Payomatix

Spearhead end-to-end marketing strategy across digital, content, and branding for global fintech solutions including Cashier, APMs, and Card solutions.

Lead a cross-functional team handling content creation, social media marketing, video production, UI/UX, and campaign execution.

Plan and manage high-impact branding campaigns for white-label services, partnerships, product launches, and fintech events.

Oversee the development of static posts, reels, blogs, emailers, and digital ad campaigns to ensure brand consistency and engagement.

Strategize SEO, LinkedIn growth, YouTube, and influencer collaborations to maximize reach and generate leads.

Conduct market research and competitor analysis to identify trends and opportunities in digital payment ecosystems.

Drive thought leadership through podcast content, founder storytelling, CSR initiatives, and award ceremonies like EmpowerHer.

Coordinate with internal teams including Tech, Sales, and Client Relations for campaign alignment and messaging accuracy.

Represent the brand at major events including Global Fintech Fest, networking with potential partners and clients.

Track KPIs and optimize campaigns based on performance data to ensure maximum ROI.

Head of Marketing

Developed and executed digital marketing strategies for Payomatix services including global payment solutions, APMs, UPI, and payout systems.

Managed the content calendar and led the creation of high-performing campaigns across platforms like LinkedIn, Facebook, Instagram, YouTube, and Medium.

Collaborated closely with design and tech teams to launch engaging static creatives, explainer videos, and emailers for brand communication.

Strengthened brand visibility by aligning messaging with fintech trends, industry updates, and customer pain points.

Supported PR, influencer outreach, and CSR initiatives to position Payomatix as a trusted name in fintech innovation.

Conducted performance analysis using marketing tools and dashboards to refine targeting and improve conversion rates.

Helped coordinate online events, webinars, and promotional drives to foster customer engagement and business growth.

Acted as a bridge between marketing and sales teams for campaign alignment and lead nurturing.

Contributed to product storytelling and branding for services like PaycardZ and PayXBorder during their initial rollout phases.

Ensured consistent tone, branding, and design across all communication channels and marketing materials.

Marketing Manager

Pay Agency

Designed and executed digital marketing strategies for high-risk verticals including crypto, forex, gaming, and adult industries.

Promoted global Alternative Payment Methods (APMs) and cross-border payment solutions through targeted B2B campaigns.

Created trust-driven content to educate merchants on compliance, chargebacks, and high-risk payment processing.

Aligned closely with sales and legal teams to ensure marketing strategies adhered to evolving regulations.

Strengthened brand visibility on LinkedIn, Google, and industry forums to generate quality merchant leads.

NT&MC

Handled and optimized 7 LinkedIn accounts simultaneously for both recruitment and marketing purposes.

Created and scheduled engaging content to build employer brand visibility and attract talent across different verticals.

Collaborated with HR and marketing teams to align content with hiring goals and brand voice.

Managed DMs, comments, and inbound inquiries to boost engagement and generate relevant leads.

Monitored performance analytics to refine posting strategy and improve account growth and reach.

Technical Specialist

GENSYS INTERNATIONAL

Production Executive

Marketing Manager | Building Personal Brand | SMM | Content Creator

🎯 Marketing Extraordinaire | MBA Graduate | LinkedIn Guru 🌟

With a passion for driving results and a knack for captivating audiences, I'm a Marketing Head at Payomatix, leading the charge in elevating our company's LinkedIn presence. From content creation to engaging with industry influencers, I thrive on building a stellar reputation for our brand.

🌐 LinkedIn Account Mastermind | Social Media Maven 💼

During my tenure as a Technical Specialist at Northern Technology & Management Consulting, I honed my expertise in managing LinkedIn accounts for marketing and IT recruitment. Collaborating with a dynamic team, I crafted compelling content, devised social media strategies, and curated captivating presentations.

🌍 GIS Project Maestro | Quality Control Virtuoso 📊

In my role as a Production Executive at Genesys International Pvt Ltd, I meticulously ensured the quality and precision of a groundbreaking GIS project for Telangana, India. My attention to detail and commitment to excellence earned me accolades in the field.

🔮 Unlocking Business Potential | Marketing Maven 💥

Equipped with a successful MBA journey, I possess a powerful combination of marketing acumen and analytical prowess. My goal is to leverage these skills to add exceptional value to your business's growth trajectory.

Ready to take your marketing game to the next level? Let's connect and create a captivating digital presence together!"

Ritika Thapa

Academian Inc

●	Gathering and analyzing business requirements, working with the Sr. Product manager, attending product meetings with clients
●	Conduct market analysis, user research gathers customer feedback writing 
documents in confluence, understanding the customer pain points
●	Stakeholder management, explaining the epics in the sprint planning meeting
Cross-functional collaboration (working closely with the engineering & UX team)
●	Creating Business requirement documentation- feature details, business, and system flow. Creating technical user stories with acceptance criteria

Business Analyst (Product Management)

albanero

Core Competencies
● Knowledge of Business Analysis Key Concepts, Business Analysis 
Planning, and Monitoring, Elicitation, and Collaboration, Requirements
Analysis.
● Have hands-on experience in Business modeling requirements using 
UML diagrams such as Use cases, Process Flow & Activity sequencing in 
software tools like MS Visio
● Experience in designing Screen Mock-ups to capture Business and 
functional specifications using software tools like Axure and Balsamiq

Tools & Technique
Business Analysis
Agile Scrum Methodologies
Document Analysis
Software Development Cycle
SQL
MS Word, Excel, PPT
MS Visio
Balasamiq- wireframing Tool
Axure - Prototyping tool
UML-Use case Diagram
Activity Diagram

Business Analyst

The Citco Group Limited

●	Gathering, reviewing, and analyzing data to come up with business strategies.
●	Interacting with senior management for the execution of new initiatives.
●	Ensure preparation, review, and delivery of cash position & transaction reconciliation as per Workflow.
●	Data Collection / follow-ups/ preparation of requisite reports.
●	To coordinate with client and prime brokers to independently verify the cash, position, and transaction in their Portfolio and preparation of Month End Sign off Reports
●	Trade Settlement in Aexeo, cash, and accrual loading to Aexeo.
●	Preparation of Recs on a Daily, Weekly, and Monthly basis as per SOP and delivering as per agreed schedule with the Client

Operations Analyst

RBL Bank

Profiling of Clients and provide financial products and services as per the requirement of client along with Banking Operations activity. 

Responsibilities
	
•	Opening of Saving, Current, Fixed Deposit, NRE, NRO Account
•	To enhance & retain client’s profitability by capturing large share of wallet.
•	Acquire new clients who meet product criteria through cross-referencing

Assistant Manager

The program provides inputs to develop banking skills and shaping 
required behaviors
● The training imparts knowledge and skills in core banking areas; It includes 
banking products such as Sales, Credit, Risk, Operations, Assets, systems, 
regulations and compliance frameworks involved in day-to-day operations
● Course will be taken through real-life case studies on Service, Sales, 
Operations, the Credit assessment, Risk management, and compliance themes

Probationary Officer

Wockhardt Ltd.

Working as a Trainee Engineer, looking for electronics & electrical maintenance of API plant, utility area such as boiler, chiller, AHU and microbiology departments along with reporting to Senior Manager.

Engineering Trainee

Enthusiastic Sr. Business Analyst with high integrity, strong work ethic, and great leadership skills. Over 7.5 Years of overall experience. My profile is gathering requirements, communication, and reconciliation processes with good skills in Business writing and Client Management with preparation and delivery of reports as per workflow. Passionate and Critical thinker seeking a Business Analyst. 

Key Responsibilities-
- Good Knowledge of frameworks like Waterfall, Agile, and Scrum Methodologies
- Creating User story and Use Case for Product Features.
- Define Sprint with the scrum team and follow all the scrum ceremonies. (Sprint Planning, Daily stand up, Sprint Demo, Sprint retrospective)
- Timely communication with seniors about the sprint status and risk.
- Advance Sprint planning
- Scope and prioritize activities based on business and customer impact.
- Work closely with the engineering team to deliver quick time-to-market and optimal resources
- Worked on API testing, involved in the overall defect management process, resolving and retesting bugs. retesting, Regression testing, and bug testing.
- Documentation skills like writing BRD, FRD, SRS, etc
- Gain a deep understanding of User Experience, identify and fill product gaps.
- New ideas that improve user experience and drive growth
- Recommends the nature and scope of present and future product lines by reviewing products.
- Contribute to team effort by accomplishing related results are needed.
Hands-on experience of below tools-
JIRA, Confluence, Lucidchart, Balsamiq, Figma, MS-Visio, Axure, Canva etc

taplio

The Battle

Ritika Thapa

Rohit Kamble, CSPO®

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