Rik Renzenbrink

1 LinkedIn strategy involving everyone at the company | All our knowledge available for Free @ academy.wildbos.com | Co-Founder

Ever scrolled past a LinkedIn post and felt an immediate connection with the brand? 

That could be YOUR company. 

The challenge? 

You've mastered your product, you're conquering your industry, but the digital noise on LinkedIn is drowning out your voice. 

Isn't it frustrating, knowing the power of LinkedIn, yet being hamstrung by limited resources and time?

Imagine for a moment, if you could bypass this obstacle. Visualize your brand with an expansive, engaged audience—a sea of industry professionals, hanging onto your every word, eager to become your clients.

Enter Wildbos. 

We're more than just content creators; 

We're your bridge to that dream. 

With our expertly crafted branded content for LinkedIn, we take businesses like yours from 'just another company' to 'THE company' everyone's talking about. 

We've empowered B2B organizations, illuminating their brand stories, enhancing their employer branding, and most importantly—turning passive readers into loyal, paying clients.

Ready to make that leap? It's simple. Schedule an intake with us and let's unveil the potential your brand has been waiting for.

Co-Founder

By creating branded content for LinkedIn, we help companies increase their brand awareness, improve their employer branding and convert readers into paying clients.

Companies don’t wake up to waste ad budget.

A few campaigns here.
A new audience there.
Test some creatives.

Increase spend when numbers look “okay.”

And slowly… the money disappears.

Not because ads don’t work.

Because there’s no clear direction behind them.

What is this campaign supposed to do?

Generate awareness?

Create demand?
Capture existing demand?
Support sales conversations?

If you can’t answer that in one sentence
your budget doesn’t have direction.

And when budgets don’t have direction
they default to the easiest metric:

Clicks.

Cheap clicks feel productive.
Busy dashboards feel safe.

But direction means something else.

It means deciding:

Are we building pipeline?
Are we entering shortlists?
Are we accelerating deals?

Ads amplify strategy.
They don’t replace it.

Without direction → budget turns into smoke.

With direction → it turns into leverage.

Nick Broekema

Getting you inbound leads through Content Design

I ran an agency for 6 years and invisibility nearly killed it (twice).  

We 100% relied on word-of-mouth marketing:

- Leads from friends and family (not even kidding)
- Leads from former and current clients
- Leads through competitors

We took on what we could get.

Sometimes we skyrocketed. Often we struggled.

The feast and famine cycle was real.

And it was painfully frustrating.

As a business owner, I didn't have:

- Time and focus on growth
- Time to take care of my team
- Time to generate leads myself

I was consistently hustling and putting out fires.

When I pivoted in 2022, I chose a different strategy:

→ Creating content to build a reputation and presence
→ Creating content to show the world my offering
→ Creating content to generate leads every week

At least, that was the plan.

It took me months to do it:

I started with text posts. Then I added visuals. Then I added carousels. Then I 'designed' my content. Every upgrade increased my growth and revenue.

This led me to craft a new solution:

Content Design for LinkedIn. 

Since then, I've helped clients build recognizable brands that attract and sell: 

- Matt Barker 2X’d his post views, attracted higher paying clients, and 2X’d product sales within 2 months of working together.

- Mollie Cox made $16k (next to her full-time job) within 2 months of working together.

- Pascalle Bergman's revenue went up by 73% after working together.

If that sounds good, there 2 ways I help founders, coaches, and creators attract leads on LinkedIn: 

1. Content Design 1:1 coaching to attract your ideal audience
2. My Content Design cohort (see Featured for waitlist)

Check out my Featured section 💪

Brand Scaling Consultant

Important question: 

Do people on Facebook also say

“This isn’t LinkedIn”

When posts are too professional?

Client: "I think we should cancel my group event"

Me: "Why do you want to do that?"

Client: "I'm afraid I won't sell any seats"

Me: "okay let's zoom out" 

The reality was that she had: 

- sent 1 email (with more to go)
- 7 days to go until kick-off
- 500+ people on a waitlist
- Great people in her corner
- Targeted LinkedIn content
- A great email strategy
- A goal of selling 10 seats 

And a massively valuable group program. 

We already got her to €30k-€40k months.

No way we were cancelling. 

So she kept shipping. 

After 1 day: 

"I SOLD ONE"

The day after: 

"I SOLD 8 SEATS". 

Yesterday (kick-off day): 

"I SOLD 31 SEATS"

You see, it’s tempting to give up so you can’t fail.
 
But what if you saw it as a test instead?

Worst case: you learn to improve. 

Best case: you sell out. 

Either way, you win.

LinkedIn in 2026 feels different.

After 3.5+ years of posting, here’s what I’m seeing.
 
1. AI made writing easier but it didn't make it better. My feed is flooded with generic “best practices” and comment sections full of AI summarizing posts. People are tired of polished mediocrity. I think we'll see a silent human-written renaissance: raw experience, bold opinions, real stories. If you’ve been outsourcing your brain to AI, try writing without it. You’ll feel how weak that muscle became (I noticed it and I only used it for proofreading).

2. Pattern interruptors are popular. Short brain dumps. Parody. Rage bait. Random but relatable takes that cut through the noise. People engage because it feels different in a sea of sameness. The problem is you can’t force originality or humor. I'd test these formats but you arguably need to add other formats for positioning and sales.

3. The fundamentals will always win. Tell stories that make the right people think “that’s me.” Show proof so they see you as the go-to. Demonstrate results so they trust you. And learn to convert conversations into revenue. I wasted a lot of time chasing shiny trends before realizing this is the only mix that compounds.

4. LinkedIn behaves like the stock market. You see others win, you take the plunge, results don’t come instantly, you quit. But time in the market beats timing the market. I needed 12 months to hit 10k, another 12 to hit 30k, and after 3.5 years I’m at 87k. Profit followed the same curve. Treat it like "Dollar Cost Averaging": small consistent contributions until momentum kicks in. 

5. Smaller accounts are thriving while bigger ones feel the squeeze. I remember when 500-700 likes per post felt normal. After crossing 50k, volatility kicked in and reach became less predictable. Many large accounts struggled or disappeared, while 1k-20k accounts grew fast. My assumption: platforms reward beginners first, then make you earn it. If you’re "smaller", ride that wave. 

6. The growth you see around you isn’t representative of your own. Bigger accounts have different goals: audience growth, newsletter subs, content partnerships, launching communities and consulting offers. Most spend their entire day here (even though they say they don't). Most entrepreneurs and solopreneurs here sell services. Don’t compare your account growth to theirs.

This is not a statement against AI, the algorithm, or trends.

They CAN be your ally. 

It's about staying in the game even when it sucks.

I gave Claude access to my Gmail and created a client deck in 2 minutes.

I'm an AI newbie but this was really easy. 

How it works:

1. Open Claude
2. Click "Connectors" (settings)
3. Connect Gmail + Gamma
4. Prompt Claude: "Find my discovery call notes from [client name]. Create a campaign proposal deck in Gamma."

(Notion = optionally)

Then Claude automatically:

→ Searches your inbox
→ Pulls the meeting notes
→ Builds deck with budget, timeline, deliverables

Finally make it look better: 

→ Open Gamma 
→ Set your fonts, colors, and illustration style
→ Save as Theme
→ Add "use my pre-saved style" to your prompt

Every proposal is targeted, on-brand, and personalized. 

Start building yours here: 

https://lnkd.in/eHzb-FzF

Create personalized sales decks with Gamma

"How can I build a recognizable brand?"

Got that question in a cohort session last week. 

It's a bit of a chicken and the egg situation: 

1. You need a brand that CAN become recognizable
2. You need to share it enough to become recognizable

You see, people who follow me recognize my "green". 

But I initially started with a very ugly orange.

In 2022, I did everything wrong: 

- I tried to create and post a carousel daily
- I color-coded them (like people would care)
- I talked about 10 different topics in my content

Result: 

Zero clients and zero brand recognition. 

A lot happened since then. 

Jeremy Bennett invited me on his podcast show. 

We talked about how content design generated over 25 million impressions (and more). 

Go check it out ↓

Your brand isn't memorable.

Nick Broekema shows you how to fix it.

You're posting. 
You're showing up. 
But people scroll right past you.

You need to:

Pick your style. 
Stop chasing trends. 
Stop reinventing every quarter.

But!

There is a correct way to do this!
Don't take this part for granted.
You need a professional.

You can't just watch a YouTube video and figure this out.
It takes someone who understands the psychology. 
Someone who's devoted their life to this craft.

In this episode, Nick shares what works. 

Absolute must-watch!

Do you do your own design? 
Let us know in the comments.

taplio

The Battle

Rik Renzenbrink

Nick Broekema

Followers

Posts

Engagements

Likes

Performance ScoreRik Renzenbrink's LinkedIn Performance

Performance ScoreNick Broekema's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Rik Renzenbrink

Nick Broekema

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rik Renzenbrink's LinkedIn Performance

Performance ScoreNick Broekema's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRik Renzenbrink's LinkedIn Performance