Rob Lennon

Most creators, coaches, consultants, and solo business owners know AI is powerful — but they’re trying to learn it by wading through hype, half-truths, and overly technical tutorials built for engineers, not entrepreneurs.

And that's a problem because those flashy demos and one-size-fits-all prompts ignore what actually matters: practical, repeatable business outcomes. They don’t teach you how to think with AI... they just throw more tools at you.

Because of that, people end up feeling overwhelmed, unsure, or worse: they waste hours tinkering without anything meaningful to show for it. AI becomes another shiny object instead of the time-saving, clarity-creating tool it could be.

Which means you stay stuck in the loop of knowing AI should help your business, but not knowing how to make it stick, missing out on the dozens of small daily wins that could actually move the needle.

On the other hand, what I do is cut through the noise and show you exactly how to use AI in ways that fit your business, your brain, and your bandwidth.

I give you high-leverage prompts, real frameworks, and live walkthroughs that make it easy to start using AI — not just understanding it — whether that’s creating content, refining offers, or automating tasks...

So that you build AI into your actual workflow in small but mighty ways that save time, spark clarity, and support the work you’re already doing — not add more complexity to it.

As a result, you become the kind of business owner or operator who’s not just keeping up with AI — you’re benefiting from it. Quietly outpacing others not with gimmicks, but with smarter systems, clearer messaging, and more momentum — powered by real-world AI you can actually trust to help with your most important work.

Solopreneur Coach / Consultant

Supporting solopreneurs, founders, and agency owners with coaching and consulting on audience growth and audience-driven business systems to drive $$$ at a fraction of the cost of traditional marketing.

5x Sales Leader / 4x Founder / 3x Certified / 2x Dad / 1x exit / Talkspace, Stryker, Headspace, Equinox, LetsGetChecked, Mighty Mind / matthewsavarick.com

I'm a CEO and revenue architect who helps B2B SaaS companies and professional services firms scale from $5M to $50M and beyond without breaking their systems or their leaders.

Most companies hit a ceiling because they lack scalable revenue operations OR they lack leaders who can run them. 

I solve both.

Started in the mailroom. Became a CRO. And now the CEO of Vibe GTM.

𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢:

I build revenue infrastructure through Vibe GTM:
→ Outbound systems and pipeline architecture
→ Sales operations and CRM optimization  
→ Go-to-market strategy and revenue operations
→ Systems you own forever that generate pipeline without adding headcount

I coach executives through the transitions growth demands:
→ Operators becoming CEOs
→ High performers hitting ceilings
→ Leaders who need a partner who's been in the chair

𝗪𝗛𝗢 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛:

→ B2B SaaS companies (product-led and sales-led growth)
→ Professional services firms (finance, PE/VC, consulting, advisory)
→ PE/VC portfolio companies (revenue operations and value creation)

Most clients see results within 45 days. Most see 300%+ ROI on revenue systems.

𝗕𝗔𝗖𝗞𝗚𝗥𝗢𝗨𝗡𝗗:

Scaled revenue at Headspace, Talkspace, Stryker, and TriNet. $2.3B+ in enterprise value created. Early-stage investor in 30+ companies.

What makes me different: I studied neuroscience at UCLA and University of Florida. It taught me that leadership is a performance problem, not just a strategy problem. The best systems fail when the human running them breaks.

Most consultants only see systems. Most coaches only see humans. I see both.

The real foundation came from circus camp as a teenager. Balance, trust, improvisation, performing under pressure. I learned it from acrobats before I learned it in boardrooms.

TEDx talk coming February 2026: "Be Chalant." Why the best leaders care deeply instead of playing it cool.

𝗔𝗥𝗘𝗔𝗦 𝗢𝗙 𝗘𝗫𝗣𝗘𝗥𝗧𝗜𝗦𝗘:

Revenue operations • GTM strategy • B2B sales & marketing • Executive coaching • Sales leadership • Pipeline generation • Go-to-market • SaaS growth • Professional services scaling • PE/VC portfolio optimization • Founder and CEO coaching • Sales enablement • Revenue architecture • Outbound systems

Based in South Florida. Working globally.

If your company is scaling and something feels like it's breaking, send me a message.

Matt Savarick

Today, it’s my birthday.
This is 40.

I thought it would be fun to make a video about “how sales feels when you finally get a YES.”

Ashley wore her actual wedding dress 👰 

Enjoy!

p.s., lmk if you like this format 

p.p.s., 40 Things I'd Tell My Younger Self… 
(from someone who's still figuring it out)

🧠 On Mindset & Inner Game
1. Confidence comes from keeping promises to yourself. Start small, stack wins
2. Don't confuse discomfort with danger. Growth always feels uncertain
3. You're not lazy, you're misaligned. Energy flows from clarity
4. Rest is strategy, not weakness. Recovery creates capacity
5. What you avoid controls you. What you face transforms you
6. Your thoughts aren't facts. Your actions create evidence
7. Most problems dissolve with a walk, sleep, or a boundary
8. Celebrate progress, not perfection. The gap never closes anyway
9. You can hold ambition and gratitude simultaneously. They fuel each other
10. Who you become matters more than what you achieve

💼 On Work & Building
11. Go slow to go fast. The best decisions come from stillness, not panic
12. Treat your calendar like sacred space. Design your life into it first
13. If it's not a clear yes, it's stealing energy from what matters
14. Do fewer things, better, longer. Compounding beats chasing shiny objects
15. Build systems, not just hustle. Hustle burns out. Systems compound
16. Your reputation is built in quiet moments, not during the pitch
17. Hire for energy and character. Everything else can be taught
18. Process creates peace. Build it once, use it forever
19. Sustainable output beats heroic sprints. Play the long game
20. Your business should fuel your life, not consume it

🎯 On Focus & Decision-Making
21. Never outsource your self-worth to outcomes. You are not your numbers
22. Discipline isn't punishment, it's freedom with intention
23. Don't let urgent hijack important. Protect what compounds
24. Play long-term games in a short-term world. That's your advantage
25. You can't think your way out of overthinking. Move your body instead
26. Every breakthrough starts in boredom or stillness. Embrace both
27. It's not about being right, it's about being real
28. What you resent reveals where you're giving away power
29. Regulate yourself before trying to regulate the world
30. The real flex is doing hard things when no one's watching

💝 On People & Connection
31. Ask better questions. People will show you exactly who they are
32. Lead with clarity, not charisma. Clear beats clever every time
33. Being fully present is the highest form of respect
34. It's not your job to impress, it's your job to serve
35. Say "I don't know" more often. Curiosity builds trust

**** CONTINUED IN COMMENTS 👇

I built 3 Claude skills that handle my outreach research, find the right angle, and write the message. Everything runs inside Claude.

No extra tools. No switching tabs.

I've used these on every campaign for the past year. Finally packaged them up to share.

Here's what they do:

𝗣𝗿𝗼𝗺𝗽𝘁 𝟭 → 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗮𝗻𝘆 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗶𝗻 𝟮 𝗺𝗶𝗻𝘂𝘁𝗲𝘀

Paste a website or LinkedIn URL. Get back who they sell to, what they're focused on, and what problems they're likely facing.

Not a generic summary. Specific intel you can actually use.

𝗣𝗿𝗼𝗺𝗽𝘁 𝟮 → 𝗙𝗶𝗻𝗱 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗮𝗻𝗴𝗹𝗲

Uses the research to suggest 5 reasons to reach out.

Not "I'd love to connect." Real angles tied to their world.

𝗣𝗿𝗼𝗺𝗽𝘁 𝟯 → 𝗪𝗿𝗶𝘁𝗲 𝘁𝗵𝗲 𝗺𝗲𝘀𝘀𝗮𝗴𝗲

Takes your angle and writes the email or LinkedIn DM.

3 versions. Pick the one that fits.

Why this matters:

Every outreach message starts the same way Research. Angle. Message.

Most people spend hours on this. Or skip it and sound generic. Or simply don't do it. 

These prompts do it in minutes. And because they're connected, everything stays consistent.

The research informs the angle. The angle informs the message. It all ties together.

Want them?

Comment "OUTREACH" and I'll DM you the file.

Paste into Claude and you're good to go.

----->

📌 Follow Matt for systems that scale revenue
♻️ Share if you want to help

I used to think burnout came from working too hard or hearing "no" too many times.
After 18 years in revenue, I think the real drain is different. 

It's the asks you never make.

- The founder who spends 3 weeks "warming up" a prospect instead of just asking for the meeting. 
- The exec who rehearses the compensation conversation so many times they never have it. 
- The partner who dances around pricing for months because the timing never feels right.

That mental energy adds up. 

Every "I'll bring it up next week" becomes weight you carry. 
Every "they're probably not ready to hear this" is a story that protects you from a two-minute conversation.

We call it patience. 
Usually it's avoidance.

And here's the part nobody talks about: this isn't a skill problem. 
Most people know exactly what to do and what to say. 

The hesitation isn't in the head. It's in the body. It's a nervous system response to perceived risk.

The founders and execs I work with who move fastest aren't more talented. 

They've just learned to make the ask before the story kicks in. 
Fast no beats slow maybe. 
A clear answer beats an open loop every time.

Make the ask. Get the answer. Move forward.

Message me "coaching" if you're the bottleneck or just pick up the phone and call me - 404.387.9850

-->

📌 Follow Matt Savarick for positive daily growth 
💡 Share to help your network grow

Revenue Systems + Executive Coaching for B2B ($5M-$50M) | Scale Without Breaking | CRO turned CEO, Vibe GTM | Scaled Headspace, Stryker, TriNet | TEDx

On February 4, 2026, I’ll step onto the TEDx stage in Boca Raton.

The talk is called 'Be Chalant.'

It’s about something most of us were trained out of.
Caring.

Somewhere along the way, we learned that maturity means staying composed.
That strength means staying unfazed.
That looking cool is safer than being fully in it.

I don’t believe that anymore.

This talk is personal:
- Circus camp.
- My mom Jan.
- Becoming a father.
- A song I sing to my kids every night (A Million Dreams).

But the point is simple.
We confuse emotional control with emotional absence.

And we pay for it.

In our relationships.
In our work.
In our lives.

This isn’t a lecture.

It’s a permission slip:
To feel again.
To play again.
To bring some heat back into the room.

Grateful to TEDx Mizner Blvd for the invitation to speak here in my home town of Boca Raton, Fl.

Grateful for the people in my life who never let me lose my muchness.

More to come.

-->

📍 Follow Matt Savarick (me) for positive daily growth
📌 Share to help one person today

Compounding revenue infrastructure for B2B companies ($5M–$50M) | CEO, Vibe GTM | Scaled Headspace, Talkspace, Stryker, TriNet | Handstand Champ

Tonight my mom does what she’s done for 40 years.

She goes deep.

Jan Savarick has spent her career going wide across Boca Raton. 
- Over $850 million raised. 
- Hundreds of nonprofits touched. 
- A community shaped by her fingerprints.

But tonight at the 28th Annual OPAL Awards, she goes deep.

OPAL stands for Outstanding People And Leaders. It’s a Rotary International - The Rotary Club of Boca Raton event she’s co-chaired for years. 

The gala honors local philanthropists. 
But the real mission is what happens after.

Every single dollar raised tonight funds scholarships for students who wouldn’t otherwise have a shot. College and university degrees. 
Trade certifications. 
Career training. 
Mentors. 
Jobs.

Kids from struggling backgrounds getting the same opportunities I had.

My mom taught me that you can touch thousands of people across a community. 
And you can change the trajectory of one student who becomes the first in their family to graduate.

The best leaders do both.

Tonight she’s wearing the same little black dress she wore to my bar mitzvah.

Proud of you, Mom.

undefined undefined

Pre-SAT qualified me for top honors and finalist status

National Merit Scholar

WELCOA's Seven Benchmarks 

Mindfulness

CCWS - Certified Corporate Wellness Specialist

Master Indoor Cycling Certification

Gender Intelligence® and Inclusive Leadership - 2-day Immersive Workshop

Leadership Program

Sales MBA

Challenger Sale

Finding Your Best - Compete to Create

Hoffman Solution Selling

Sandler Sales Methodology

CareerUP

UCLA Health Sound Body Sound Mind

LACMA

The Jewish Federation of Greater Los Angeles

2017 TriNet PROUD Commitee

Rebuild the TriNet Corporate Capabilities Deck that all Sales Consultants across the US

Corporate Capabilities Deck Creation Committee

The Art vs Science of Prospecting: How to increase the quantity of real pipeline and quality of prospects in pipeline.

The Art of Prospecting, Regional Sales Consultant Training - CA Technology

TRIUMPH is TriNet's Annual Sales Conference where I was asked to teach a mandatory (0-24 month tenure) course during our week long conference early August. 
Pitch TriNet: from the elevator to the board room!

TRIUMPH Training: Corporate Capabilities - The Power of the Pitch

Install Predictable Revenue Engines | Revenue Systems & Infrastructure for $1M-$100M B2B Companies | Trusted Advisor to Families, Founders & Enterprises

I wake up every day to help founders and leaders install the systems that scale their growth.. without sacrificing their sanity.

I Build Dual-Track Growth Systems:
One drives revenue. The other drives resilience.

Over the past 17 years, I’ve built revenue systems for billion-dollar brands (Headspace, Talkspace), led elite GTM teams (Stryker, TriNet), and coached founders and operators at companies like Slack, Ramp, Flo, Citadel, and Pray.com.

But logos don’t tell the full story.
What matters most is this:

Growth without clarity leads to burnout.
Growth without systems leads to chaos.
Growth without leverage? It doesn’t last.

So now, I help leaders build both:

EXTERNAL: Revenue Systems for $1M–$10M B2B Founders

We install AI-powered outbound infrastructure that creates:
• Predictable pipeline
• Scalable outbound systems
• Strategic positioning that cuts through noise
• Conversion frameworks rooted in buyer psychology
• Lean automation workflows (Clay, Apollo, Bland AI)

We call it Vibe GTM™ --> built in 30 days.
No more headcount. 
No tech bloat. 
Just compounding conversations that convert.

INTERNAL: Operating Systems for Executives & Founders

We optimize:
• Energy calibration & execution rhythm
• Cognitive clarity & decision hygiene
• Nervous system regulation & burnout prevention
• Culture architecture & leadership identity

This is performance coaching re-engineered for the AI era.
Neuroscience-backed. Behaviorally sound. Built to scale you and your team.

Why This Matters More Than Ever
AI has made enterprise-grade GTM tools available to lean teams.
But without the internal capacity to execute, it all breaks.

That's what I solve for:
Growth that compounds.. without chaos or burnout.

📩 Ready to install the system that frees you from founder-led bottlenecks and builds a business that runs while you live?

Let’s talk. 
- DM me 
or
- call me 404.387.985O

Here for you,

Matt

Our vision is to make college a reality by adequately preparing students to matriculate and graduate from college,
​allowing them to positively contribute to our society.

President at Savarick Consulting

Rotary International

The Rotary Club of Boca Raton

The coach never raised his voice.

That's what I remember most.

5:30 a.m. practices. 
Shuttle runs in the early bird mornings.
A hyperactive kid who couldn't sit still in class.

Every other adult in my life was trying to fix me.
Coach Carr was trying to build me.

He had this phrase: 
"High expectations, high support."

He'd push me harder than anyone (well, maybe not Jan... but close!). 
Then he'd sit with me after practice and play chess until my mind finally slowed down.

Discipline and empathy in the same breath.

I didn't understand it then.
Now I build companies around it.

The best systems I've ever designed follow Coach Carr's framework:
→ High standards. Clear accountability. No excuses.
→ Real support. Actual resources. Room to fail forward.

Most leaders pick one.
They're either demanding or supportive.
Rarely both.

But "high expectations, high support" isn't soft.
It's how you build people who don't need you to carry them.

It's how you build teams that compound.

Coach Carr passed a few years back.
I still hear his voice every time I'm tempted to lower the bar or pull back the support.

Today, Ashley carries that same energy.

Partner. Wife. Business partner. All of it.

She holds the bar high and shows up when it matters.

The people who shape you don't choose between pushing hard and caring deeply.

They do both.

That's the formula.

--->

📌 Follow Matt Savarick for systems that compound
♻️ Share if someone believed in you before you did

The best salespeople I know don't sound like salespeople.

They sound like advisors.

I've watched this shift happen across dozens of deals in the last 18 months.

The old playbook is dying fast...

Cold outreach spam.
Feature dumping.
Gatekeeping information until the demo.
Pressure tactics to close.

Buyers are exhausted. They've seen every trick.
They can smell commission breath through their inbox.

The new playbook is simpler: help people buy.

Lead with insight, not a pitch.
Solve problems, not push products.
Give away your best thinking for free.
Play the long game on trust.

Three things separating winners from the rest:

1. AI as co-pilot, not autopilot.
Use it for research and personalization.
Keep humans in the loop.
Spend your time on relationships, not admin.

2. Diagnose before you prescribe.
Deep industry expertise matters more than product knowledge.
Quantify value in ROI and risk reduction.
Be the consultant, not the vendor.

3. Enable the buyer, not just your sales team.
Simplify their buying journey.
Give them resources to champion you internally.
Help them build consensus.

The irony?

When you stop trying to sell, you start closing more deals.

Trusted advisors win.
Vendors get ghosted.

The companies scaling fastest right now aren't hiring more reps.

They're building systems that help buyers say yes.

Stop selling. Start helping.

----->

📌 Follow Matt Savarick for systems that scale revenue
♻️ Share if you're done with the old playbook

LinkedIn's algorithm update broke a lot of strategies.

It also created the clearest path to pipeline we've ever had.

Here's what actually happened:
- LinkedIn replaced 12 separate algorithms with one AI system.
- 150 billion parameters.
- It reads everything.

Your posts.
Your profile.
Your engagement patterns.
Your conversion behavior.

Old system rewarded volume and virality.
New system rewards clarity and conversion.

This is good news if you're willing to adapt.

Most founders are still optimizing for 2025:
- Generic hooks for maximum reach.
- Broad topics to appeal to everyone.
- Celebrating likes that lead nowhere.

Meanwhile, a smaller group figured out the new rules.
They're getting less engagement and more pipeline.

Here's what the new algorithm actually rewards:

1. Clarity beats cleverness.
Your profile tells the algorithm who sees your content.
Specific headline = specific audience = actual buyers.

2. Hooks carry 80% of the weight.
First 2 sentences get 3-5x more processing.
Lead with the insight. The buildup earns nothing.
(Ogilvy was right afterall!) 

3. Saves beat likes 5 to 1.
Saves signal "I need this later."
That's buying intent.
Frameworks get saved. Hot takes get forgotten.

4. Comment threads beat comment counts.
The algorithm measures discussion depth.
10 people talking to each other beats 50 "Great post!" replies.

5. Lane consistency builds trust.
Pick 2-3 topics. Stay there 90 days.
The algorithm learns who you serve.
Then it finds more of them.

Give time, time. 

The opportunity has never been clearer.

Stop optimizing for applause.
Build the system that converts.

Systems scale. Humans don't.

----->

📌 Follow Matt Savarick for systems that compound daily
♻️ Share and Save if you're done chasing 2025 metrics

I manifested this life 18 years ago.

Not exactly this moment.

My daughter is sitting on my lap with a low-grade fever while I work from home.. for myself.

But the vision? 
A family. A peaceful home. A healthy body. Working for myself. Making money on the internet… in our pjs.

That started August 21, 2008.

I took my first real job amid the financial crash. 
The alarm hit at 4:40 a.m. 
I had to drive 113 miles to a hospital before a patient's surgery.

I tiptoed past my roommate snoring on the couch. 
He'd been out dancing the night before. 
I couldn't go.

4:40 a.m. doesn't care about your social life.

Hindsight is 20/20.

But in the moment? 
Lonely. 
Dark. 
Painful.

I traded my 20s for that alarm.

Every. Single. Time.

My friends lived theirs. I chose the long drive over the late night. The vision over the moment.

I'll never regret that decision.

Because right now, my daughter is on my lap.
She's got a fever.
And I'm not driving 100 miles to a hospital.

I'm home.

The sacrifice wasn't the hard part.

Trusting the vision when no one else could see it — that was the hard part.

If you're in that season right now, keep going.

The alarm is worth answering.

Don’t snooze on this moment.

---->>

📌 Follow Matt Savarick for daily positive growth
☀️ Share if you're building for the long game

The bamboo tree does nothing for 1,000 days.

Then shoots up 9 feet in a week.

I think about this every time a founder or leader calls me frustrated.

"Matt, we built the system. It's been 60 days. Pipeline hasn't moved."

I get it. I've been there.

(thank you coach Jade and Will for the image inspo)

You invested in infrastructure instead of another rep. 
You documented the process instead of just closing deals yourself. 
You built the thing everyone said would change everything.

And now? Crickets.

Here's what I've learned watching this pattern across dozens of companies:
The system is working. You just can't see it yet.

The bamboo isn't doing nothing underground. It's building a root system strong enough to support 90 feet of growth in a month.

Your revenue infrastructure is doing the same thing.

But most founders and execs quit right before the roots take hold.

Three things that keep you in the game:

1. Track roots, not shoots.
Stop staring at revenue. Start measuring what creates it.
Conversations started. Discovery calls booked. Proposals sent. Time-to-response.

Revenue is the bamboo above ground. These metrics are the roots.


2. Give systems 90 days before you judge.
You wouldn't fire a new hire after 10 days. Don't do it to your infrastructure.

Tweaking everything before anything has a chance to work is the trap.


3. Don't build alone.
Systems work is lonely. Especially when no one can see the progress but you.
Find someone who's done it. Someone who can look at your leading indicators and tell you: 

"You're closer than you think."


Those who break through aren't smarter.

They trust the roots longer.

Ranked #1 Female Creator on LinkedIn | Founder of The Quiet Rich™ | Ex-Google | Forthcoming Author | Follow me for daily life hacks

LinkedIn & B2B Marketing Whisperer | Helped 600+ Founders & Execs Build Influence

We’ve been sold a specific version of success.

It looks like the corner office, the fast car, and the heavy watch.

We are told that once we get the objects, we get the peace.

But that is a lie.

I know an executive with a $58,000 Patek on their wrist who hasn’t slept through the night in 2 years.

I know founders with 7-figure exits who are still terrified of Monday mornings.

Why?

Because true wealth isn't the object.

It’s the freedom of time to actually enjoy it without rushing to the next crisis.

It’s the quiet morning at the farmer’s market.
It’s the deep presence with your children.
It’s the calm nervous system that knows "I am safe."

But here is the hard truth that most ignore:

You cannot practice presence if your nervous system is in fight-or-flight.

You can’t hack Maslow’s Hierarchy.

You cannot focus on the top of the pyramid (Peace, Creativity, Legacy) if the bottom of the pyramid (Revenue, Security, Stability) is shaking.

And right now? 

The foundation is shaking.
- We’re reading headlines that 50% of white-collar roles are becoming redundant.
- AI models are outpacing senior engineering teams by miles.
- 89% of Professional Services are stuck in a feast-or-famine loop, scraping by on less than $100k (Stripe Earnings Report ‘25)

If you are worried about your 26Q1 projections, you aren't looking at the sunset. 
You’re looking at the numbers in your head.

The real flex isn't just "choosing" to be zen.
The real flex is building the infrastructure that allows you to be zen.

For me, that is a 5x pipeline.

It is an always-on, 24/7/365 revenue engine (fueled by content and conversations) that runs while I sleep, while I play, and while I live.

That pipeline handles the "Safety" layer of Maslow’s hierarchy.

And because that is handled, I finally have the luxury to enjoy the "Presence" layer.

Don't just chase the symbol of success.
Build the engine that pays for your peace of mind.

That is the new rich.

<<<>>>

📌 Follow Matt for positive daily growth
♻️ Repost to help your network grow

Revenue infrastructure for B2B companies ($5M–$50M)

No alternative text description for this image

I shared a free toolkit on LinkedIn last week.

Here's what happened:
- My neighbor stopped me on a run to ask about Claude. 
- My community partner brought it up at my daughter's 7th birthday party.
- Hundreds of DMs from people I haven't talked to in years.

One post. One toolkit. One week.

Here it is: 
https://lnkd.in/eGF9wvae

The toolkit: 
3 AI prompts that turn any company into a personalized outreach message.

I built it in public using Claude x Manus AI

No developers. 
No design team. 
Just me and an AI assistant figuring it out together.

Here's what I learned:

The hypothesis: 
People don't want another PDF. They want something they can use immediately. So I built a web app instead.

The structure: 
Section 1 → The toolkit (prompts, framework, checklist) 
Section 2 → The blueprint (the 95/5 rule, the 7-11-4 rule, the 3 levels of outreach maturity)

Give them the win fast. Reward the curious with depth.

The unlock: This isn't just for sales and marketing teams.

A coach could use this to reach potential clients. 
A consultant could use this to land enterprise accounts. 
A lawyer could use this for business development. 
An accountant could use this during tax season outreach. 
A wealth manager could use this to connect with HNW prospects. 
A SaaS founder could use this to book demos without an SDR team.

Same framework. Different ICP. Same result.

What I'm thinking now: I want to build more of these. 
In public. 

With your input:
What use case would help you? 
What industry are you in? 
What's the outreach problem you can't solve?

Drop a comment. Let's build the next one together.

PS: The timing couldn't be better. Yesterday Claude went live in Excel. Now it's embedding into Slack, Figma, Asana, Canva, Clay and more. Draft messages, build timelines, create designs without switching tabs. The tools are only getting better. The question is whether you're building with them.

♻️ Repost if you want to see more building in public 
⚙️ Follow Matt Savarick for systems that compound

I started in the mailroom.

Not metaphorically. Actual mail. Actual room.

Fifteen years later I was CRO at companies you've heard of.

What got me there wasn't talent.
It was reps.

Every pitch that got rejected. 
Every cold call that went to voicemail. 
Every deal that fell apart at the finish line. 
Shots on goal.

Success looks like breakthroughs from the outside.

From the inside? 
It's showing up tomorrow when today gave you nothing.

The mailroom taught me three things.
1. Skill compounds. But only if you stay in the game.
2. Work is work. It's all just reps.
3. Pace beats intensity.

The founders who win long-term aren't the ones who sprint hardest. They're the ones who build a rhythm they can sustain. 

A motion. A rhythm.
A system that works when they're not.

Reps. Consistency. Sustainable pace.

That's the formula.

It was true in the mailroom. It's true at $50M ARR.

---->>

📌 Follow Matt Savarick for revenue systems that don't depend on heroics.
☀️ Share if you're building for the long game.

Sunday morning. Publix run. Four tiny hands on tiny steering wheels.

This is it. This is the whole thing.

I used to measure success in closed deals and revenue targets. Now I measure it in moments like this one.

Not because business stopped mattering. Because I finally understood what business is for.

These moments are fleeting. My kids won't fit in this cart much longer. They won't want to steer with Dad behind them forever.

So I'm learning a skill they don't teach in business school: finding joy in ordinary moments.

Presence isn't passive. It's a practice.

You have to choose it. Over the phone. Over the mental to-do list. Over the illusion that happiness lives somewhere in the future.

The grocery store isn't a task to complete. It's 67 minutes of my kids steering past pyramids of strawberries and walls of bananas like they're on a jungle expedition.

That's worth noticing.

----->

What ordinary moment are you rushing past today?

📌 Follow Matt for systems that compound
♻️ Share with someone who needs to slow down

"You keep talking systems. Show me one."

32 minutes into a discovery call. 
Fair challenge.

He'd been running outbound for 17 months.
Hired 3 SDRs. 2 more in the pipeline. Burned $183K. Booked 67 meetings.

67 total meetings in ~1.5 years...

"What does infrastructure actually look like?"

Here's the 7-step system we run every single day:

Here's the exact 7-step system we run every day:
Step 1 → LinkedIn profile becomes a landing page (Figma, Claude, LinkedIn, Canva)

Step 2 → Content targets ICP pain points (Magicpost, Claude, Taplio)

Step 3 → Track who's engaging with what (Trigify, Clay, Teamfluence)

Step 4 → Identify anonymous website visitors (Vector, Clay, RB2B, Warmly)

Step 5 → Route inbound automatically to sales (Calendly, Tally.so, Clay, Chili Piper)

Step 6 → AI researches every account in real-time (Clay, Claude, ChatGPT, FindyMail, BetterContact)

Step 7 → Multi-channel re-engagement sequences (Instantly, HeyReach, Lemlist, Smartlead)

Most people run these as separate tactics.
We orchestrate all seven. All day. Automated.

Each layer feeds the next. Each layer compounds.

He asked to see one system.
I showed him seven working together.

Infrastructure beats effort. Every time.

----->

📌 Follow Matt to scale revenue
♻️ Share if you're done with Random Acts of Marketing and Sales (RAMS)

The top skill of the future is outreach.

AI writes. AI builds. AI automates.

But growth still depends on one thing:

>>> You reaching another human <<<

If you practice outreach every day, you gain leverage.
If you avoid it, you stay dependent.

Freedom follows contact.

What daily outreach gives you:
→ Conversations that don't exist on job boards
→ Deals that never hit the open market
→ Income paths you can't Google
→ Insurance against layoffs
→ Controlling your time

Most people wait to be discovered.
Winners create connection.

One message per day changes your options.
Ten per day changes your career.
100 per day changes your life.

Sales feels like asking.
Outreach feels like building.

That's the difference.

Outreach is not sales.
It is autonomy. 
It is mastery.
It is agency.
It is freedom.

----->

What's one message you've been putting off?

Sit down and send it today.

📌 Follow Matt for systems that compound
♻️ Share with someone who needs momentum

4 minutes. That's how long it took Claude to do what used to take my team 4 days.

I've tested dozens of AI tools across 112 client projects.
Most collected dust after week one.

These six stuck.

1. Claude 4.5 - My default for deep work. I paste 40-page contracts, get risk flags in minutes. Handles long context without losing the thread.

2. ChatGPT-5.2 - The utility player. Fast image gen, voice brainstorms, custom GPTs for repetitive workflows. Not my core, but always in the rotation.

3. Perplexity - Replaced 80% of my Google searches. Competitor research with sources I can actually cite. No hallucinations on market data.

4. Gemini 3 - Best if you live in Google Workspace. Solid on SEO and multimodal. Output feels more corporate than Claude or ChatGPT.

5. Grok 4.1 - Interesting for real-time social listening. Not in my daily stack yet. Accuracy is still inconsistent.

6. DeepSeek V3.2 - The budget play. Strong on technical problems at a fraction of US model costs.

What's missing matters too.
Copilot and a dozen others didn't make the cut. Not because they're bad. Because I don't use them weekly.

This isn't a "best tools" list.
It's a "what actually ships" list and what I use.

The right model for the job changes your output economics.
Stop using one tool for everything.

What's in your stack that I'm missing?

-->

📌 Follow Matt Savarick for positive growth
💡 Share to help your network today

I analyzed my last 37 posts this week.

The results surprised me.

My best-performing content? 
- Stories about Coach Carr. 
- Waking up at 4:40 a.m. for a job I struggled with.
- My daughter sitting on my lap with a fever.

My worst-performing content?
Frameworks. Metaphors. Tactical breakdowns.

The bamboo tree post I made with my kids I was proud of? Crickets.

The post about my 20s that felt scary to write? 3x the engagement.

Here's what I realized:

People don't connect with your ideas.
They connect with you.

YOUYOUYOUYOUYOUYOUYOUUUU

The posts that feel risky to publish are usually the ones that land.

Because vulnerability isn't weakness. It's proof you're human.

This is true in content. It's also true in sales.

The best salespeople I know don't lead with frameworks.
They lead with stories.
They share what they've learned the hard way.
They let you see the person behind the pitch.

That's what builds trust.
And trust is what closes deals.

Three things I'm changing:

1. Lead with the story, not the lesson.
The lesson earns its place after the reader cares.

2. If it feels scary, it's probably worth posting.
Comfort is a signal you're playing it safe.

3. Stop hiding behind frameworks.
Tactics are easy. Being seen is hard.

The irony?

The content that feels most exposed performs best.
The content that feels safest disappears.

Your audience doesn't need another framework.

They need to know you're human. 

----->

📌 Follow Matt Savarick for systems that scale revenue
♻️ Share if you've noticed this too

2025 was the year of prompting. Everyone learned the tools.

2026 is the year of orchestration. The winners will connect them.

Knowing how to use AI isn't the advantage anymore.
Building systems that run without you is.

Whether you call it pipeline, sales, marketing, or business development… the underlying principles are the same.

Most growth teams are stuck in the first 2 zones:

1. 𝗕𝗼𝘁𝘁𝗹𝗲𝗻𝗲𝗰𝗸 𝗭𝗼𝗻𝗲
You're here if you're waiting on inbound. Blaming the list. Adding headcount every time revenue stalls. Throwing humans at broken systems instead of fixing the system.

2. 𝗙𝗲𝗮𝗿 𝗭𝗼𝗻𝗲
You're here if you've rewritten the same outreach 12 times. Killed campaigns before they generated enough data to learn from. Overthinking copy instead of shipping it.

Lots of activity. Little compounding.

The real shift? 
Stop reinventing. 
Start repeating.

Nail it.
Then..
Scale it.

3. 𝗥𝗵𝘆𝘁𝗵𝗺 𝗭𝗼𝗻𝗲
You're here if your team runs the same plays weekly. Reviews what's working. Tests without needing your approval on every move.

4. 𝗖𝗼𝗺𝗽𝗼𝘂𝗻𝗱 𝗭𝗼𝗻𝗲
You're here if revenue grows whether you're on vacation or not. If your systems generate signal while you sleep.

Here's the key insight:

The old model: Innovate quarterly. Review annually. Hope it works.

The orchestration model: Run 10 experiments weekly. Find what works fast, in days, not months. Adapt before your competitors even notice the shift.

The teams winning in 2026 won't have better tools.
They'll have better rhythm.

High-volume experimentation. Daily iteration. Systems that adapt faster than you can think.
Adaptability.

It’s the root of innovation.

Motion beats strategy.
Orchestration beats prompting.

Which zone is your team stuck in… and (more importantly) what's keeping you there?

--->>

⚙️ Follow Matt Savarick for systems that scale
♻️ Share to help someone grow today

Tinkering is one of the top skills of 2026.

Sitting with a tool and trying it out is the vibe this year.

Early morning. My daughter was doing her usual thing - playing "work" next to me while I tested Loom's new SOP feature.

So I pulled her in.

We made an art class together. 
Created a digital sunflower 🌻 
Built an actual SOP at the end.

She's 6. She didn't read the documentation. Didn't watch a tutorial. Didn't ask for permission.

She just... started clicking.

And she figured out half the features before I did.

This is how the best operators learn new tools in 2026:
→ No 47-minute YouTube deep dive first
→ No waiting until you "have time to learn it properly"
→ No perfectionism paralysis

Just open it. Click around. Break something. Fix it.

Tinkering isn't wasting time.
It's how you build intuition faster than any course.

The people pulling ahead right now aren't the ones with the most certifications.

They're the ones willing to sit with something unfamiliar and play.

Tinker-ers, if you will. 

My daughter reminded me of that this weekend - https://lnkd.in/gf5wECm5

Sometimes the best teacher is a 6-year-old who doesn't know she's supposed to be confused.

—

⚙️ Follow Matt Savarick for positive growth
♻️ Share if you're raising a tinkerer too

Open video: Creating a Digital Sunflower in Art Class on loom.com

Creating a Digital Sunflower in Art Class

taplio

The Battle

Rob Lennon

Matt Savarick

Followers

Posts

Engagements

Likes

Performance ScoreMatt Savarick's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Rob Lennon

Matt Savarick

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matt Savarick's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMatt Savarick's LinkedIn Performance