Helping brands get rankings and revenue from Google, LLMs, AI Overviews | CEO of Contact.so | Mentions.so | Kleo.so

I help tech companies turn attention into predictable revenue.I am the CEO and co-founder of: • Contact (Most innovative SEO + AEO Agency in the World) • Kleo (AI tool that helps you create content optimized to go viral, build an audience, and get you customers)• Mentions (Helps you track your visibility and rank in ChatGPT and other LLMs)Across these businesses, we’ve built and scaled multiple bootstrapped, profitable companies, while also helping dozens of teams grow through SEO, LinkedIn, and AI-driven distribution.Most teams have the same problem: they invest in content, rankings, or social, but none of it compounds into a reliable acquisition engineMy work focuses on building distribution systems that actually scale:• Programmatic SEO and AEO that compounds• Organic content and distribution designed to convert, not just get likes• Content that helps you rank and get recommended by ChatGPT and other LLMsI work with tech teams and founders who want predictable growth without hiring massive teams or chasing tactics that stop working in six months.Here on LinkedIn, I share what we’re learning while building and scaling these companies, so other founders can avoid the mistakes that slow growth and waste years.My goal is simple: be the most transparent founder in the world, share everything, and hide nothing (so you can steal all our tactics to grow your own business) If you’re building a real business and care about predictable demand, following me will be useful.☎️GETTING IN TOUCH IS EASY:📞 Schedule a 30-minute free brainstorm and jam session with me here: https://calendly.com/trykleo/30min (Zero pressure, and if you need to reschedule, go right ahead.)

Rob Hoffman

SEO?
“Just add some keywords”
”Get green lights on Yoast”
”Let’s write a blog and rank #1?”
”Can’t we just buy some backlinks?”

But SEO in 2026 is a totally different beast.

Here’s what it actually involves:

- Total Addressable Search Market
- Google Search Console
- “Don’t change URLs”
- Quick win keywords
- Customer research
- Programmatic SEO
- Entity optimization
- LLM optimization
- Keyword Insights
- Topical authority
- Site architecture
- Schema markup
- Core Web Vitals
- Monthly reports
- Log file analysis
- Google updates
- Brand mentions
- Screaming Frog
- Technical audit
- Content decay
- Internal linking
- XML Sitemaps
- Topic clusters
- “llms.txt file?”
- Search intent
- Link building
- “It depends”
- Crawlability
- Canonicals
- Robots.txt
- Digital PR
- Mentions
- Semrush
- E-E-A-T

Just adding keywords or getting green lights on Yoast doesn't get SEO results.

True SEO and holistic marketing does.

PS. Want to see what SEO in 2026 looks like?

Join our first ever LIVE session later today. RSVP here (it’s free): https://lnkd.in/eiF7S-yM

Daily tactics to grow revenue with organic content and AEO / SEO. | My businesses: Contact.so | Mentions.so | Kleo.so (all bootstrapped, all profitable, all growing)

"I don't know how to do SEO in 2026"

Start from level 1 in The New SEO Game:

SEO isn't just Google rankings anymore.

It's now "Search Everywhere Optimization".

Reframe your “New SEO” project as a game, and you'll become addicted to levelling up.

Level 1: Traditional SEO

- Fix technical problems killing your rankings
- Research keywords and target quick wins
- Optimize on-page elements (titles, content)
- Earn quality backlinks through outreach and PR

Level 2: AI Search Optimization

- Format content so AI can parse it easily
- Build pages that AI platforms want to cite
- Structure information for machine consumption
- Test how your brand appears in AI search results

Level 3: Paid Search Visibility

- Run Google Ads for high-intent keywords
- Target competitor terms with YouTube Search Ads
- Capture Bing traffic through Microsoft Ads
- Measure paid performance across every platform

Level 4: LLM Answer SEO

- Produce authoritative content LLMs trust
- Build a knowledge base for AI training data
- Position your brand as the definitive source
- Monitor brand mentions in LLMs with Mentions

Level 5: Brand Authority SEO

- Get unlinked brand mentions across the web
- Feature in industry roundups and expert lists
- Build brand recognition without traditional backlinks
- Track brand mention volume and sentiment

Level 6: Community SEO

- Provide value in relevant Reddit threads
- Share expertise on Quora in your space
- Engage in Slack communities and Discord servers
- Build reputation in industry forums and groups

Level 7: Parasite SEO

- Repurpose content on Medium and LinkedIn Pulse
- Publish beehiiv newsletters to rank in Google
- Guest post on high-authority platforms/websites
- Leverage existing domain authority for quick rankings

Level 8: Platform-Specific SEO

- Optimize for Amazon search if selling products
- Focus on YouTube SEO for video content
- Master TikTok's algorithm for short-form content
- Optimize App Store listings for apps/extensions

Level 9: Topic Domination

- Own conversations across ALL channels
- Create content ecosystems to reinforce each platform
- Become the go-to expert mentioned everywhere
- Monitor and maintain authority across all channels

Completed all levels?

SEO is constantly evolving in 2026.

Stay ahead or get left behind.

PS. Need help levelling up?

Join our first ever SaaS SEO in 2026 LIVE session tomorrow, March 4th. 
RSVP here (it’s free): https://lnkd.in/eiF7S-yM

We analysed 1,000s of AI answers to find out how LinkedIn content can improve your AI visibility.

Semrush found that LinkedIn is the 2nd most cited website in AI answers (behind Reddit).

But their only other insight?

"LinkedIn: A steady rise across all AI platforms"

So we went much deeper with Mentions and analysed 4.8M AI answers and 13.4M citations.

Here are 7 key insights we found:

1. Almost half (42.5%) of all AI prompts we’re tracking cite LinkedIn at least once. Huge reach for a single platform.

2. AI citations of LinkedIn grew by 72% in just 6 months. AI tools are finding and using LinkedIn content more every month.

3. 85% of LinkedIn citations come from Google’s AI products (AI Mode and Overviews). Using LinkedIn for AI visibility is mostly playing a Google game.

4. LinkedIn Pulse articles get 8x more citations than regular LinkedIn posts. Long articles work way better than short posts for AI visibility.

5. LinkedIn Pulse articles are doing two things at once: They help content rank on Google and then get picked up by AI answers.

6. Company pages get cited more often than any other LinkedIn page type. If your company page ranks well, it is cited more consistently by AI.

7. AI loves LinkedIn most when people ask about people, companies, experience, and practical advice.

Here are the types of prompts where AI is most likely to pull from LinkedIn (from highest to lowest):

- Hiring and HR questions (69.17%)
- Real examples and case studies (65.12%)
- “Who is this person or company?” (58.89%)
- Learning and training topics (57.04%)
- Software and tools (56.10%)
- “Why” questions (54.76%)
- “How” questions (49.72%)
- “Best” or “top” lists (48.92%)
- Recommendations (48.59%)
- Reviews and opinions (48.21%)
- Comparisons (47.35%)
- “What” or “which” questions (45.14%)
- Everything else (33.34%)

We’re currently building an AI visibility strategy for beehiiv using these exact insights.

Worth sharing the process in real-time?

Our SEO Agency is trending on X News right now... last time this happened the CEO of Google himself weighed in.

If you haven't seen it yet, Jake Ward published a controversial article yesterday.

It breaks down his AI-powered SEO experiment that will likely redefine how founders think about organic content and SEO in 2026.

So far, the results are insane:

- +466% SEO traffic growth in 60 days
- 13,000+ pages published in just 3 hours
- 50% of those pages aren't even indexed yet

People think SEO is slow. But this proves it could be the fastest growth channel for startups in 2026.

The two biggest takeaways for founders looking to invest in this growth channel:

1. Content today is built like software, not written.
2. People want to interact with content, not read it.

I've talked to dozens of founders over the past weeks, and one thing is clear…

Most know this is a growth channel they can't miss out on, but have no idea where to start.

If that sounds like you, or you’re wondering whether this would work for your site, DM me or book a call (link in comments).

I called my shot last year, then spent 183 days making it happen:

Launched 2 businesses in 4 cities and hit $75k MRR.

I lived out of a suitcase, built in public, experienced setbacks, took massive risks…

But here’s what calling my shot has made painfully clear:

1. Define the shot before you take it

I asked myself: What would the best 6 months of my life look like?

I wrote down the answer. Then showed it to my co-founder, Jake:

"We’ll spend 6 months moving from city to city, meeting interesting people. Launch two businesses and grow them fast. Build in public, and get invited on all the podcasts we've been fans of for years."

And it all came true.

You can't call your shot if you don't have total clarity on what it is. Write it down. Make it specific. Then do it.

2. Go to where the interesting people are

Whatever shot you're calling, you will need people.

I spent 6 months moving from city to city, connecting with unique and talented people.

The people I met ended up becoming my co-founders, clients, and team members.

Moving cities is your competitive advantage because so few people are willing to do it.

3. Be the first to drink the Kool-Aid

People want to join a mission and get excited about something. So don't be afraid to sell it.

You may never arrive at the original destination, but here's a secret: nobody cares.

Most people just want an excuse to go on an epic adventure.

Dream big, define your vision, then build a team around it.

4. The biggest mistake is moving so slow you don’t make any

Our first CTO quit. And we didn't let it slow us down.

In less than 24 hours we:

Met with a new candidate
Made a handshake deal for equity and comp
Flew him across the world to sleep on our couch

If you make mistakes, good. That means you're moving fast enough.

You can't steer a stationary ship.

5. Be loud and unapologetic

I’ve documented everything we built on platforms like LinkedIn and X.

People told me not to share our numbers and growth strategies publicly. But I did it anyway.

I used Kleo to turn my ideas and stories into posts (like this one) that got attention.

That attention turned into:

- 2 dream podcast appearances
- Incredible talent asking to work with us
- lead flow for all three of our businesses

The most powerful lesson in all this (for business and life)?

When you call your shot…Call it loud.

Life is short. So tell the world exactly what you want, then go get it.

Helping founders make predictable revenue from organic content and rankings on LinkedIn, Google, and LLMs | CEO of Contact.so | Mentions.so | Kleo.so

I run 3 businesses. $400K MRR (total). All growing fast.

Is there some "secret sauce?"

Kind of:

It's called a constraints analysis.

This is the highest leverage skill any Founder can develop.

Before I show you how I do it, remember:

Like any other skill, you build this one through repetition.

Repeat this system every month.

Keep honing your craft.

Hope this helps someone level up their business in 2026.

Watch the full video here: https://lnkd.in/eSjVPsgj

LinkedIn is your growth machine | Build your LinkedIn with useful content extracted from our interview | 👇Check my featured section👇 | LinkedIn Ghostwriter, LinkedIn Manager, SEO Manager, Content Marketer |

Here's how I help grow your business with LinkedIn and SEO.

I help founders triple the amount of profile viewers in 3 months with educational, and sales-oriented content. 

I help teams triple their site traffic in 6 months using SEO. 

No useless LinkedIn posts, no spam blogs, no AI-generated useless content. 

My method works because it is built for ROI:

- 1-hour interview with the founder to understand your audience's pain points and your sales goals. 

- We extract content from that interview (vertical videos, infographics, carousels, blog content)

The benefits? 

- LinkedIn content to make you a known industry leader in 6 months

- Blog content to bring potential buyers to your site. 

Some of my results:

- +400% traffic for a B2B IoT manufacturer with SEO in 6 months 

- Growth of a personal brand on LinkedIn from 21000 followers organically

- Increase in LinkedIn profile impressions from 100 to 400k in one week for a founder. 

🧠 I also leave SOP, templates and training so tup team becomes autonomous.

💬 Book a slot on my Calendly: let's see if we match.

Growth takes time: expect 5-6 months, no quick fixes.

Artur Perrella Glukhovskyy

I never thought that by 29 I'd already have:

A TED Talk with 1M views
A LinkedIn page with 250k followers
A vintage Alfa Romeo parked in the garden
A book collection worth more than my rent

And I was absolutely right. I don't have any of that.

What do I have?

A seat at the table of one of the fastest-growing marketing agencies in Europe.

Working with people like Jules Davies, Bill Gaule, Elena Dyulgerova, and Mark Linsdell.

(plus many other talented people, but I can't tag them because then my post would be a list of blue links)

Yep, you guessed that right: I just got hired by Scalerrs.

And honestly? This feels big.

I'm joining as a Senior SEO, and I couldn't be happier about what we're building.

To the Scalerrs team: let's get to work. 🛼

Artur Glukhovskyy

Artur Perrella Glukhovskyy joining Scalerrs

We are HIRING 🔥 
...And you can earn $$$ just for recommending a buddy!

We are hiring a senior SaaS SEO strategist to join us at Scalerrs

Here's how it works

If you recommend someone whom you think is the perfect fit for the role

And if we hire them, we'll send you $400 immediately as a thank-you. 🎁 

Now, more about the role:

We are looking for driven, passionate SEOs who want to work alongside a high-performing team of SaaS marketers. 

Come join a team that's at the forefront of the new landscape of search.

Scalerrs is the place for you if:

👉 You are interested in SaaS
👉 You are passionate about SEO
👉 You are a good-hearted person and appreciate a strong supportive team culture
👉 You love learning and pushing yourself
👉 You want to be part of a team that doesn't do old school boring SEO
👉 You want to learn about AI search & GEO/AEO

The role is: 

📌 Full-time 
📌 100% remote 

You’ll lead SEO strategy for growing SaaS brands, managing campaigns end to end, mentoring juniors, and turning SEO into a real MRR driver. 

What we’re looking for: 

- 2–5 years of SEO experience (Big plus in B2B/SaaS) 
- Proven track record leading SEO campaigns 
- Confident mentoring of Junior SEOs and managing workflows 
- Strong grasp of on-page, technical, and content 
- Hands-on with Ahrefs (Optionally Airtable, and Notion) 

If you love building scalable SEO campaigns that actually move the needle, we’d love to hear from you. 

👉 Link to apply is in the comments 
♻️ Shares and reposts appreciated 🙏

Senior SEO wanted

it drives me crazy when marketers still say:

- SEO is dead because of ChatGPT
or
- AI search is just a trend
- We'll worry about LLMs later 🫠 

I have spent 4 years in SEO, and this niche has changed a LOT.
a. But it's not dead
b. AI is here to stay

(can't imagine how much SEO changed for those seniors who have been in this sector for +15 years)

Here's what I mean:

- Traditional search still drives revenue. But AI search is already influencing what your potential clients buy. The trend will only speed up.

- By 2028, LLM-generated traffic will surpass traditional search engine traffic. You need to get ready for the switch. 

- Going multi-channel is no longer an option: Reddit, SEO, YouTube, LinkedIn.
They all matter now. 

If your brand isn't showing up in those AI answers, your business will feel the revenue difference pretty soon. 

How can you react? 

- Start tracking AI answers and brand citations. I use Rankshift to track this.

It captures AI responses directly from the UI, not API outputs. 

That means you get the real answer your prospects are actually seeing.

It lets me monitor prompts across all major LLMs and shows:

- Which AI queries cite your brand
- Where competitors appear instead of you
- Which channels AI trusts in your niche (Reddit, YouTube, Wikipedia...)

If competitors are being cited instead of you, RankShift tells you exactly what content to create and where to publish it.

To wrap up: AI search changed the customers' behaviour. What you need to do is to change your marketing approach now. 

🛼 Want to get cited in AI search results? Follow me for more SEO/GEO and LinkedIn tips.

How to win AI Search in 2026

"Is SEO dead?" is the wrong question.
Better question: 

"Do you understand that Google and ChatGPT are completely different marketing channels?"

Because they are. But they're still complementary. 

Google/Bing = Traditional search
ChatGPT/Claude/Perplexity = Conversational AI

People have different behaviors. 
Thus, your business needs different strategies.

Saying "SEO is dead" because of AI is like saying "TV is dead" because of streaming.

It didn't die, but the way people consume content changed.

You now have two channels to master, not one.

Who are the winners?

Those who are optimizing for traditional search engines AND AI tools.

How? 

By investing in: 

- SEO 
- Reddit
- YouTube
- LinkedIn 

You should start on one. But then you must expand on all of them. 

🤓 Which channel are you prioritizing right now?

I've interviewed 4 founders in the past month.

My take: They don't know how AI SEO works. 

So here's a quick overview: 

1. Traditional SEO = optimizing for single queries

You create content for "best CRM for startups."

Google matches pages to that exact phrase.

Ranking is all about on-page, content, and backlinks.


2. AI Search (Claude, Perplexity,...) = handling conversations

These tools tackle multi-layered, complex queries.

One prompt often includes several embedded questions.

The engine runs multiple searches across different angles simultaneously.

Then summarizes all those micro-results into one answer.


3. This changes everything for a business's SEO approach

You are no longer just optimizing for a SPOT on the SERP.

Now you also get: 

- Cited and linked to in AI answers.
- Included in LLM training data and summarized outputs.
- And also dealing with Google’s crowded SERP.


4. The new SEO playbook:

- Create content across multiple formats (Reddit, YouTube, etc.) to get more SERP estate on Google

- Create content that dives DEEP into specifics of your product that might be retrieved later in AI answers 

The AI needs the info in the first place to be able to answer long tail searches, so give it to them in your OWN content.

- Build brand mentions: 

Comes from omni-channel approach, as there is a strong correlation with brand search and rankings 

(Like there always has been anyway…)

- Continue to DOUBLE down on traditional SEO:

Because there’s a high correlation between traditional SEO and AI search, as LLMs pull data from the SERPs directly.

Don’t forget Bing and ChatGPT are financially tied together.

- Focus on structured data to ease the understanding of content for easy surfacing of ideas.

- Add data and facts for LLMs to be able to trust you better (Remember, LLMs fear getting answers wrong, so adding data incentivises them to cite you)

Hope this helps!

🛼 Interested in knowing more about SEO/GEO? Just follow me. 💖

HOW AI SEO Workd by Artur Perrella Glukhovskyy


Most marketers still don't get how important LLM SEO is. 

The rules changed in the last 2 years. 

Here's what's actually working right now, pulled straight from our A to Z guide:

1. Know where LLMs actually pull from

Profound analyzed 30M+ citations across ChatGPT, Perplexity, and Google AI Overviews. 

This is what they found you: 

- ChatGPT pulls from Wikipedia, Forbes, and Reddit.
- Perplexity favors Reddit, YouTube, and TripAdvisor. 
- Google AI Overviews surfaces Reddit, Quora, LinkedIn, and YouTube. 

If you're only optimizing your blog, you're already behind.

2. Reddit matters

Reddit is ranking higher than most blogs, and it's actively training LLMs. 

- Find threads already ranking for your bottom-of-funnel keywords. 
- Seed organic, UGC-style comments that make your brand feel like the natural top choice. 

Treat it like a long game.

3. YouTube is an SEO asset

It's "just" the 2nd-largest search engine and a direct source for ChatGPT and other AI tools to pull answers from. 

LLMs use transcripts, so include your target keywords naturally in your script.

Add timestamps and closed captions. AI loves structure.

4. Write like you're training an AI

LLMs extract answers. So you must structure your content with: 

- Entity-based formatting (What, Why, How)
- Keep each section short and self-contained
- Link to expert sources
- Real author bios with credentials
- Use schema (super easy to do that with Claude)

Format for copy-paste answers: lists, numbered how-tos, clear subheaders, summary boxes. 

These increase your chances of being cited.

5. Start tracking AI visibility now

Most LLM clicks won't show up in traditional SEO tools. Add Perplexity and ChatGPT as referral filters in Google Analytics. 

Use Ahrefs' AI Overviews tracker (still in beta). 

Track brand mentions across Reddit and YouTube. 

The window to get ahead of this is still open. 
But it won't be for long.

🛼 Save this. Thank me later.
💖 What would you add to this list?

LLM SEO from A to Z

For years, I focused on the wrong metric on LinkedIn. 

For 30 of 36 months, I focused on a single metric: Impressions. 

- Did my post get at least 5k impressions? It's a good one.
- Did my post do "only" 1k? It's not a good one. 
- Did my post get 500 impressions? Never again.

Then LinkedIn introduced a new metric: Saves.

(But I also started reading more of Richard Moore's posts.)

These 2 things combined changed my mindset. 

Here are the most critical metrics to me now: 

1. Profile viewers: If a person visited my profile, that's a clear sign that they're curious about what I'm doing. Connect with those people if they're your ideal profile.

2. Saves: If people saved that, it's clear they don't want to miss that content. Hence, I need to double down on that.

3. Engagement: If people took the time to click that like, it's a reinforcing signal that they resonate with that content. 

Impressions are important, but LinkedIn changed its algorithm in 2025, making impressions harder to get. 

Focus on Saves, and you will find a better compass for your growth. 

🛼 What metric is the most important to you? 

👀 Follow me for more LinkedIn tips.

Artur Perrella GLukhovskyy focused on the wrong linkedin metric


I'm so busy these days that I don't post on LinkedIn. 
Still, people keep tagging me in their "Top lists". 

That's the snowball effect of LinkedIn. 

- You start 
- You build for 2 or 3 years 
- You keep getting brand visibility even when you're silent for a few days

So, to everyone waiting to start posting on LinkedIn. 

The best day to do it was yesterday. 
But it's also a good day today.

Wishing you a lovely Wednesday, pepps. 🩷 

P.S. Connor Gillivan, thank you so much for bringing +100 followers to my profile. Your "top list" posts are 🔥

I scale companies w/ SEO & content. Book a call & let's talk SEO. 7x Founder (Exit in 2019).

Top 21 SEO Creators Helping You Rank on ChatGPT & LLMs:

1. Aleyda Solís
2. Jake Ward 
3. Anna York 
4. Louis Smith 
5. Lily Ray 
6. Sarvesh Shrivastava 
7. Artur Perrella Glukhovskyy
8. Steven Schneider 
9. Connor  Gillivan 
10. Ume Laila 
11. Britney Muller
12. Tom Winter 
13. Amanpreet Singh 
14. Liam Quirk 
15. Nick Zviadadze 
16. Jairo Guerrero 
17. Fery Kaszoni 
18. Nick Eubanks 
19. Brodie Clark
20. Neil Patel
21. Rob Hoffman 

---

You learning from this squad yet?

♻️ REPOST if you're interested in what GEO is becoming. 

P.S. GEO is rapidly evolving. SEO is becoming more about LEADS than traffic. Read my "SEO Lead Magnet Project" ebook here: https://lnkd.in/gJ8pJ7dz

P.P.S. Want to chat about your GEO w/ me? Book a call: https://lnkd.in/gYccSVY8

taplio

The Battle

Rob Hoffman

Artur Perrella Glukhovskyy

Followers

Posts

Engagements

Likes

Performance ScoreRob Hoffman's LinkedIn Performance

Performance ScoreArtur Perrella Glukhovskyy's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Rob Hoffman

Artur Perrella Glukhovskyy

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rob Hoffman's LinkedIn Performance

Performance ScoreArtur Perrella Glukhovskyy's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRob Hoffman's LinkedIn Performance