Plexus Tech

Manage the delivery lifecycle to improve project efficiency and elevate agile adoption across teams.

Craft tailor-made, solution-focused proposals that highlight Plexus Tech's unique capabilities

Forge and deepen client relationships, serving as Portugal's key point of contact.

Elevate our team's capabilities by supporting the top talent acquisition and retention initiatives.

Delivery Director

Marcos Gonçalves

Marcos specializes in guiding SaaS and IT Services Founders & CEOs on their path to success. 
Get the support you need to navigate the challenges of entrepreneurship and reach your full potential.

Because why just fit in, when you're born to stand out?

Founder

Progressive Cloud

As a part-time COO and CIO, I help companies like yours get the most out of their operations and technology. I've played in the major leagues of banking, insurance, telecommunications, and automotive and thrived in the exciting world of startups. Imagine having all this experience for just a day or two a week. It's like having a full-time Exec, minus the high cost and long-term commitment.

I love connecting the dots between business and technology to make things smoother and brighter. Whether you're just starting and need a solid plan or you're an established player looking to move into the digital age, I can help. I aim to offer you a customized solution that is as flexible without breaking the bank. Sounds good? Let's talk!

Fractional Chief Operating & Information Officer (COO / CIO)

Progressive Cloud is a full-remote company that pairs unmatched engineering talent with state-of-the-art technologies to solve modern business challenges in the digital landscape. We're sponsored by the Futurice Group, a multi-national digital innovation and engineering company with Finnish roots. Their core business is developing and designing digital services and products across different business verticals.

Founder and CEO

Silicon Valley Insight

Project Management Excellence: Streamlined Silicon Valley Insight's delivery lifecycle for maximum efficiency and adherence to budget.

Strategic Implementations: Drove operational enhancements by pioneering strategy and integrating cutting-edge technology.

Team Leadership: Led multidisciplinary teams to excel in collaboration, performance, and risk management, upholding delivery standards.

Senior Vice President of Delivery

Vice President of Product & Project

Critical TechWorks

Leadership & Budget Management: Directed a 60+ engineering team, efficiently administering a €7M budget towards strategic user experience enhancements.

Integration Excellence: Spearheaded cross-functional team efforts to deliver top-tier integrated solutions, ensuring alignment with project goals.

Client Relations & KPI Utilization : Acted as the principal client liaison, notably with BMW, to fortify relationships, ensure transparency, and drive performance through key metrics.

Head of Interactions

tb.lx (formerly Daimler Trucks & Buses Tech and Data Hub)

Visionary Product Strategy: Devised and steered the product roadmap for Daimler tb.lx, aligning with corporate objectives and market needs.

Agile Team Leadership: Guided cross-functional teams to prioritize and expedite product development cycles, enhancing stakeholder rapport.

Metrics-Driven Management: Embedded KPIs and OKRs into product lifecycle to bolster performance, agility, and strategic direction.

Data Science Leadership : As Product Lead, orchestrated a data science team in constructing predictive models powering AutoTech streaming services.

Product Owner

Mercedes-Benz.io

Strategic Vision: Crafted and conveyed strategic plans for the Seller Center (platform for Mercedes Retailers), aligning product direction with corporate targets and user needs.

Backlog and Team Coordination: Orchestrated backlog management and rallied cross-functional teams for timely, high-quality output.

Performance Monitoring : Tracked product KPIs, championed inter- departmental engagement, and aligned budgets with fiscal objectives and operational efficiency.

Hiscox

CRM System Leadership: Spearheaded the delivery of a pan-European CRM system, bolstering underwriting and marketing functions, and ensuring GDPR and IDD adherence.

Strategic Product Management: Harmonized product strategy with Hiscox's platforms, led the adoption of agile practices, and oversaw a portfolio of 50+ annual IT initiatives.

GDPR Implementation Expertise : Orchestrated comprehensive GDPR compliance across Hiscox’s European operations, enhancing data protection and privacy standards.

Agile Execution Supervision : Directed agile project execution, upholding the company’s dedication to agile methodology and project efficiency.

Senior IT Business Analyst / Delivery Lead

Noesis

Platform Enhancement: Oversaw the maintenance of BNP Paribas's Neolink trading platform, ensuring high performance and reliability for securities trading operations.

Feature Deployment: Coordinated the deployment of new features and security patches to the Neolink platform, enhancing trading capabilities and safeguarding against cyber threats.

Quality Assurance: Executed comprehensive bug fixes and optimizations, significantly improving user experience and system integrity for Neolink's trading environment.

Senior Business Analsyt

Novabase

System Consolidation: Leveraged Calypso's integrated cross-asset platform to consolidate Novo Banco's trading operations, enhancing system efficiency and innovation in risk and accounting processes.

Operational Compliance: Guided Novo Banco through a strategic transition to the Calypso platform, streamlining operations and ensuring compliance with evolving financial regulations.

Knowledge Collaboration: Established direct interfaces with the trading team, imparting specialized Calypso platform knowledge and fostering a collaborative environment for continuous process improvement.

Calypso Business Analyst

Empower Startup Founders & CEOs: Break Free from 'Do-It-All' Roles, Slash Costly Errors, and Launch Profitable Products💥

I guide Tech Founders and CEOs to optimal success and growth in the startup arena.

I talk about:

1. Strategic Leadership:
    - Navigating the crucial early and scale-up phases for SaaS and IT Services startups
    - Personalized mentorship for visionary tech leaders

2. Organizational Dynamics & Culture:
    - Talent strategy for attracting and retaining tech innovators
    - Fostering effective team collaboration, whether hybrid or remote
    - Agile practices and product-centric leadership

3. Mindset & Growth:
    - Career pathing tailored for the tech entrepreneur
    - Cultivating emotional intelligence and resilience within tech teams
    - Embracing the G.R.I.T. mindset for enduring success

4. Operational Tools & Marketing:
    - Leveraging cutting-edge tools and methodologies
    - Modern marketing strategies tailored for the tech industry
    
If any of these resonate with you, turn on the notifications.
    

## MORE ABOUT ME ##

15+ years in the driver's seat of significant software projects. Crafting tech narratives, nurturing teams, and witnessing companies reach new heights. But my journey extends beyond tech accomplishments. The challenges of COVID-19 revealed the profound link between personal growth, executive leadership, and entrepreneurship.
    
As your concierge strategist, I provide bespoke support tuned to your startup's pulse—sharpening your product, operations, and market strategy. Together, we'll customize your path from launch to industry impact.
    

## PORTFOLIO HIGHLIGHTS ##
    
    - 🌟 Leading the digital charge for over 15 years, delivering solutions for 30+ industry startups and giants.
    - 🚀 Launched and grew a tech consulting firm to €500,000 in revenue within 5 months.
    - 🤝 Fractional COO, CPO, and CIO roles bringing startups from concept to launch readiness.
    - 🗞️ Weekly insights on tech entrepreneurship and leadership with 'Founder Flightplan'.
    
    Ready to pivot and pen your success story? Here's your toolkit:
    
    1⃣ Subscribe to my insights:
    https://marcosgoncalves.me/newsletter/
    
    2⃣ Embark on the Founder Growth Program
    https://marcosgoncalves.me/why-score/
    
    3⃣ Tailored guidance for your challenges
    https://marcosgoncalves.me/1-1-coaching-sessions/
    
    4️⃣ Let's collaborate! Drop me a message.

Marcos G.

Tecofix

I led the development and implementation of B2B and B2C e-commerce platforms.
I created and managed a digital content strategy aligned with the brand identity, including product descriptions, technical blogs, and promotional materials.
Implemented integrated digital marketing campaigns (Google Ads, social media, email marketing).
I supervised a multidisciplinary team (digital marketing, product management, data analysis), promoting collaboration and innovation.
I analyzed digital performance data to optimize strategies and maximize results, using Google Analytics and other analytics tools.
I established strategic partnerships with suppliers and business partners to expand the brand's digital reach.

Marketing Director

MaiDot, Lda

I developed and implemented digital content strategies for client websites, increasing engagement by an average of 45%.
I led SEO optimization projects that resulted in significant improvements in clients' organic positioning.
I created and managed customized digital marketing campaigns (Google Ads, Facebook/Instagram Ads, LinkedIn Ads) with a focus on conversion.
I produced high-quality content for websites, blogs and newsletters, tailored to different audiences and business objectives.
I managed online communities and social networks, increasing user interaction and loyalty.
I analyzed digital performance metrics to optimize strategies and present detailed reports to clients.

Marketing Manager

Renascimento Gestão e Reciclagem de Resíduos, Lda. (now Veolia Group) & Luxuryway 

I coordinated web development and marketing automation projects, ensuring efficient integration with CRM systems.
I collaborated closely with multidisciplinary teams to develop coherent and effective digital marketing plans.
I managed Google Ads campaigns with a monthly budget of over 5K, continuously optimizing to maximize ROI.
I led digital rebranding initiatives, ensuring visual and editorial consistency across all online channels.
I planned and executed digital communication strategies for different target audiences (B2B and B2C).
I implemented performance analysis systems to monitor and report on digital campaign results.

Fazenda Girassol Angola

I managed the development project for the online store of Fazenda Girassol.
I established the management processes for customer registration, product management and inventory control.
I ensured efficient operation of helpdesk services and quality control.
I performed sales and consumption analyses, and planned advertising and brand activation campaigns.
I managed social media and SEO optimization.

Ecommerce Manager

Leiritécnica - Fixação, Ferramentas e Acessórios

I managed and analyzed the various variables of the marketing mix.
I planned and presented promotional proposals and created commercial partnerships.
I developed communication campaigns for traditional and DIY retail markets.
I managed social media, newsletters and online advertising.
I led brand revitalization processes and the development of technical materials.
I defined and implemented B2B prospecting plans and provided the necessary support to the sales team.
I developed and managed B2B relationships with clients, affiliate networks and external partners.

Sales & Marketing Manager

Capgemini

Developed customized training plans for end users.
Managed and produced project documentation.
Researched and planned CEO meetings.
Coordinated the acceptance testing team for national and international projects, including SAP MM and SAP SD parameterization, and technology migration for the solution responsible for patient management in the Portuguese National Health Service.

Analyst Consultant

Lena Media Group

Prospected B2B clients for new advertising opportunities and partnerships.
Managed client advertising accounts and represented the company at company-sponsored events.

Advertising Sales Representative

Expert in copywriting, SEO and digital marketing. I transform strategy into stories and visitors into loyal customers. With over 8 years of experience in e-commerce and digital communication, I have developed a unique approach that combines data analysis with emotionally engaging narratives.

At the intersection of technology and creativity, I found my purpose: to create digital experiences that maintain the soul and authenticity of the brands they represent. Whether it’s developing product descriptions that make the customer feel the product before they even buy it, or creating campaigns that tell incredible stories, my goal is always the same: to establish genuine connections between brands and people.

I seek to collaborate with brands and projects that value authenticity, innovation and positive impact. If you are looking for someone who combines strategic thinking with creative execution and proven results, let’s talk.

Specialties: Strategic Copywriting | E-commerce | Digital Marketing | Content Management | Loyalty Strategies | Digital Performance Analysis | Brand Storytelling

Other Skills to Highlight:

- Agile Project Management and Content Management (Fujitsu SmartDOCS)
- Teamwork: Ability to collaborate effectively with multidisciplinary teams (design, sales, logistics)
- AI Tools: Manus, ChatGPT, ChatDOC, Midjourney, Quivr, Consensus
- Data Analysis: Use of Google Analytics and other tools to monitor and optimize digital performance
- Campaign Management: Experience in planning, executing and analyzing digital marketing campaigns (Meta Ads, Google Ads, Google Analytics, Semrush)
- Content Management: Creation and curation of digital content with attention to detail and alignment with the brand identity
- Copywriting: Ability to write persuasive and informative texts adapted to the digital environment (Blog Management, Email Marketing)
- Social Media: Management (Facebook, LinkedIn, Instagram, Pinterest, Twitter, YouTube), Hootsuite
- Inbound Marketing: Hubspot
- Aesthetic Sense: Attention to visual and editorial details in the presentation of products and online content (Adobe Creative Suite (InDesign, Illustrator, Photoshop), Canva)
- E-Commerce Platforms: Experience with online store management systems (WooCommerce, Shopify, Magento, and other “custom” ones) 
- ERP: SAP, PHC, Eticadata
- CRM: MS Dynamics, Salesforce, EGOI, MailChimp
- Remote work: Miro, Trello, Asana, MS Teams, Zoom
- Other tools: MS Office, MS Project, BPM Tools

taplio

The Battle

Marcos G.

Ana Patrícia Christiani

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