Williamsburg Learning

Director of Digital Marketing & Sales

Lead and manage a team of direct reports responsible for all digital marketing efforts at Williamsburg, including ads, websites, email marketing, social media, and HubSpot automation. In this role, I helped drive substantial company revenue growth for the 2023-24 school year and led the successful revamp and relaunch of our four school websites on a tight timeline.

Director of Digital Marketing

Implemented significant upgrades to key marketing and parent communications systems (such as SMS) and supported the hiring, onboarding, and training process for critical new hires within the marketing department. Also continued serving as Williamsburg's lead copywriter and marketing project manager.

Marketing Operations Manager

Helped achieve company revenue goals by planning and executing high-quality, multi-channel digital marketing campaigns. Continuously refined and improved campaign performance by gathering, analyzing, and actioning key data points. Also served as project manager for the overall marketing team.

Digital Marketing Manager

Coordinated the flow of internal and external communications for all staff, parents, students and third-party partners. Wrote and/or oversaw the development of all written content for company websites and worked closely with executives to iterate and refine the overall customer experience.

Communications Manager

Self Employed

I love working with ambitious, humble go-getters who want to find the most authentic path to sharing their unique gifts with the world.

Certified Master Life Coach

Apple

I co-led a small team responsible for inventory control, store-wide operations, and visual merchandising. Part of this involved root cause analysis on KPIs that had been off track for a while, and through consistent feedback and process reviews I helped the team get back to exceeding them.

Operations Expert

I collaborated with my fellow Experts to drive results for our store's high-volume sales team. This included consistently achieving store-leading sales results myself, spearheading new initiatives to improve the customer and employee experience, and developing a team of direct reports.

Sales Expert

I served a six-month stint as my store's In-Store Guest Trainer (a full-time career experience that meant planning and facilitating all employee training events). Before and after, I was called in to lead various other training programs and hiring events and recognized as one of the top trainers in my market.

Lead Trainer

I started out at Apple as a jack-of-all-trades in the Specialist role, performing B:C and B:B sales as well as helping customers set up their devices and directing traffic throughout the store.

Sales Specialist

Writer, Marketer, Coach • Sharing ideas to help you thrive in life, work, and writing

I love working on projects that help to maximize human potential. Professionally, I'm currently doing this in my role as Director of Digital Marketing & Sales at Williamsburg Learning, a transformational online K-12 education company. In my spare time, I also do this through my private coaching services.

Riley Trembath

Felic.io

Co-Founded Felic.io: 

- Designed and Developed various products including: Felic.io, starin.pro, profitleap.com
- Implemented Technical SEO optimizations across multiple React apps.
- Trained a remote team to follow the best JS SEO practices.
- Planned the growth of ai.felic.io to achieve a $4K (MRR).
- Advised and supported numerous clients in attaining their SEO objectives.
- Crafted dynamic Reactive PR campaigns, contributing to brand visibility and engagement.

Co-Founder

Graana.com

Worked as the Growth Manager @ Graana

- Trained a team of 20+ people for SEO and Growth Marketing.
- Delivered lectures to educate the marketing and engineering departments on Growth Marketing.
- Helped with streamlining the content marketing strategy.
- Helped manage a team of 15+ content writers.
- Coordinated with the dev team to find and fix Technical SEO issues at a base level.
- Made strategies that have brought a 400% increase in Organic Traffic and a 33% increase in leads in the past year.
- Helped strike a deal with different media outlets for PR.
- Devised a transparent system to make sure the strategies made are executed and tracked.
- Made the KPIs and deliverables for different teams.
- Constantly reported campaign performance to the upper management.
- Worked in a project based environment to align everyone on the content, seo and the product team.
- Tested strategies that were working to quickly adapt to what works.

Growth Manager (Organic)

Worked as a Senior Analyst (search) @ Graana

Achievements:

- Identified different technical issues on the website.
- Helped identify the ideal audience that would help increase the overall sales.
- Worked with the UX team to develop a UI/UX that would appeal to the audience.
- Helped with migrating a 4000+ pages blog.
- Conducted a competitive analysis to identify the gaps in our current content and performance marketing strategies.
- Analyzed the whole website with a custom crawler that crawled 2 million+ pages, and found issues that
were limiting the company’s growth in the SERP.
- Closely worked with the dev-ops team to ensure the audience saw relevant pages.

Sr. Analyst (Search)

ProPakistani

Worked as the Manager (SEO).

Achievements:

- Took a subsection from 1 million page views to 2.4 million.
- Started another subsection from 0 and took it to 400K+ monthly page views: propakistani.pk/how-to
- Competed with sites like ESPN & Geo Super during PSL and took ranks for some of their most important keywords.
- Helped set up the sections: propakistani.pk/how-to and propakistani.pk/foodnama from scratch.
- Identified keyword opportunities for ever-green content that has gained 14K organic backlinks to date.
- Made a tool using Python that helped manage the prices of over 1000 products.
- Co-ordinated with the dev team to improve the Core Web Vitals.
- Helped in interviewing and hiring new employees in verticals such as: SEO, Content Writing and Data Entry.
- Trained the team to perform different On-Page and Off-Page tasks.

SEO Manager

Worked as an in-house SEO Executive.

Achievements:

- Did On-Page activities of different pages.
- Made a set of guidelines for the writers.
- Interlinked all the relevant pages.
- Identified relevant backlink opportunities.

SEO Executive

Dispatch News Desk Pakistan 

Consulted DND.com.pk on Off-Page and On-Page SEO.

Achievements:

- Trained the writers to write well optimized content.
- Did content gap analysis to find ever green keyword ideas.
- Helped in building branded links.
- Helped implement an off-page campaign.
- Grew the blog by more than 110% in less than a year.

PeoplePerHour

Worked as a freelance SEO Writer on different projects.

Achievements:

- Worked on SEO projects with companies like GDA.
- Learned On Page SEO, Image SEO.
- Helped qualify websites for backlinks.
- Crafted email templates for Outreach.
- Wrote SEO optimized articles for different niches.

SEO Writer - Freelance

7+ years in SEO, 10+ years coding useless programs.

That's what it took to learn that 99% of the apps never take off.

People nowadays have too many options for everything.

You have to intercept them where they're most likely to buy from you.

And there's no better way to do this other than SEO.

But there's a problem.

JavaScript SEO is very tricky.

The JS world offers too many "cutting-edge frameworks" with SSR, SSG, CSR etc.

And to build a good application, you need more control than the no-code tools offer.

The good thing is, I've successfully tackled this problem.

With experience in SEO and software development, my mission now is to help founders create SEO optimized web apps.

Apps that rank... have a great UX..... and are accessible to every one of your customers.

For any queries, feel free dm me or contact me at: 

salman@felic.io

https://felic.io/contact

taplio

The Battle

Riley Trembath

Muhammad Salman

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