Rob Lennon

Reactor.is

AI ghostwriter for LinkedIn, 𝕏, and article publishing focused on writing quality above all else.

CEO & Co-Founder

Lennon Labs

Courses, cohorts, workshops, and tools teaching you practical AI skills you can put to use today.

Founder & Principal Instructor

Self

Supporting solopreneurs, founders, and agency owners with coaching and consulting on audience growth and audience-driven business systems to drive $$$ at a fraction of the cost of traditional marketing.

Solopreneur Coach / Consultant

Maven

Demand Generation

Hugo.team

▹ Revamped website to 5X monthly new user acquisition versus the trend for the previous six months

▹ Built 90 days of onboarding emails/videos to encourage product activation allowing for 4X growth in daily active users

▹ Published 200-page book on teamwork to boost the brand, helping secure partnerships with Zoom & Atlassian, plus book 7 podcast interviews and generate 100s of new leads

Product Marketing & Education Lead

Zoomforth

▹ Enhanced lead gen strategy to exceed 5+ new meetings/week goal for a historically underperforming enterprise sales team

▹ Provided sales enablement strategies and customized proposals for 6-figure growth in multiple ‘whale’ accounts

Director of Marketing

Thunder Industries

Head of marketing and sales development, orchestrating a full demand generation program.

My content marketing and SEO program have been shockingly successful, resulting in the total dominance of all key search results for terms in our category.

I have implemented a successful, repeatable process for generating leads—both inbound and outbound—getting them sales ready, and connecting them with salespeople to ultimately become a customer.

As a growth marketer at a startup in a competitive mar-tech space, I have achieved phenomenal results with very little resources and team members. Doing a lot with a little is something I'm very good at.

See my job at Thunder prior to this promotion for some idea of what I'm up to.

Associate Director of Marketing

✓ Go-To-Market Strategy
Driving the go-to-market strategy for new products to double multi-million dollar revenues last year.

✓ Product Strategy
Working daily to align product managers and developers as we translate what we know about the customers and market into a ground-breaking offering, including digital product design, feature prioritization, UX problem-solving, and interface copywriting.

✓ Management & Mentorship
Forging cross-team collaboration across the organization, but also working with multiple mentees and direct reports to elevate their skills, careers and overall satisfaction with life.

✓ Sales Enablement
Equipping the sales team with the training, materials, and resources needed to successfully convince and convert their prospects, including collaborating on the sales pitch and deck, refining positioning based on market feedback, and determining how to handle objections.

✓ Content Strategy & SEO
Enabling customer success and prospect interest through high-value content creation and distribution, adding 5,000 page views each month in a niche category and putting us on the map as a thought leader in the space: eBooks, whitepapers, videos, infographics, articles and decks.

✓ Email Marketing
Distributing content to thousands of contacts with open rates that are consistently 33-46% (double the industry average) and click rates are as high as 9.1%.


✾ Personal Growth ✾
At Thunder I've learned that I'm energized by working across the company to build not only a great go-to-market strategy, but also a company culture where people can do their best work. 

About:
Thunder (formerly PaperG) is enabling creative relevancy for programmatic advertising in a $15BN display advertising industry. Our Creative Management Platform allows publishers, agencies and advertisers to match creative executions to the increasing variety of targeting segments and ad formats.

Senior Product Marketing Manager

Flite

✓ Lead Generation
Generated 22-25% of sales opportunities each quarter through inbound marketing and lead nurturing.

✓ Significant Revenue Impact
Drove marketing effectiveness to help double revenues (in the millions) each year.

✓ Content Marketing
We drove our lead generation with content, and I was the primary producer, contributing a drum beat of 1-3 blog posts each week, and an eBook and video each quarter.

✓ Thought Leadership
Authored 5 eBooks on very niche topics in digital advertising to elevate perceptions of the company. In total they have been downloaded several thousand times and influenced every Flite customer's decision to sign.

✓ Channel Sales Enablement
Contributed countless decks, one-pagers and professional videos to assist Fortune 500 partners in advertising sales—a key factor in our revenue growth.

✓ Events
Planned and launched the first Flite Customer Summit, and then more-than-doubled attendance each subsequent year.


✾ Personal Growth ✾
At Flite I was put on incredibly challenging projects and leveled up my marketing skills to be promoted three times. I learned that bigger challenges only make me rise faster. Working in concert with the sales, marketing and product teams, I went from novice to expert in B2B marketing, content strategy, marketing automation, event planning and email nurturing. 

About:
Flite is a rich media creative platform (ad technology) used by the nation's top brands and publishers including Procter and Gamble, Samsung, Coca-Cola, The New York Times, Condé Nast and Vice.

Social & Digital Media Manager

ProCare Inc

✓ Coordinated services for 51 clients with 7 case managers at a life-or-death level of detail every day.

✾ Personal Growth ✾
At ProCare I learned extreme depths of patience and empathy. Despite the enormous pressure, stress, and sometimes sadness, I found my drive, compassion and sense of responsibility swelled while I worked here.

About:
ProCare delivers case management and financial planning for clients with dementia and schizophrenia.

Case Aide

Elephant Pharmacy

✓ Managed three departments and 28 cashiers at a natural drugstore (similar to Whole Foods) that did over $5 million in transactions every year.

✓ Promoted four times in four years. Started as a photo lab tech, ended as assistant store manager (4th highest position at the store). 

✾ Personal Growth ✾
I learned what separates leaders from managers, and how to use confidence, charisma and empathy to get the most of out every team member. As I advanced, I became an expert in retail strategy, and learned customer service in my bones. That, and I learned that I love helping build and grow new ventures.

About Elephant Pharm:
Elephant is a natural drugstore startup—trying to be a Whole Foods-style wellness store. You walk into Walgreens and you actually feel worse. You walk into Elephant and you feel better. Despite its best effort, the startup failed in 2009.

Front End Supervisor

Most creators, coaches, consultants, and solo business owners know AI is powerful — but they’re trying to learn it by wading through hype, half-truths, and overly technical tutorials built for engineers, not entrepreneurs.

And that's a problem because those flashy demos and one-size-fits-all prompts ignore what actually matters: practical, repeatable business outcomes. They don’t teach you how to think with AI... they just throw more tools at you.

Because of that, people end up feeling overwhelmed, unsure, or worse: they waste hours tinkering without anything meaningful to show for it. AI becomes another shiny object instead of the time-saving, clarity-creating tool it could be.

Which means you stay stuck in the loop of knowing AI should help your business, but not knowing how to make it stick, missing out on the dozens of small daily wins that could actually move the needle.

On the other hand, what I do is cut through the noise and show you exactly how to use AI in ways that fit your business, your brain, and your bandwidth.

I give you high-leverage prompts, real frameworks, and live walkthroughs that make it easy to start using AI — not just understanding it — whether that’s creating content, refining offers, or automating tasks...

So that you build AI into your actual workflow in small but mighty ways that save time, spark clarity, and support the work you’re already doing — not add more complexity to it.

As a result, you become the kind of business owner or operator who’s not just keeping up with AI — you’re benefiting from it. Quietly outpacing others not with gimmicks, but with smarter systems, clearer messaging, and more momentum — powered by real-world AI you can actually trust to help with your most important work.

Growth Tribe

Practical guidance to help you take control of your personal brand and attract paying customers.

Founder

International Air Transport Association (IATA)

Spearheaded CX/Marketing programs including:
1. Customer Journey Mapping for Airlines, Travel & Cargo Agents (+100K Customers)
+50 Main touchpoints identified, +14 Moments of Truth &+90 improvement opportunities.
 
2. Customer Lifecycle Management Proof of Concept for Travel Agent Customers (B2B):
+$300,000 in MRR, 8% Reduction of Churn,+40% Increase in CAV & +9% increase in CSAT.

3. Voice of the Customer (VoC) Stream Lead:
Creation of a Strategic NPS marketing research methodology for all Products (Psychology & drivers).

4. Global Process Owner, Customer Mass Communications OPS for:
+100,000 Customers, ~3,000 Communication pieces annually, 4 team members across 3 locations.

Customer Experience / Growth Marketing

Program Manager for IATA Settlement Systems Business Development:
Led +120 team members for the deployment of 4 Settlement Systems Operations in Rwanda, Sudan, Lebanon and Nigeria:
+$450M new processed transactions through IATA Settlement systems
+$0.5M ARR in additional revenue
+1,000 new B2B customers (Airlines, Travel & Cargo Agents)

Marketing Specialist, Financial & Distribution Services 

Frontera

Strategic Growth Marketing Advisor (Part-time).

Advisor - Growth Marketing

 أكاديمية هاي لفل للطيران High Level Aviation Academy

Technical Trainer for Aircraft Maintenance Program.

Engineering Trainer

EgyptAir

Engineer on Job training - Aircraft Line and Base Maintenance  within EgyptAir MRO.

Maintenance Engineer

I help you attract & convert your true fans through magnetic content.

👋 I’m Sohaib, An aviation engineer turned Growth Marketer.

Over the years, I spearheaded multiple growth programs.

I helped scale products across both corporate & startup environments.

Here are some of my results:

→ Scaled products to a total of $450M in sales.
→ Built audiences for multiple startups & founders.
→ Total Growth of +$1.5M in annual revenue for brands.
→ Received 5 industry awards (marketing & creativity).

But I also made many mistakes along the way.

This year, I decided to go on a journey to build a $1M personal brand & one-person business.

I plan to do this by:

• Building a Personal Monopoly (Differentiate myself)
• Decentralizing my Income (Productizing myself)
• Forming a Personal Cartel (Replicate myself)
• Creating Infinite leverage (Multiply myself)

If you want to learn more about my journey:

→ Join Growth Tribe Newsletter: growthtribe.beehiiv.com
→ Follow me on Twitter: @albadawee
→ Email: albadawee@hotmail.com

taplio

The Battle

Rob Lennon

Sohaib Albadawee

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