Ritchie PETTAUER

🟦 "I smuggle doggies into your feed!" ➡️ LinkedIn™️ Certified // Social Media Lecturer @ University of Vienna ➡️ Social Selling / B2B Trainings for Sales/Marketing/HR teams ➡️ Thought Leadership for CxOs ⬇️⬇️⬇️⬇️

Most B2B marketing strategies fail because they treat LinkedIn as a distribution channel rather than a Trust Infrastructure. For CMOs in the DACH region, the challenge is shortening the sales cycle through Semantic Authority.

If your team’s content lacks a distinct "Topic Fingerprint," it is labeled as background noise and buried. I help executives and teams extract their deep expertise and structure it so the Knowledge Graph recognizes them as indispensable authorities.

The 3-Step Authority Framework:
1) Audit for Entity Clarity to ensure search algorithms categorize you correctly.
2) Deploy a PAR-based content system to build proof-of-work.
3) Automate the "noise" while personalizing the "signal" to increase high-value lead conversion.

I help marketing leaders transform their executive teams into thought leaders, ensuring your brand is the "First-Mover" in your vertical's digital ecosystem.

My 3×3 Authority System

🔷 Profile (The Anchor): Beyond keywords. We build a conversion path based on proof and your unique value line.
🔷 Network (The Graph): Targeted ICP mapping and trust-building DMs that treat your network as a high-value asset, not a list.
🔷 Content (The Fingerprint): Moving from generic updates to Actionable and Structured Expertise. We focus on depth that survives semantic scrutiny.

The 12-Week Roadmap

Weeks 1–5: Extraction. Kickoff, goal setting, and profile optimization to establish your baseline authority.
Weeks 6–9: Refinement. Building your content pillars and testing CTAs against the "Knowledge Graph" logic.
Weeks 10–12: Scaling. Handover of a sustainable quarterly plan and KPI tracking that measures real business impact.

Proofs of Concept (Anonymized)

❇️ Industry: Metals (DACH region), 11-person team.
✅ Result: +41% target-audience reach via semantic authority (zero media spend).
✅ Outcome: +12 qualified demo requests and an earned C-level speaking slot.

❇️ Industry: Finance (DACH region), 2k+ employees.
✅Result: +280% internal interaction, +220% reach for the company page

Stop creating background noise. Start building your Topic Fingerprint.
Ready to shift from the Social Graph to the Knowledge Graph?

🟧 Personal Context 🟧

I’ve been dissecting digital trends since the early days of blogging. That same curiosity drives me today. Whether I’m analyzing LLMs, sharpen knives or tend to my garden: I believe that clear thinking leads to clear results, both in personal life and in business.

📩 Send me a DM or email: ritchie@pettauer.net 
I’ll reply with my Authority Checklist and a link for a 20-minute strategy slot.

3x3 LinkedIn™️ Workshops & Coachings für Unternehmen | Individuelle Beratung für CEOs

Organisches LinkedIn-Marketing hat sich zu einem komplexen, aber lohnenden Set von Aufgaben entwickelt. 𝗠𝗼̈𝗰𝗵𝘁𝗲𝘀𝘁 𝗱𝘂 𝘀𝗰𝗵𝗻𝗲𝗹𝗹𝗲𝗿 𝗘𝗿𝗴𝗲𝗯𝗻𝗶𝘀𝘀𝗲 𝘀𝗲𝗵𝗲𝗻?

Ja, LinkedIn ist zeitaufwändig.
Ja, ich bin ein teurer Berater.

Aber hast du dich schon einmal gefragt:
Welche LinkedIn-Routinen & Kniffe sind absolut essenziell für meinen Erfolg?
In anderen Worten: 𝗪𝗲𝗹𝗰𝗵𝗲 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻-𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲 𝗶𝘀𝘁 𝗱𝗶𝗲 𝗲𝗳𝗳𝗶𝘇𝗶𝗲𝗻𝘁𝗲𝘀𝘁𝗲?

Ich kann folgendes für dein Unternehmen tun:

A) Fundierte Antworten auf komplexe LinkedIn-(Strategie)-Fragen liefern.
B) Dein Sales- und Marketing-Team zu effizienten LinkedIn-Nutzer:innen qualifizieren.
C) Deinen Mitarbeiter:innen zeigen, was sie mit dem Sales Navigator alles tun können.

Wie schaut unsere Zusammenarbeit aus?

Online-Workshops und individuelle Beratungs-Sessions: Flexibel und an deine Bedürfnisse angepasst.

𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗕𝗮𝘀𝗶𝗰𝘀 1-2h | Level: Einsteiger
LinkedIn-Grundlagen, Funktionsweise des Algorithmus und Profil-Optimierung.

𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝟯𝘅𝟯 3x2h | Level: Fortgeschritten
Session 1: Personal-Branding (Grundlagen & Profil-Optimierung)
Session 2: Social-Selling (Lead-Recherche und Netzwerkaufbau)
Session 3: Content-Strategy (Themenplanung und Best Practices für Postings)

𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗕𝗮𝘀𝗶𝗰 2h | Level: Einsteiger
Funktionsweise des LinkedIn AdManagers, Kampagnenziele, Targeting & Sujets

𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗦𝗽𝗮𝗿𝗿𝗶𝗻𝗴 individuell | Level: Fortgeschritten bis Profi
Ich gehe mit dir deine Kampagnen(planung) durch und bringe dich auf neue Ideen.

𝗦𝗮𝗹𝗲𝘀 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗼𝗿 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽𝘀 2h bis 3x2h | Einsteiger bis Profi
Dein Team hat die Lizenz, aber noch keine Ergebnisse? Onboarding, Setup und alle Tricks zu Alerts, Suche und Leadlisten. Individuelles Angebot auf Anfrage.

Möchtest du mehr wissen? Schick mir eine Direktnachricht oder eine E-Mail: ritchie@pettauer.net.

Ritchie Pettauer

Britta Behrens 💡

LinkedIn Expertin 🌈 Social Selling Virtuosin 🎻 B2B Marketing & Sales Nerd 🤓 Speakerin 🎤Autorin 📖 Golf Geek ⛳ Gin Taster 🥃 Always on Fire 🔥

💯 I love and live digital marketing & communication. In this online marketing cosmos I move every day: 

🕸 LinkedIn Marketing & Social Selling
💼 B2B Marketing & Sales
🌟 Corporate Influencer Program
👩🏻‍💼 Personal Branding & Employer Branding
💬 Social CEO & Corporate Communitcations
🎤 Keynote Speaking
📚 Content Strategie & Content Marketing
🎯 Inbound Marketing with Hubspot
🏢 Account Based Marketing
🚀 Growth Hacking
🔎 Suchmaschinen Optimierung (SEO)
🤖 Marketing Automation
📊 Web Analytics & Reporting
🎙️ Podcast Marketing
📈 Conversion Optimierung
📩 E-Mail-Marketing 
🗞 Public Relations
💰 Performance Marketing
Customer Centricity - The customer takes centre stage 

As a marketing and content strategist, I deal with all disciplines and immerse myself deeply in the individual areas. Holistic and above all customer-centric marketing is the key to successful business development. The art is to put all the pieces of the puzzle together to form a complete picture.


🖊 Author

As an author for various trade magazines and blogs, I share my expertise in LinkedIn marketing, sales and corporate influencer management. If you are looking for technical articles or an interview partner, just leave me a message

🎤 Hear Me Speak & Meet

As a speaker and participant you can meet me at various conferences and events. Here, it is important for me to share experiences and insights from my daily work with others. Are you planning an event and you looking for a speaker on linkedin marketing, social selling, personal branding or corporate influencers? Please feel free to send me your inquiry.

Consultant & Keynote Speaker

LinkedIn is an enormously exciting and growing platform that no company or entrepreneur should ignore.

In my workshops, keynotess, articles, presentations, webinars and interviews I show how to use LinkedIn successfully in your content strategy, performance marketing and sales.
Building a personal brand is another important aspect. Employees and managers become corporate influencers.

All features and tools of LinkedIn are covered: LinkedIn Platform, LinkedIn Sales Navigator, LinkedIn Campaign Manager.
In addition, there are tips and tricks with other marketing automation, employee advocacy and analytics tools that simplify workflow and communication on LinkedIn.

I look forward to meet you in person at events or for business lunch! 
Feel free to contact me at any time for a collaboration. 

Write me a linkedin message

I am the host of LinkedIn Local Cologne Networking Event. Relaxed networking after work - 100% Diversity - Career starters to CEO - All industries Join LinkedIn Local Cologne Group: https://www.linkedin.com/groups/12256164/

Welche Fragen habt ihr zu LinkedIn 2026 - Podcast Tradition Be your Brand 🎙

Heute starte ich ins neue Jahr und komme aus einem echten LinkedIn-Winterschlaf und taue gerade wieder auf. 10 Tage keine LinkedIn-App! 

Morgen nehme ich mit Verena Bender unsere Traditionsfolge zu LinkedIn in ihrem "Be your Brand"-Podcast auf. 

Daher meine Frage an euch: Was wollt ihr zu LinkedIn wissen? Was sollen wir in der Folge diskutieren?

Wir werden wieder viele Themen aus der Community besprechen und natürlich bringe ich auch viele Predictions und Entwicklungen mit.

2026 wird ein einschneidendes Jahr. Denn im Zuge von AI wird auch hier vieles austauschbarer und im wahrsten Sinne des Wortes künstlicher. 

Da wird Authentizität und Personal Branding eine entscheidende Rolle spielen. 

Für zählt immer noch Impact statt Impressions. 

Der Austausch und die Begegnung mit Menschen steht hier im Mittelpunkt.

Happy New LinkedIn Year!

Britta Behrens Marie Christine Frank und Verena Bender auf der dmexco

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The Battle

Ritchie Pettauer

Britta Behrens 💡

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taplio

The Battle

Ritchie Pettauer

Britta Behrens 💡

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Britta Behrens 💡's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBritta Behrens 💡's LinkedIn Performance