Rob Maiale

Associate Creative Director

Over the last 17 years, I’ve turned words, ideas, and insights into growth.

I started as a journalist, chasing stories and mastering the art of making complex ideas clear. 

Soon after, I dove into advertising, learning what makes people stop, click, and buy.

As a copywriter I helped brands tell their story clearly and boldly. 

As a leader I built and scaled an industry-leading content engine from the ground up.

— Drove millions in marketing-attributed revenue
— Turned subject matter experts into industry voices
— Grew two LinkedIn brand accounts to 250,000+ followers

I help brands, companies, and leaders clearly communicate who they are, why they matter, and how to connect meaningfully with humans...and algorithms...in an increasingly artificial world.

I also partner directly with individuals who want to leverage AI and creative strategy to grow their own careers or projects. If that resonates, I’d love to connect.

Creative Director

Most people only see the output and very few understand the infrastructure.

What looks like “a website” or “a campaign” is actually a living system underneath it…one that’s constantly being reinterpreted by algorithms, feeds, and now AI.

That system has changed in three important ways.
↳ Discovery no longer starts on Google alone
↳ Understanding often happens before a click
↳ AI systems retrieve, summarize, and recombine content across sources

This means that visibility does requires more publishing, but it must be done intentionally and strategically beyond keywords.

Instead, focus diverse sources. Find from where LLMs are retrieving data and work to appear there. The models break your query up into lots of other sub queries and to pull that data and suppl[y back to you the aggregate.

Then, there's the invisible calibration layer.

Iterating faster than the models update.
Redeploying content where retrieval actually happens.
Making precise adjustments across channels most stakeholders never look at.

With traditional SEO we have to wait weeks or months to see results.
But LLM-based discovery lets you test, learn, and measure tomorrow.

Content teams need to understanding that there are intelligence layers shaping what gets retrieved, cited, and trusted.

If you want to measure outcomes now, you can’t just track performance.
You have to invest in the systems (and people) that produce it.

#GEO
#AIsearch
#contentmarketing

Storyteller, Creator, Thinker & Tinkerer | Leading Content & Engagement Strategy | Scaling with Creativity & Tech

I help brands and people show up powerfully, both online and offline.

As a Creative Director and Brand Strategist, I work across corporate, employer, and personal branding — helping organisations attract the right talent and clients through compelling, strategic brand identities. Whether you're launching a campaign, building a brand from scratch, or evolving your company story, I bring together strategy, storytelling, and design to make every brand experience memorable and effective.

With over 20 years of experience across global agencies and as an independent consultant, I’ve helped companies grow their influence, increase visibility, and position themselves as top industry brands. My work has supported award-winning outcomes and recognition at national and regional levels, including:

🏆 Singapore’s Best Employers 2025 — Named one of the Top 250 by The Straits Times
🏆 HR Tech Festival Awards 2024 — Best C-suite Award for Paul Chong, Certis President & CEO
🏆 HRD Asia 2024 — Innovative HR Teams Award
🏆 HR Excellence Awards 2023 — Bronze in Employer Branding
🏆 17th Singapore HR Awards — Silver in Employee Experience & Well-being
🏆 SHRI Awards — Employer Branding (2018), Employee Relations & Workplace Harmony (2016),

Past clients and organisations I’ve supported have also gone on to earn branding accolades, LinkedIn Power Profile status, and rapid follower growth — all achieved organically. I was also among the first creatives in Singapore to design a 3D app icon — always pushing boundaries and blending tech with creativity.

If you're looking to define, refine, or reinvent your brand, let's connect.

taplio

The Battle

Rob Maiale

Sara Tian – Brand Growth Partner

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taplio

The Battle

Rob Maiale

Sara Tian – Brand Growth Partner

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rob Maiale's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRob Maiale's LinkedIn Performance