Rob Maiale

Associate Creative Director

Over the last 17 years, I’ve turned words, ideas, and insights into growth.

I started as a journalist, chasing stories and mastering the art of making complex ideas clear. 

Soon after, I dove into advertising, learning what makes people stop, click, and buy.

As a copywriter I helped brands tell their story clearly and boldly. 

As a leader I built and scaled an industry-leading content engine from the ground up.

— Drove millions in marketing-attributed revenue
— Turned subject matter experts into industry voices
— Grew two LinkedIn brand accounts to 250,000+ followers

I help brands, companies, and leaders clearly communicate who they are, why they matter, and how to connect meaningfully with humans...and algorithms...in an increasingly artificial world.

I also partner directly with individuals who want to leverage AI and creative strategy to grow their own careers or projects. If that resonates, I’d love to connect.

Creative Director

New Day Business Services

I own New Day Business Services - a marketing and strategy company, specializing in writing top-notch copy, and creating solid marketing and growth strategies.

Marketing Copywriter

Growth Consultant

Old Dominion Freight Line

Supervisor

Is your marketing message as interesting as two snails copulating on your lawn?

Do your potential clients click away nearly as fast as they clicked on?

Is your pipeline full of well-qualified leads or customers itching to give you their payment method?

If not.



It may be time to consider a messaging makeover.

History is rife with the stories of companies that changed their message, changed their branding, and made a more concerted effort to connect with customers.

These companies win the long game of business, and so can you.

Think about your latest ad, your latest promotion, or your social media account. 

These things should drive traffic to your business. 

They should be tantalizing and tempting prospects to spend money with you.

However, if you miss the mark on your message, it can send them running like cockroaches from a light.

So, 

Take the time.

Do the research.

And

Speak to your customers.

Don't talk AT them.

Talk to them.

Using words that they use - using their language.

Find the sweet spot that your competitors are missing out on.

Create engaging sales letters, VSL, streaming and digital ads, and print pieces that explain - what you do.

And...

What it will do for them...

How will it make them feel?

You cannot make people feel - without speaking their language.

That's what I will do for you.

Speak to your customers... so they will speak to you.

It takes hours of research to produce a message that hits home.

When you hire me, the first thing I will send you is a questionnaire.

Once I receive the questionnaire back, we schedule a meeting.

We go over the questionnaire and talk more about your business and your needs.

Once you are comfortable with everything, I will dig back into my den and begin researching.

Concepting

Creating.

Based on your needs, I will deliver a final product to you within 14 -21 days.

I do not produce quick or cheap copy (that's for the other guys to handle).

Then, you distribute your message and watch the sales roll in.

If, for any reason, you are unhappy with the quality of my work,

I will make it right.

No guarantees, no limited-time offers - just quality concepts and copywriting that will get you results.

Hop on my calendar or DM me for a free 30-minute consultation.

Let's get started on your message today.

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The Battle

Rob Maiale

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