Williamsburg Learning

Director of Digital Marketing & Sales

Lead and manage a team of direct reports responsible for all digital marketing efforts at Williamsburg, including ads, websites, email marketing, social media, and HubSpot automation. In this role, I helped drive substantial company revenue growth for the 2023-24 school year and led the successful revamp and relaunch of our four school websites on a tight timeline.

Director of Digital Marketing

Implemented significant upgrades to key marketing and parent communications systems (such as SMS) and supported the hiring, onboarding, and training process for critical new hires within the marketing department. Also continued serving as Williamsburg's lead copywriter and marketing project manager.

Marketing Operations Manager

Helped achieve company revenue goals by planning and executing high-quality, multi-channel digital marketing campaigns. Continuously refined and improved campaign performance by gathering, analyzing, and actioning key data points. Also served as project manager for the overall marketing team.

Digital Marketing Manager

Coordinated the flow of internal and external communications for all staff, parents, students and third-party partners. Wrote and/or oversaw the development of all written content for company websites and worked closely with executives to iterate and refine the overall customer experience.

Communications Manager

Self Employed

I love working with ambitious, humble go-getters who want to find the most authentic path to sharing their unique gifts with the world.

Certified Master Life Coach

Apple

I co-led a small team responsible for inventory control, store-wide operations, and visual merchandising. Part of this involved root cause analysis on KPIs that had been off track for a while, and through consistent feedback and process reviews I helped the team get back to exceeding them.

Operations Expert

I collaborated with my fellow Experts to drive results for our store's high-volume sales team. This included consistently achieving store-leading sales results myself, spearheading new initiatives to improve the customer and employee experience, and developing a team of direct reports.

Sales Expert

I served a six-month stint as my store's In-Store Guest Trainer (a full-time career experience that meant planning and facilitating all employee training events). Before and after, I was called in to lead various other training programs and hiring events and recognized as one of the top trainers in my market.

Lead Trainer

I started out at Apple as a jack-of-all-trades in the Specialist role, performing B:C and B:B sales as well as helping customers set up their devices and directing traffic throughout the store.

Sales Specialist

Writer, Marketer, Coach • Sharing ideas to help you thrive in life, work, and writing

I love working on projects that help to maximize human potential. Professionally, I'm currently doing this in my role as Director of Digital Marketing & Sales at Williamsburg Learning, a transformational online K-12 education company. In my spare time, I also do this through my private coaching services.

Riley Trembath

Generate Listings

Leading real estate marketing agency specialising in lead generation.

Head of Sales

Danny Mallinder

Strategist & content creator sharing insights to help founders w/ growth.

Content Creator

Mallinder Consulting

Business development consultancy, helping startup founders w/ growth.

Founder

beetu.be

Helping B2B businesses to build inbound client acquisition machines.

Contract Eagle

Implements best-practice setup for contract management processes

IIFYM.com

World leading membership website & SaaS platform for macro dieting.

Head of Business Growth

Salesprocess.io

Helping SaaS, online high-ticket service businesses & consulting firms.

Senior Growth Consultant

Brands Nova

Brand management, e-commerce and integrated marketing campaigns.

Founder, Director

Whanganui & Partners

Economic development unit for the business sector of Wanganui.

Member Of The Board Of Advisors

Whanganui Chamber of Commerce and Industry

Business support organisation for business owners in Wanganui.

Member Of The Management Board

Helping professionals launch another income stream in 2024. Click + Follow for posts and articles on business.

Most founders obsess over more calls booked.

But almost no one optimises what happens after the call is booked.

And that’s the most expensive gap in the entire sales process.

Last quarter:
87% show-up rate.
40%+ close rate.
$500,000 closed.

Not because of more ads.
Not because of better scripts.
Not because of more automation.

But because we rebuilt the 10 minutes between booking and the call.

Here is the truth:
Your close rate isn’t determined on the call.
It’s determined before the call.

So here’s what we used:
• a short “pre-call film”
• founder thesis
• case studies
• expectations
• decision-maker rules
• trackable engagement
• AI-assisted Q&A
• SDR → closer handoff script

Buyers show up informed, warmed up, aligned, and ready.

It’s the easiest win in founder-led sales.

And yet…
almost no one is doing it.

What part of your sales process has the most friction right now?

 (Asking because this one change fixed most of ours.)

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#founderled
#salesstrategy
#strategy

Creative strategist | helping founders clarify their offer and improve sales conversion | thesis-led sales letters & VSL (video sales letter)

Sales should feel calm.

But most treat it like combat.

Most people think sales is about pressure.
Scripts. Objections. Manufactured urgency.

I have never sold that way.
I close deals without being a closer.

Because people do not buy pressure. They buy a thesis.

When a founder understands the thesis behind the offer, the decision becomes obvious.
 
Once the narrative clicks, the call is simply confirmation, not persuasion.

Here is what I do instead:
- async VSLs that teach the thesis
- narrative clarity before the call
- trust built through evidence
- calm conversations

The surprising result?
 Better close rates.
 Better clients.
 Zero pressure.

Founders can adopt the same model.

Lead with the thesis.
Show the narrative.
 
Let clarity do the heavy lifting.

People do not need you to act like a closer.
They need you to help them see the thesis.
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#founders
#remotesales
#clarityfirst

Most founders think they need capital.

Most really need clarity first.

After many origination conversations, one pattern appears.

Founders jump straight to the number.

But investors do not invest in numbers. 
They invest in logic.

Good opportunities fall apart not because of economics,
but because the narrative is incomplete.

Here is what serious capital looks for before anything else:

- what the capital will achieve
- why the opportunity exists
- what evidence supports it
- how execution will unfold
- how the founder thinks
- why the timing matters

Capital moves toward clarity.
Clarity builds confidence.

If you are preparing a significant project in infrastructure, energy, or AI, make your story as strong as the opportunity itself.

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#infrastructure #energytransition #capitalorigination

Most pivots burn capital.

But it’s not the product.

Most founders treat a pivot like an engineering problem.

New features. New funnels. New hires.

None of that solves the real issue.

The real failure point is narrative clarity.
 
If your market hypothesis is wrong, everything built on it collapses.
 
I just wrote a full thesis showing how founders can validate a new market in 30 days and avoid $150k in wasted engineering time.

Here’s the core:
 → Pivots fail from unclear coordinates
 → Sales letters set engineering constraints
 → VSLs validate demand faster than code
 → Alignment beats iteration every time

A founder who applied this jumped from 23% to 47% close rate and added $500k from one narrative shift.

If you want the full Founder Thesis doc, comment “Thesis” and I’ll send it.

#founders #gtmstrategy #startups

Just closed $500k using this.

87% show up, 40% + close rate

Do you use a pre-call video?

You should.

A simple pre-sale video that introduces you or your sales rep, covers the thesis, shows case studies. 

And it needs to be fully trackable so you know if they engaged and are ready.

Prospects watch it, they interact with AI, ask questions, and arrive to the sales call pre-sold ready to buy.

It is the easiest way to lift trust, qualify intent, and increase conversions.

So be honest.

Do you have a pre-call video in your sales process?

Let me know in the comments.

#founders
#salesstrategy
#gtm

$100B+ in Transactions | VP Origination Lesiuk Capital

I don’t coach sales.

I sit inside the sales call.

The founder runs the conversation.
I stay in shadow mode.

Listening.
Watching for risk.
Feeding guidance in real time.

How to frame the objection.
When to slow down.
When to ask for the decision.

This isn’t training.
It’s decision-moment support.

In 2026, I am opening a small advisory lane for founders who:

• are already taking sales calls
• sell high-ticket offers
• want a second brain live on deals

Structure is simple:
– upfront advisory retainer
– feedback on calls & sales assets
– optional ongoing live shadow support
– small success fee when a deal closes

If this would meaningfully improve your close rate, look comment “shadow” or DM me.
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#founders
#salesstrategy
#advisory

taplio

The Battle

Riley Trembath

Danny Mallinder

Followers

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taplio

The Battle

Riley Trembath

Danny Mallinder

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Danny Mallinder's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDanny Mallinder's LinkedIn Performance