ZeroTo1

I'm the President and Co-Founder of ZeroTo1, a full service growth, creative, and influencer agency for high growth tech and DTC brands with a high exit potential. We work with brands like Instacart, ClickUp, and Landing to achieve profitable growth through building community, best in class ad creative, and efficient growth tactics. How can we help you:

- Data driven UGC ad production and strategy
- Performance focused influencer campaigns (micro - Tier 1)
- Affiliate program management 
- Creator-affiliate programs - Turn your customers and creators into your most profitable growth channel

For more info, shoot me a DM! Always looking to connect with marketing leaders.

President & Co-Founder

Shipt

Influencer Marketing Director
My primary goal is to embed the Shipt brand into key authentic cultural moments and social conversations that drive brand advocacy through social influence.

As the department lead, I drive the brand’s influencer and strategic partnership strategies with the goal of increasing brand awareness, earned media value, content creation and brand activation across channels of engagement.

This role requires strong leadership, communications and relationship management skills to deliver comprehensive programs across social media, events, sponsorship activation, and branded content creation that helps drive brand love, advocacy, and cultural relevancy.

-Work with marketing and business development departments to assist in the ideation, identification and execution of influencer partnerships.
- Research and identify key influencers, bloggers and online media at varying levels that align with Shipt’s influencer strategy and goals
-Manage the execution of influencer engagement strategies to support launches and campaigns
- Act as the liaison between influencers and the brand, maintaining a clear channel of contact and nurturing relationships
- Negotiate the best possible investment level to reach determined goals and maintain longterm relationships
- Works closely with social and content stakeholders to optimize and integrate influencer strategies to gain content and influencer activation alignment
- Remain dialed into key influencers and trends in target markets and industry
- Prepare creative and content briefs, in support of marketing campaigns to generate content and promotion across relevant influencer network
- Ensure consistency and accuracy of brand messaging
- Manage influencer relationships and daily outreach, utilizing tools and CRM platform for efficiencies
- Recruit brand ambassadors from social media influencers, fans, and our registered users.

Founding Team & Head of Influencer Marketing

Responsible for leading and executing new city launches and expanding in pre-existing markets. 
Venue booking, public speaking, networking, event planning, and shopper recruitment.

Market Launch Lead

President & Co-Founder @ ZeroTo1 | (previously) Founding Team @ Shipt | DM me for more info on TikTok Shop, ROI Influencer campaigns, and UGC ads that convert

ZeroTo1 is the “go-to” social commerce agency of record, driving revenue for category-leading and disruptive DTC companies through social ads, performance influencer strategies, and TikTok Shop management.

Our vision is to be the world's #1 Social Commerce agency while partnering with category-leading brands to guide them to their dream outcome of an exit or IPO through our creative, community, and influencer strategies.

We’re building a world-class culture of execution that enables our employees to experience exponential professional and personal growth.

Some of our clients include: ClickUp, Instacart, Landing, Jel Sert, Lowe’s, Feit Electric, Thumbtack, The Pets Table, MUD/WTR, Manna Vitality, Spoonful of Comfort, Jenny Craig, Nutrisystem, Organifi, Step One, Create Wellness, Diletosso, & more.

Riley Cronin 🚀

The live team is locked in between now and EOD Monday 🤳

Riley Cronin

President & Co-Founder @ ZeroTo1 | Founding Team @ Shipt | DM me for more info on DTC Creator Communities, Influencer Whitelisting, and TikTok Shop

We’re kicking off Q1 2026 with a live breakdown of the 4 Profit Pillars on TikTok Shop — the exact levers separating brands that scale from those that stall:

1️⃣ Creator Acquisition
2️⃣ Creator Retention
3️⃣ Customer Acquisition
4️⃣ Customer Retention

If you’re in Wellness and looking to grow TikTok Shop into a predictable, profitable channel next year, this session is for you.

📅 December 18th
⏰ 9 AM PST / 12 PM EST
🎙️ Hosted by ZeroTo1 — featuring Micah Whitehead 🚀, CMO & Co-Founder

Emilee Smith-Teague, Muhammad Talha and 472 other attendees

We just scaled a book from 0 to #7 in their category in their first 60 days using this cold start frame work:

1. TikTok Exclusive Bundle 
2. Creator Community to manage all affiliates, campaigns, & challenges
3. 20-30% commissions
4. $10k/mo paid creator budget / 300 paid creator videos/ mo
5. Viral content briefs 
6. $20k/mo ad spend to start
7. Sampling minimum of 500 affiliates 
8. Consistent execution of all the fundamentals

If you're struggling to break out of cold start ($65k/mo) start here ^

We added a few more heavy hitters to the team this week.

Seeing output and quality jump as the last wave of hires hits the 30–45 day mark.

Producing better results, more consistently, with the new processes in place.

Super early but the investment in better talent and systems is starting to compound.

The talent density at zeroto1 is dirty right now.

Price is the ultimate lever when it comes to building a successful agency.

When we launched our TTS serrvice
Pods: over utilized, managing 8-10 clients
Client churn: high
Employee retention: terrible, especially at account manager level
Results: inconsistent
Client LTV: average 
Overall Talent grade: C-

In March I spent a day with Alex Hormozi and his first recommendation was to raise our prices. Since then we've doubled our monthly retainer.

Today
Pods: capped at 5 clients
Client churn: low (reduced by 34%)
Employee retention: 89%, our AM layer is stacked
Results: consistent
Client LTV: 15% increase and growing monthly 
Overall Talent grade: B

Improvements made since increasing price:
It forced us to go up market = better quality clients
We have the budget to pay for more experienced talent
More resources per pod
Better talent has rounded out our strategy with new and better processes
The standard of execution and output has raised
I'm learning new things from our team weekly

The gap between where we are and where we want to be is big, but we are closing it and it's exciting to be apart of.

Offering in-house live production is one of the biggest advantages our clients get when partnering with zeroto1 to manage their TikTok Shop strategy.

The impact of a well-executed Live strategy:
- Immediate increase of 5% - 10% GMV out of the gate for shops in the $65k range

- A powerful organic lever that increases overall channel ROI (higher margin than affiliate or ads)

- A predictable revenue stream that stabilizes and sustains Shop GMV

- A measurable lift across the entire ecosystem: affiliate videos, ads, and shop tab. We consistently see a 3-day trailing GMV bump after brand lives (in-platform halo)

Since officially launching our studio in May, we’ve been building it brick by brick and the foundation is strong.

Today we have:
	•	4 trained live hosts on staff
	•	2 booths running simultaneously daily
	•	8 active live clients

Live is going to be massive for social commerce and is a key part of zeroto1 2026 growth plan.

But what excites me most is the opportunity to carve out our own white space.

Right now, the “live playbook” across TikTok looks and feels the same.

A big focus for us is how we can break the rules and while unlocking leaps in performance:

- More entertainment driven and interactive
- creative set designs
- Getting out of the studio ”beat the streets style”

If you’re out of cold start ($65k/mo) and focused on efficiency, live insthe best short term and long term lever to invest in.

Not sure where to start? 

Start with 25 hours a month, be consistent, craft an exclusive live offer, and get after it 🙌

Founder Acquisition.com, Co-Founder Skool.com. My new book $100M Money Models is out. [3.6M copies sold] Get yours now.👇

Your biggest threat isn't your competition:




It's the mediocre version of you that you've accepted as good enough.

We're Hiring: 2 Key Roles to Scale Zeroto1 to $10M/ year in 2026

Roles: Accountant & Talent Recruiter 

Why Zeroto1?
Our founders scaled Shipt to a $550M exit in under 4 years. When they couldn't find an agency partner built to scale with them, they created Zeroto1—the social commerce agency they wish they had.
Now we're the go-to agency for category-leading brands driving revenue through TikTok Shop and influencer-affiliate communities.

Role #1: Accountant/Controller
- Own our financial operations end-to-end:
- Manage books in QuickBooks (A/P, A/R, reconciliation, payroll)
- Build financial dashboards tracking account-level profitability
- Produce monthly reports with insights, not just numbers
- Partner with leadership on budget planning and cash flow management

Must-haves:
- 5+ years accounting experience (agency/project-based business preferred)
- QuickBooks expert who can clean up messy books
- Proven ability to track job costing and project profitability
- Can translate financial data into strategic recommendations

Role #2: Talent Acquisition Manager
- Own our entire recruitment lifecycle:
- Write compelling job descriptions with clear KPIs
- Source and recruit top talent (active recruiting, not just posting jobs)
- Manage candidate pipelines and interview coordination
- Own new hire onboarding from Rippling setup to Day 1 success
- Track and optimize recruiting metrics

Must-haves:
- 3+ years full-cycle recruiting (agency/startup experience preferred)
- LinkedIn Recruiter pro who knows how to find passive candidates
- Data-driven approach to recruitment metrics
- Experience with HRIS platforms (Rippling a plus)

What We're Looking For in Both Roles:
✅ Ownership mentality: you see problems and solve them 
✅ Systems thinker: you build processes that scale 
✅ Performance-obsessed: you track metrics and optimize relentlessly 
✅ Remote-ready: you thrive in fast-paced, distributed environments

(Link to apply in the comments)

Chase Dimond

Top Ecommerce Email Marketer & Agency Owner | We’ve sent over 1 billion emails for our clients resulting in $200+ million in email attributable revenue.

Currently building Structured — a top ecommerce email marketing agency.

We’re a top Omnisend and Klaviyo email marketing agency partner.

And I was recently voted as the #1 ecommerce influencer to follow by Shopify and Shopify Plus.

I was also given the Top Voice Award for Email Marketing by LinkedIn and was ranked as the top email marketer on LinkedIn by Favikon.

Since launching our email agency in June of 2018, we’ve helped our clients send over a billion emails resulting in over $200 million in email attributable revenue. 

A few of our current and past clients include:
- Poo~Pourri
- Eight Sleep
- Health-Ade
- Mixtiles
- The Chive
- Vessi
- CrossNet
- Orgain

If you’re looking to hire a great email marketing agency, send me an email with more here: chase@chasedimond.com

———————————————————————————

Outside my agency, I run a number of other fast growing businesses. And I’m fortunate to have over 750,000+ amazing followers/subscribers across my social channels and email newsletter.

If you’re looking to advertise to my audience, please send me an email with more info: chase@chasedimond.com 

———————————————————————————

Here are a few other things I've accomplished:

-Scaled a product I built, marketed, and managed to 500,000 visitors in 6 months without spending a single traditional advertising dollar.

-Generated 1.5 million visitors for a dating site within the first two months of launch without spending a single traditional advertising dollar.

-Acquired 500,000 subscribers in 10 months for a travel email newsletter I helped launch while spending very little traditional advertising dollars.

-Acquired over 1.5 million total followers on Instagram for the clients/companies I have worked with/for.

-Sold a business (social media tool that helps musicians automate growth and promotions) to the largest player in the space.

You can reach me via email: chase@chasedimond.com

Founder

My newsletter is your no BS guide into what's working in email marketing - I'll give you the latest tips + tactics to help you drive more revenue from your email marketing channel. 

Sign up (it's free) here: https://chasedimond.com/chase-email-newsletter

Respect is free.
Crazy how some people still can’t afford it.

One thing I’ve learned working with all kinds of teams:

Titles don’t tell you who someone is.
Their behavior does.

I’ve seen interns treated like they didn’t matter…
And I’ve watched those same interns become the smartest people in the room.

I’ve seen leaders who only showed respect upward…
And leaders who treated everyone from the CEO to the janitor with the same kindness.

And the difference is obvious.

Real respect isn’t about
job titles,
degrees,
or LinkedIn headlines.

It’s about how you treat people before you know who they are.

Because the truth is simple:
You never regret showing someone respect.
But you might regret assuming they didn’t deserve it.

So here’s the real question:

If no one knew your title…
Would your behavior still make people feel valued?


Image credit: DearS_o_n on Twitter/X

It’s not about collecting business cards or follower counts.

It’s about building bridges with people who get it - who challenge you, inspire you, and open doors you didn’t know existed.

The right network doesn’t just grow your career - it expands your mindset, your confidence, and your opportunities.

Here are 12 ways to build powerful, authentic connections:

1️⃣ Lead with curiosity. Ask, don’t pitch. People love being seen and heard.

2️⃣ Add value first. Share insights, introductions, or encouragement before asking for anything.

3️⃣ Show up consistently. Comment, engage, and participate where your industry hangs out.

4️⃣ Find your communities. Join professional groups, Slack channels, or niche forums.

5️⃣ Attend events strategically. Go where your next mentor, collaborator, or client might actually be.

6️⃣ Follow up. A short, thoughtful message can turn a conversation into a relationship.

7️⃣ Be generous with your expertise. Give more than you take - it builds reputation fast.

8️⃣ Don’t chase status. The best opportunities often come from peers, not big titles.

9️⃣ Stay authentic. Pretending to be someone you’re not is the fastest way to disconnect.

1️⃣0️⃣ Keep it human. Share stories, not sales pitches.

1️⃣1️⃣ Support others publicly. Celebrate others’ wins - it builds goodwill that lasts.

1️⃣2️⃣ Play the long game. Relationships compound like interest; nurture them with time.

The truth? You’re one conversation away from a completely different path.

Image credit: Tim Stoddart

I hired the smartest person in the room once.
They lasted 3 months.

I hired the kindest person in the room once.
They're now running that team.

(Credit: Daniel Disney) 

Here's what that sign gets absolutely RIGHT about building winning teams 👇

We're obsessed with IQ.
With credentials.
With "rockstars" and "ninjas."

But after 15+ years building sales teams, I've learned something brutal:

Smart people who lack humility? They're ticking time bombs.

Think about it...

That genius who won't listen to feedback?
That top performer who belittles teammates?
That "expert" who thinks they know everything?

They're not building your business.
They're slowly destroying it.

Here's what ACTUALLY happens when you prioritize kindness and humility:

↳ Team meetings become idea factories (not ego battles)
↳ Mistakes become learning moments (not blame games)
↳ Success gets shared (not hoarded)
↳ People actually WANT to help each other win

I've seen it firsthand:

The "average" rep who listened to everyone?
Became our top performer within 6 months.

The "inexperienced" manager who admitted what they didn't know?
Built the strongest team culture we'd ever had.

The "quiet" team member who always helped others?
Now our most valuable leader.

Because here's the uncomfortable truth:

Skills can be taught.
Systems can be learned.
Processes can be mastered.

But kindness? Humility? 
Those are CHARACTER.

And character is what determines:
- How they handle pressure
- How they treat customers
- How they respond to failure
- How they celebrate others' wins

Smart people might win alone.
Kind and humble people? They build dynasties.

So next time you're hiring, promoting, or building a team...

Don't just check their resume.
Check their character.

Because working with smart people IS great.

But working with kind and humble people?

That's how you build something that actually lasts.

Every marketer has been here.

Meanwhile, the marketing team is just trying to hold it together.

But here’s the truth —
Marketing isn’t about making things look good.
It’s about making things work.

✅ It turns chaos into clarity.
✅ It connects what the product does with what people actually want.
✅ It builds systems that create demand instead of chasing it.

When you treat marketing as design-on-demand, you get noise.
When you treat it as strategy, you get growth. 🚀

Image credit: @Kimberly Gordon


P.S. If you write emails and you’re looking for inspiration, check out:

inboox.ai

Your peace of mind is worth more than any paycheck


🟡 Put Your Mental Health First: No Job is Worth Your Peace of Mind 

Your job should make you feel good, not stressed out

🟠 If work is keeping you up at night, it's time for a change. 

Your mental health comes first—always

🔴 Let's create workplaces where we can thrive without sacrificing our well-being

🟢 You deserve a job that lets you rest peacefully at night


Credit: Dr. Mohammed Shagil

People will forget your title.

But they’ll NEVER forget how you treated them.

Everyone deserves respect.
Regardless of title or status.

I’ve seen people completely ignore cleaners, security & junior staff…

Only to light up when a senior exec enters the room.

It's embarrassing. 
And tells me everything I need to know.

I come from humble beginnings.
My parents taught me to respect everyone.

Here’s How To Lead With Humility & Build A Culture Of Respect:

1️⃣ Treat Everyone Like They Matter
↳ Because they do - everyone has a part to play.

2️⃣ Speak to People on Their Level
↳ Don’t talk at people. Speak with them.
↳ Be genuine - ask questions and listen. 

3️⃣ Show Gratitude Daily
↳ A simple thank you can mean the world.
↳ Especially to those often overlooked.

4️⃣ Promote DEI Beyond the Buzzwords
↳ Listen to diverse voices & celebrate differences
↳ Hire & promote inclusively - your team will benefit.

5️⃣ Ask for Feedback at Every Level
↳ Get 360 insight from everyone around you. 
↳ You'll see how you're actually perceived. 

6️⃣ Stay Grounded
↳ Don’t let your title make you forget where you came from.

7️⃣ Lead by Example
↳ People remember how you make them feel. 

How you treat others says everything about you.

Respect everyone.

You'll be a better person & leader because of it.


Credit: Dan Mian

Some years test your patience more than your strategy.

Not every year is about scaling fast, hitting every goal, or breaking records.
Some years are about surviving the turbulence and learning who you are when nothing goes as planned.

Those seasons don’t define your losses - they define your foundation.

Because:

👉 The lessons learned in difficult years become the instincts you rely on in successful ones.
👉 The resilience you build under pressure becomes the quiet strength that carries your team.
👉 The humility gained in setbacks makes you a better leader when you rise again.

You don’t lose when progress slows.
You build depth, discipline, and direction.

Growth doesn’t always look like expansion.
Sometimes, it looks like endurance.

Some years you win.
Other years - you build the person who will.

Image credit: UpSkillYourLife on Twitter/X

Marketing managers don’t sign up to do it all. They’re just expected to.

Write the copy.
Run the ads.
Design the creative.
Analyze the data.
Manage the projects.

No one can excel when they’re spread this thin.

Marketing managers shouldn’t have to wear every hat. They should be supported so they can focus on leading strategy and driving growth.


P.S. If you write emails and you’re looking for inspiration, check out:

inboox.ai

Working with smart people is great.
But it is not enough.

Because intelligence can solve problems.
But humility and kindness build cultures where problems don’t have to exist in the first place.

Here’s why it matters so much 👇

Kind and humble people:

They make collaboration effortless.
You don’t waste energy defending ideas or egos. 
You build together - faster, cleaner, and with more trust.

They create psychological safety.
When people feel respected, they speak up, share bold ideas, 
and admit mistakes early. 
That’s how teams innovate and grow.

They inspire long-term loyalty.
People don’t leave companies - they leave toxic dynamics. 
Working with grounded, genuine teammates keeps great talent around.

 Ways to practice kindness and humility at work:

Listen more than you talk.
You don’t need to have the loudest voice to have the strongest impact. 
Listening builds connection and earns respect.

Give credit - generously.
Acknowledging others’ work doesn’t diminish your own. 
It multiplies the trust and energy in your team.

Keep learning.
The moment you think you’ve “arrived,” you stop growing. 
Stay curious, stay open, and never let success make you unapproachable.

Kind people build strong teams.
Strong teams create big results.

We live in a world obsessed with titles, but every person carries invisible stories of struggle, wisdom, and potential that no business card can capture.

When we lead with respect rather than hierarchy, we unlock something powerful: authentic human connection.

What i have learned about true leadership.

Real leaders don't wait to see credentials before showing respect. 

They understand that:
- Dignity isn't distributed based on job descriptions
- Today's intern could be tomorrow's innovator
- Every person has something valuable to teach us
- Character reveals itself in how we treat those who "can't help us"

Three simple shifts that change everything

1. Replace "What do you do?" with “What are you passionate about?"
Watch how conversations transform when you're genuinely curious about the person, not their position.

2. Listen for the story, not the status: 
Everyone has a journey. 

The most interesting people are often hiding in plain sight.

3. Practice "respectful curiosity": 
Approach each interaction wondering what you might learn, rather than what you might gain.

When you treat the receptionist with the same courtesy as the CEO, people notice. 

When you thank the maintenance team as genuinely as you thank your biggest client, culture shifts.

Respect isn't a favor you give; it's a standard you set.

Think about someone you interact with regularly but might overlook. 

What would happen if you approached them with fresh eyes tomorrow?

The most successful people I know aren't those who demand respect—they're the ones who give it freely.

What's one assumption you've made about someone that completely changed when you got to know their story? 


Credit: Makarand Utpat

Marketers don’t quit marketing.
They quit:

– companies that believe marketing is just “posting on LinkedIn”
– leaders who don’t understand how marketing actually works
– founders who refuse to trust the experts they’ve hired
– executives who treat every new idea as urgent
– managers who assign twelve “top priorities” at once
– leadership teams that want bold results but reject bold ideas
– organizations where insights are collected but never acted upon
– executives who cut budgets but double the targets
– founders who expect one person to do five jobs
– cultures that dismiss brand work as vanity
– leaders who pull headcount approvals after promising them for months
– timelines that confuse motion with progress
– teams where data matters only when it fits the narrative
– workplaces that celebrate constant “busyness” over meaningful results
– decision-makers who change direction every quarter and call it agility
– companies that undervalue strategy because it doesn’t produce instant ROI
– environments where creative work is micromanaged to death
– executives who equate “viral” with “effective”

Good marketing isn’t fragile.
Bad leadership is.

Marketers don’t burn out from the craft - they burn out from the chaos around it.

They love the process, the insight, the storytelling, the measurable growth.
What drives them away isn’t the work.
It’s being set up to fail.

Did I miss anything?

Knowledge means nothing without movement.
And movement means nothing without repetition.

We saw so many people try to jump to the finish line -
scrolling for answers, collecting advice, taking notes on notes
but never taking action.

The truth is simpler:

If you’re lost → learn.
Information gives clarity.
You can’t solve a problem you don’t understand.

If you’ve learned → act.
Books and courses don’t build momentum.
Execution does.

If you’re acting → stay consistent.
One great day won’t change your life.
A hundred small ones will.

Growth isn’t magic.
It’s a sequence:

Learn → Do → Repeat.

No shortcuts.
No secret formula.
Just education, execution, and consistency - stacked brick by brick.

If you want to change your future, don’t look for a hack.

Look for your next step.

Credit: aakashg0 on Twitter/X

We often search for the “perfect candidate” - someone with every qualification, every skill, and years of experience. But in doing so, we overlook a simple truth:

(Credit: Makarand Utpat )

Most jobs are trainable.
What really matters is a person’s willingness to learn.

The real asset is a teachable attitude

Skills can be taught. Software can be learned.
Processes can be explained.
But curiosity, drive, and a growth mindset are priceless.

Here’s proof:

Every top chef once started at the sink, scrubbing dishes.

Every great designer once fumbled through their first Photoshop file.

Every confident leader once feared speaking up in a room.

Every skilled coder once Googled “how to write a loop.”

Every thriving professional once just had the courage to say, “I’m willing to learn.”

Skills are teachable. Hunger isn’t.
Hire for mindset. Train for mastery.

What employers should do

Hire for attitude, train for skill.
Build supportive onboarding and mentorship.
Create clear growth paths.
Reward effort, not just results.

The payoff:

When you give someone a chance, you don’t just fill a role, you build loyalty, reduce turnover, and uncover hidden potential.

Every expert was once a beginner.
Every success story started with someone who got a shot.

Let’s stop gatekeeping potential. Give people the opportunity to prove themselves.

Your reputation might open doors, but your character decides which ones stay open. 

Stop being selectively kind. 
The true measure of a leader is found in these 7 actions 👇

1️⃣ Respect everyone, regardless of title or influence.
Treat the intern, the cleaner, and the CEO with the same attention and humanity. Titles fade, but the impression of respect lasts.

2️⃣ Be honest even when it’s uncomfortable or costly.
Integrity often requires walking away from shortcuts and easy wins. The price might be high in the moment, but it compounds into credibility over time.

3️⃣ Offer help without expecting anything in return.
True generosity is when your motive isn’t recognition or reciprocity - it’s the simple belief that doing good adds value to the world.

4️⃣ Keep your promises, especially the small ones.
Following through on the minor commitments - the emails, the deadlines, the callbacks - shows reliability more than grand declarations ever could.

5️⃣ Give credit loudly and sincerely.
When someone else does great work, say so. The most confident leaders amplify others because they’re not afraid to share the spotlight.

6️⃣ Stay kind when you’re under pressure.
How you act when stressed, tired, or frustrated reveals more than how you act when everything is easy. Grace in chaos is a quiet form of strength.

7️⃣ Do what’s right when no one’s watching.
Reputation is built in public, but character is shaped in private. The choices you make alone define the person people trust when it matters.

Because in the long run -
your title fades, your metrics change, your results evolve.

But the way you made people feel?
That’s what your name will stand for.

Marketing without humor
is like pizza without cheese

You can serve it 

But 

No one’s coming back for seconds.
Funny doesn’t mean unprofessional.

It means relatable.
It means human.

People don’t remember the product.
They remember how you made them feel.

So make them feel good.

Add flavor to your brand. 
Not just features.

Bad copywriting:

• Here's my product
• Here's what it does
• Here's what's so good about it

Good copywriting:

• Here's your problem
• Here's the benefit of solving it
• Here's why what you've tried has failed
• And by the way here's a product that will help you solve it

Credit: Dickie Bush 🚢

You can mute people in real life too.

It is called boundaries.

Setting boundaries isn’t rude.
It’s responsible.

You’re not meant to be available for everyone, all the time.
Protecting your time, focus, and mental space doesn’t make you cold — it makes you effective.

Boundaries aren’t walls — they’re filters.
They help you decide what gets your attention and what doesn’t.
Because not everyone deserves access to your time or mental space.

🚫 Situations where you need to stop wasting time and set boundaries:

Endless negativity.
If someone always brings problems but never solutions — stop being their emotional landfill. You can listen with empathy without absorbing their energy.

Unclear work expectations.
If you’re constantly saying “yes” to extra work, late calls, or unrealistic deadlines, you’re not being a team player — you’re burning out. Boundaries protect both your energy and your quality of work.

Relationships that drain instead of support.
When every conversation leaves you exhausted or doubting yourself, it’s a sign to step back. Not everyone is meant to stay in your circle forever.

🧭 Simple ways to set healthy boundaries:

Communicate clearly — not emotionally.
Boundaries aren’t ultimatums. They’re statements of respect.
→ “I can’t take calls after 7 PM.”
→ “I’ll join, but only if we can stick to 30 minutes.”

Protect your calendar.
Treat your time like money. If you wouldn’t give away $1,000 easily, don’t give away hours of focus to low-value conversations or tasks.

Practice saying no — kindly.
“No” isn’t rejection. It’s redirection.
You’re saying no to one thing so you can say yes to something that matters more.

Boundaries don’t push people away.
They teach people how to treat you — and show that you take yourself seriously.

Because when you stop pouring into things that drain you,
you finally have energy for the things that build you. 

♻️ Repost to remind others that protecting your energy is productive.

👉 What’s one boundary you need to reinforce this week?

Marketing 101: The B.S. Detector

People trust 4.6/5 more than a 5/5.

Don't position yourself as "too good to be true".

Credit: The Ad Professor


P.S. If you write emails and you’re looking for inspiration, check out:

inboox.ai

Most people never lose because they tried.

They lost because they never started.

Trying doesn’t guarantee you’ll win.
 But not trying guarantees you won’t.

Every idea, business, or dream you’ve ever admired
Started with someone willing to look a little foolish at first.

You don’t need perfect timing.
You need momentum.

💡Start small. Try anyway.

The worst that happens? You learn.

The best? You win.

Image Credit: dtop1percentmen on Twitter/X

6 Copywriting Techniques You Can Leverage For Your Sales Pages:

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The Battle

Riley Cronin 🚀

Chase Dimond

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taplio

The Battle

Riley Cronin 🚀

Chase Dimond

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Riley Cronin 🚀's LinkedIn Performance

Performance ScoreChase Dimond's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRiley Cronin 🚀's LinkedIn Performance