Rob Lennon

Reactor.is

AI ghostwriter for LinkedIn, 𝕏, and article publishing focused on writing quality above all else.

CEO & Co-Founder

Lennon Labs

Courses, cohorts, workshops, and tools teaching you practical AI skills you can put to use today.

Founder & Principal Instructor

Self

Supporting solopreneurs, founders, and agency owners with coaching and consulting on audience growth and audience-driven business systems to drive $$$ at a fraction of the cost of traditional marketing.

Solopreneur Coach / Consultant

Maven

Demand Generation

Hugo.team

▹ Revamped website to 5X monthly new user acquisition versus the trend for the previous six months

▹ Built 90 days of onboarding emails/videos to encourage product activation allowing for 4X growth in daily active users

▹ Published 200-page book on teamwork to boost the brand, helping secure partnerships with Zoom & Atlassian, plus book 7 podcast interviews and generate 100s of new leads

Product Marketing & Education Lead

Zoomforth

▹ Enhanced lead gen strategy to exceed 5+ new meetings/week goal for a historically underperforming enterprise sales team

▹ Provided sales enablement strategies and customized proposals for 6-figure growth in multiple ‘whale’ accounts

Director of Marketing

Thunder Industries

Head of marketing and sales development, orchestrating a full demand generation program.

My content marketing and SEO program have been shockingly successful, resulting in the total dominance of all key search results for terms in our category.

I have implemented a successful, repeatable process for generating leads—both inbound and outbound—getting them sales ready, and connecting them with salespeople to ultimately become a customer.

As a growth marketer at a startup in a competitive mar-tech space, I have achieved phenomenal results with very little resources and team members. Doing a lot with a little is something I'm very good at.

See my job at Thunder prior to this promotion for some idea of what I'm up to.

Associate Director of Marketing

✓ Go-To-Market Strategy
Driving the go-to-market strategy for new products to double multi-million dollar revenues last year.

✓ Product Strategy
Working daily to align product managers and developers as we translate what we know about the customers and market into a ground-breaking offering, including digital product design, feature prioritization, UX problem-solving, and interface copywriting.

✓ Management & Mentorship
Forging cross-team collaboration across the organization, but also working with multiple mentees and direct reports to elevate their skills, careers and overall satisfaction with life.

✓ Sales Enablement
Equipping the sales team with the training, materials, and resources needed to successfully convince and convert their prospects, including collaborating on the sales pitch and deck, refining positioning based on market feedback, and determining how to handle objections.

✓ Content Strategy & SEO
Enabling customer success and prospect interest through high-value content creation and distribution, adding 5,000 page views each month in a niche category and putting us on the map as a thought leader in the space: eBooks, whitepapers, videos, infographics, articles and decks.

✓ Email Marketing
Distributing content to thousands of contacts with open rates that are consistently 33-46% (double the industry average) and click rates are as high as 9.1%.


✾ Personal Growth ✾
At Thunder I've learned that I'm energized by working across the company to build not only a great go-to-market strategy, but also a company culture where people can do their best work. 

About:
Thunder (formerly PaperG) is enabling creative relevancy for programmatic advertising in a $15BN display advertising industry. Our Creative Management Platform allows publishers, agencies and advertisers to match creative executions to the increasing variety of targeting segments and ad formats.

Senior Product Marketing Manager

Flite

✓ Lead Generation
Generated 22-25% of sales opportunities each quarter through inbound marketing and lead nurturing.

✓ Significant Revenue Impact
Drove marketing effectiveness to help double revenues (in the millions) each year.

✓ Content Marketing
We drove our lead generation with content, and I was the primary producer, contributing a drum beat of 1-3 blog posts each week, and an eBook and video each quarter.

✓ Thought Leadership
Authored 5 eBooks on very niche topics in digital advertising to elevate perceptions of the company. In total they have been downloaded several thousand times and influenced every Flite customer's decision to sign.

✓ Channel Sales Enablement
Contributed countless decks, one-pagers and professional videos to assist Fortune 500 partners in advertising sales—a key factor in our revenue growth.

✓ Events
Planned and launched the first Flite Customer Summit, and then more-than-doubled attendance each subsequent year.


✾ Personal Growth ✾
At Flite I was put on incredibly challenging projects and leveled up my marketing skills to be promoted three times. I learned that bigger challenges only make me rise faster. Working in concert with the sales, marketing and product teams, I went from novice to expert in B2B marketing, content strategy, marketing automation, event planning and email nurturing. 

About:
Flite is a rich media creative platform (ad technology) used by the nation's top brands and publishers including Procter and Gamble, Samsung, Coca-Cola, The New York Times, Condé Nast and Vice.

Social & Digital Media Manager

ProCare Inc

✓ Coordinated services for 51 clients with 7 case managers at a life-or-death level of detail every day.

✾ Personal Growth ✾
At ProCare I learned extreme depths of patience and empathy. Despite the enormous pressure, stress, and sometimes sadness, I found my drive, compassion and sense of responsibility swelled while I worked here.

About:
ProCare delivers case management and financial planning for clients with dementia and schizophrenia.

Case Aide

Elephant Pharmacy

✓ Managed three departments and 28 cashiers at a natural drugstore (similar to Whole Foods) that did over $5 million in transactions every year.

✓ Promoted four times in four years. Started as a photo lab tech, ended as assistant store manager (4th highest position at the store). 

✾ Personal Growth ✾
I learned what separates leaders from managers, and how to use confidence, charisma and empathy to get the most of out every team member. As I advanced, I became an expert in retail strategy, and learned customer service in my bones. That, and I learned that I love helping build and grow new ventures.

About Elephant Pharm:
Elephant is a natural drugstore startup—trying to be a Whole Foods-style wellness store. You walk into Walgreens and you actually feel worse. You walk into Elephant and you feel better. Despite its best effort, the startup failed in 2009.

Front End Supervisor

Most creators, coaches, consultants, and solo business owners know AI is powerful — but they’re trying to learn it by wading through hype, half-truths, and overly technical tutorials built for engineers, not entrepreneurs.

And that's a problem because those flashy demos and one-size-fits-all prompts ignore what actually matters: practical, repeatable business outcomes. They don’t teach you how to think with AI... they just throw more tools at you.

Because of that, people end up feeling overwhelmed, unsure, or worse: they waste hours tinkering without anything meaningful to show for it. AI becomes another shiny object instead of the time-saving, clarity-creating tool it could be.

Which means you stay stuck in the loop of knowing AI should help your business, but not knowing how to make it stick, missing out on the dozens of small daily wins that could actually move the needle.

On the other hand, what I do is cut through the noise and show you exactly how to use AI in ways that fit your business, your brain, and your bandwidth.

I give you high-leverage prompts, real frameworks, and live walkthroughs that make it easy to start using AI — not just understanding it — whether that’s creating content, refining offers, or automating tasks...

So that you build AI into your actual workflow in small but mighty ways that save time, spark clarity, and support the work you’re already doing — not add more complexity to it.

As a result, you become the kind of business owner or operator who’s not just keeping up with AI — you’re benefiting from it. Quietly outpacing others not with gimmicks, but with smarter systems, clearer messaging, and more momentum — powered by real-world AI you can actually trust to help with your most important work.

WestJet

UX Writer / Content Designer

- Left to gain experience in other industries, but invited back for a future role.
- Worked on product updates for Aeroplan, TD Rewards, and Cash Back loyalty programs.
- Started the Loyalty and Rewards team's guide for content style, terminology, and partner guidelines.
- Established consistency between mobile and responsive web apps to reduce translation and maintenance costs.
- Built a competitive research board analyzing design patterns from other loyalty and rewards
programs.
- Documented a complex FAQ submission process for the content team.
- Reviewed and revised mobile design system documentation.

- Co-designed an informational "mortgage renewals" page that generated a 26% sign in rate, as well as 189% more started renewals and 150% more completed renewals vs. the existing product page.
- Saved $7K in monthly translation costs by creating a repository of CTAs, accessibility content, and their translations.
- Created information architecture for bank account products, driving higher product adoption rate for in-branch customer onboarding flows.
- Worked with product owners and business partners to negotiate strategic goals for UX projects.
- Won an award for excellence and culture (the "Lucille Award").
- Developed a net-new tone framework for the content design system.
- Worked in an agile team. Balanced daily, weekly, and monthly deliverables.
- Created new "Phase 0" guidelines to equip content designers with a better preparation process.
- Created learning and troubleshooting documentation for the Contentful enterprise CMS platform.
- Developed financial product knowledge and legal expectations for writing about them.
- Created information architecture for bank account products, driving higher product adoption rate for in-branch customer onboarding flows.

Employed Historian

Employed Historian was a creator brand that I started to show liberal arts graduates how to build their careers in a job market that wants 3 years of experience from entry-level candidates. I've paused it for now to focus on growing in the UX field.

Creator

Shopify

Here's what I did with my time at Shopify:

- Authored product pages for Shopify Fulfillment Network relaunch.
- Co-designed fulfillment pricing calculator.
- Reduced monthly newsletter production time by two weeks, helped reach open rate of 45%, and wrote the signup page.
- Co-wrote app onboarding experience and drafted a detailed email flow operating in tandem, handing off leads to sales.
- Co-authored UX writing for app's onboarding flow.
- Co-scripted four internal product vision videos that guided the the UX team's product design efforts.
- Authored content guidelines for Shopify Fulfillment Network. Actively interviewed content design candidates for UX teams across Shopify.
- Article featured by Shopify's employer brand on LinkedIn. Scripted soon-to-be-released video case study.
- Led concept development and copywriting on Shopify Fulfillment Network's first formal ad campaign.
- Led copywriting on multiple A/B test campaigns to determine most effective value propositions.
- Created a suite of content and copywriting for Black Friday/Cyber Monday.

aha insurance

I joined the team at aha insurance as an in-house search engine marketer after spending years in agency roles. Here's what we accomplished:

- Increased search engine traffic by 2,100%
- Increased on-site click-through rate from organic search by 440%
- Increased conversions from organic search traffic by over 200%
- Halved the paid search cost per acquisition in 30 days with landing pages
- Tripled site speed (reduced it to one-third of previous load time)
- Maintained a Quality Score of 7 and above with landing page copy
- Solved 954 indexing and site issues in under 45 days with the development team
- Reduced paid search bounce rate by 12% in first 30 days
- Rebuilt the front-end website in Divi on WordPress

Content and SEO Manager

Webb Content

Business owners can't spend their days trying to game the latest hack for 23 additional views on their Facebook posts.

Results matter, and so do your most important resources: your time and money. That's why Webb Content focuses on generating the website traffic that matters for your online sales and marketing funnel. It's consistent, it's reliable, and it creates client-driven sales conversations.

Skeptical? Check out the case studies.

Content Strategist

Honeypot Marketing

I joined Honeypot in the midst of a client’s Black Friday campaign, and I knew it was where I wanted to be. 

This is where I learned to merge creative content with the analytical tools needed to scale marketing operations—all without sacrificing a lead’s experience throughout the Buyer’s Journey.

The highlights of my role at Honeypot include:

- Developing an earned media audience of 80 million viewers for a new media company
- Converting 24 small businesses to attend a single seminar event for the agency
- Converting over 30 qualified leads for a small client's first month of email marketing
- Achieved email click-through rate of 6.5% on cold email campaign
- Managing and growing a Facebook page of 600,000 followers
- Writing asset copy for a Black Friday campaign that generated $70,000 USD in sales
- Contributed blogs to multiple sites with over 50,000 unique monthly visitors
- Leading content development of a knowledge subscription platform for marketers

Content Marketing Specialist

DDE Media

I joined DDE Media right out of grad school, where I began as a writer and evolved into an account manager for the company's expansion into content creation services.

Accomplishments included:
- Learning and writing a textbook for supply chain management logistics.
- Promotion to head of the content marketing division worth two-thirds of the company's revenue.
- Managing $372,000 in accounts across 12 clients.
- Supervising and mentoring a team of 7 writers.
- Developing and launching a company writing course and peer mentoring program.

Writer and Account Manager

Thanks for stopping by! I'm a content designer and UX writer with chops in SEO and content marketing.

I thrive in small teams that tackle ambiguous UX problems, and I'm comfortable in that awkward space between your marketing, sales, and design teams to make your product experience cohesive.

I've worked with Shopify and Meta, and I'm always open to hearing about new projects.

taplio

The Battle

Rob Lennon

Andrew Webb ✏️

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