Rob Maiale

Associate Creative Director

Over the last 17 years, I’ve turned words, ideas, and insights into growth.

I started as a journalist, chasing stories and mastering the art of making complex ideas clear. 

Soon after, I dove into advertising, learning what makes people stop, click, and buy.

As a copywriter I helped brands tell their story clearly and boldly. 

As a leader I built and scaled an industry-leading content engine from the ground up.

— Drove millions in marketing-attributed revenue
— Turned subject matter experts into industry voices
— Grew two LinkedIn brand accounts to 250,000+ followers

I help brands, companies, and leaders clearly communicate who they are, why they matter, and how to connect meaningfully with humans...and algorithms...in an increasingly artificial world.

I also partner directly with individuals who want to leverage AI and creative strategy to grow their own careers or projects. If that resonates, I’d love to connect.

Creative Director

Most people only see the output and very few understand the infrastructure.

What looks like “a website” or “a campaign” is actually a living system underneath it…one that’s constantly being reinterpreted by algorithms, feeds, and now AI.

That system has changed in three important ways.
↳ Discovery no longer starts on Google alone
↳ Understanding often happens before a click
↳ AI systems retrieve, summarize, and recombine content across sources

This means that visibility does requires more publishing, but it must be done intentionally and strategically beyond keywords.

Instead, focus diverse sources. Find from where LLMs are retrieving data and work to appear there. The models break your query up into lots of other sub queries and to pull that data and suppl[y back to you the aggregate.

Then, there's the invisible calibration layer.

Iterating faster than the models update.
Redeploying content where retrieval actually happens.
Making precise adjustments across channels most stakeholders never look at.

With traditional SEO we have to wait weeks or months to see results.
But LLM-based discovery lets you test, learn, and measure tomorrow.

Content teams need to understanding that there are intelligence layers shaping what gets retrieved, cited, and trusted.

If you want to measure outcomes now, you can’t just track performance.
You have to invest in the systems (and people) that produce it.

#GEO
#AIsearch
#contentmarketing

Storyteller, Creator, Thinker & Tinkerer | Leading Content & Engagement Strategy | Scaling with Creativity & Tech

Donovan Rittenbach

🌟 Concierge AI Copywriting Service 🚀 Jed-AI Content Creator 🌟 ChatGPT Educator  🚀 Top 3% of Wordpress Devs on Upwork

AI can't sell for carp. It's never sold anything. Ever. (That wasn't a typo, btw. It's a pattern interrupt.)

When I was 9, I sold door-to-door in the Montana winter (talk about cold calling), convincing strangers to donate canned food for the poor. Sales is in my blood.

If you think you can write AI copy that sells as well as me, I’ll bet $1,000 you are wrong. Why?

ChatGPT has never closed a deal. It’s overconfident and will tell you your copy is “fire.” But as a pro, I gotta call BS. It’s a con man fooling naive marketers and business owners.

In 27+ years of marketing, I’ve learned what makes people click “buy” when they can’t see you, hear you, or shake your hand.

Here's a dirty sales secret: The #1 factor to being a top salesperson is selling a great product. Even the worst salesman can sell one.

But when ChatGPT arrived, I watched copywriters’ bank accounts bleed out as clients claimed, “AI can do that.”

Then I realized AI’s biggest weakness is it doesn't have a body. It doesn't have skin in the game. And it doesn’t care about winning or losing or bonus checks for a job well done.

But AI does things humans can’t, like pattern-match vast data and deliver insane market research—fast.

I stopped trying to make it write copy (it’s terrible). Instead, I built tools that use AI to analyze and improve my copy. That proprietary tech is now my unique edge. I call it "Control Forge™" because its designed to win against your current control. 

You know how "handicapped" runners can't compete in races with regular people because they have those spring thingies that make them WAY faster? 

It's like that, only for my brain.

I use it to I analyze my copy at an A-List level. I know because I was trained by 3 of them, including Kim Krause Schwalm.

I call it Control Forge™, and it's a Claude-powered persuasion diagnostic that finds gaps human eyes miss:

→ 37-point Clayton Makepeace analysis (from one of the highest-paid copywriters ever)
→ Bencivanga proof audit (most copy misses 6 of them)
→ 22 persuasion frameworks from the best in behavioral psychology 

The fact is AI can’t write copy that converts. But it can find what’s breaking yours.

Want to see it tear apart a sales page? Message me.

I’m on the bleeding edge of AI, focused on one thing: using it as my unfair advantage so I can make mountains of moolah for my clients.

Author of Prompt Virtuoso
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Master AI with my book, coaching & training



Want validation? Hire a yes-man AI. Want results? Let’s talk.

Founder of DR Copywriting Services

Copywriter and Content Creator - Superior writer crafted 540+ daily posts on effective copywriting and artificial intelligence for LinkedIn. AI prompt engineering expert. Author. 

Wordpress Developer – Top 3% of WordPress developers on Upwork. Advanced website development and project management for agencies and startups using Wordpress and Elementor. Clients include Retention.com and RedHouseUSA. Built 145+ page corporate site for Modivcare.com on enterprise Wordpress platform using Git and Composer. 2 direct reports. 

Co-Host “Zero Proof Happy Hour” – Shoot, edited and promote 52+ weekly video reviews of non-alcoholic drinks. Edit with Adobe Premiere. Promote on Redditt, FB, LI, Twitter, TikTok, YouTube. Built zeroproofhappyhour.com.

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Rob Maiale

Donovan Rittenbach

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The Battle

Rob Maiale

Donovan Rittenbach

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rob Maiale's LinkedIn Performance

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