your brain about something?"
 
🪟 THE WINDOW SHOPPER → Likes everything. Your biggest fan. Never responds to DMs. 
↳ Browsing, not buying.
 
🦵 THE TYRE KICKER → Books calls. Asks questions. Loves "working together." Never ready to.
 ↳ Wants to feel productive without committing.
 
🙍‍♂️ THE LONELY FOUNDER → Long calls. Tells you everything. Deep shares. Deeper pain. No budget.
↳ They'll send you a Christmas card. Never a payment.
 
I guarantee you've had them all.
(I went through a dark period where I attracted all four like a magnet.)
 
And here's where it stings: It's your fault.
 
Not theirs.
 
You haven't filtered them through your DMs. 
You got excited and let them book a call without real qualification.
 
That's 3-5 hours a week on calls that were never going to close. 

At only $600/hour, that's $120,000+ a year in wasted opportunity cost.

Yep. Read that back again.
 
Here's a quick filter you can use today: 

When someone says "Can we hop on a quick call?" - reply with: 
"What specifically are you trying to solve?"
 
If they can't name it, they can't pay for it. 

The Infamous Four can't answer that question clearly. 
Ever.
 
This will help you out until next week.

On Monday 26th January, I'm showing you the full framework that filters these four before they hit your calendar.
 
It's called FLAME:
 
• Find the issue
• Learn their attempts
• Aha Moment (break their false belief)
• Map the choice they can make
• Engage the call
 
Five DM messages. 

No more wasted discovery calls on someone who was never going to buy.
Only ones with those who can.
 
Monday 26th January. 6pm CET | 12pm EST. 
register here: dmstocalls.darrengibb.com
 
Let others rub their tummies. 

You've got deals to close.


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I post about all things LinkedIn, AI and Digital Marketing.

How Laura closed $560k on LinkedIn
 
(spoiler: it wasn't "POST MORE CONTENT!")
 
Laura is an experienced Executive Coach.
 
A glance at her content showed: 

→ Decent likes 
(sometimes from her ICP) 

→ Comments 
(mostly from fellow coaches) 

→ 'Thought leadership' topics 
(saying the same as everyone else)
 
But behind the content: 

→ Ghosted DMs 
→ "I'll get back to you later" 
→ "Can I just pick your brain..." 
→ Stalled conversations that felt warm but went nowhere.
 
Her target for the year was $500k.
 
So we installed my DM Framework.

(The same I'll unveil in 3 days (Jan 26th, 6pm CET | 12pm EST), 
No replay. 13 spots left.
Register here: dmstocalls.darrengibb.com)
 
We went back through those ghosted DMs. 
Through the proposals that got ignored.
 
One conversation she'd written off 4 months ago? 
Reopened with three messages. 
Closed at $280k.
 
Same expertise. 
Same market. 
Same positioning.
 
Different system.
 
Two weeks later, she messaged me:
 
"Darren, we need to revise the target."
 
My stomach dropped.
 
"That's now two closed deals totalling $560k. New target is $1M this year. Double that next year."
 
Her audience was already there. 
Her skills were already there. 

The system was what was missing.
 
The gap between her and you?
 
It's not talent. 
It's the layer you haven't installed.
 
 
PS
 
The question I'd ask yourself:
 
How many conversations in your inbox "went nowhere" that actually just needed a different approach?
 
That's what Monday is about.


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Your 'vulnerable' content is costing you clients.
 
(this is gonna piss some people off 💅)
 
And it's killing more than your pipeline.
 
Over the past 3 years, it's been peddled by the gurus:
 
Show up.
 
"Be vulnerable." 
(Anyone remember the Crying CEO? 😅😭)
 
"Be consistent."
 
The gurus who peddled it built their 'personal brands' on this.
 
Did it give them followers? Yes. 
Likes and comments? Yes. 
A profitable business growing year on year?
 
Nope.
 
They're called vanity metrics for a reason. 
And they're engineered by fluffy, 'vulnerable' content.
 
So creators take this as a green light to create just that.
 
Sharing every worry. 
Every imposter moment. 
Every urge to quit.
 
Followed the next week by a 'success' story.

Followers know it doesn't add up.
 
Which is why you get emotionally invested fans.
But inconsistent paying buyers.
 
Your prospects need to see you as their expert. 
Having your shit together. 
Sharing authentic stories of your success. 
Understanding THEIR problems. 
And showing how you solve them.
 
Yes, vulnerability can be beautiful. 
Yes, it humanises you.
 
But not when your followers see a constant shitshow in your content.
 
It comforts them: 
"This person is like me!"
 
But it rarely pushes them towards transformative action.
 
How can they trust you to solve their problem when you're still drowning in yours?
 
Use vulnerability like this:
 
Talk about the situation you were in. 
The moment you didn't know how to break through. 
The realisation that shifted everything. 
The action thatyou then took. 
The bumps along the way. 
And the transformation.
 
Vulnerability is beautiful. 

But show you USED to be the person they ARE right now.
 
That's what builds trust. 
Confidence. 
And belief.
 
That's what turns "I love your content" into "How do I work with you?"
 
Buyers don't want pity parties. 
They want to be seen and emotionally led.


___________________
Click here to follow --> Darren Gibb 

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I post about all things LinkedIn, AI and Digital Marketing.

Everyone defines 'success' on LinkedIn differently.
 
Conversion to new business is a vital metric.
 
Your content gets saved and shared.
 
And your pipeline?
 
Flat.
 
The truth:
 
Visibility doesn't pay bills. 
Cheerleaders don't hire you. 
Likes don't book calls.
 
I see it constantly with coaches and consultants over 40 who've done the work:
 
Content thriving - pipeline empty.
Bookmarked and recommended - but never bought from.
Too proud to DM - still waiting for inbound to save them.
 
(Swipe through the carousel. Those who are ready will count how many describe you.)
 
Each sign comes with the fix.
 
Not theory. 
Not "try posting more."
 
The actual shift that turns attention into action.
 
If you recognise more than two?
 
That's not a content problem - it's a conversion problem.
 
I built a framework to fix exactly this.
 
Live session. 
January 26th. 
6pm CET | 12pm EST.
 
1 hour. 
My DM Framework. T
he exact sequence to turn conversations into calls.
 
18 spots remaining.
 
Sign up here: dmstocalls.darrengibb.com



PS
Want a more in-depth explanation of how to solve these signs?

DM or Comment below "GIMME DEPTH!" and I'll send over a guide I've just finished putting together to help you fix this faster 🙌


___________________
Click here to follow --> Darren Gibb 

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I post about all things LinkedIn, AI and Digital Marketing.

5 signs you look successful on LinkedIn

Here's why DM scripts and automations fail:
 
They book bad calls with the wrong people.
 
Chances are you use them because you don't know what to say. 
(That's ok - it's an art, seriously.)
 
But following a mundane script attracts mundane people:
 
The Tire Kickers. 
The Freebie Collectors. 
The "Can I Just Pick Your Brain"-ers.
 
And because scripts don't book many calls, you get desperate. 
You accept anyone because it feels 'productive'.
 
I know this because I was there.
 
Spamming 100+ people per day. 
Offering bullshit lead magnets no-one asked for. 
Overexplaining everything, hoping to look like an expert.
 
It doesn't work.
 
So I built something different.
 
Not scripts. 
Not automation. 
A system that lets you sell with dignity.
 
On 𝗠𝗼𝗻𝗱𝗮𝘆, 𝗝𝗮𝗻𝘂𝗮𝗿𝘆 𝟮𝟲𝘁𝗵 𝗮𝘁 𝟲𝗽𝗺 𝗖𝗘𝗧 (12pm EST), I'm opening up to my network a 60-minute session where I'll walk you through:
 
→ The 7-8 message path from stranger to booked call 
→ How to qualify in DMs so you stop wasting time 
→ Why "nice chats" don't convert (and what to do instead) 
→ The phrases killing your deals
→ How to get calls booked.
 
This is for coaches, consultants, and fractional service providers who:
 
✓ Post consistently but aren't booking enough calls 
✓ Know they should be DMing but find it... uncomfortable 
✓ Want a system, not a script
 
Looking for copy-paste templates and automation hacks?
 
Walk on. 
They're not here.
 
I'm teaching skills, not painting by numbers.
 
𝗠𝗼𝗻𝗱𝗮𝘆, 𝗝𝗮𝗻𝘂𝗮𝗿𝘆 𝟮𝟲𝘁𝗵. 
𝟲𝟬 𝗺𝗶𝗻𝘂𝘁𝗲𝘀. 
𝗙𝗿𝗲𝗲.
 
Sign up here: https://lnkd.in/eFRg8P6K 

🗣️ Let me know in the comments:
👉 What's your LEAST favourite type of DM to receive which makes you 🤢🤮


___________________
Click here to follow --> Darren Gibb 

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Bonus points if you ring the bell 😉

I post about all things LinkedIn, AI and Digital Marketing.

New Year's Resolutions...

How many of us have already broken them?

I personally don't set them.

They feel like a 'nice to have' rather than anything else.

I don't even really set myself goals either.

(yep, cue the productivity 'experts' coming for me).

Shit just kinda gets done and happens.

Perhaps I've always felt that I might fail them.. So what's the point in making them
(which is completely against my competitive personality).

But this year, I've decided to go against my own beliefs.

And make some big ones.

A few non-negotiable business ones.

One HUGE one I want to make happen.

And a few 'nice to have' personal ones.

5 in total
(see comments for one or two).

And since I have literally just made them, 
I haven't broken ANY of them (yet 😈).

Oh, and I'm back after Christmas, New Year's and a few extra days.

Hi. 👋

Some of you reading this will be feeling guilty for taking time off LinkedIn.

You know, actually living your lives rather than grinding against a seemingly unforgiving algorithm.
(shame on you).

Don't.

You needed it.

If you're like me, you worked your arse off last year - you deserved time to recouperate, rejuvenate and prepare for the year ahead.

(and anyone who tells you "there are only 51 weeks left in the year!!!!!!!!" also need a break).

But now the work starts.
The passion.
The grind.
Hard work.

Cos we've had that break, right?

Now, let's get to it. 💪

🗣️ Let me know in the comments:
👉 Did you take a break or grind it out?
👉 Have you made any resolutions you're going to keep? 😜

"I got 212 leads from one post!"
 
"I booked 87 calls this month!" [COMMENT!]
 
Yeah. 
Those posts are flooding your feed.
 
Here's what they're actually doing:
 
Manufacturing FOMO.
 
They KNOW you're struggling to book even 1 call a week. 

So they slap "AI" and "Agents" onto the front of it, 
And compound your fear that you just don't know what you're doing.
 
It's bullshit. 
And no-one's calling it out.
 
So let me ask you:
 
Out of 212 "leads" - how many are your ICP? 
How many are qualified? 
How many have a problem you can fix? 
How many have the budget to do so?
 
And those 87 calls... 
How are you fitting them into your calendar? 
How many are tire-kickers?
How many ACTUALLY convert?

Those as the numbers you never see.
 
After reviewing 15,000+ DM conversations with clients and working with over 150 of them 1:1, 
I don't need 87 calls a month.
 
I need 3-5 with the right people.
 
And I get to choose who those people are.
 
So the next time you see a hype post with massive claims, zero proof, from someone who doesn't even serve people like you...
 
Just remember:
 
Even if those numbers were real - and they're not - you'd still be sifting through a mountain of garbage to find one person worth talking to.
 
That's not leverage. 
That's desperation dressed up as automation.
 
Let the kids chase manufactured volume. 
The adults are working on conversion.

🗣️ Tell me in the comments
👉 What are YOUR first thoughts when you see those posts? 🤦‍♂️


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I post about all things LinkedIn, AI and Digital Marketing.

Every 'just circling back' I sent?
 
Another dead deal in the DMs.

"Just checking in!"
"Did you see this message?"
"Just making sure you saw this..."

Or, the most needy, most cringe.

"Just bumping this up!"

We've all done it
(more times than we care to admit).

I used to tell myself, "at least I'm following up!"

But in actual fact, I was killing a deal dead in the water.

Before it even had a chance to happen.

The moment you use phrases like this, you surrender your frame.

You are no longer the prize to be won.

Your energy becomes needy.
Insecure.
Desperate.

And they can smell it a mile away.

This energy puts them in control - and you lucky to receive a response.

Here are two plays I use to counteract being ghosted.

1️⃣ Find a recent post of theirs, comment on it, wait for a response and then re-open the conversation.
↳ No need reference what they ghosted you about - come back to that later by reframing it.

2️⃣ For one last throw of the dice, call it out directly and be prepared to exit gracefully.
↳ "Hey [name], I appreciate things get busy - no worries. Is this conversation worth continuing, or shall we leave it?

Either way, your frame stays intact.
 
I've had ghosts come back weeks later and book calls - simply because I didn't chase.
 
And the ones who don't? 
They were never going to buy anyway.
 
Let the gurus keep bumping. 
The adults offer one chance - and move on.


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Click here to follow --> Darren Gibb 

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I post about all things LinkedIn, AI and Digital Marketing.

LinkedIn Gurus still preach the same broken playbook.

This is why you're getting likes, but no clients 👇

So many follow the 'content playbook' on LinkedIn:
"Just post"
"Tell stories!"
"Be consistent!"

Over time, they begin to get some engagement.

Justin knew this - "I was getting profile views and engagement on my content, but struggling to convert them into clients".

We changed this within a couple of weeks and got them converted.

You see, engagement feels good.
You feel seen.
You feel people see you as an expert.

But when you dive into that engagement, it's usually:
Industry peers hoping you'll also support their content.
Lots of fluffy comments, boiling down to "great post!"
AI bots and comments 🤦‍♂️

A consultant I was recently on a call with told me honestly:
"I'm crushing it on the outside... But crumbling on the inside".

I hear this every week on calls. 
Same story. 
Same frustration. 
Same confusion.

I recognise it because I lived it early on.

Content thriving.
Business dying.

Yes, content does the heavy lifting.

But without strategy
(the Oprah quotes don't work)

Without direction
(not talking about toxic bosses every day)

And without a conversion process
(honestly, no-one cares about your billboards)...

Then it's nothing more than performative theatre.

And every week you spend performing is another week funding an expensive hobby.

This content 'process' is your bottleneck

Posting for your peers rather than prospects makes for unpredictable months.

And not knowing how to read the right signals from the right people keeps your calendar empty.

The gap isn't your content. 
It's what happens after.

If you're here just to "network" and "build a community", please, follow this 'process' 👆

But those who are selling their services need to convert.

The Guru says: "Trust the process, keep posting"
Adults know: "Engagement without conversion is an expensive hobby".

Who you choose to follow will determine your success here in 2026.


___________________
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Bonus points if you ring the bell 😉

I post about all things LinkedIn, AI and Digital Marketing.

You're now 26 days into Q1.
 
Pipeline full? Great. Stop reading.
 
Still here?
 
Then let's talk about why your content is working, 
but your revenue isn't.
 
You're posting. 
Getting likes. 
Maybe even starting DM conversations.
 
But the calls aren't coming.

Every conversation that ghosts. 
Every thread that goes cold. 
Every "let me think about it" that never comes back.
 
That's not bad luck. 

That's a system failure.
 
Here's what I've seen fix that:
 
→ Steve: 40% → 80% connection rate. 4 new clients. Constant pipeline. 
→ Nathan: 10+ clients from LinkedIn in one year. Zero before. 
→ Maartje: 8 clients in 10 weeks. After years of inconsistency. 
→ Andy: $20k in month 1. $70k+ by month 3.
 
Same platform. 
Same effort.
 
Different approach in the DMs.
 
Today at 6pm CET | 12pm EST I'm breaking down exactly where deals die in the DMs - and the moves that bring them back.
 
No replay. 
No recording.
 
Also picking 10 people for a live DM Audit this week. 
Your conversations. 
Shared screen. 
Line by line.

Only available to those on the call.
 
Find out more here: https://lnkd.in/eFRg8P6K
𝟰 spots left.
 
One hour. 
Might fix your Q1.

What have you got to lose?

Jenny Gonzalez, Nikki Richmond FCA CTA and 4 other attendees

The Art and Tech of sending LinkedIn DMs [link in comments]

I talk a lot about DMs.

Come along and hear me talk more.

Also, take a look at the tech I've been using for my LinkedIn DMs which means I never miss a thread (cos we all know the native LinkedIn inbox sucks...).

No nonsense, no bs - and a great introuction to my webinar on Monday where I show you my DM framework (dmstocalls.darrengibb.com if you've not already signed up for that).

View company: Thought Leadership Branding Club

The Art and Tech of sending LinkedIn DMs

If you’ve ever stared at the LinkedIn “Message” box thinking…

“I don’t want to sound salesy… but I do need to start conversations.”

You’re not alone.

Most DMs fail for one reason:
They feel like a transaction, not a relationship.

That’s why we’re doing this livestream:
“The Art and Tech of sending LinkedIn DMs”
with Bobby Umar, Mitchell Tan, and Darren Gibb

Friday, January 16, 2026 — 11:30am ET

What you’ll walk away with:
✅Practical guidance you can apply immediately
✅Real examples (not theory-heavy frameworks)
✅Clear language you can adapt to your own voice
✅A balanced view of both the art (human nuance) and the tech (systems, structure, efficiency)

Bring one DM you’re about to send. We’ll give you better words and a better structure.

#LinkedIn #SalesLeadership #MarketingStrategy #Recruiting #BusinessDevelopment

Christopher Carew, Jake Erickson, MBA and 36 other attendees

LeeAnna Stock-Luoma  RD, LD, CD, CDCES 🇺🇸

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The Battle

Robb Gilbear

Darren Gibb

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Robb Gilbear's LinkedIn Performance

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