Helping Digital Agency Owners Operate & Grow Their Business | Founder @ FlexOps | Agency Operations & Management

Hi, I’m Ross.

I help agency owners get unstuck and grow their business.

There are 5 key areas I tackle with my clients:

1. Founder - Understand what you want for the business and your role in it
2. Clients - Retain and grow clients through exceptional service
3. People - Get the right people, in the right place, doing the right things
4. Processes - Build a system that the agency operates on
5. Pipeline - Working with more of the right clients for your agency

I’ve helped my clients go from:

- Nearly quitting their agency → Loving their leading role and keen to grow
- A dysfunctional team → Organised, aligned and autonomous
- Losing clients from bad systems → Clear processes for the team to execute
- No defined customer → Calendar full of prospects that fit his ICP

If you are an Agency Owner struggling with these problems…

Send me a DM 📥

Let’s see if I can help.

Ross Brown

Allan Shulman

Helping clients in eCommerce, SaaS, entertainment, and media profitably acquire new customers through a data-driven-creative approach.

- 8-figures profitably spent 
- Managed paid ads for America's #1 Brownie company
- Built a profitable customer acquisition strategy for Turnnout.com from the ground up
- Navigated FB policy for a healthcare company and managed $150k monthly Ad spend
- Contracted by an investigative Ad Agency to audit accounts spending 8-figures on Ads
- Automated in-house and client facing reporting for ad agencies
- Led the paid digital strategy for NYT Critic's Pick Bruise & Thorn
- Consulted entrepreneurs, business owners, CMO's, and teams on paid advertising
- Launched a sampling strategy for FMCPG in Venice, California
- Created a lead funnel for a Real Estate Brokerage

Founder & CEO

Fairytale Brownies

Strategized and built Facebook & Instagram Ads strategy from the ground up in 2018, and still happily working together.

- Built FB & IG digital ad strategy from $0 in paid spend to a 6-figure yearly ad budget
- Average 9.91x ROAS while spending >70% of ads budget on new user acquisition
- Meet or exceed KPI’s every year since 2018
- Report directly to Founder & CMO
- Plan & manage yearly budget for Facebook & Instagram ads
- Oversee the full customer acquisition funnel, from awareness to conversion
- Automated ads reporting to share insights with internal teams
- Visualize ads data to spot trends, build forecasts, and gather deeper insights
- Use ad data to make CRO suggestions, and drive ideation of new creative angles and ad copy

Paid Ads Consultant | Facebook & Instagram Ads

Dollar Tea Club

As a hands on Co-Founder at Dollar Tea Club, Allan can be found taking on various roles within the organization. Experience in business development, web design, social media marketing and advertising helped Allan successfully launch and grow Dollar Tea Club.

• Boostrapped company from $0 to $3.5m in sales.
• Implemented and managed all paid media (FB, IG, Google, Youtube, Native Banner)
• Scaled winning campaigns through horizontal/vertical scaling, ad set rules and continuous testing of creative, bids, placement, audience, and landing pages to scale campaigns efficiently
• Developed Public Relations (featured on Product Hunt 3x, 12+ subscription review sites, mention in 1st Google search of "best tea subscriptions")
• Continuous website and ad optimization, measuring success via conversion rate, ROAS, LTV & Churn, CPA & AOV
• Implemented and managed email marketing campaigns (user segmented content, re-targeting, upsell, educational)
• Design, including logo, typography, color palette, packaging, web design, photography and social media assets
• Branding, including brand voice, copywriting, communication, and more
• SEO optimization & keyword driven blogging approach (1.70m Alexa Score ranking as of November 2018)
• Growth based business strategy, planning & development
• Designed & Built Wordpress Website (conversion-driven UI/UX resulting in a 5.43% e-commerce conversion rate in Q3, 2018)
• Automated >80% of customer service inquiries through programming & implementing Watson Chatbot (https://www.ibm.com/case-studies/dollar-tea-club)
• Implemented, managed and automated in-house shipping, packing & fulfillment (ShipStation Integration)
• Maintain relationships with dozens of suppliers, both local & international

Co-Founder & CMO

Alexis Gallery Custom Engagement Rings

Paid Ads Consultant

Cockuterie Boards

Consulting on growth strategy, eCommerce, and business operations.

Growth Consultant | eCommerce, Advertising & Business Operations

DanceHypha

DanceHypha is an online platform for casting dancers worldwide.

I worked with the DanceHypha team to create and scale a new user acquisition channel.
- Successfully built new acquisition channel and met cost-per-acquisition for paid sign-ups
- Worked with dev team to optimize websites conversion rate

Analyst | SaaS Growth Strategy & Paid Ads

Pipeline Theatre Company

Pipeline Theatre Company is a not-for-profit off broadway theatre company that focuses on new work development and producing the work of emerging artists.

Focus areas include:
- Create digital strategy for the promotion of NYT Critic's Pick Bruise & Thorn
- Create local awareness and consideration through paid media
- Set up conversion tracking to optimize on KPI's (ticket sales)
- A/B tested pricing tiers, creatives, and copy
- Website Optimization (oversaw migration to wordpress, and trained team on how to use theme builder)
- Strategized chatbot to be used for Pipeline's Amazing Race Fundraiser

Digital Strategy & Advertising | Google + Facebook + Instagram

WinIt

Ranked #137 on the Inc 5000 list of the most successful companies in America with a 2,636% 3-year growth.

Focus areas include:
- Oversaw all paid acquisition on social channels
- Beginning-to-end website build of winitplus.com, setting up analytics and journey-tracking
- Simplified conversion tracking across multiple domains, apps, and landing pages
- Tested multiple funnels landing pages, and products
- Ideated and created ad creatives
- Found and negotiated with infuencers
- Set up retargeting and realized a 6.01x ROAS
- Built lead gen campaign from the ground up
- Collaborated with call center to optimize lead conversion rate
- Built trafficviolation.info to track conversions, and enable A/B testing without additional dev resources
- Set up offline conversion tracking for Facebook Ads through Zapier integration
- Set up conversion tracking on multiple domains, apps, and landing pages
- Worked with legal team to write website and ad copy
- Led influencer outreach efforts
- Worked with google ads team to scale spend to 6-figures monthly
- Led CRO efforts across multiple domains using google analytics, hotjar, and ad-data
- Lead management
- Oversaw UX/UI initiatives

Head of Growth

Sugatan.io

Joined as agency's 7th hire and wore any/every hat to help 10x the agency in 2 years.

Sugatan.io is a full-service Digital Marketing Agency that specializes in profitable growth for D2C eCommerce brands. Through a focus on highly-converting Facebook ad creatives and ad buying strategies, Sugatan.io has successfully 10x client's monthly spend and revenues.

- Led team of designers, copywriters, media buyers, and developers for several clients. 
- Spearheaded paid strategy for several accounts.
- Managed full-funnel customer experience, from ad to unboxing.
- Used data to drive action around customer acquisition, retention, and increasing lifetime value, calculating success in cost per acquisition, average order value, and lifetime value.
- Led all performance marketing activities for clients while maintaining or exceeding KPI's.
- Built creative dashboard to pass actionable insights from media-buying teams to creative teams.
- Identify CRO issues and provide actionable recommendation for site improvements based on data from google optimize / google analytics / hotjar.
- Hosted internal training for media buying, direct-response copywriting, reporting, and more.

Senior eCommerce Strategist

Responsible scaling advertising budget while meeting/maintaining ROI on several accounts.

- Account manager for several eCommerce account. Liaison between client and our internal team. Helped clients develop KPI's, forecasts, and media buys.
- Developed campaign ideas/angles/creatives/copy to drive new customer acquisition through Fb/IG/Google Ad campaigns.
- Built system for automating client and internal agency reporting from the ground-up.
- Scaled clients spend daily while maintaining results.

PPC Strategist

Was agencies 7th hire. Joined as a Facebook Ad Buyer and was responsible PPC optimization, client relations, and reporting.

Media Buyer

TURNNOUT

Turnnout offers the world's best online dance classes.

- Reduced CPA by over 10X in 30 days
- Built a profitable customer acquisition strategy from the ground up
- Managed to scale a profitable first-order CPA and ROAS for a subscription service

Focus areas include:
- Paid Acquisition
- Website Conversion Rate Optimization
- Lead Management
- UX/UI Initiatives

Head of Paid Growth

Class clown that turned my passion of capturing attention into a career in marketing. A few things about me:

- I'm a creator at heart. While some of my creations get vetoed by my sounding board (my wife), others turn into kickass businesses and ad campaigns. This has given me the opportunity to work on projects with RareForm (as seen on Shark Tank), Brownies.com, Vita Hustle (by Kevin Hart), SANS Meal Bar, and Pipeline Theatre Company's NYT Critic's Pick production of Bruise & Thorn, while also building my own businesses' like Dollar Tea Club and Mazel Tea.

- I like data. I built an ads dashboard for Sugatan.io's internal ad-buying team. Then I built a client-facing one for reporting. And another to share ad insights with our creative team. There's a good chance that one of my dozen chrome tabs has a dashboard on it right now. You get the point.

- I mix the points above to quantify ideas and ad performance. Idea > Hypothesis > Test > Repeat. I used this strategy to help companies generate millions in revenue while scaling Dollar Tea Club into a 7 figure business.

- One of my favorite ways to save time is to waste time automating.

Most importantly I love new challenges, geeking out about ads, and connecting with anyone who's still reading this, so reach out if you'd like to connect!

taplio

The Battle

Ross Brown

Allan Shulman

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?