Rob Maiale

Associate Creative Director

Precision For Medicine

Senior Manager, Digital, Content & Inbound Marketing

Manager, Digital, Content & Inbound Marketing

Premium Voice Overs

Voice Over Artist

Quadra App

Co-Founder

Iris

Head of Copywriting

Grey Healthcare Group

Senior Copywriter

Havas Life

Copywriter

McCann Health

Senior Editor

Editor

Content Strategist

WNYU Radio

Program Director

Creative Producer

Earthchild Productions

Production Manager

Creative marketing leader for brands tired of being invisible.

💡  Distilling complex concepts into simple human insights
📈 Crafting messages & strategies that drive sales
🏴‍☠️ Embracing the power of 'different'

My specialization spans B2B healthcare:

🧪 Clinical Trials and Translational Research
🧬 Molecular, Tissue and Point-of-care Diagnostics
💊 HCP and DTC Pharma, Devices, Education, and Tech

But my roots are in creative and strategy:

✍️ Copywriter, Creative Director, Journalist
📊 Brand Strategist, Content Marketer, AI Evangelist
🎙️  Broadcaster, Voice Actor, Subway Singer (Google it)

World-class brands who use my work:

⚕️ Roche, Siemens, Walgreens, Baxter, Bayer, Takeda, Amgen, Allergan, Alcon
💻 Samsung, PayPal, Bosch, BSH, Hewlett-Packard Enterprise, Infineon, Osram

Life-changing opportunities pursued:

✈️ Lived 6 years in Germany, visited 20+ countries
📰 First published at age 8 and first went viral at age 28
🏈 Former NFL press box announcer and radio talk show host

TL;DR: I develop, implement, and distribute needle-moving strategies and bold creative thinking.

Creative Director

Precision Medicine Group

Objective: Manage data for all uses (operational and analytical) to drive business processes and improve business outcomes through more effective decision making and enhanced customer experiences.

Responsible for concept design, strategic implementation and management of Precision's data fabric, data integration hub and analytics center of excellence [(PRISM)]; in partnership with Executive Leadership, IT and Enterprise Systems implement edge-to-cloud data fabric strategy to drive the use of data as a strategic asset for operational performance, commercial operations, enterprise health and institutional knowledge management;

Other responsibilities include:
- Research Analytics - Biopharma Market Surveillance (Opportunity/Competitive Landscape Assessment)
- Commercial Operations (Where to Play and How to Win): Account & Opportunity 360 Strategy: Conceptualize and Implement Lead Generation, Sales Cycle Management, Strategic Content Development Marketing Strategy; Develop new business opportunities through industry networking ; Expansion of Precision’s Site and Lab Network.
- Post Merger & Acquisitions Integration (Engagement and Process Optimization): Coordinate Post M&A Integration efforts maximizing synergies to ensure that the deal lives up to its predicted value.
- General Administration (Country Head): Implementation and Management of Canadian Affiliate - Advise of regional operating margin, expense management, pricing strategy, profitability, hiring and business risk assessment.
- Global R&D Tax Credit Program: Concept, Implementation and Strategic Leadership of PMG's Global R&D Tax Credit Program - overseeing PMG's R&D Tax Credit processes, and claims for Scientific and IT Research.

Vice President, Digital Transformation & Analytics

Vice President, Global Business Operations & Analytics

Executive Director, Global Business Operations

Senior Director, Business Operations - Oncology

Scimega | Expert Oncology CRO

Reporting to the President. Responsible for concept, launch and execution of strategic sales, brand alignment, as well as, account-based inbound marketing campaigns, including: sales tools, product messaging, direct mail, and nurture campaigns to support business growth objectives.

Senior Director, Business Development and Marketing - Oncology

Director, Business Development and Marketing - Oncology

Manager, Business Development - Oncology

Successfully oversaw a suite of Ph I-IV Oncology Clinical trials in the following indications: HRPC, NSCLC, SCLC, BrCa, SCCH&N, RCC

Oncology - Clinical Trial Manager

Oncology - Clinical Research Associate

IQVIA

Clinical Data Coordinator

Building and scaling data & analytics solutions that accelerate growth, and enhance operational productivity in biopharma

Global Business Operations | Business Intelligence |  Digital Transformation | Application Modernization |  Advanced Therapeutics Drug Development

Over 20 years of international advanced therapeutic drug development experience.

Strategic responsibilities include concept, design, and implementation of Enterprise Business Intelligence platform & Digital Transformation.

Other responsibilities include: Commercial Operations Management, General Country Management, Operations and Process Optimization, Post-Merger Integration, Business System Implementation.

End-to-end knowledge of drug development industry, focused on emerging and midsize biopharma sector.  Member of the American Association of Cancer Research (AACR).

Mission: Accelerate Drug Development Pathway for Advanced Therapeutics 

#CTSM #Oncology #RareDisease #CellandGeneTherapy

Roberto Lara, MBA

taplio

The Battle

Rob Maiale

Roberto Lara, MBA

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?