Helping brands get rankings and revenue from Google, LLMs, AI Overviews | CEO of Contact.so | Mentions.so | Kleo.so

I help tech companies turn attention into predictable revenue.I am the CEO and co-founder of: • Contact (Most innovative SEO + AEO Agency in the World) • Kleo (AI tool that helps you create content optimized to go viral, build an audience, and get you customers)• Mentions (Helps you track your visibility and rank in ChatGPT and other LLMs)Across these businesses, we’ve built and scaled multiple bootstrapped, profitable companies, while also helping dozens of teams grow through SEO, LinkedIn, and AI-driven distribution.Most teams have the same problem: they invest in content, rankings, or social, but none of it compounds into a reliable acquisition engineMy work focuses on building distribution systems that actually scale:• Programmatic SEO and AEO that compounds• Organic content and distribution designed to convert, not just get likes• Content that helps you rank and get recommended by ChatGPT and other LLMsI work with tech teams and founders who want predictable growth without hiring massive teams or chasing tactics that stop working in six months.Here on LinkedIn, I share what we’re learning while building and scaling these companies, so other founders can avoid the mistakes that slow growth and waste years.My goal is simple: be the most transparent founder in the world, share everything, and hide nothing (so you can steal all our tactics to grow your own business) If you’re building a real business and care about predictable demand, following me will be useful.☎️GETTING IN TOUCH IS EASY:📞 Schedule a 30-minute free brainstorm and jam session with me here: https://calendly.com/trykleo/30min (Zero pressure, and if you need to reschedule, go right ahead.)

Rob Hoffman

SEO?
“Just add some keywords”
”Get green lights on Yoast”
”Let’s write a blog and rank #1?”
”Can’t we just buy some backlinks?”

But SEO in 2026 is a totally different beast.

Here’s what it actually involves:

- Total Addressable Search Market
- Google Search Console
- “Don’t change URLs”
- Quick win keywords
- Customer research
- Programmatic SEO
- Entity optimization
- LLM optimization
- Keyword Insights
- Topical authority
- Site architecture
- Schema markup
- Core Web Vitals
- Monthly reports
- Log file analysis
- Google updates
- Brand mentions
- Screaming Frog
- Technical audit
- Content decay
- Internal linking
- XML Sitemaps
- Topic clusters
- “llms.txt file?”
- Search intent
- Link building
- “It depends”
- Crawlability
- Canonicals
- Robots.txt
- Digital PR
- Mentions
- Semrush
- E-E-A-T

Just adding keywords or getting green lights on Yoast doesn't get SEO results.

True SEO and holistic marketing does.

PS. Want to see what SEO in 2026 looks like?

Join our first ever LIVE session later today. RSVP here (it’s free): https://lnkd.in/eiF7S-yM

Daily tactics to grow revenue with organic content and AEO / SEO. | My businesses: Contact.so | Mentions.so | Kleo.so (all bootstrapped, all profitable, all growing)

"I don't know how to do SEO in 2026"

Start from level 1 in The New SEO Game:

SEO isn't just Google rankings anymore.

It's now "Search Everywhere Optimization".

Reframe your “New SEO” project as a game, and you'll become addicted to levelling up.

Level 1: Traditional SEO

- Fix technical problems killing your rankings
- Research keywords and target quick wins
- Optimize on-page elements (titles, content)
- Earn quality backlinks through outreach and PR

Level 2: AI Search Optimization

- Format content so AI can parse it easily
- Build pages that AI platforms want to cite
- Structure information for machine consumption
- Test how your brand appears in AI search results

Level 3: Paid Search Visibility

- Run Google Ads for high-intent keywords
- Target competitor terms with YouTube Search Ads
- Capture Bing traffic through Microsoft Ads
- Measure paid performance across every platform

Level 4: LLM Answer SEO

- Produce authoritative content LLMs trust
- Build a knowledge base for AI training data
- Position your brand as the definitive source
- Monitor brand mentions in LLMs with Mentions

Level 5: Brand Authority SEO

- Get unlinked brand mentions across the web
- Feature in industry roundups and expert lists
- Build brand recognition without traditional backlinks
- Track brand mention volume and sentiment

Level 6: Community SEO

- Provide value in relevant Reddit threads
- Share expertise on Quora in your space
- Engage in Slack communities and Discord servers
- Build reputation in industry forums and groups

Level 7: Parasite SEO

- Repurpose content on Medium and LinkedIn Pulse
- Publish beehiiv newsletters to rank in Google
- Guest post on high-authority platforms/websites
- Leverage existing domain authority for quick rankings

Level 8: Platform-Specific SEO

- Optimize for Amazon search if selling products
- Focus on YouTube SEO for video content
- Master TikTok's algorithm for short-form content
- Optimize App Store listings for apps/extensions

Level 9: Topic Domination

- Own conversations across ALL channels
- Create content ecosystems to reinforce each platform
- Become the go-to expert mentioned everywhere
- Monitor and maintain authority across all channels

Completed all levels?

SEO is constantly evolving in 2026.

Stay ahead or get left behind.

PS. Need help levelling up?

Join our first ever SaaS SEO in 2026 LIVE session tomorrow, March 4th. 
RSVP here (it’s free): https://lnkd.in/eiF7S-yM

We analysed 1,000s of AI answers to find out how LinkedIn content can improve your AI visibility.

Semrush found that LinkedIn is the 2nd most cited website in AI answers (behind Reddit).

But their only other insight?

"LinkedIn: A steady rise across all AI platforms"

So we went much deeper with Mentions and analysed 4.8M AI answers and 13.4M citations.

Here are 7 key insights we found:

1. Almost half (42.5%) of all AI prompts we’re tracking cite LinkedIn at least once. Huge reach for a single platform.

2. AI citations of LinkedIn grew by 72% in just 6 months. AI tools are finding and using LinkedIn content more every month.

3. 85% of LinkedIn citations come from Google’s AI products (AI Mode and Overviews). Using LinkedIn for AI visibility is mostly playing a Google game.

4. LinkedIn Pulse articles get 8x more citations than regular LinkedIn posts. Long articles work way better than short posts for AI visibility.

5. LinkedIn Pulse articles are doing two things at once: They help content rank on Google and then get picked up by AI answers.

6. Company pages get cited more often than any other LinkedIn page type. If your company page ranks well, it is cited more consistently by AI.

7. AI loves LinkedIn most when people ask about people, companies, experience, and practical advice.

Here are the types of prompts where AI is most likely to pull from LinkedIn (from highest to lowest):

- Hiring and HR questions (69.17%)
- Real examples and case studies (65.12%)
- “Who is this person or company?” (58.89%)
- Learning and training topics (57.04%)
- Software and tools (56.10%)
- “Why” questions (54.76%)
- “How” questions (49.72%)
- “Best” or “top” lists (48.92%)
- Recommendations (48.59%)
- Reviews and opinions (48.21%)
- Comparisons (47.35%)
- “What” or “which” questions (45.14%)
- Everything else (33.34%)

We’re currently building an AI visibility strategy for beehiiv using these exact insights.

Worth sharing the process in real-time?

Our SEO Agency is trending on X News right now... last time this happened the CEO of Google himself weighed in.

If you haven't seen it yet, Jake Ward published a controversial article yesterday.

It breaks down his AI-powered SEO experiment that will likely redefine how founders think about organic content and SEO in 2026.

So far, the results are insane:

- +466% SEO traffic growth in 60 days
- 13,000+ pages published in just 3 hours
- 50% of those pages aren't even indexed yet

People think SEO is slow. But this proves it could be the fastest growth channel for startups in 2026.

The two biggest takeaways for founders looking to invest in this growth channel:

1. Content today is built like software, not written.
2. People want to interact with content, not read it.

I've talked to dozens of founders over the past weeks, and one thing is clear…

Most know this is a growth channel they can't miss out on, but have no idea where to start.

If that sounds like you, or you’re wondering whether this would work for your site, DM me or book a call (link in comments).

I called my shot last year, then spent 183 days making it happen:

Launched 2 businesses in 4 cities and hit $75k MRR.

I lived out of a suitcase, built in public, experienced setbacks, took massive risks…

But here’s what calling my shot has made painfully clear:

1. Define the shot before you take it

I asked myself: What would the best 6 months of my life look like?

I wrote down the answer. Then showed it to my co-founder, Jake:

"We’ll spend 6 months moving from city to city, meeting interesting people. Launch two businesses and grow them fast. Build in public, and get invited on all the podcasts we've been fans of for years."

And it all came true.

You can't call your shot if you don't have total clarity on what it is. Write it down. Make it specific. Then do it.

2. Go to where the interesting people are

Whatever shot you're calling, you will need people.

I spent 6 months moving from city to city, connecting with unique and talented people.

The people I met ended up becoming my co-founders, clients, and team members.

Moving cities is your competitive advantage because so few people are willing to do it.

3. Be the first to drink the Kool-Aid

People want to join a mission and get excited about something. So don't be afraid to sell it.

You may never arrive at the original destination, but here's a secret: nobody cares.

Most people just want an excuse to go on an epic adventure.

Dream big, define your vision, then build a team around it.

4. The biggest mistake is moving so slow you don’t make any

Our first CTO quit. And we didn't let it slow us down.

In less than 24 hours we:

Met with a new candidate
Made a handshake deal for equity and comp
Flew him across the world to sleep on our couch

If you make mistakes, good. That means you're moving fast enough.

You can't steer a stationary ship.

5. Be loud and unapologetic

I’ve documented everything we built on platforms like LinkedIn and X.

People told me not to share our numbers and growth strategies publicly. But I did it anyway.

I used Kleo to turn my ideas and stories into posts (like this one) that got attention.

That attention turned into:

- 2 dream podcast appearances
- Incredible talent asking to work with us
- lead flow for all three of our businesses

The most powerful lesson in all this (for business and life)?

When you call your shot…Call it loud.

Life is short. So tell the world exactly what you want, then go get it.

Helping founders make predictable revenue from organic content and rankings on LinkedIn, Google, and LLMs | CEO of Contact.so | Mentions.so | Kleo.so

I run 3 businesses. $400K MRR (total). All growing fast.

Is there some "secret sauce?"

Kind of:

It's called a constraints analysis.

This is the highest leverage skill any Founder can develop.

Before I show you how I do it, remember:

Like any other skill, you build this one through repetition.

Repeat this system every month.

Keep honing your craft.

Hope this helps someone level up their business in 2026.

Watch the full video here: https://lnkd.in/eSjVPsgj

Financial security always seemed like a distant dream.

Growing up with a single mom on welfare taught me early lessons about resilience and the value of opportunity.

Fast forward to my mid-20s:

I was working brutal 12-hour shifts at the port (4 days on, 4 days off)...

Feeling trapped in the employee mindset that I'd been conditioned to accept.

Then I discovered the world of publishing.

My first breakthrough came when I published a simple book and watched in amazement as royalties started flowing in - without trading more hours for dollars.

But the real game-changer?

January 2015, when I pivoted to high-quality cookbooks.

This generated over $10,000 in a single month.

That was more than I'd ever made before.

And it was just the beginning.

Today, I've:

• Built a 7-figure publishing business spanning both fiction and non-fiction
• Successfully exited one of my publishing ventures
• Developed a proven 4-step system that's helped hundreds achieve publishing success
• Maintained consistent success in this space for 8+ years

But here's what makes me different:

While others push get-rich-quick schemes or celebrate one-hit wonders, I've developed a sustainable approach to building real publishing assets that generate long-term wealth.

My signature "Six Figure Foundations" process helps authors:

• Create high-quality books that consistently generate 5-star reviews
• Build valuable publishing brands (not just one-off titles)
• Position their portfolio for potential six-figure exits
• Achieve this while working just 5-10 hours per week

The reality?

Publishing is changing.

AI is transforming the industry, and reader expectations are higher than ever.

But that's created an unprecedented opportunity.

Want to learn how to build a sustainable publishing business that could replace your 9-5?

📚 DM me "PUBLISH" to learn more.

🎯 Book a call to see if publishing is right for you.

Remember:

Success leaves clues.
Let me show you the path.

Nick Di Fabio

Nobel Prize winner Daniel Kahneman discovered something shocking:

You have two brains that make every decision.

This will change how you understand every decision you'll ever make: 

1. The Two Systems of Thinking

Kahneman discovered two distinct modes of thinking:

System 1 (Fast Thinking):

• Intuitive & automatic
• Emotional & effortless
• Makes quick decisions

System 2 (Slow Thinking):

• Rational & effortful
• Deliberate & logical
• Solves complex problems

We mostly use System 1, but it's prone to errors.

System 2 can catch these mistakes, but requires energy & focus.

2. Cognitive Biases & Heuristics

Our brains use mental shortcuts (heuristics) for quick decisions.

But these create systematic errors:

Here are a few:

1) Anchoring Bias:
Relying too heavily on the first piece of information

2) Availability Heuristic:
Judging probability by what easily comes to mind

3) Confirmation Bias:
Seeking information that confirms existing beliefs

Understanding these biases helps us think more rationally.

3. The Illusion of Understanding

We think we understand the world far better than we do.

Our minds create coherent stories from limited information, leading to overconfidence in our:

• Knowledge
• Predictions
• Understanding

Lesson:

Be skeptical of your certainty.

The world is more random than you think.

4. Prospect Theory & Loss Aversion

People process gains & losses differently:

1) Loss Aversion:
Losses hurt about twice as much as equivalent gains feel good

2) Framing Effect:
How choices are presented changes decisions ("90% survival" vs "10% death")

This explains many irrational financial decisions.

5. The Planning Fallacy

We consistently:

• Underestimate task completion time
• Overestimate our efficiency
• Ignore past experiences

Kahneman's solution:

Study similar past projects for realistic estimates.

6. The Halo Effect

We judge everything about someone based on one prominent trait:

• Attractive people seem smarter
• Successful companies seem better managed
• Well-dressed people appear more competent

Lesson:

Judge situations on data, not impressions.

7. The "Econs" vs "Humans" Model

Traditional economics assumes rational people ("Econs").

Reality shows we're emotional & impulsive ("Humans").

This insight created behavioral economics:

Understanding why real decisions deviate from rational models.

8. How to Think Better

To avoid fast thinking traps:

• Slow down for important decisions
• Recognize & adjust for biases
• Question your assumptions
• Consider the outside view
• Use data over intuition

Look at how similar situations played out before.

The Bottom Line

Understanding how your brain works is the key to better decisions in:

• Relationships
• Business
• Finance
• Life

Have you read "Thinking, Fast and Slow "by Daniel Kahneman?

Let me know below.

If you enjoyed this:

• Share it to help someone make better decisions
• Follow me for more book breakdowns like this

Generated $1M+ with Amazon Self-Publishing | Girl Dad x 2 | Book Your Publishing Game Plan👇

I’ve self-published 260 books on Amazon.

I follow a simple process for every book to make $2000+/month every single time.

So I created an interactive course that shows you exactly how I do it.

Like this post + comment “Course” & I’ll DM it to you. 

*Must Follow Me*

Reese Witherspoon is the richest actress in the world ($450M net worth).

But it's not from acting...

There’s no doubt Reece made great money as an actress.

She reportedly made $15,000,000 from legally blonde 2.

But she really struck gold with her business ventures.

Reese founded “Hello Sunshine” back in 2016.

It's a media company based on promoting women authors/directors.

& Then the next year, in 2017…

Reese started her own Book Club under the “Hello Sunshine” company.

Each month, Reese selects a book & promotes it through the club & her social media.

But here’s the catch:

When she finds a book that does well when she promotes it (aka sells a lot)

She gets the right to turn them into movies/TV shows.

Then her company sells the rights to streaming services like:

• Netflix
• Apple TV
• Amazon Prime

Here are some of the books they’ve put on-screen:

• Where The Crawdads Sing
• Little Fires Everywhere
• Daisy Jones & The Six

& although the exact amount of money wasn’t disclosed for the selling of the book rights…

It was enough for Reese to sell her majority stake of “Hello Sunshine” for $900M in 2021 to Blackstone.

+ Reese still owns 18% of the company & is heavily involved in everything they do to date.

What can you learn from this?

There are business opportunities everywhere.

Stop treating things as 1 dimensional.

Reese was able to:

• Take a relatively unknown book
• Give it mass promotion
• Then capitalize on that promotion & get + sell the TV/Movie rights

Genius.

Reese's story is super inspiring.

Being a self-publisher myself, it's amazing to see the success she's had.

What do you think of Reese's business & acting success?

If you enjoyed this story...

Follow me for more like it.

Anyone can publish a children’s book on Amazon & make $2000+/month from it.

The best part?

With AI, you can create the books without any artistic skills.

Here's the exact system:

Step 1: Pick your niche (Day 1)

Children's books aren't just fairy tales.

The profitable niches are:

• Potty training guides
• Social skills books
• Educational concepts (letters, numbers, colors)
• Bedtime stories with lessons
• Books about feelings & emotions

Focus on solving problems parents actually face.

Step 2: Create your story outline (Day 2)

Use ChatGPT with this prompt:

"Write a children's book outline about [your topic] for ages 3-6. Include 16 pages with simple text, a clear lesson, and engaging scenes that would work well as illustrations."

This gives you the foundation for everything.

Step 3: Generate your illustrations (Days 3-5)

Use Midjourney or DALL-E 3 with prompts like:

"Children's book illustration, [scene description], colorful, friendly cartoon style, simple backgrounds, consistent character design"

Create 12-16 illustrations that match your story perfectly.

The key? Keep characters consistent throughout.

Step 4: Design your book layout (Day 6)

Use Canva or Book Brush to:

• Combine your text with illustrations
• Create consistent formatting
• Design a eye-catching cover
• Export as print-ready PDF

Most people skip this step & wonder why their books look unprofessional.

Step 5: Upload to Amazon KDP (Day 7)

Set up your:

• Book title (include keywords parents search for)
• Book description (focus on benefits for kids)
• Categories (be specific, not general)
• Pricing ($8.99-$14.99 for paperback works best)

Your book goes live within 24-72 hours.

The money-maker: Create a series.

One book makes you $300/month.

A series of 5-10 books in the same niche?

That's when you hit $3000+/month consistently.

Parents buy multiple books from authors they trust.

Pro tip: Test your concept first.

Before spending time on illustrations, create a simple version with basic images.

If it gets traction, invest in better visuals.

If not, pivot to a different topic.

This saves you weeks of wasted effort.

Most creators fail because they try to make their first book perfect.

Perfect is the enemy of published.

Get your first book out there, learn from the reviews, then improve book #2.

The compound effect of multiple books is where the real money lives.

Start with one book this month.

The children's book market on Amazon is massive & growing.

Parents will always buy books that help their kids learn & grow.

Position yourself in this space now before it gets more competitive.

If you want to learn the complete system for building a profitable KDP business...

DM me “Playbook” & I’ll share mine with you.

After reading 1000s of books…

I’m convinced everyone needs to read these 10 books before they turn 30:

10. The Alchemist by Paulo Coelho.


9. Sapiens: A Brief History of Humankind by Yuval Noah Harari.


8. The Catcher in the Rye by J.D. Salinger.


7. The Stranger by Albert Camus.


6. Man's Search for Meaning by Viktor E. Frankl.


5. The Four Agreements: A Practical Guide to Personal Freedom by Don Miguel Ruiz.


4. The Laws of Human Nature by Robert Greene.


3. The Almanack of Naval Ravikant by Eric Jorgenson.


2. The Picture Of Dorian Grey by Oscar Wilde.


1. Ulysses by James Joyce.


What book(s) would you add to this list? 📚👇

Everyone should publish a book on Amazon using AI and make $2,000/month from it.

Sadly, 99% of people have no idea how to do it.

Here's the full step-by-step system:

First, let's be clear about AI:

It's a tool, not a replacement for quality.

Use AI to speed up research and creation by 70%.

But always prioritize creating books readers actually want.

I've made over $1,000,000 publishing books. Here's how AI fits into the process:

Step 1: Use AI for Niche Research (30 minutes)

Use ChatGPT to:
- Generate niche ideas based on trends
- Analyze competitor books
- Identify gaps in the market

Then validate with BookBeam to see actual sales data.

AI suggests. Data confirms.

Step 2: Create Titles and Outlines with AI (1 hour)

ChatGPT can generate:
- 10+ title variations
- Detailed chapter outlines
- Benefit-driven subtitles
- Keyword-rich descriptions

This used to take me days. Now it takes an hour.

But I still refine everything manually.

Step 3: Content Creation - The Smart Way (4-5 days)

Here's where most people mess up.

Don't just let AI write everything.

Option A: Hire ghostwriter ($500-$2,000) - Best quality
Option B: AI + heavy editing - Works for shorter books
Option C: Ghostwriter + AI research - What I recommend

Quality matters more than speed.

Step 4: Cover Design (2-3 days)

AI tools like Midjourney can generate concepts.

But hire a real designer on Fiverr ($100-$150) to execute.

AI gives you ideas. Designers make them professional.

Your cover is what stops people from scrolling.

Step 5: Product Page Optimization

Use AI to:
- Write compelling descriptions
- Generate keyword variations
- Create author bio
- Write A+ content

Then polish it manually.

AI gets you 80% there. You finish the last 20%.
Step 6: Launch Strategy (Day 7)

AI can help with:
- Promotional copy
- Ad variations
- Review request templates
- Launch sequence planning

Execute with: Reviews + Amazon ads + promotion sites.
The Math to Hit $2,000/Month:

4-5 quality books at $400-500/month each = $2,000/month

Each book costs $500-$2,000 to create with AI assistance.

That same book generates passive income for years.
What AI Changed for Publishing:

Before: 3-6 months to publish one book
Now: 7-10 days to publish one book

Before: $2,000-$3,000 per book
Now: $500-$1,500 per book

Before: Hours of manual research
Now: Minutes with AI assistance

The barrier to entry dropped massively.
But here's the catch:

AI made it easier to create.

It also made it easier to create garbage.

The winners in 2026 use AI for speed but focus on quality.

The losers spam 50 AI-generated books and wonder why they're not selling.
What You Actually Need:

- $500-$1,500 per book
- ChatGPT ($20/month)
- BookBeam ($20-30/month)
- 5-10 hours for your first book
- Patience to think in months, not days

That's it.
I've published 300+ books since 2014.

Made over $1,000,000 in royalties.

With AI, you can build this faster than I did in 2014.

DM me “AI” to learn exactly how to do it.

I found the dumbest way to make $100/day.

(It's made me $1M+ at 45)

How?

Self-publishing Ebooks.

Here's exactly how to copy me:

First, let me be clear about what this actually is:

Amazon KDP self-publishing.

You create books (or hire someone to), publish them on Amazon, and collect royalties every month.

I've published 300+ books doing this.

Some make $50/month, others make $2,000+/month.

Here's why it's "dumb":

• You don't need to be a writer  
• No physical inventory  
• No customer service  
• No fancy tech skills  
• Amazon handles everything  

You literally create it once and it pays you for years.

My books from 2015 still make me money today.

Step 1: Pick a Profitable Niche

Don't write about what you're passionate about.

Find what people are actually buying.

I use BookBeam to check:

• Search volume  
• Competition level  
• Current bestsellers in that niche  

Cookbooks, self-help, test prep, how-to guides.  
These sell consistently.

Step 2: Create a High-Quality Book

This is where most people mess up.

They create low-content journals or rush the process.

Don't do that.

Hire a ghostwriter ($600-1200) or use AI with heavy editing.

One quality book beats 100 garbage ones every time.

Step 3: Get a Professional Cover

Your cover is the first thing people see.

If it looks amateur, they scroll past.

Spend $100-150 on a designer who knows the Amazon marketplace.

This is not where you cut corners.

Step 4: Launch It Right

The first 30 days determine everything.

Here's what I do:

• Get reviews (the right way)  
• Run Amazon ads  
• Make it visible from day one  

Most people publish and just wait.  
That's why they fail.

You need a launch plan.

Step 5: Build a Catalog

One book making $300/month is nice.

Five books making $400/month each?  
That's $2,000/month.

The real money is in stacking these assets over time.

Each book compounds the others when they're in related niches.

The math is simple:

Book 1: $300/month  
Book 2: $400/month  
Book 3: $500/month  
Book 4: $350/month  
Book 5: $450/month  

Total: $2,000/month passive income

And these keep paying you month after month, year after year.

But here's what nobody tells you:

This takes time.

Your first book might take 2-3 months to see consistent royalties.

Most people quit before they get there.

I was working 6pm-6am warehouse shifts when I started.  
It took me over a year to figure this out.

The best part?

You can do this with 3-5 hours per week once you have a system.

I spend my afternoons with my wife and daughters now.

The books handle themselves.

That's the real win.

Look, I'm not saying this is easy.

But it's simple.

Find a niche. Create quality. Launch smart. Repeat.

If you want to learn my complete system for building a publishing business...

DM me "PASSIVE" and I'll share more info on it.

Anyone can publish a book on Amazon & make $3,000/month from it.

I've been doing this for the last 10 years...

The best part?

I've never written a single book.

Here's exactly how I've made $1,000,000+ on Amazon (& how you can too):


1. Find a Profitable Book Idea

Not all books make money.

Here's how to find one that does:

• Use BookBeam to see what's selling
• Look for self-published books with good sales potential
• Focus on evergreen niches (health, business, relationships, finance, etc.)

Once you've found a niche with demand, move on to the next step.


2. Get the Book Written (Without Writing a Word)

You don't need to be an author…

You just need a system.

Here's how I do it:

• Hire a ghostwriter on Upwork or Fiverr
• Use AI writing tools to assist with outlines & drafts
• Focus on creating high-quality, valuable content

In a few weeks, you'll have a fully written book.


3. Design a Professional Cover

A bad cover kills sales.

Your book needs to look like a bestseller.

Here's what I do:

• Use Canva to create a simple cover
• Hire a pro on Fiverr for a professional design
• Model your design after top-selling books in your niche


4. Format & Upload Your Book to Amazon KDP

Amazon makes self-publishing stupidly easy.

• Format your book properly for both digital and print
• Upload it to KDP(.)Amazon(.)com (paperback, eBook, or both)
• Set your price between $2.99 - $9.99 for max royalties

Once approved, your book is ready to start earning.


5. Launch & Market Your Book

Your book won't sell itself.

Here's how to get early traction:

• Set your book to FREE initially to gain early downloads
• Use promotion sites to spread the word
• Run Amazon Ads to stay visible in searches


6. Make Your Book Passive Income

Once your book ranks, you'll start seeing daily passive income.

• Books on Amazon sell for years without extra work
• Some books make $2,000-$5,000/month each
• Repeat the process to scale past $10k/month


7. Turn One Book into Multiple Income Streams

Don’t think of this as “just publishing a book”...

Think of it as a business.

• Create audiobooks & sell them on Audible
• Offer a course or coaching based on your book
• License your book to foreign markets for extra royalties


Final Thought:

Most people waste years dreaming of writing a book.

But today, anyone can self-publish one (without having to write it yourself)

I've done it 300+ times and made over $1,000,000 in royalties.

& if I can do it... you can too.

If you want to learn more about how you can self-publish on Amazon KDP...

DM me "Amazon" & I'll show you how.

6 months was all it took. 

But now with AI? 

You could do this in half the time. 

This is the greatest time in history to start a side hustle.

If you want to leave your 9-5? 

Start now. 

You can be out of there in 3-6 months with the right blueprint.

DM me “Publish” if you want mine.

You don't need to be a writer to make money from self-published books.

You can use AI to speed up the process, hire ghostwriters for quality, & make $2,000+/month.

Here's the actual system that works:

Let me be clear about AI...

Don't use AI to write the entire book. That's a recipe for low-quality content that doesn't sell.

Use AI to speed up research and planning. Then hire real writers.

Here's the difference:

Step 1: AI for Niche Research

Use ChatGPT to generate niche ideas.

Then validate with BookBeam to see actual sales data.

Look for:

• 50-500 reviews on competing books
• Self-published books ranking well
• Price points $12-25

AI suggests possibilities. Data shows what actually sells.

Step 2: AI for Book Framework

Use ChatGPT to create:

• Title variations
• Chapter outlines
• Product descriptions
• Keyword ideas

This part used to take me days. Now takes hours.

But don't stop here.

Step 3: Hire Professional Ghostwriters

Pay $500-$2,000 for quality content.

Give them the AI-generated outline.

They write expert-level content readers actually want.

I've published 300+ books this way. Never lost money on a single one.

Step 4: Professional Cover Design

Hire designers on Fiverr or through ghostwriting services ($100-150).

Your cover is the first thing people see.

Great content fails with bad covers. Every time.

Step 5: Launch Strategically

Make the book free for the first few days to generate reviews and rankings.

Then use Amazon ads to maintain momentum.

The first 30-60 days determine long-term success.

The Math to $2,000/Month:

4-5 books at $400-500/month each = $2,000/month

Each book costs $500-$2,000 to create.

Books I published in 2015 still generate income in 2026.

Build once. Get paid repeatedly.

What You Actually Need:

• $500-$2,000 per book to start
• ChatGPT ($20/month)
• BookBeam ($20-30/month)
• Ghostwriting service or freelance writers
• Patience for 90 days
I've made over $1,000,000 doing this since 2014.

Didn't write any of the books myself.

Didn't show my face.

Didn't build a social media following.

Just followed a proven system and repeated it 300+ times.

The winners in 2026 use AI for speed but focus on quality.

The losers spam 50 AI-generated books and wonder why they're not selling.

Quality always wins.
You don't need:

• Writing skills
• A big audience
• Years of experience

You need:

• A system that works
• Quality over quantity mindset
• 3-5 quality books to see traction

If you want to learn the exact system...

DM me "System" and let's talk.

taplio

The Battle

Rob Hoffman

Nick Di Fabio

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taplio

The Battle

Rob Hoffman

Nick Di Fabio

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rob Hoffman's LinkedIn Performance

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Performance ScoreRob Hoffman's LinkedIn Performance