Ritchie PETTAUER

🟦 "I smuggle doggies into your feed!" ➡️ LinkedIn™️ Certified // Social Media Lecturer @ University of Vienna ➡️ Social Selling / B2B Trainings for Sales/Marketing/HR teams ➡️ Thought Leadership for CxOs ⬇️⬇️⬇️⬇️

Most B2B marketing strategies fail because they treat LinkedIn as a distribution channel rather than a Trust Infrastructure. For CMOs in the DACH region, the challenge is shortening the sales cycle through Semantic Authority.

If your team’s content lacks a distinct "Topic Fingerprint," it is labeled as background noise and buried. I help executives and teams extract their deep expertise and structure it so the Knowledge Graph recognizes them as indispensable authorities.

The 3-Step Authority Framework:
1) Audit for Entity Clarity to ensure search algorithms categorize you correctly.
2) Deploy a PAR-based content system to build proof-of-work.
3) Automate the "noise" while personalizing the "signal" to increase high-value lead conversion.

I help marketing leaders transform their executive teams into thought leaders, ensuring your brand is the "First-Mover" in your vertical's digital ecosystem.

My 3×3 Authority System

🔷 Profile (The Anchor): Beyond keywords. We build a conversion path based on proof and your unique value line.
🔷 Network (The Graph): Targeted ICP mapping and trust-building DMs that treat your network as a high-value asset, not a list.
🔷 Content (The Fingerprint): Moving from generic updates to Actionable and Structured Expertise. We focus on depth that survives semantic scrutiny.

The 12-Week Roadmap

Weeks 1–5: Extraction. Kickoff, goal setting, and profile optimization to establish your baseline authority.
Weeks 6–9: Refinement. Building your content pillars and testing CTAs against the "Knowledge Graph" logic.
Weeks 10–12: Scaling. Handover of a sustainable quarterly plan and KPI tracking that measures real business impact.

Proofs of Concept (Anonymized)

❇️ Industry: Metals (DACH region), 11-person team.
✅ Result: +41% target-audience reach via semantic authority (zero media spend).
✅ Outcome: +12 qualified demo requests and an earned C-level speaking slot.

❇️ Industry: Finance (DACH region), 2k+ employees.
✅Result: +280% internal interaction, +220% reach for the company page

Stop creating background noise. Start building your Topic Fingerprint.
Ready to shift from the Social Graph to the Knowledge Graph?

🟧 Personal Context 🟧

I’ve been dissecting digital trends since the early days of blogging. That same curiosity drives me today. Whether I’m analyzing LLMs, sharpen knives or tend to my garden: I believe that clear thinking leads to clear results, both in personal life and in business.

📩 Send me a DM or email: ritchie@pettauer.net 
I’ll reply with my Authority Checklist and a link for a 20-minute strategy slot.

3x3 LinkedIn™️ Workshops & Coachings für Unternehmen | Individuelle Beratung für CEOs

Organisches LinkedIn-Marketing hat sich zu einem komplexen, aber lohnenden Set von Aufgaben entwickelt. 𝗠𝗼̈𝗰𝗵𝘁𝗲𝘀𝘁 𝗱𝘂 𝘀𝗰𝗵𝗻𝗲𝗹𝗹𝗲𝗿 𝗘𝗿𝗴𝗲𝗯𝗻𝗶𝘀𝘀𝗲 𝘀𝗲𝗵𝗲𝗻?

Ja, LinkedIn ist zeitaufwändig.
Ja, ich bin ein teurer Berater.

Aber hast du dich schon einmal gefragt:
Welche LinkedIn-Routinen & Kniffe sind absolut essenziell für meinen Erfolg?
In anderen Worten: 𝗪𝗲𝗹𝗰𝗵𝗲 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻-𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲 𝗶𝘀𝘁 𝗱𝗶𝗲 𝗲𝗳𝗳𝗶𝘇𝗶𝗲𝗻𝘁𝗲𝘀𝘁𝗲?

Ich kann folgendes für dein Unternehmen tun:

A) Fundierte Antworten auf komplexe LinkedIn-(Strategie)-Fragen liefern.
B) Dein Sales- und Marketing-Team zu effizienten LinkedIn-Nutzer:innen qualifizieren.
C) Deinen Mitarbeiter:innen zeigen, was sie mit dem Sales Navigator alles tun können.

Wie schaut unsere Zusammenarbeit aus?

Online-Workshops und individuelle Beratungs-Sessions: Flexibel und an deine Bedürfnisse angepasst.

𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗕𝗮𝘀𝗶𝗰𝘀 1-2h | Level: Einsteiger
LinkedIn-Grundlagen, Funktionsweise des Algorithmus und Profil-Optimierung.

𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝟯𝘅𝟯 3x2h | Level: Fortgeschritten
Session 1: Personal-Branding (Grundlagen & Profil-Optimierung)
Session 2: Social-Selling (Lead-Recherche und Netzwerkaufbau)
Session 3: Content-Strategy (Themenplanung und Best Practices für Postings)

𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗕𝗮𝘀𝗶𝗰 2h | Level: Einsteiger
Funktionsweise des LinkedIn AdManagers, Kampagnenziele, Targeting & Sujets

𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗦𝗽𝗮𝗿𝗿𝗶𝗻𝗴 individuell | Level: Fortgeschritten bis Profi
Ich gehe mit dir deine Kampagnen(planung) durch und bringe dich auf neue Ideen.

𝗦𝗮𝗹𝗲𝘀 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗼𝗿 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽𝘀 2h bis 3x2h | Einsteiger bis Profi
Dein Team hat die Lizenz, aber noch keine Ergebnisse? Onboarding, Setup und alle Tricks zu Alerts, Suche und Leadlisten. Individuelles Angebot auf Anfrage.

Möchtest du mehr wissen? Schick mir eine Direktnachricht oder eine E-Mail: ritchie@pettauer.net.

Ritchie Pettauer

!Frank van Bovene

Innovation at the crossroads of management and (e)commerce.
Assisting organizations with more than 30 years of knowledge and experience in management, and (e)commerce. Developing propositions and strategies for building reliable businesses. Sparring partner for management in respect to subjects as clients, markets, skills, people, stakeholders and competition.

Business Innovation Professional - Always interested in supporting a business challenge

Cafes-Canton.nl

The small coffee roaster named Cafés-Canton, which exists since 1921 keeps a secret. The secret of making the best coffee you can imagine. It’s all about passion, attention and “Slow-Roast”. The process of coffee roasting takes about 10 times longer than coffee from your supermarket. And that’s something you’ll notice instantly. In all of her coffee variaties.
Cafes-canton.nl is official and exclusive distributor for The Netherlands
Apart from coffee, we also present chocolate. It’s a great combination.

Cafes-Canton bestaat reeds sinds 1921 en komt uit de Vogezen in Frankrijk. Cafes-Canton is een kleine koffiebranderij die in en om Gérardmer een brede en trouwe klandizie kent in de horeca en bij de bevolking. Het geheim? "Slow-roasted" koffie. Het branden duurt tot wel 10x langer dan bij fabriekskoffie. En dat proef je! De allerbeste koffie voor ongeveer dezelfde prijs als koffie in de winkel
Cafes-canton.nl is officieel en exclusief distributeur voor Nederland.
Bij koffie hoort chocolade. ok dat vind je bij cafes-canton.nl.

Coffee Distributor

De Business Fabriek - ** Creating events to impress your customers **

Showing your values and partnership to your customers is what makes your company stands out in the crowd. 'De Business Fabriek'​ helps you to do that in a most exceptional way. We have developed a format for organizing informative 'masterclass'​ business events. Just invite 50 of your customers in your showroom or auditorium and we take care of the rest. We create the right atmosphere for business networking. Your event will be memorable for its exceptional culinary delights which we will serve.
The business-event-concept of 'De Business Fabriek' is beautiful in all its simplicity and yet surprisingly affordable. Want more information? Check our website www.business-fabriek.nl

Business Event Creator

Qi ict

I have been working on an alternative approach towards customers and markets. A challenging assignement on the crossroads of marketing, sales, management and entrepreneurship. Internal and external analysis have lead to an extended market approach based on industries. I have produced web content, given presentations and organized seminars for various industries.

Business Development

Within the product management department I was providing sales support for the Security and WAN-optimisation portfolio of Qi ict. I was accountable for Check Point, Palo Alto Networks, Barracuda, Blue Coat, Vasco, Cryptocard, Trend Micro, Riverbed and (Blue Coat) Packetshaper.

Product Manager Security

I was responsible for acquisition and managing customers within verticals as construction, automotive, media and travel for security and WAN opt/accel solutions (Firewalls, Remote Access & Mobility, Content, Web & Mail Security, Identity Management, WAN optimization and acceleration)

Senior Account Manager Security

!Bien B.V.

As director and owner of the company I was responsible for sales, consultancy, procurement, project management and planning of technical staff. The company's focus was IT projects in the SMB and midmarket. Networks, Systems-Integration, Data Communication and Services (Microsoft, Novell, Linux). In 1995 we were one of the first official HP Value adding business partners.

Director and owner

Datelcom (Koning en Hartman)

At this national Value-added distributor I was responsible for the large accounts (resellers). Focus was originally on LAN (Novell & Microsoft), later also X400 and intelligent disk subsystems.

Dealer Manager

Koning en Hartman

Field Service Coordinator

Passionate Coffee Distributor &.... Business Innovator

** Feel free to link **

Preparing for traveling throughout Europe, living in a camper, enjoying life to the max.

taplio

The Battle

Ritchie Pettauer

☕️ Frank van Bovene ☕️

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Ready to grow your LinkedIn presence?