Rob Lennon

Reactor.is

AI ghostwriter for LinkedIn, 𝕏, and article publishing focused on writing quality above all else.

CEO & Co-Founder

Lennon Labs

Courses, cohorts, workshops, and tools teaching you practical AI skills you can put to use today.

Founder & Principal Instructor

Self

Supporting solopreneurs, founders, and agency owners with coaching and consulting on audience growth and audience-driven business systems to drive $$$ at a fraction of the cost of traditional marketing.

Solopreneur Coach / Consultant

Maven

Demand Generation

Hugo.team

▹ Revamped website to 5X monthly new user acquisition versus the trend for the previous six months

▹ Built 90 days of onboarding emails/videos to encourage product activation allowing for 4X growth in daily active users

▹ Published 200-page book on teamwork to boost the brand, helping secure partnerships with Zoom & Atlassian, plus book 7 podcast interviews and generate 100s of new leads

Product Marketing & Education Lead

Zoomforth

▹ Enhanced lead gen strategy to exceed 5+ new meetings/week goal for a historically underperforming enterprise sales team

▹ Provided sales enablement strategies and customized proposals for 6-figure growth in multiple ‘whale’ accounts

Director of Marketing

Thunder Industries

Head of marketing and sales development, orchestrating a full demand generation program.

My content marketing and SEO program have been shockingly successful, resulting in the total dominance of all key search results for terms in our category.

I have implemented a successful, repeatable process for generating leads—both inbound and outbound—getting them sales ready, and connecting them with salespeople to ultimately become a customer.

As a growth marketer at a startup in a competitive mar-tech space, I have achieved phenomenal results with very little resources and team members. Doing a lot with a little is something I'm very good at.

See my job at Thunder prior to this promotion for some idea of what I'm up to.

Associate Director of Marketing

✓ Go-To-Market Strategy
Driving the go-to-market strategy for new products to double multi-million dollar revenues last year.

✓ Product Strategy
Working daily to align product managers and developers as we translate what we know about the customers and market into a ground-breaking offering, including digital product design, feature prioritization, UX problem-solving, and interface copywriting.

✓ Management & Mentorship
Forging cross-team collaboration across the organization, but also working with multiple mentees and direct reports to elevate their skills, careers and overall satisfaction with life.

✓ Sales Enablement
Equipping the sales team with the training, materials, and resources needed to successfully convince and convert their prospects, including collaborating on the sales pitch and deck, refining positioning based on market feedback, and determining how to handle objections.

✓ Content Strategy & SEO
Enabling customer success and prospect interest through high-value content creation and distribution, adding 5,000 page views each month in a niche category and putting us on the map as a thought leader in the space: eBooks, whitepapers, videos, infographics, articles and decks.

✓ Email Marketing
Distributing content to thousands of contacts with open rates that are consistently 33-46% (double the industry average) and click rates are as high as 9.1%.


✾ Personal Growth ✾
At Thunder I've learned that I'm energized by working across the company to build not only a great go-to-market strategy, but also a company culture where people can do their best work. 

About:
Thunder (formerly PaperG) is enabling creative relevancy for programmatic advertising in a $15BN display advertising industry. Our Creative Management Platform allows publishers, agencies and advertisers to match creative executions to the increasing variety of targeting segments and ad formats.

Senior Product Marketing Manager

Flite

✓ Lead Generation
Generated 22-25% of sales opportunities each quarter through inbound marketing and lead nurturing.

✓ Significant Revenue Impact
Drove marketing effectiveness to help double revenues (in the millions) each year.

✓ Content Marketing
We drove our lead generation with content, and I was the primary producer, contributing a drum beat of 1-3 blog posts each week, and an eBook and video each quarter.

✓ Thought Leadership
Authored 5 eBooks on very niche topics in digital advertising to elevate perceptions of the company. In total they have been downloaded several thousand times and influenced every Flite customer's decision to sign.

✓ Channel Sales Enablement
Contributed countless decks, one-pagers and professional videos to assist Fortune 500 partners in advertising sales—a key factor in our revenue growth.

✓ Events
Planned and launched the first Flite Customer Summit, and then more-than-doubled attendance each subsequent year.


✾ Personal Growth ✾
At Flite I was put on incredibly challenging projects and leveled up my marketing skills to be promoted three times. I learned that bigger challenges only make me rise faster. Working in concert with the sales, marketing and product teams, I went from novice to expert in B2B marketing, content strategy, marketing automation, event planning and email nurturing. 

About:
Flite is a rich media creative platform (ad technology) used by the nation's top brands and publishers including Procter and Gamble, Samsung, Coca-Cola, The New York Times, Condé Nast and Vice.

Social & Digital Media Manager

ProCare Inc

✓ Coordinated services for 51 clients with 7 case managers at a life-or-death level of detail every day.

✾ Personal Growth ✾
At ProCare I learned extreme depths of patience and empathy. Despite the enormous pressure, stress, and sometimes sadness, I found my drive, compassion and sense of responsibility swelled while I worked here.

About:
ProCare delivers case management and financial planning for clients with dementia and schizophrenia.

Case Aide

Elephant Pharmacy

✓ Managed three departments and 28 cashiers at a natural drugstore (similar to Whole Foods) that did over $5 million in transactions every year.

✓ Promoted four times in four years. Started as a photo lab tech, ended as assistant store manager (4th highest position at the store). 

✾ Personal Growth ✾
I learned what separates leaders from managers, and how to use confidence, charisma and empathy to get the most of out every team member. As I advanced, I became an expert in retail strategy, and learned customer service in my bones. That, and I learned that I love helping build and grow new ventures.

About Elephant Pharm:
Elephant is a natural drugstore startup—trying to be a Whole Foods-style wellness store. You walk into Walgreens and you actually feel worse. You walk into Elephant and you feel better. Despite its best effort, the startup failed in 2009.

Front End Supervisor

Most creators, coaches, consultants, and solo business owners know AI is powerful — but they’re trying to learn it by wading through hype, half-truths, and overly technical tutorials built for engineers, not entrepreneurs.

And that's a problem because those flashy demos and one-size-fits-all prompts ignore what actually matters: practical, repeatable business outcomes. They don’t teach you how to think with AI... they just throw more tools at you.

Because of that, people end up feeling overwhelmed, unsure, or worse: they waste hours tinkering without anything meaningful to show for it. AI becomes another shiny object instead of the time-saving, clarity-creating tool it could be.

Which means you stay stuck in the loop of knowing AI should help your business, but not knowing how to make it stick, missing out on the dozens of small daily wins that could actually move the needle.

On the other hand, what I do is cut through the noise and show you exactly how to use AI in ways that fit your business, your brain, and your bandwidth.

I give you high-leverage prompts, real frameworks, and live walkthroughs that make it easy to start using AI — not just understanding it — whether that’s creating content, refining offers, or automating tasks...

So that you build AI into your actual workflow in small but mighty ways that save time, spark clarity, and support the work you’re already doing — not add more complexity to it.

As a result, you become the kind of business owner or operator who’s not just keeping up with AI — you’re benefiting from it. Quietly outpacing others not with gimmicks, but with smarter systems, clearer messaging, and more momentum — powered by real-world AI you can actually trust to help with your most important work.

Jay Yang

Acquisition.com

Social Media Strategist for Alex & Leila Hormozi

Pre-Production Strategist for Alex & Leila Hormozi

The Spark

Writer

I help established entrepreneurs scale their brand and market their products using social media.

Founder

AppSumo

I worked directly with Noah Kagan (Founder & CEO of AppSumo) to strategize, create, and grow his social media brand and email newsletter. Led the social media campaign that helped make Million Dollar Weekend a New York Times bestseller.

Head of Content to Noah Kagan

Z Fellows

Grew the Z Fellows Twitter account from 1,066 to 22,369 followers in 1 year and newsletter from 3,460 to 6,000+ subscribers.

Content Strategist

The Startup Archive

Developed the content creation and distribution system that grew the Startup Archive Instagram account from 0 to 160,000 followers and Twitter account from 0 to 40,000 followers in 9 months.

Perch

Marketing

Good People Digital

Researcher & Copywriter

The Newsletter Nerd

Started and scaled a B2B newsletter media company to exit within 5 months.

beehiiv

Created and launched the beehiiv 101 resource.

Growth Marketer

Hi, I’m Jay Yang.

I believe you don’t need permission to create your own opportunities.

When I was 16, I cold-emailed Tyler Denk, the CEO of beehiiv, with a list of ideas on how I could help. That email turned into an internship where I built beehiiv 101—a course that’s helped hundreds of users unlock the platform’s potential.

At 17, I sent Noah Kagan, founder of AppSumo, a 19-page pitch deck breaking down gaps in his social media and email marketing—and how to fix them. That landed me a role as Head of Content, where I led campaigns (like the one that made Million Dollar Weekend a New York Times bestseller).

These days, I help entrepreneurs scale their brand, grow their audience, and market their products more effectively.

When I’m not working, you’ll find me:

• Playing pickup basketball at the local gym.
• Picking up and putting down heavy things (roughly 10-12 times).
• Hanging with family and friends.

Pretty cool thing to wake up to - got featured in Forbes!

You can just do things 🫡

Alex & Leila Hormozi’s Written Media Strategist | Author of You Can Just Do Things

I turned 20 two weeks ago…
Here’s how I got here:

When I was 15, I googled “how to make money online”.

That led me to start a music promotion YouTube channel where I’d promote underground artists songs to help them get exposure.

I posted every single day for an entire summer… but the channel didn’t go anywhere :(

But it did teach me the power of online content and value creation.

At 16, I realized I needed more guidance on how to run an online business, so I cold-emailed Tyler Denk, the CEO of beehiiv, with a list of ideas on how I could help him.

That email turned into an internship where I built beehiiv 101—a course that’s helped hundreds of users unlock the platform’s potential. 

At 17, I sent Noah Kagan, founder of AppSumo, a 19-page pitch deck breaking down gaps in his social media and email marketing—and how to fix them.

That landed me a role as Head of Content, where I led campaigns (like the one that made Million Dollar Weekend a New York Times bestseller). 

At 18, while in college, I decided to try my hand at the game of business and scaled a ghostwriting and creative agency to six-figures within its first year. 

I learned a ton about offer creation, sales, onboarding, client success, marketing, and operations.

At 19, I dropped out of college to work on Alex & Leila Hormozi’s media team as a written strategist writing tweets, ads, VSLs, YouTube scripts, and emails.

I also self-published my first book You Can Just Do Things, which became an Amazon best-seller.

To be completely honest, those two decisions were the scariest decisions I’ve ever had to make.

…and now I’m 20.

And I’m still just getting started 😈

If I could go back and give my younger self one piece of advice - it would be this:

>> Do more things that would make your 10-year-old self proud. <<

The goal is to look back and be able to say…

“Everything we said we’d do, we did.”

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The quickest way to change your life is to put yourself in an environment where you feel out of place and force yourself to level up.

Since joining Acquisition, I've been in rooms with deca-millionaires and centa-millionaires. I've led meetings, worked with vendors, run learning workshops for the team, and pitched ideas to the company's leaders.

In nearly every one of those situations, I felt slightly out of place.

And that was the point.

Mimicry is fundamentally baked into the psychology of every human being.

Rather than trying to fight against it, lean into it, use it, find the best people you know, and spend as much time with them as possible.

Work with the best in the world. Lift with people stronger than you. Run with people faster than you. Hang out with people happier than you.

You become who you surround yourself with.

Social Media Strategist for Alex & Leila Hormozi | Author of You Can Just Do Things

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Reminder to self:
"Never let your quest for more distract you from the beauty of enough."



This Thanksgiving, I keep reminding myself that I'm living the life my younger self once prayed for.

This past year has been absolutely wild...

• My content agency crossed six figures, and then I shut the whole thing down.

• I published my first book (which became an Amazon bestseller), dropped out of college, and moved across the country to join Alex & Leila Hormozi's media team.

• We broke a Guinness World Record and made $106M in 3 days.

• I ran my first marathon. Got featured in Forbes. And built my Instagram to over 250k followers.

When you see it all listed out like that, it looks like everything just clicked into place.

But honestly, there were so many nights where I'd lay awake, staring at the ceiling, wondering if I'd completely blown up my life for nothing.

The weird part is that all these "highlights" probably made up 1% of my actual year. The other 99% felt pretty ordinary, messy and uncertain.

It's only when I look back now that I can see how much actually happened.

And that's what I keep forgetting:
That growth happens in the quiet stretches, not the headlines.

Whenever I catch myself complaining or feeling sorry for myself about some random little thing...

I stop and think about how 15-year-old Jay would absolutely lose his mind if he knew about all the cool stuff we've experienced this year.

I met so many incredible people who became real friends. I learned more than I thought possible. And I'm finally starting to feel proud of who I'm becoming.

While I'm still just scratching the surface of the things I want to do with my life... I'm beyond grateful for everything that's happened thus far.

Happy Thanksgiving everyone.

Here's to many more incredible experiences with incredible people.

- Jay

Ps. YOU CAN JUST DO THINGS (!!)

Happy Thanksgiving!!

A reflection on turning twenty…

(Link to full blog in the comments)

Stop worrying

|￣￣￣￣￣￣￣￣￣￣￣￣￣￣|
        you can just do things 
|＿＿＿＿＿＿＿＿＿＿＿＿＿＿|
                    \ (•◡•) / 
                      \      / 
                       ——
                        |     |
                        |_   |_

"Don't be so busy planning the future that you forget to live in the present."

You have to proactively shape the life you want, because if you don't, you'll be pulled by the natural entropy of society.

Creators and content teams...
A hill I'm willing to die on:



You're probably not paying enough attention to your written platforms.

And here's why:

It's well known that YouTube and Instagram are incredible platforms for reaching people and driving revenue.

So most content teams believe they should allocate more resources to those platforms.

BUT... there's a caveat.

While that is a directionally correct statement, there is additional nuance that needs to be taken into consideration.

You see, written content isn’t just one of the platforms. It’s the foundation of all the other platforms.

Tweets become:
• YTCP posts
• Threads posts
• LinkedIn posts
• Facebook posts
• Instagram posts
• Scripts for shorts
• Scripts for YT videos

So even though Instagram or YouTube may get more total impressions than X...

A large percentage of those impressions are driven from X content.

So... what’s the conclusion?

Written content shouldn’t be an afterthought.

When the writing works, every downstream channel performs better. When it doesn’t, the entire system underperforms.

I turned 20 this past Friday...

What advice do you have to make the most of this next decade? 👇

This idea might actually change your life:

HOT TAKE:
A leader's job is NOT to tell their team what to do...



A leader's job is to set the standard.
To create guidelines.
To give support.

To make their team look good to everyone else.

If a leader is constantly:
- stepping over their team
- chasing the spotlight
- protecting their ego above the mission

... run the other way.

You won’t grow under someone who needs to be the star.

Leadership Ideas

Your life is what you tolerate.

The habits you keep.
The excuses you make.
The friends you allow in.

If you want to change your life, change your standards.

Stop tolerating mediocrity

People calling you 'lucky' is one of the ultimate forms of flattery.


It means you have so much momentum, people can't comprehend the amount of volume and work you've done - so they write it off as luck.

Let them call you lucky

Harsh Truth: Everything you want is on the other side of a few hard decisions.

taplio

The Battle

Rob Lennon

Jay Yang

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taplio

The Battle

Rob Lennon

Jay Yang

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jay Yang's LinkedIn Performance

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