Helping brands get rankings and revenue from Google, LLMs, AI Overviews | CEO of Contact.so | Mentions.so | Kleo.so

I help tech companies turn attention into predictable revenue.I am the CEO and co-founder of: • Contact (Most innovative SEO + AEO Agency in the World) • Kleo (AI tool that helps you create content optimized to go viral, build an audience, and get you customers)• Mentions (Helps you track your visibility and rank in ChatGPT and other LLMs)Across these businesses, we’ve built and scaled multiple bootstrapped, profitable companies, while also helping dozens of teams grow through SEO, LinkedIn, and AI-driven distribution.Most teams have the same problem: they invest in content, rankings, or social, but none of it compounds into a reliable acquisition engineMy work focuses on building distribution systems that actually scale:• Programmatic SEO and AEO that compounds• Organic content and distribution designed to convert, not just get likes• Content that helps you rank and get recommended by ChatGPT and other LLMsI work with tech teams and founders who want predictable growth without hiring massive teams or chasing tactics that stop working in six months.Here on LinkedIn, I share what we’re learning while building and scaling these companies, so other founders can avoid the mistakes that slow growth and waste years.My goal is simple: be the most transparent founder in the world, share everything, and hide nothing (so you can steal all our tactics to grow your own business) If you’re building a real business and care about predictable demand, following me will be useful.☎️GETTING IN TOUCH IS EASY:📞 Schedule a 30-minute free brainstorm and jam session with me here: https://calendly.com/trykleo/30min (Zero pressure, and if you need to reschedule, go right ahead.)

Rob Hoffman

Planning new SEO content for 2026?

PLEASE do this first:

1. Get all your blog URLs into a spreadsheet.

Use Screaming Frog to crawl and export. It provides other useful information like titles and descriptions.

Connect further data sources:

- Ahrefs
- Google Analytics
- Google Search Console

2. Enter each URL into Google Search Console or Ahrefs and find its best-ranking keywords.

Add this data to the spreadsheet for each page:

- Primary keyword (your main keyword)
- Secondary keywords (variations and similar)
- Current position for your target keyword(s)

If a URL isn't ranking for anything?

Find the most relevant keywords using Ahrefs.

Then...

3. Audit each blog post and assign actions:

- Leave: Content that’s reached its full potential
- Merge: Cannibalizing or extremely similar content
- Delete: Content that no longer offers value to users
- Update: Small changes to improve the performance
- Rewrite: Large changes to improve the performance

4. Spend a few weeks in Q1 implementing these actions to get more out of your existing assets.

Prioritize updates and rewrites that have:

- Target keywords in positions 4-20
- Higher conversion and $ potential
- Easy improvement opportunities

Remember:

Not all of your Q1 content needs to be new. Look at your existing content first.

You're likely sitting on many quick wins.

Helping founders make predictable revenue from organic content and rankings on LinkedIn, Google, and LLMs | CEO of Contact.so | Mentions.so | Kleo.so

Flew to London for a single meeting that will define our next 90 days at Kleo. Last quarter, we hit $62k MRR in 53 days. Here's the exact agenda:

[Total time: 6-8 hours]

FOUNDATIONS (30 mins)

Everyone shares one thing they need from today. (5 mins)

Add issues to the list. "Issues" are tasks, blockers, or opportunities that need attention this year. (10 mins)

ROCK SETTING (4.5 hours)

Put 1-year goals on the whiteboard (revenue, profit, client numbers)

Put 90-day goals next to them. Only topline numbers first.

Then brainstorm: "How do we hit these numbers?"

Choose the most important "issues" to prioritize over the next 90 days.

Keep, Kill, Combine until you have an organized list.

LUNCH BREAK

Choose 3-7 Company Rocks. Rocks must be SMART goals.

Then choose Rocks for each department and each leadership team member.

Final Rock count:

- Company: 3–7 Rocks
- Departments: 3–7 Rocks each
- Leadership: 3–7 Rocks each
- Other Employees: 1–3 Rocks each

Share Rocks in a circle.

Hold each other accountable using two thumbs up: one for SMART, one to confirm it's right-for-this-quarter.

IDS SECTION (2 hours)

IDS = Issues to Discuss and Solve

Review your issues list. Pick the top 3.

Identify, Discuss, Solve. Leave with problems solved to build momentum.

CLOSING (30 mins)

Put on calming music. Get into a meditative state.

Answer these four questions:

- How did you feel about today?
- Any AHAs or highlights?
- Were your expectations met?
- Rate this meeting 1-10

This framework keeps us aligned, focused, and moving fast.

We’re launching Kleo to the public in 15 days.

And we want you to be part of it.

To celebrate, we’re holding a webinar to reveal the entire lead gen system we used with organic content to scale our businesses from 0 to $61k MRR in 53 days.

RSVP here for free: https://lnkd.in/eJTyrHjn

One day, it got to that point.

I was forced to ask myself, "What do I really want?"

Every business I launched seemed to either trap me in a rut or just fail from the start. I can't lie, it was extremely discouraging.

A few of my failed ventures include:

• Amazon
• Day trading
• Flipping NFTs
• Venture Capital
• Music Production
• Private Equity CRE
• Streaming on Twitch

Wasn't pretty.

So I boiled down my desires into 3 main categories:

1. Money
2. Freedom
3. Fulfillment

Pretty much what most of us want.

So I took one last idea that was always in the back of my mind and committed to making this work.

Home Cleaning.

Back in 2015, I joined an 8-figure cleaning startup and served as head of operations. We eventually scaled to 20 markets nationwide. I knew the model inside and out.

Lo and behold, within my first 6 months I cleared $100,000 in revenue and was able to quit my 9 to 5 after just 9 months in business.

Next thing I know, the business is consistently doing $40,000 per month and I've set it up so that I only need to work about 5 hours per week to make sure things are running smoothly.

It changed my life.

So now I spend my free time surfing, golfing, and teaching my model to other people who want the 3 things that I so desperately sought:

1. Money
2. Freedom
3. Fulfillment

Growth Cleaning is the wave  🌊

Michael Haeri

Imagine 2026:

You charge customers $200 per clean.

Hire a cleaner from Craigslist for $90.

Keep $110 for yourself.

This is how remote cleaning businesses work...

You never touch a mop, never leave your house, and build real cash flow.

No fancy degree required. No huge capital. Just systems.

While everyone's chasing the next crypto or SaaS idea, the boring businesses are printing money.

140M homes in America. Each one needs cleaning.

The market isn't going anywhere.

--

If you want to learn how to actually build this business from scratch...

DM me "Clean" and I'll show you how.

CEO of Growth Cleaning & Major Maids (200+ ⭐️⭐️⭐️⭐️⭐️ reviews) | Helped 100+ entrepreneurs start a remote business.

I lost over $750k in my 20s.

Now, I'm in my early 30s, making $40k a month.

Here are the 10 moves I made to come back from rock bottom:

--

1: I stopped chasing "hot" opportunities.

Crypto, NFTs, day trading, Amazon FBA.

I tried them all and failed every time.

The pattern?

I was chasing what was trendy instead of leveraging what I already knew.

--

2: I took imperfect action.

After my 8th failed business, analysis paralysis almost stopped me from trying again.

But I realized waiting for the "perfect" moment would keep me broke forever.

So I started again.

With $2,000 and a dream.

--

3: I chose a boring, proven business model.

Everyone around me was building tech startups and chasing the next big thing.

I started a home cleaning company.

With 140M homes in America that need cleaning, the demand isn't going anywhere.

--

4: I hustled before I had the luxury not to.

Working my 9-5 in commercial real estate, I had no spare time.

So my 5am's became the new 8am's.

I built the business before work, sacrificing sleep because I knew where it could take me.

Within 45 days, I hit $10k in revenue.

--

5: I treated my cleaners like gold.

Most cleaning companies see cleaners as replaceable.

I saw them as the lifeblood of my business.

I paid them well, gave them stability, and treated them with respect.

This one decision saved me from the constant turnover that kills most cleaning businesses.

--

6: I stayed consistent through the chaos.

• Got sued by a cleaner
• Got scammed for $3.5k
• Got hit by a big hurricane

Every reason to quit was staring at me.

But I kept pushing anyway.

--

7: I built systems for everything.

The only way to work 5 hours a week is to systematize every single operation:

• Quality control and reviews
• Customer acquisition and sales
• Cleaner onboarding and scheduling

If a task repeated itself, I built a system.

--

8: I learned to delegate (the hard way).

Spent 9 months banging my head against the wall with inconsistent VAs.

Finally found an incredible one in South Africa who runs most of the day-to-day now.

Delegation is the only way to buy back time.

But it takes patience to find the right people.

--

9: I defined "enough."

I could scale to $100k, $200k, maybe more if I wanted.

But at $40k/month?

I have everything I need.

I can golf whenever I want, travel freely, and support my family.

--

10: I stopped playing not to lose and started playing to win.

The biggest shift wasn't tactical.

It was actually mental.

I went from trying to avoid failure to actively pursuing what I wanted.

That mindset changed everything.

--

You don't need a revolutionary idea to build wealth.

You need a proven business model, the willingness to work when others won't, and the discipline to stay consistent when things get hard.

That's it.

--

If you want to learn how to build your own remote home cleaning business with the proven processes I use to make $40k/month…

DM me “Clean” and I’ll show you how.

My corporate job taught me the “value” of systems.

But my business taught me what they were actually worth.

--

Most people overcomplicate business.

I literally just connect homeowners with cleaners and keep the difference.

That's it.

Here's the full breakdown:

--

Step 1: Set up Google LSA.

Google Local Service Ads are your golden ticket.

You pay per lead, not per click.

Set up your profile, pass the background check, and you're live.

Leads come straight to your phone.

--

Step 2: Answer the phone and quote jobs.

When leads call, walk them through pricing.

I use a simple formula based on square footage and service type.

Book them into your scheduling software.

The whole call takes 5 minutes max.

--

Step 3: Hire quality cleaners.

Post on Indeed and interview candidates.

Look for:

• Experience in cleaning
• Reliable transportation
• Good communication
• Tech-savvy (enough)

Treat them well, and they'll stick around.

--

Step 4: Match cleaners with jobs.

Use booking software to assign cleaners to the homes you booked.

They show up, clean, and get paid.

You handle the business operations.

Simple system that runs itself once you dial it in.

--

Step 5: Collect payment and pay cleaners.

Customers pay you through Stripe or another processor.

You pay cleaners via direct deposit.

Keep the margin in between.

That's your profit for running the business.

--

The beauty of this model?

You're not doing the physical work…
You're not inventing anything new…

You're just the middleman connecting supply with demand.

--

I scaled this to $40k/month working 5 hours per week.

Started while working my 9 to 5.

No special skills required.

Just systems and consistency.

--

If you want to learn more about the details of building a remote cleaning business…

DM me “Clean” and I’ll show you the system that took me from 0 to $40k/month.

If I had $5k to invest…

I wouldn’t put it in Bitcoin.
I wouldn’t put it in Real Estate.
I wouldn’t put it in the stock market.

I’d do exactly what took me from 0 to $40k/month in 9 months (while working full time).

I'll expose it for you:

--

For context:

I run a remote home cleaning business.

The following are the 6 steps I took to scale the business to where I only need to work 5 hours/week and still generate $40k/month.

This is the sweet spot for me.

Let’s continue…

--

Step 1: Market Research.

You wanna get a good picture of what the market looks like before you dive in.

AKA → Where you're going to clean.

A few things to think about:

• Average household Income
• Existent Franchises
• Population
• Wages

--

Step 2: Business Setup

All businesses will need to go through the standard administrative process.

Don't let this scare you.

Figure out:

• Payment processing
• Website domains
• Business name
• Bookkeeping
• Banking
• Email
• Logo

These are your foundations.

--

Step 3: Hire Cleaners

Cleaners are the lifeblood of home cleaning (there's no business without them).

This is a vital part of the process.

Cleaner checklist:

☐ Excellent communicator
☐ Extensive experience
☐ Full transparency
☐ Great attitude
☐ Tech savvy

--

A few tips on employee management:

1. Treat cleaners with respect
2. Maintain high standards
3. Get to know cleaners
4. Always be hiring

Take advantage of job boards + hiring platforms (and conduct interviews).

--

Step 4: Marketing

Without marketing and sales, you won't be able to effectively fill your pipeline.

You MUST use several channels:

• Google LSA (local service ads)
• Word-of-mouth leads
• Facebook Groups
• Facebook Ads
• Cold Calling
• Direct Mail
• Email

--

Step 5: Operations

This is how you'll be physically running the business on a day-to-day basis.

Build systems for:

• Onboarding/off boarding cleaners
• Employee scheduling systems
• Bookkeeping requirements
• Management decisions
• Customer complaints
• Service delivery

--

Step 6: Automate & Delegate

Ask yourself this question:

Which operational vertical can I exit?"

Then, you can hire a VA (but still oversee everything) and work on scaling further.

Automation software is great, too.

--

If you want to start your own Remote Home Cleaning business and make $10k/month...

📲 DM me “Clean” and I’ll show you how.

Age 29: Lost $1M, stuck in my 9 to 5.

Age 32: Making $40k/mo from home.

It took everything I had…

But here are 12 lessons I learned along the way (that will change your life forever):

--

1) You don’t need to wake up at 4am.

What you need is clarity and control, not hustle.

2) Always bet on yourself.

The worst-case scenario is that you end up right back where you started. AKA working a 9-5 again, which is most people’s best-case scenario.

--

3) Discipline beats everything.

You don’t need to be motivated. You need to be consistent. Especially when you don’t feel like it.

4) Your health and relationships ARE part of your net worth.

Don’t chase money at the cost of your body or your people. Both take years to repair.

--
 
5) Side quests make you interesting.

Travel, train in martial arts, learn a language, find creative hobbies. If you only talk about business, you’ll be boring and one-dimensional.

6) Keep people close who root for you.

I make it a point to keep in touch with my family and spend time with loved ones. Loyalty matters more than likes.

--

7) Competition makes you sharp.

Humans need something to strive toward. Whether it’s in the gym, in the home, or in business, you should always be taking action on something.

8) Your calendar = Your life

If you can’t control your day, you don’t control your direction. Time is the only resource that can't be replenished.

--

9) Most friends aren’t real friends.

If they’re not pushing you forward, they’re pulling you back. Audit your circle often.

10) Work ON the business, not IN the business.

It's your job to delegate, not become the bottleneck in the business. Study the Eisenhower Matrix and you'll see what I mean.

--

11) College didn’t teach me many skills.

Actually starting a business did. Pay attention to who you're learning from.

12) Make sure to celebrate the small wins.

Don’t take your eye off the ball. But it’s good to slow down for a moment to enjoy the view.

--

Lastly...

Take every lesson with a grain of salt.

This is just what has worked for me.

What’s most important is staying true to yourself.

--

If you got something from this post and want to learn more about building a lifestyle business from scratch...

📲 DM me “Clean” and I’ll show you how
🤝 Follow me for more content like this

Appreciate you being here.

My Dad is 70 years old.

If he wanted to make an extra $5,000/month...

I'd never suggest ATMs.
I'd avoid vending machines.
I'd stay away from day trading.

Instead, I'd show him this hands-off business (that pays me $40k/month).

Here's the simple setup:

--

My Dad immigrated from Iran and spent 40 years working in corporate America.

He never had the resources to take risks, so he climbed the ladder instead.

But what if it could’ve been different?

That’s what motivated me to do this…

--

I needed a business that didn't require:

• 80-hour weeks
• Technical skills
• Massive capital

Home cleaning checked every box.

While everyone was chasing the next trendy startup, I went boring on purpose.

--

The model is stupid-simple:

Homes need cleaning (there are 140M of them in America).

You become the middleman:

• They want clean homes
• You hire professional cleaners
• You pay them well and keep the cash

--

Here's the exact setup:

Step 1: Start with $2,000 (that's all I used).
Step 2: Get your basic legal setup done.
Step 3: Find your first customer (I cold-called a realtor).
Step 4: Hire your first cleaner through Indeed.
Step 5: Rinse and repeat.

That's it.

--

The beauty of this for someone like my Dad?

He could run this from anywhere:

No physical labor required. No complex software. No massive startup capital.

Just systems and monthly revenue.

--

Let's talk numbers:

I hit $10k revenue in 45 days.
I hit $30k revenue in 100 days.
I hit $40k per month by month 9.

Now I work 5 hours per week on the business.

--

My parents sacrificed everything so I could have the freedom to take risks.

My Dad spent 40 years climbing the corporate ladder with no other option.

I'm building something different.

& I'm showing others how to do the same.

--

If you want to learn more about remote home cleaning and how to build your own lifestyle business…

DM me “Clean and I’ll show you how.

4 businesses that will never go out of style:

1. HVAC
2. Plumbing
3. Pest Control
4. Home Cleaning

If you want to get rich while everyone's distracted by AI...

Follow my $40k/month blueprint:

--

Go to Google → Search "Cleaning Companies in [YOUR AREA]" → Call the first 10 companies → Get quotes for the same property (standard, deep, move-out pricing)

You'll now see the competitive landscape.

--

I look for these market characteristics:

• Population: 250k-750k people
• Household income: $60k+
• Growing suburban areas
• Moderate competition
• Avoid major metros

This gives you the best chance of success from day one.

--

You shouldn't start marketing until you've got your business foundation locked down.

4 critical steps include:

1. Legal setup (LLC, EIN, etc.)
2. Business banking & insurance
3. Website & Google My Business
4. Booking software & payment processing

--

When setting up your business stack...

• Use GoHighLevel for CRM
• Purchase your business insurance 
• Set up Stripe for payment processing
• Get Booking Koala for scheduling cleaners

This tech stack will save you 20+ hours.

--

Set up hiring funnels immediately to find quality cleaners.

Post compelling job descriptions across multiple platforms:

Indeed, Craigslist, Care(.com), TaskRabbit, and local Facebook groups are all great.

Screen for communication skills, experience, reliability, tech-savviness, and attitude.

--

Review applications and conduct phone interviews.

My hiring checklist:

☐ Excellent communicator
☐ Extensive experience
☐ Full transparency
☐ Great attitude
☐ Tech savvy

They must hit 4/5 to move forward.

--

Launch with 2-3 marketing channels.

In my first 90 days, I focused on:

• Google Local Service Ads (LSA)
• Facebook community groups
• Direct outreach to realtors

→ Start simple
→ Perfect your sales process
→ Then you expand to other channels

--

You need systems for everything from day one:

→ Cleaner onboarding process
→ Scheduling and dispatching
→ Quality control checklists
→ Customer intake forms
→ Payment collection

Build these early, or you'll be stuck doing everything manually.

--

Within 6 months, I hit $100k in revenue using this exact framework.

9 months in, I was at $40k/month (making more than my day job)

The key?

Following a proven system instead of winging it.

--

Now, plan your first 30 days after launch:

• Complete 10+ test cleans to work out operational kinks
• Build your review generation system
• Refine your sales scripts based on real conversations
• Start automating repetitive tasks
• Always be hiring (your biggest constraint will be good cleaners)

Most people skip the planning phase and struggle for months.

--

This isn't get-rich-quick.

But it is get-rich-predictable.

I went from $2,000 startup cost to $40k/month in 9 months using this system.

DM me “Clean” and I’ll show you how.

How to be financially free:

Stop chasing trends. Start chasing math.

I retired at 30 by capturing 0.001% of a "boring" industry.

Here's exactly how I did it:

--

Business used to be simple:

See what people need, then provide that service.

But somewhere along the way, we overcomplicated it.

Now everyone wants to:

• Create the next big app
• Disrupt an entire industry
• Launch a revolutionary product

--

But what nobody tells you is:

The easiest path to wealth is serving EXISTING customers, not creating new ones.

Think about your own life:

When your sink breaks... Plumber.
When your grass grows... Landscaper.
When your house gets messy... Cleaner.

These services aren't sexy (but they're recession-proof because people need them).

--

That's why I chose the home service industry.

It's a $600B+ market.

I didn't have to do any convincing.

I just had to improve upon an existing service.

--

Trust me… I tried everything:

- Amazon
- Day trading
- Flipping NFTs
- Venture Capital
- Music Production
- Private Equity CRE
- Streaming on Twitch

If you focus on winning systems, a validated market, and high-quality service, you will win.

--

The math really is that simple:

• Capture a small chunk of a massive market
• Find what people are already paying for
• Build better systems to deliver it

You don't need the next billion-dollar idea.

You just need to solve existing problems slightly better than everyone else.

--

If you want to learn more about building wealth through proven business models...

DM me "Clean" and I'll show you how.

If you want to build a lifestyle business that:

• Is completely remote
• Requires zero experience
• Makes money while you sleep

This is literally all you have to do (6 steps):

--

Step 1: Choose a (Boring) Service.

You want something that can stand the test of time (with low barriers to entry).

For me?

Home Cleaning made perfect sense.

Still plenty of opportunity there.

--

Step 2: Due Diligence.

A few questions to consider:

•  Who will you serve?
•  What's the competition?
•  Is this a recession-proof biz?

You want to get a good look at the big picture so you know what to expect.

Don't be lazy here.

--

Step 3: Marketing.

Without marketing and sales?

There is no business.

Most people think about:

•  Optimization
•  Automation
•  Delegation

Before they actually go out and find customers who need their service.

--

Here's a quick list of options:

•  Google LSA (local service ads)
•  Word-of-mouth leads
•  Facebook Groups
•  Facebook Ads
•  Cold Call
•  Email

For a boring service business, these are more than enough to get some leads.

--

Step 4: Outsourcing.

You'll need to hire people for service delivery.

Think of yourself as an orchestrator:

You set up the business.
You find all the customers.
You hire employees to work.

This is a game of generating revenue and maximizing margins for cash flow.

--

Step 5: Systemize.

Once you have some skin in the game?

You develop:

• Repeatable operations
• Efficient systems
• SOPs

This is where you can start to increase efficiency (therefore revenue).

--

Step 6: Delegate.

There's a difference between outsourcing and delegating.

For the actual service?

You can hire someone else to fulfill the work that needs to be done.

But for delegation?

You're hiring someone to help with the work that you have been doing.

--

Right now, I work about 5 hrs/week.

I've been able to use these steps to scale the business to $40k/month.

Once you make the right moves?

You can enjoy the fruits of your labor.

--

If you want to learn more about how you can start and scale your own home service business to $10k/month...

DM me "Learn" and I'll show you how.

It was 2,400 years ago.

Aristotle cracked the code on human happiness.

& modern neuroscience just proved he was right.

Here's what the ancient Greeks figured out (that the rest of the world MUST know):

--

Aristotle said happiness isn't a feeling.

The truth is, it's an activity.

& you don't magically just "get happy" by buying stuff or hitting goals.

You become happy by consistently doing what aligns with your values.

--

Take work-life balance, for example.

Aristotle says, “Avoid extremes.”

Don't work 80 hours a week.
Don't work 0 hours a week.

Find the balance where you're productive but not burned out.

--

The Greeks knew something else:

External goods matter, but they're not everything.

You need enough money to live well.
You need good relationships.
You need your health.

But chasing money alone?

That's a recipe for misery.

--

Aristotle's big insight:

Purpose beats pleasure every single time.

I’ll be the first to tell you that building my cleaning business wasn't always fun.

But it gave me purpose and aligned with my values of freedom and helping others.

--

Modern neuroscience confirms this.

People who pursue meaningful goals are:

• More resilient during setbacks
• Happier over the long term
• Less likely to burn out

Aristotle was onto something.

--

Here's the part most people miss:

Virtue isn't about being perfect.

It's about consistent action toward your values.

The ancient Greeks referred to this as "eudaimonia," which translates to human flourishing.

--

It's not about hitting some magical income number.

It's about building a life where your daily actions match your deepest values.

Where work serves your life…

Not the other way around.

--

If you liked this post and want to learn how to build a business that serves your life instead of consuming it…

📲 DM me “Clean” and I’ll show you how
🤝 Follow me for more content like this

Appreciate you being here.

I didn't have an MBA when I started my business.

Honestly, I didn't even have a proper business plan.

& I think that's the biggest lie about entrepreneurship...

That you need everything figured out before you start.

I launched my cleaning business while working a 9-5.

No MBA. No detailed roadmap. Just $2,000 and a willingness to learn on the go.

Within 45 days, I hit $10k in revenue.

By day 100, I was at $30k/month.

Here's what actually matters:

Taking action, getting real feedback from customers, and adjusting based on what you learn.

Not creating the perfect pitch deck or spending months in research mode.

Most people stay stuck because they're waiting for the "right time" or the "complete plan."

But the market teaches you faster than any textbook ever will.

The knowledge you need comes from doing the work...

Not from preparing to do it.

If you want to learn exactly how you can get started with your own business (before having the perfect plan)...

DM me "Biz" and I'll show you how to get set up.

taplio

The Battle

Rob Hoffman

Michael Haeri

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The Battle

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