Payomatix

Spearhead end-to-end marketing strategy across digital, content, and branding for global fintech solutions including Cashier, APMs, and Card solutions.

Lead a cross-functional team handling content creation, social media marketing, video production, UI/UX, and campaign execution.

Plan and manage high-impact branding campaigns for white-label services, partnerships, product launches, and fintech events.

Oversee the development of static posts, reels, blogs, emailers, and digital ad campaigns to ensure brand consistency and engagement.

Strategize SEO, LinkedIn growth, YouTube, and influencer collaborations to maximize reach and generate leads.

Conduct market research and competitor analysis to identify trends and opportunities in digital payment ecosystems.

Drive thought leadership through podcast content, founder storytelling, CSR initiatives, and award ceremonies like EmpowerHer.

Coordinate with internal teams including Tech, Sales, and Client Relations for campaign alignment and messaging accuracy.

Represent the brand at major events including Global Fintech Fest, networking with potential partners and clients.

Track KPIs and optimize campaigns based on performance data to ensure maximum ROI.

Head of Marketing

Developed and executed digital marketing strategies for Payomatix services including global payment solutions, APMs, UPI, and payout systems.

Managed the content calendar and led the creation of high-performing campaigns across platforms like LinkedIn, Facebook, Instagram, YouTube, and Medium.

Collaborated closely with design and tech teams to launch engaging static creatives, explainer videos, and emailers for brand communication.

Strengthened brand visibility by aligning messaging with fintech trends, industry updates, and customer pain points.

Supported PR, influencer outreach, and CSR initiatives to position Payomatix as a trusted name in fintech innovation.

Conducted performance analysis using marketing tools and dashboards to refine targeting and improve conversion rates.

Helped coordinate online events, webinars, and promotional drives to foster customer engagement and business growth.

Acted as a bridge between marketing and sales teams for campaign alignment and lead nurturing.

Contributed to product storytelling and branding for services like PaycardZ and PayXBorder during their initial rollout phases.

Ensured consistent tone, branding, and design across all communication channels and marketing materials.

Marketing Manager

Pay Agency

Designed and executed digital marketing strategies for high-risk verticals including crypto, forex, gaming, and adult industries.

Promoted global Alternative Payment Methods (APMs) and cross-border payment solutions through targeted B2B campaigns.

Created trust-driven content to educate merchants on compliance, chargebacks, and high-risk payment processing.

Aligned closely with sales and legal teams to ensure marketing strategies adhered to evolving regulations.

Strengthened brand visibility on LinkedIn, Google, and industry forums to generate quality merchant leads.

NT&MC

Handled and optimized 7 LinkedIn accounts simultaneously for both recruitment and marketing purposes.

Created and scheduled engaging content to build employer brand visibility and attract talent across different verticals.

Collaborated with HR and marketing teams to align content with hiring goals and brand voice.

Managed DMs, comments, and inbound inquiries to boost engagement and generate relevant leads.

Monitored performance analytics to refine posting strategy and improve account growth and reach.

Technical Specialist

GENSYS INTERNATIONAL

Production Executive

Marketing Manager | Building Personal Brand | SMM | Content Creator

🎯 Marketing Extraordinaire | MBA Graduate | LinkedIn Guru 🌟

With a passion for driving results and a knack for captivating audiences, I'm a Marketing Head at Payomatix, leading the charge in elevating our company's LinkedIn presence. From content creation to engaging with industry influencers, I thrive on building a stellar reputation for our brand.

🌐 LinkedIn Account Mastermind | Social Media Maven 💼

During my tenure as a Technical Specialist at Northern Technology & Management Consulting, I honed my expertise in managing LinkedIn accounts for marketing and IT recruitment. Collaborating with a dynamic team, I crafted compelling content, devised social media strategies, and curated captivating presentations.

🌍 GIS Project Maestro | Quality Control Virtuoso 📊

In my role as a Production Executive at Genesys International Pvt Ltd, I meticulously ensured the quality and precision of a groundbreaking GIS project for Telangana, India. My attention to detail and commitment to excellence earned me accolades in the field.

🔮 Unlocking Business Potential | Marketing Maven 💥

Equipped with a successful MBA journey, I possess a powerful combination of marketing acumen and analytical prowess. My goal is to leverage these skills to add exceptional value to your business's growth trajectory.

Ready to take your marketing game to the next level? Let's connect and create a captivating digital presence together!"

Ritika Thapa

Savills India

Assistant Manager

Valuations and Professional Services, Technical and Investment Risk Monitoring
Technical due diligence for lending stakeholders in construction real estate projects.

Senior Executive

IPE Global Limited

Project: Proposals and Recommendations for Shillong Smart City
Conceptualized graphical plan for River Front Development - Umkhrah River
Prepared feasibility report on Automated multi-level car parking
Researched on strategies to attract tourist footfall and improve intercity tourism

Project Intern

Cushman & Wakefield

Project: Strategic Consulting projects for commercial and industrial real estate sector
Primary and secondary research for retail and office commercial market assessment study
Feasibility study for industrial and warehousing development
Benchmarking, economic & social assessment, area profiling, site visits , stakeholder management, data collection, preparing graphical presentations and reports

Intern - Strategic Consulting

YCSPL

Project: GIS based Property Tax Survey for Haryana
Planning and monitoring surveying of commercial and upscale residential areas of Gurugram
Team lead for capacity building of surveyors
Stakeholder and communication management, recruitment of surveyors, field visits, preparing daily project assessment report and presentations.

Junior urban Planner

JS Environics Consultants Pvt. Ltd.

Project: Land Acquisition Planning for National Highway Authority India (NHAI)
Preparation of DPR for development of Economic Corridors, Inter Corridors, Feeder Routes and National Corridors
Feasibility study on Socio Economic Assessment, Resettlement and Rehabilitation Action Plan and Environmental Impact Assessment (EIA) of Sanchor, Gujarat
Documentation of 3a, 3A documents for Land Acquisition Planning

Intern

Urban Development & Housing Department (UDHD)

Project: Documentation of MG Marg Gangtok and Revision of Sikkim building bye-laws
Report on 'Evolution of MG Marg' Gangtok with primary & secondary data collection
Revision of Sikkim building bye-laws 1979, consulting the stakeholders

A town and country planner with experience in construction real estate and urban development projects.
Intrest in making a difference.

taplio

The Battle

Ritika Thapa

Isha Bhakta

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