Payomatix

Spearhead end-to-end marketing strategy across digital, content, and branding for global fintech solutions including Cashier, APMs, and Card solutions.

Lead a cross-functional team handling content creation, social media marketing, video production, UI/UX, and campaign execution.

Plan and manage high-impact branding campaigns for white-label services, partnerships, product launches, and fintech events.

Oversee the development of static posts, reels, blogs, emailers, and digital ad campaigns to ensure brand consistency and engagement.

Strategize SEO, LinkedIn growth, YouTube, and influencer collaborations to maximize reach and generate leads.

Conduct market research and competitor analysis to identify trends and opportunities in digital payment ecosystems.

Drive thought leadership through podcast content, founder storytelling, CSR initiatives, and award ceremonies like EmpowerHer.

Coordinate with internal teams including Tech, Sales, and Client Relations for campaign alignment and messaging accuracy.

Represent the brand at major events including Global Fintech Fest, networking with potential partners and clients.

Track KPIs and optimize campaigns based on performance data to ensure maximum ROI.

Head of Marketing

Developed and executed digital marketing strategies for Payomatix services including global payment solutions, APMs, UPI, and payout systems.

Managed the content calendar and led the creation of high-performing campaigns across platforms like LinkedIn, Facebook, Instagram, YouTube, and Medium.

Collaborated closely with design and tech teams to launch engaging static creatives, explainer videos, and emailers for brand communication.

Strengthened brand visibility by aligning messaging with fintech trends, industry updates, and customer pain points.

Supported PR, influencer outreach, and CSR initiatives to position Payomatix as a trusted name in fintech innovation.

Conducted performance analysis using marketing tools and dashboards to refine targeting and improve conversion rates.

Helped coordinate online events, webinars, and promotional drives to foster customer engagement and business growth.

Acted as a bridge between marketing and sales teams for campaign alignment and lead nurturing.

Contributed to product storytelling and branding for services like PaycardZ and PayXBorder during their initial rollout phases.

Ensured consistent tone, branding, and design across all communication channels and marketing materials.

Marketing Manager

Pay Agency

Designed and executed digital marketing strategies for high-risk verticals including crypto, forex, gaming, and adult industries.

Promoted global Alternative Payment Methods (APMs) and cross-border payment solutions through targeted B2B campaigns.

Created trust-driven content to educate merchants on compliance, chargebacks, and high-risk payment processing.

Aligned closely with sales and legal teams to ensure marketing strategies adhered to evolving regulations.

Strengthened brand visibility on LinkedIn, Google, and industry forums to generate quality merchant leads.

NT&MC

Handled and optimized 7 LinkedIn accounts simultaneously for both recruitment and marketing purposes.

Created and scheduled engaging content to build employer brand visibility and attract talent across different verticals.

Collaborated with HR and marketing teams to align content with hiring goals and brand voice.

Managed DMs, comments, and inbound inquiries to boost engagement and generate relevant leads.

Monitored performance analytics to refine posting strategy and improve account growth and reach.

Technical Specialist

GENSYS INTERNATIONAL

Production Executive

Marketing Manager | Building Personal Brand | SMM | Content Creator

🎯 Marketing Extraordinaire | MBA Graduate | LinkedIn Guru 🌟

With a passion for driving results and a knack for captivating audiences, I'm a Marketing Head at Payomatix, leading the charge in elevating our company's LinkedIn presence. From content creation to engaging with industry influencers, I thrive on building a stellar reputation for our brand.

🌐 LinkedIn Account Mastermind | Social Media Maven 💼

During my tenure as a Technical Specialist at Northern Technology & Management Consulting, I honed my expertise in managing LinkedIn accounts for marketing and IT recruitment. Collaborating with a dynamic team, I crafted compelling content, devised social media strategies, and curated captivating presentations.

🌍 GIS Project Maestro | Quality Control Virtuoso 📊

In my role as a Production Executive at Genesys International Pvt Ltd, I meticulously ensured the quality and precision of a groundbreaking GIS project for Telangana, India. My attention to detail and commitment to excellence earned me accolades in the field.

🔮 Unlocking Business Potential | Marketing Maven 💥

Equipped with a successful MBA journey, I possess a powerful combination of marketing acumen and analytical prowess. My goal is to leverage these skills to add exceptional value to your business's growth trajectory.

Ready to take your marketing game to the next level? Let's connect and create a captivating digital presence together!"

Ritika Thapa

Catholic Relief Services

The STRONG Project - Sustainable, Targeted, Responsive, approach to Optimize Nutrition and Growth (STRONG) - for adolescent girls and young women (AGYW) in selected districts of Uttar Pradesh and Odisha states.

Project Manager

Bal Raksha Bharat

As a Manager-Project Bal Raksha Bharat (Also known as Save the Children), I was responsible for overseeing the implementation of health and nutrition, early childhood care and education, early childhood care and development, water and sanitation projects, as well as managing donor reporting and ensuring statutory compliance. My current focus is on leading the "Breaking Intergenerational Cycle of Undernutrition" project in Mumbai's urban slums. I collaborate with key stakeholders, including the Public Health Department, Municipal Corporation of Greater Mumbai, and Integrated Child Development Services Maharashtra, to ensure successful project outcomes.

I have completed the "Health Services for Children and Families during the COVID-19 Pandemic" project, which supported urban slums in Mumbai. I also facilitated compliance and roll-out of the Sparsh project, providing safe drinking water and sanitary infrastructure in the urban slums of N ward, Mumbai. During the COVID-19 pandemic, I coordinated emergency response efforts in Mumbai and Pune by distributing essential equipment and supplies such as oxygen concentrators, masks, and sanitizers to government health facilities and needy slum communities.

Additionally, I took on the responsibility of coordinating with different district officials in Madhya Pradesh to facilitate the handover of oxygen concentrators. I also engaged in advocacy efforts by meeting with the Mayor of Mumbai and the Deputy Director on behalf of children and 60,000 Indians to ensure continued learning opportunities for all children, especially girls. I updated and shared the WINGS report of SC India with the Chairperson NCPCR and Divisional Commissioner W&CD.

Manager - Projects

Plan_India

As the head of the Maharashtra State operation of the Reach Each Child (earlier known as Nutrition India Programme) under Plan International (India Chapter) (Also known as Plan India), Department of Program Strategy and Policy, I was responsible for managing the Reach Each Child Project. The project aimed to address the nutrition needs of children during the first 1000 days of their lives and was supported by the CSR of RB under Dettol 'Banega Swasth India' initiative.

My role involved developing NGO partnerships and coordinating with line departments of the Government of Maharashtra for effective implementation of the program in Amravati & Nandurbar. I oversaw the creation of content, e-learning, collateral, and other training materials that impacted BCC and counselling. Additionally, I facilitated TNA, training and refresher training of partner staff and service providers of Health and ICDS, while closely collaborating with key stakeholders to address gaps in the overall training and implementation process.

I was also responsible for influencing the system to create a platform for ‘Trialogue’ between the Government, development agencies, and communities of ‘Melghat’ in the Amravati district. I monitored real-time reporting from the field and facilitated weekly and monthly reviews in the presence of Government officials. Furthermore, I successfully rolled out an innovative ‘Voucher scheme’ for referrals of SAM children to NRC and HRPW for institutional deliveries.
In addition, I assisted the India Country Office in facilitating an ethnography study, the study of social return on investments, and concurrent evaluations.

Project Manager-Nutrition

Clinton Health Access Initiative, Inc.

Liaison with State-level officials of the Department of Health & Family Welfare, National Health Mission, Women & Child Development, Madhya Pradesh for MoU, LoI and issuing official communications in support of program/project implementation. 
- Managed Pneumonia Project for Under 5 years Children, and Family Planning & Sexual Reproductive Health (FP-SRH) two different projects in collaboration with the National Health Mission and partnerships with public and private sector partners including; NGOs, and pharmaceutical companies
- Managed collaboration with Govt. systems to ensure that every child seeking treatment for respiratory illness is accurately diagnosed and quickly treated. 
- Managed collaboration with Govt. systems to training on FPLIMS to ensure supply chain of modern methods of family planning. 
- Facilitated work with suppliers to increase access to optimal tools for diagnosis such as pulse oximetry, as well as treatment, including Amoxicillin dispersible tablets to treat non-severe cases and oxygen therapy and antibiotics to treat severe pneumonia
- Coordinated with AIIMS and Medical Colleges to facilitate the development of cascade training modules and implementation of capacity building for service providers of H&FW and W&CD, and organized simulation and skill labs during CME for Govt. health facilities DH, CHC, and PHC/ Health & Wellness Centre (H&WC).

Program Officer (Public & Private Sector) - Essential Medicines & FP-SRH 

Clinton Foundation

The Clinton Health Access Initiative (CHAI) with support of the Bill & Melinda Gates Foundation and the IKEA Foundation, Implemented ‘Upscaling Zinc & ORS usage’ with the engagement and leadership from the Government of India, as well as the state governments of Uttar Pradesh (UP), Madhya Pradesh (MP), and Gujarat.

- Responsible to develop a relationship with National Health Mission, Department of Health, Govt. of M.P., U.P. & Gujrat to facilitate LoI, MOU, and issuing directives for smooth implementation of “ORS & Zinc Project” for childhood diarrhoea management across 39 districts of Uttar Pradesh, 51 districts of Madhya Pradesh, 22 districts of Gujarat State.
- Managed upscaling of Zinc and ORS usage for diarrhoea management in partnerships with public and private sector partners including NGOs, and pharmaceutical companies.
-Facilitated expand the availability of affordable, high-quality, and optimal zinc/ORS products in the public and private sectors by partnering with suppliers to expand their distribution and promotion efforts and by ensuring products were taste-masked, dispersible, and packaged with the consumer in mind.
- Facilitated district and block-level orientation (DLOs & BLOs) for Rural Health Care Providers (RHCPs) in consultation with health systems, and ~14,000+ RHCPs were sensitized across the state. 
-Facilitated baseline, mid-line, and end-line studies and dissemination of reports with stakeholders including policymakers. 
- Representation in high-level state health society review meetings of Govt. and JRM-NHM
Major achievement: Childhood diarrhoea treatment coverage increased significantly since baseline—from 28% to 51% for ORS and from <1% to 34% for zinc, on average across the three focal states UP, MP and Gujarat.

Program Officer (Public Sector) - Essential Medicines

LEPRA Society

As a representative of LEPRA Society, responsible for overseeing the organization's programmatic strategy and activities in the state while maintaining cross-organizational authority, accountability, responsibility, and decision-making.  Works with the Management team, Executive Leadership Team to enhance internal processes to help management and board members its mission. Works with the Program Directors to develop short- and long-term goals, ensuring that staff are able to perform at an optimal level and the organization consistently produces top-quality programs yielding measurable outcomes aligned with the most current organizational strategic framework.
I managed the operations of Madhya Pradesh and led a team of 250 staff and volunteers to execute various projects in collaboration with the Government of India and the Government of MP, as well as NGO partnerships. 

These projects included:  
i. Project Axshya (GFATM R-9) TB Project in 10 districts of MP 
ii. Arogya Project (European Union) HIV-TB Coinfection management project in 4 districts of MP 
iii. Buniyad Project (BLF) HIV, TB, Leprosy in 3 districts of MP 
iv. Link Worker Scheme (LWS) Project (MPSACS) HIV/AIDS in 9 districts of MP 
v. Prevention of Mother-To-Child Transmission (PMTCT) (MPSACS) HIV/AIDS in 7 districts of MP 
vi. Community Care Centers (CCC) (MPSACS) in 3 districts of MP 
vii. Reconstructive Surgeries (RCS for Leprosy) Project in Govt. Medical Colleges of Indore & Jabalpur, M.P.  

Additionally, I supported the Director of Finance, HR, and Admin in facilitating budget utilization and audits, recruitment, induction and appraisal of staff, and procurement processes. I also coordinated a successful fundraising event, the 'Bike Ride' of LEPRA UK representatives, by planning routes, ensuring safety measures, and obtaining government clearance. 

I assisted the Director & CEO in updating LEPRA India and LEPRA UK boards by managing multi-donor reporting for 12 different projects.

State Coordinator  (Madhya Pradesh Operations)

As the project leader, I represented the TB consortium partners in interactions with the RNTCP, Govt. of Madhya Pradesh, and Govt. of India. I was responsible for leading the project team, liaising with state government officials, and reporting progress to donors through the country office.  

To raise political commitment on TB, I facilitated the sanitization of MLAs in MP Vidhan Sabha during the budget session in March 2011. Additionally, I conducted advocacy activities with medical colleges, secondary and tertiary hospitals, and the chemist & druggist association to strengthen RNTCP.  

As representative of the TB consortium partners, Furthermore, I represented the TB consortium partners before the State TB Cell and the Central TB Division of RNTCP, Government of India.

Project Manager- Axshya India (GFATM Round-9)

As the leader of the jump-start Advocacy, Communication, and Social Mobilization (ACSM) TB project supported by USAID, I successfully implemented collaboration with the State TB Cell and RNTCP, Govt. of India. 

I also provided techno-managerial support to sub-grantees and CSO partners to ensure effective project implementation.  

In addition, I conducted advocacy activities with MLAs in M.P. Vidhan Sabha during the budget session in March 2010, aimed at securing political commitment to TB. 

I also coordinated with the Office of the Chief Minister for launching three Mobile-ICTC units in high HIV/AIDS burden districts of M.P. State.

State Liaison Officer  (Advocacy, Communication, Social Mobilization) TB Jump start project (USAID)

CARE India

As a manager, I oversaw the scale-up and replication of INHP 'good practices' through systems in non-CARE assisted ICDS projects in Jashpur and Korea district CG. I facilitated the process documentation of good practices such as health and nutrition day, supportive supervision, and home visits.  

To ensure successful replication, I facilitated the training of trainers (ToTs) of DRG for cascade training of service providers of health and ICDS, and exposure visits to demonstration sites. 

Additionally, I influenced the system for synergy in different programs and convergence inline departments for resource mobilization to scale-up the project.

Program Officer (Replication) - INHP - III (USAID)

As a representative, I led the team of the Reproductive and Child Health, Nutrition, AIDS (RACHNA) program in the Surguja, Rajnandgaon, and Kabirdham districts of Chhattisgarh State before the government.  

My team was responsible for implementing CARE/India's umbrella program, the RACHNA program, which consisted of two projects. The Integrated Nutrition and Health Project (INHP II) aimed to improve child survival and nutritional status by targeting pregnant and lactating women and children under two years. Interventions included supplementation with food (Title II food aid and local food), vitamin A, iron, and folic acid, immunization, antenatal care, and improved practices for safe delivery, newborn care, breastfeeding, and complementary feeding.  

Provide technical input to the development/update of national/state plan of action for vaccine-preventable diseases and immunization programmers to achieve the national immunization programme targets. 
Collect and analyse data and information required to reflect activities conducted, progress made constraints faced and monitoring data for identifying low coverage areas and reasons for low coverage in different population groups. 
Follow-up on implementation of planned activities, campaigns and field activities in collaboration with the Ministry of Health and other health sectors. 
Contribute effectively to developing appropriate tools and indicators for monitoring the implementation of programmes on surveillance and response to outbreaks of vaccine-preventable diseases. 
Liaise with the national health authorities for dissemination of technical documents, guidelines and protocols on prevention and control of vaccine-preventable diseases.


Additionally, the Chayan HIV/AIDS project was also a part of the RACHNA program. As a leader of a diverse team, I facilitated the successful implementation of these projects and represented them before the government.

Government Partnership Officer - Reproductive and Child Health, Nutrition, AIDS (RACHNA) Program

As a Capacity Building Field Officer (CBFO) for CARE India's Integrated Nutrition and Health Project (INHP), I oversaw the rollout of the organization's revised capacity-building strategy for service providers in four districts of Chhattisgarh State. This included implementing 3+3 interventions focused on improving health and nutrition practices among ICDS beneficiaries, as well as conducting audits to ensure compliance with USAID protocols for PL-480, Title-II food for peace, and supply chain management. 

I also developed and managed partnerships with local NGOs and Nehru Yuva Kendra Sangathan and guided a program intern while piloting a newborn care project in selected villages. 

Additionally, I served as an Officer on Special Duty (OSD) at the FICCI-CARE Gujarat Rehabilitation Project (FCGRP) in Katchh (Bhuj) district, where I liaised with the Government of Gujarat and District Administration to acquire land for rubble removal and the development of temporary shelters and 30,000 houses in 30 villages in Anjar, Bhachau, and Rapar blocks of Kutch district. 

As a CARE representative, I coordinated with airport and dockyard/port authorities to ensure the clearance of relief materials and commodities, including medical supplies and surgical equipment received from different countries and participated in daily review meetings with SETU, Government, and NGOs to issue appropriate directives and notifications.

Capacity Building Field Officer - Integrated Nutrition & Health Project (INHP-I) USAID PL-480 FFP

FPA India

	As Field Coordinator, I led a 12-member team of medical, para-medical, and field staff for the Small Family by Choice project, also known as Parivar Pragati Pariyojana implemented in 3 of the 90 low performing districts in India – Bhopal, Sagar and Vidisha in Madhya Pradesh. Covering a population: 4.35 million in 3,901 villages.
	The project was funded by the International Planned Parenthood Federation (IPPF London) under the Vision 2000 Fund. The goal was to promote community participation in seeking health and outreach services for Family Planning and Sexual and Reproductive Health.  
	The SFC project achieved social transformation, increased access and excellence in reproductive health including family planning education and services. The Project won two global awards for innovative women`s empowerment and community participation strategies, had been selected by the International Committee of Expo 2000 Hannover, Germany, as one of the outstanding sustainable development projects from among 800 entries. During its extension phase beginning in 2000, the Project will operationalise a five-year sustainable plan.
	As part of our responsibilities, we facilitated demand generation, provided outreach services, and managed the supply chain of contraceptives and health items.  Furthermore, I managed social marketing through a community-based network of depot holders to promote family planning methods. 
	Liaison with Department of Health & Family Welfare for collaboration to implement the project

Field Coordinator - Small Family by Choice Project (IPPF UK)

Kalchakra Samachar Trust - India

Researcher (News)

Ultimate Science 

Ultimate Science (Bi-Monthly english science magazine), Vigyan Pravah (Hindi monthly science magazine) and Vigyan Pravah Seva (Science News agency)

Science Correspondent 

With over two decades of expertise in Public Health, including Reproductive, Maternal, New-born, Child, and Adolescent Health Plus Nutrition (RMNCAH+N), Immunization, HIV/AIDS, Tuberculosis, Malaria, Lymphatic Filariasis, Leprosy, and Neglected Tropical Diseases, I am a management professional who is curious, entrepreneurial, and result oriented. As a team player, I am adept at working independently and managing grants funded by various international and corporate donors, some of the major donors IPPF, BLF, ALM, USAID, EU, GFATM, IKEA, BMGF, Reckitt, LEGO. I possess a proven ability to liaise with the government, advocate policies, influence decision-making, and lobby elected representatives. I have managed the operations of diverse development projects and programs in collaboration with the Governments of Madhya Pradesh (1995-99 & 2009-19), Chhattisgarh (1999-09), Gujarat (2001), Maharashtra (2019-2023) and presently in Odisha and Uttar Pradesh states. I possess exceptional skills in project implementation management, community mobilization, stakeholder participation, and public-private partnerships, which contribute to the sustainable development of programs and projects.

My voluntary service and accomplishments include receiving the 'YOUTH AWARD' for rural development in 1992-93 from Nehru Yuva Kendra Sangathan, Ministry of Youth Affairs & Sports, Government of India. Additionally, I have served as the ex-State Coordinator (M.P. State Chapter) United Nations Youth Organization (affiliated to ISMUN, ECOSOC), Chartered President of Rotaract Club of Vidisha (1992-93), Honorary Chartered Secretary, Rotary Club of Rajnandgaon (2005-06) RID 3260, Past President, of Rotary Club of Bhopal City (2014-15), Past Assistant Governor (2016-17) and Mentor (2018-19), Rotary International D-3040, ex-Convenor Doordarshan Gyan Deep Mandal (1988-89), ex-Science Correspondent Vigyan Pragati, Ultimate Science (Science magazines), and Vigyan Pravah Seva (Science News Agency) (1984-86), and ex-Researcher (News) Kalchakra Video News Magazine (1990), New Delhi.

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