Helping brands get rankings and revenue from Google, LLMs, AI Overviews | CEO of Contact.so | Mentions.so | Kleo.so

I help tech companies turn attention into predictable revenue.I am the CEO and co-founder of: • Contact (Most innovative SEO + AEO Agency in the World) • Kleo (AI tool that helps you create content optimized to go viral, build an audience, and get you customers)• Mentions (Helps you track your visibility and rank in ChatGPT and other LLMs)Across these businesses, we’ve built and scaled multiple bootstrapped, profitable companies, while also helping dozens of teams grow through SEO, LinkedIn, and AI-driven distribution.Most teams have the same problem: they invest in content, rankings, or social, but none of it compounds into a reliable acquisition engineMy work focuses on building distribution systems that actually scale:• Programmatic SEO and AEO that compounds• Organic content and distribution designed to convert, not just get likes• Content that helps you rank and get recommended by ChatGPT and other LLMsI work with tech teams and founders who want predictable growth without hiring massive teams or chasing tactics that stop working in six months.Here on LinkedIn, I share what we’re learning while building and scaling these companies, so other founders can avoid the mistakes that slow growth and waste years.My goal is simple: be the most transparent founder in the world, share everything, and hide nothing (so you can steal all our tactics to grow your own business) If you’re building a real business and care about predictable demand, following me will be useful.☎️GETTING IN TOUCH IS EASY:📞 Schedule a 30-minute free brainstorm and jam session with me here: https://calendly.com/trykleo/30min (Zero pressure, and if you need to reschedule, go right ahead.)

Rob Hoffman

SEO?
“Just add some keywords”
”Get green lights on Yoast”
”Let’s write a blog and rank #1?”
”Can’t we just buy some backlinks?”

But SEO in 2026 is a totally different beast.

Here’s what it actually involves:

- Total Addressable Search Market
- Google Search Console
- “Don’t change URLs”
- Quick win keywords
- Customer research
- Programmatic SEO
- Entity optimization
- LLM optimization
- Keyword Insights
- Topical authority
- Site architecture
- Schema markup
- Core Web Vitals
- Monthly reports
- Log file analysis
- Google updates
- Brand mentions
- Screaming Frog
- Technical audit
- Content decay
- Internal linking
- XML Sitemaps
- Topic clusters
- “llms.txt file?”
- Search intent
- Link building
- “It depends”
- Crawlability
- Canonicals
- Robots.txt
- Digital PR
- Mentions
- Semrush
- E-E-A-T

Just adding keywords or getting green lights on Yoast doesn't get SEO results.

True SEO and holistic marketing does.

PS. Want to see what SEO in 2026 looks like?

Join our first ever LIVE session later today. RSVP here (it’s free): https://lnkd.in/eiF7S-yM

Daily tactics to grow revenue with organic content and AEO / SEO. | My businesses: Contact.so | Mentions.so | Kleo.so (all bootstrapped, all profitable, all growing)

"I don't know how to do SEO in 2026"

Start from level 1 in The New SEO Game:

SEO isn't just Google rankings anymore.

It's now "Search Everywhere Optimization".

Reframe your “New SEO” project as a game, and you'll become addicted to levelling up.

Level 1: Traditional SEO

- Fix technical problems killing your rankings
- Research keywords and target quick wins
- Optimize on-page elements (titles, content)
- Earn quality backlinks through outreach and PR

Level 2: AI Search Optimization

- Format content so AI can parse it easily
- Build pages that AI platforms want to cite
- Structure information for machine consumption
- Test how your brand appears in AI search results

Level 3: Paid Search Visibility

- Run Google Ads for high-intent keywords
- Target competitor terms with YouTube Search Ads
- Capture Bing traffic through Microsoft Ads
- Measure paid performance across every platform

Level 4: LLM Answer SEO

- Produce authoritative content LLMs trust
- Build a knowledge base for AI training data
- Position your brand as the definitive source
- Monitor brand mentions in LLMs with Mentions

Level 5: Brand Authority SEO

- Get unlinked brand mentions across the web
- Feature in industry roundups and expert lists
- Build brand recognition without traditional backlinks
- Track brand mention volume and sentiment

Level 6: Community SEO

- Provide value in relevant Reddit threads
- Share expertise on Quora in your space
- Engage in Slack communities and Discord servers
- Build reputation in industry forums and groups

Level 7: Parasite SEO

- Repurpose content on Medium and LinkedIn Pulse
- Publish beehiiv newsletters to rank in Google
- Guest post on high-authority platforms/websites
- Leverage existing domain authority for quick rankings

Level 8: Platform-Specific SEO

- Optimize for Amazon search if selling products
- Focus on YouTube SEO for video content
- Master TikTok's algorithm for short-form content
- Optimize App Store listings for apps/extensions

Level 9: Topic Domination

- Own conversations across ALL channels
- Create content ecosystems to reinforce each platform
- Become the go-to expert mentioned everywhere
- Monitor and maintain authority across all channels

Completed all levels?

SEO is constantly evolving in 2026.

Stay ahead or get left behind.

PS. Need help levelling up?

Join our first ever SaaS SEO in 2026 LIVE session tomorrow, March 4th. 
RSVP here (it’s free): https://lnkd.in/eiF7S-yM

We analysed 1,000s of AI answers to find out how LinkedIn content can improve your AI visibility.

Semrush found that LinkedIn is the 2nd most cited website in AI answers (behind Reddit).

But their only other insight?

"LinkedIn: A steady rise across all AI platforms"

So we went much deeper with Mentions and analysed 4.8M AI answers and 13.4M citations.

Here are 7 key insights we found:

1. Almost half (42.5%) of all AI prompts we’re tracking cite LinkedIn at least once. Huge reach for a single platform.

2. AI citations of LinkedIn grew by 72% in just 6 months. AI tools are finding and using LinkedIn content more every month.

3. 85% of LinkedIn citations come from Google’s AI products (AI Mode and Overviews). Using LinkedIn for AI visibility is mostly playing a Google game.

4. LinkedIn Pulse articles get 8x more citations than regular LinkedIn posts. Long articles work way better than short posts for AI visibility.

5. LinkedIn Pulse articles are doing two things at once: They help content rank on Google and then get picked up by AI answers.

6. Company pages get cited more often than any other LinkedIn page type. If your company page ranks well, it is cited more consistently by AI.

7. AI loves LinkedIn most when people ask about people, companies, experience, and practical advice.

Here are the types of prompts where AI is most likely to pull from LinkedIn (from highest to lowest):

- Hiring and HR questions (69.17%)
- Real examples and case studies (65.12%)
- “Who is this person or company?” (58.89%)
- Learning and training topics (57.04%)
- Software and tools (56.10%)
- “Why” questions (54.76%)
- “How” questions (49.72%)
- “Best” or “top” lists (48.92%)
- Recommendations (48.59%)
- Reviews and opinions (48.21%)
- Comparisons (47.35%)
- “What” or “which” questions (45.14%)
- Everything else (33.34%)

We’re currently building an AI visibility strategy for beehiiv using these exact insights.

Worth sharing the process in real-time?

Our SEO Agency is trending on X News right now... last time this happened the CEO of Google himself weighed in.

If you haven't seen it yet, Jake Ward published a controversial article yesterday.

It breaks down his AI-powered SEO experiment that will likely redefine how founders think about organic content and SEO in 2026.

So far, the results are insane:

- +466% SEO traffic growth in 60 days
- 13,000+ pages published in just 3 hours
- 50% of those pages aren't even indexed yet

People think SEO is slow. But this proves it could be the fastest growth channel for startups in 2026.

The two biggest takeaways for founders looking to invest in this growth channel:

1. Content today is built like software, not written.
2. People want to interact with content, not read it.

I've talked to dozens of founders over the past weeks, and one thing is clear…

Most know this is a growth channel they can't miss out on, but have no idea where to start.

If that sounds like you, or you’re wondering whether this would work for your site, DM me or book a call (link in comments).

I called my shot last year, then spent 183 days making it happen:

Launched 2 businesses in 4 cities and hit $75k MRR.

I lived out of a suitcase, built in public, experienced setbacks, took massive risks…

But here’s what calling my shot has made painfully clear:

1. Define the shot before you take it

I asked myself: What would the best 6 months of my life look like?

I wrote down the answer. Then showed it to my co-founder, Jake:

"We’ll spend 6 months moving from city to city, meeting interesting people. Launch two businesses and grow them fast. Build in public, and get invited on all the podcasts we've been fans of for years."

And it all came true.

You can't call your shot if you don't have total clarity on what it is. Write it down. Make it specific. Then do it.

2. Go to where the interesting people are

Whatever shot you're calling, you will need people.

I spent 6 months moving from city to city, connecting with unique and talented people.

The people I met ended up becoming my co-founders, clients, and team members.

Moving cities is your competitive advantage because so few people are willing to do it.

3. Be the first to drink the Kool-Aid

People want to join a mission and get excited about something. So don't be afraid to sell it.

You may never arrive at the original destination, but here's a secret: nobody cares.

Most people just want an excuse to go on an epic adventure.

Dream big, define your vision, then build a team around it.

4. The biggest mistake is moving so slow you don’t make any

Our first CTO quit. And we didn't let it slow us down.

In less than 24 hours we:

Met with a new candidate
Made a handshake deal for equity and comp
Flew him across the world to sleep on our couch

If you make mistakes, good. That means you're moving fast enough.

You can't steer a stationary ship.

5. Be loud and unapologetic

I’ve documented everything we built on platforms like LinkedIn and X.

People told me not to share our numbers and growth strategies publicly. But I did it anyway.

I used Kleo to turn my ideas and stories into posts (like this one) that got attention.

That attention turned into:

- 2 dream podcast appearances
- Incredible talent asking to work with us
- lead flow for all three of our businesses

The most powerful lesson in all this (for business and life)?

When you call your shot…Call it loud.

Life is short. So tell the world exactly what you want, then go get it.

Helping founders make predictable revenue from organic content and rankings on LinkedIn, Google, and LLMs | CEO of Contact.so | Mentions.so | Kleo.so

I run 3 businesses. $400K MRR (total). All growing fast.

Is there some "secret sauce?"

Kind of:

It's called a constraints analysis.

This is the highest leverage skill any Founder can develop.

Before I show you how I do it, remember:

Like any other skill, you build this one through repetition.

Repeat this system every month.

Keep honing your craft.

Hope this helps someone level up their business in 2026.

Watch the full video here: https://lnkd.in/eSjVPsgj

One day, it got to that point.

I was forced to ask myself, "What do I really want?"

Every business I launched seemed to either trap me in a rut or just fail from the start. I can't lie, it was extremely discouraging.

A few of my failed ventures include:

• Amazon
• Day trading
• Flipping NFTs
• Venture Capital
• Music Production
• Private Equity CRE
• Streaming on Twitch

Wasn't pretty.

So I boiled down my desires into 3 main categories:

1. Money
2. Freedom
3. Fulfillment

Pretty much what most of us want.

So I took one last idea that was always in the back of my mind and committed to making this work.

Home Cleaning.

Back in 2015, I joined an 8-figure cleaning startup and served as head of operations. We eventually scaled to 20 markets nationwide. I knew the model inside and out.

Lo and behold, within my first 6 months I cleared $100,000 in revenue and was able to quit my 9 to 5 after just 9 months in business.

Next thing I know, the business is consistently doing $40,000 per month and I've set it up so that I only need to work about 5 hours per week to make sure things are running smoothly.

It changed my life.

So now I spend my free time surfing, golfing, and teaching my model to other people who want the 3 things that I so desperately sought:

1. Money
2. Freedom
3. Fulfillment

Growth Cleaning is the wave  🌊

Michael Haeri

I built a cleaning business while working my 9-5.

Here's the month-by-month breakdown:

Month 1: $6,240
Month 2: $9,485
Month 3: $10,855
Month 4: $17,535
Month 5: $23,070
Month 6: $32,940
Month 7: $30,865
Month 8: $34,795
Month 9: $41,375

The craziest part?

I never touched a single mop.

I built systems that run themselves.

Now I work about 5 hours a week on the business and spend the rest of my time playing golf and doing what I actually enjoy.

If you want to learn the exact process I used to build my way out of the 9 to 5...

DM me "Clean" and I'll show you how.

CEO of Growth Cleaning & Major Maids (200+ ⭐️⭐️⭐️⭐️⭐️ reviews) | Helped 100+ entrepreneurs start a remote business.

If I were stuck in corporate and had 6 months to escape...

Here's exactly what I'd do:

• Stop maxing out my 401k
• Cancel the daily coffee runs
• Quit scrolling job boards
• Stop chasing promotions
• Skip the office happy hours
• Research 5 markets (250k-750k population)
• Call 10 cleaning companies for pricing
• Set up a business bank account
• Register my LLC
• Build a basic website with Booking Koala
• Post on Indeed for cleaners
• Interview 15+ candidates
• Run background checks
• Set up payment processing
• Launch Google LSA ads
• Join local Facebook groups
• Cold call realtors on Google Maps
• Book my first 5 clients
• Perfect my systems
• Build cleaner onboarding SOPs
• Automate scheduling with Twilio
• Hit $10k/month consistently
• Hire a VA from the Philippines
• Scale to $40k/month
• Work 5 hours per week
• Quit my job

This stack will transform even the most burnt-out corporate employee into a cash-flowing business owner with actual freedom.

If you want to learn more about the exact steps that will help you do the same...

DM me "Clean" and I'll show you how.

The wealthiest people I know don't have fancy jobs.

They own simple, boring businesses nobody talks about.

I’m exposing the framework that will set you financially free:

--

While everyone chases the next tech startup or crypto moonshot…

The real money is being made in businesses nobody brags about on social media.

But the truth? 

The path to wealth isn't complicated.

--

It's actually embarrassingly simple:

1. Find something people NEED (not want)
2. Deliver it better than anyone else
3. Build systems so you don't have to do the work

That's it.

--

When I started my remote cleaning business, people laughed.

• "Cleaning?
• Are you serious?
• That's your big idea?"

But here's what they missed:

• People will ALWAYS need their homes cleaned
• The competition is stuck in the 1990s
• You can run it 100% remotely
• It's recession-proof

While friends were burning cash trying to build "revolutionary" apps or "disruptive" D2C brands...

--

I quietly built a $40k/month business that runs on autopilot.

The secret isn't complexity.

It's taking something boring that people already pay for and just executing it better.

• No fancy pitch decks
• No begging investors
• No praying for success

--

Just solving real problems real people already pay to solve.

Over 140 million homes in America need cleaning.

That's not changing.

Stop overcomplicating "making money" and start focusing on what actually works.

taplio

The Battle

Rob Hoffman

Michael Haeri

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taplio

The Battle

Rob Hoffman

Michael Haeri

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rob Hoffman's LinkedIn Performance

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Performance ScoreRob Hoffman's LinkedIn Performance