Rob Maiale

Associate Creative Director

Over the last 17 years, I’ve turned words, ideas, and insights into growth.

I started as a journalist, chasing stories and mastering the art of making complex ideas clear. 

Soon after, I dove into advertising, learning what makes people stop, click, and buy.

As a copywriter I helped brands tell their story clearly and boldly. 

As a leader I built and scaled an industry-leading content engine from the ground up.

— Drove millions in marketing-attributed revenue
— Turned subject matter experts into industry voices
— Grew two LinkedIn brand accounts to 250,000+ followers

I help brands, companies, and leaders clearly communicate who they are, why they matter, and how to connect meaningfully with humans...and algorithms...in an increasingly artificial world.

I also partner directly with individuals who want to leverage AI and creative strategy to grow their own careers or projects. If that resonates, I’d love to connect.

Creative Director

Most people only see the output and very few understand the infrastructure.

What looks like “a website” or “a campaign” is actually a living system underneath it…one that’s constantly being reinterpreted by algorithms, feeds, and now AI.

That system has changed in three important ways.
↳ Discovery no longer starts on Google alone
↳ Understanding often happens before a click
↳ AI systems retrieve, summarize, and recombine content across sources

This means that visibility does requires more publishing, but it must be done intentionally and strategically beyond keywords.

Instead, focus diverse sources. Find from where LLMs are retrieving data and work to appear there. The models break your query up into lots of other sub queries and to pull that data and suppl[y back to you the aggregate.

Then, there's the invisible calibration layer.

Iterating faster than the models update.
Redeploying content where retrieval actually happens.
Making precise adjustments across channels most stakeholders never look at.

With traditional SEO we have to wait weeks or months to see results.
But LLM-based discovery lets you test, learn, and measure tomorrow.

Content teams need to understanding that there are intelligence layers shaping what gets retrieved, cited, and trusted.

If you want to measure outcomes now, you can’t just track performance.
You have to invest in the systems (and people) that produce it.

#GEO
#AIsearch
#contentmarketing

Storyteller, Creator, Thinker & Tinkerer | Leading Content & Engagement Strategy | Scaling with Creativity & Tech

Seth D. Killian

Architect a career that doesn't suck your life away | Sales & Marketing Ops Professional | Founder & Advisor | SaaS | Leadership | Results Driven | Productivity

🚨 Disclaimer: Opinions shared are my own and not reflective of my employer's views or objectives. 🚨

I’m Seth Killian, a results-driven Revenue Enablement & Operations leader passionate about driving growth in high-velocity SaaS environments. My mission? To scale revenue by aligning Sales, Marketing, and Ops into a seamless, high-performing machine. I know that when you combine the right strategy, talent, and technology, growth becomes unstoppable.

Throughout my career, I’ve been at the intersection of strategy and execution, from scaling sales orgs to launching innovative go-to-market initiatives. Whether building out SDR teams that drive $60MM+ in pipeline, implementing cutting-edge sales enablement tech, or optimizing cross-functional alignment, I’ve consistently delivered measurable impact and growth.

A few career highlights:

- Led a SDR team that delivered 105% revenue growth, with 70% of CW deals originating from my unit.

- Managed a comprehensive product launch during the pandemic, driving market penetration and adoption.

- Co-Founded and scaled a marketing agency to acquisition within a year, leading to a successful exit.

- Spearheaded the launch of new enablement technologies and developed data-driven reporting for actionable insights.

Currently, I lead Enterprise Business Development at ECi, where I’m focused on building operational excellence and driving scalable revenue growth.

At the end of the day, I’m passionate about mentorship, team success, and helping others achieve their potential. I measure my success by the wins of those I coach and lead.

When I’m not optimizing go-to-market strategies, I’m spending quality time with my family, smoking meat on my Traeger, and getting lost in the latest Sci-Fi novel.

Let’s connect and talk about scaling your revenue engine.

taplio

The Battle

Rob Maiale

Seth Killian 📐💲

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taplio

The Battle

Rob Maiale

Seth Killian 📐💲

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rob Maiale's LinkedIn Performance

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Performance ScoreRob Maiale's LinkedIn Performance