Helping brands get rankings and revenue from Google, LLMs, AI Overviews | CEO of Contact.so | Mentions.so | Kleo.so

I help tech companies turn attention into predictable revenue.I am the CEO and co-founder of: • Contact (Most innovative SEO + AEO Agency in the World) • Kleo (AI tool that helps you create content optimized to go viral, build an audience, and get you customers)• Mentions (Helps you track your visibility and rank in ChatGPT and other LLMs)Across these businesses, we’ve built and scaled multiple bootstrapped, profitable companies, while also helping dozens of teams grow through SEO, LinkedIn, and AI-driven distribution.Most teams have the same problem: they invest in content, rankings, or social, but none of it compounds into a reliable acquisition engineMy work focuses on building distribution systems that actually scale:• Programmatic SEO and AEO that compounds• Organic content and distribution designed to convert, not just get likes• Content that helps you rank and get recommended by ChatGPT and other LLMsI work with tech teams and founders who want predictable growth without hiring massive teams or chasing tactics that stop working in six months.Here on LinkedIn, I share what we’re learning while building and scaling these companies, so other founders can avoid the mistakes that slow growth and waste years.My goal is simple: be the most transparent founder in the world, share everything, and hide nothing (so you can steal all our tactics to grow your own business) If you’re building a real business and care about predictable demand, following me will be useful.☎️GETTING IN TOUCH IS EASY:📞 Schedule a 30-minute free brainstorm and jam session with me here: https://calendly.com/trykleo/30min (Zero pressure, and if you need to reschedule, go right ahead.)

Rob Hoffman

Planning new SEO content for 2026?

PLEASE do this first:

1. Get all your blog URLs into a spreadsheet.

Use Screaming Frog to crawl and export. It provides other useful information like titles and descriptions.

Connect further data sources:

- Ahrefs
- Google Analytics
- Google Search Console

2. Enter each URL into Google Search Console or Ahrefs and find its best-ranking keywords.

Add this data to the spreadsheet for each page:

- Primary keyword (your main keyword)
- Secondary keywords (variations and similar)
- Current position for your target keyword(s)

If a URL isn't ranking for anything?

Find the most relevant keywords using Ahrefs.

Then...

3. Audit each blog post and assign actions:

- Leave: Content that’s reached its full potential
- Merge: Cannibalizing or extremely similar content
- Delete: Content that no longer offers value to users
- Update: Small changes to improve the performance
- Rewrite: Large changes to improve the performance

4. Spend a few weeks in Q1 implementing these actions to get more out of your existing assets.

Prioritize updates and rewrites that have:

- Target keywords in positions 4-20
- Higher conversion and $ potential
- Easy improvement opportunities

Remember:

Not all of your Q1 content needs to be new. Look at your existing content first.

You're likely sitting on many quick wins.

Helping founders make predictable revenue from organic content and rankings on LinkedIn, Google, and LLMs | CEO of Contact.so | Mentions.so | Kleo.so

Flew to London for a single meeting that will define our next 90 days at Kleo. Last quarter, we hit $62k MRR in 53 days. Here's the exact agenda:

[Total time: 6-8 hours]

FOUNDATIONS (30 mins)

Everyone shares one thing they need from today. (5 mins)

Add issues to the list. "Issues" are tasks, blockers, or opportunities that need attention this year. (10 mins)

ROCK SETTING (4.5 hours)

Put 1-year goals on the whiteboard (revenue, profit, client numbers)

Put 90-day goals next to them. Only topline numbers first.

Then brainstorm: "How do we hit these numbers?"

Choose the most important "issues" to prioritize over the next 90 days.

Keep, Kill, Combine until you have an organized list.

LUNCH BREAK

Choose 3-7 Company Rocks. Rocks must be SMART goals.

Then choose Rocks for each department and each leadership team member.

Final Rock count:

- Company: 3–7 Rocks
- Departments: 3–7 Rocks each
- Leadership: 3–7 Rocks each
- Other Employees: 1–3 Rocks each

Share Rocks in a circle.

Hold each other accountable using two thumbs up: one for SMART, one to confirm it's right-for-this-quarter.

IDS SECTION (2 hours)

IDS = Issues to Discuss and Solve

Review your issues list. Pick the top 3.

Identify, Discuss, Solve. Leave with problems solved to build momentum.

CLOSING (30 mins)

Put on calming music. Get into a meditative state.

Answer these four questions:

- How did you feel about today?
- Any AHAs or highlights?
- Were your expectations met?
- Rate this meeting 1-10

This framework keeps us aligned, focused, and moving fast.

We’re launching Kleo to the public in 15 days.

And we want you to be part of it.

To celebrate, we’re holding a webinar to reveal the entire lead gen system we used with organic content to scale our businesses from 0 to $61k MRR in 53 days.

RSVP here for free: https://lnkd.in/eJTyrHjn

I help creatives and entrepreneurs make money with social media. Helped 150+ clients grow their personal brand with writing and content marketing.

In September of 2020, my life changed.

Up until that point, I was miserable.

I worked multiple jobs doing things I didn't find fulfilling.

• Delivery driver
• Electrician
• Server
• Medic

I felt trapped in the traditional rat race of trading time (and happiness) for money.

As my bank account went up, so did my misery.

But on a random day in September of 2020, I was scrolling the Twitter feed when I came across something...

A course.

The person promoting it promised that it would help me grow my social media and somehow magically make money.

The result?

I HAD SWARMS OF SUPERMODELS IN MY DMs AND I WENT VIRAL OVERNIGHT.

Kidding...

I followed the generic advance in the course and barely grew my social media.

But...

It still changed my life. 

Because it introduced me to the world of online business and a section of Twitter where entrepreneurs were posting content about their lifestyle and business.

I was instantly hooked.

Seeing other young people in their 20s sharing their thoughts showed me that living a life of freedom was possible.

I didn't know how, but I was determined to do the same.

At the time, I was in college and working a minimum wage job at Dominos as a delivery driver. 

But I was so dedicated to living a life of location, time, and work freedom that I dropped out and quit my job to pursue online business full-time.

I became obsessed with learning.

• I paid for courses
• I hired mentors 
• I binged books

All while doing this I was posting content on social media and learning various online marketing skills.

And this led to me starting my first real business:

Social media ghostwriting (pretending to be people online and growing their following with content).

My clients ranged from:

• Best-selling authors
• Well-known influencers
• 7 and 8 figure entrepreneurs

I scaled that business to $30,000-$50,000 a month within my first 9 months.

I did this for 2 years before transitioning to my role as a personal brand consultant for those looking to build and scale their business with social media.

Since then, I've grown my total audience to 550,000+ people and hit $100,000+ months.

Now my mission is to help others live a life of freedom and create an impact with their content and online business.

taplio

The Battle

Rob Hoffman

Dakota Robertson

Followers

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Performance ScoreRob Hoffman's LinkedIn Performance

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taplio

The Battle

Rob Hoffman

Dakota Robertson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rob Hoffman's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRob Hoffman's LinkedIn Performance