Are you struggling with digital marketing that wastes money and delivers poor results? Or do you want to invest in digital marketing but feel unsure of where to start? I help business leaders overcome these challenges by providing a clear, data-driven marketing framework, leveraging AI to drive insights for clients, that turns your website into a powerful sales engine, driving growth and measurable impact.

For marketing professionals managing in-house teams, I provide strategic support and fresh ideas needed to help your marketing campaigns excel. I work alongside your team to implement lead generation tactics, improve website performance, and leverage marketing automation—helping you deliver results that impress executives and align with your growth goals.

For CEOs and business owners, I focus on delivering results that impact the bottom line. Whether it's increasing qualified leads, boosting revenue, or improving marketing ROI, my work is built around helping your business achieve sustainable growth. As an AI enthusiast, I am leaning into AI to drive insights for my clients. With over 30 years of experience, I’ve developed tailored strategies that have consistently generated measurable outcomes.

Why Work With Me:

Proven track record of helping businesses achieve growth through digital marketing strategies.

Expertise in leveraging AI and marketing automation to drive actionable insights and maximize ROI.

Strategic partnership focused on collaboration, customization, and measurable impact.

Over 12 years of HubSpot expertise.

Results You Can Expect:

A professional services company saw a 61% year-over-year increase in website visitors, a 15% increase in leads, and a 32% lift in revenue year-over-year.

A redesigned website led to a 10-fold increase in sales opportunities, with visits growing from 90-110 per day to 300-500, surpassing their one-year goal.

A manufacturing company achieved $10 in revenue for every dollar spent on marketing.

Let’s transform your marketing challenges into opportunities for growth. If you’re ready to see how digital marketing can become your company’s greatest asset, let’s connect. You can reach me here on LinkedIn, email me at rick@rickwhittington.com, or call me at (804) 592-0190.

Rick Whittington

I love simple!  
After 20 years of working in the HR Outsourcing Industry, I grew concerned about the stigma that small businesses had about Human Resources: HR was too complex.  The result of that stigma was three recurring themes:

1.	“Catch me if you can” with labor law compliance was a strategy. 
2.	Businesses that did have an internal staff member handling HR were often learning by trial and error. 
3.	When asked to consider Human Resource advice, concerns included: “Waste of time; they will talk over my head.” 

I believe my profession can do better than that!
So was born my inspiration for HR Done Differently.  Small business HR support that follows our core values; Simple, Understandable, Relevant and Empowering.   

I now live by two goals:
1.  Provide our growing team with a great place to work, with our 100% remote model.
2.  Inspire those who make day to day HR decisions to want to know more.  Because, "when you know better, you do better" - Maya Angelou.

Highlights 
PHR Certification, through Human Resource Certification Institute (HRCI), since 2002.
SHRM-CP certified since 2015.
National Member of Society for Human Resource Management. 
Member of Richmond SHRM.

20+  years progressive Human Resource experience, largely working within or supporting larger Outsourcing companies (PEO & ASO).

Graduate of State University of New York at Geneseo, with a B.S. in Management Science, concentration in Human Resource Management.

Specialties: Leadership, Culture, Remote Work, HR Need Evaluations, Employee Handbooks, Job Descriptions, Compliance Plans, Manager Manuals, Recruiting & Hiring Processes, New Hire Onboarding Processes, Performance Management Processes, HR Basics Training for Leaders.

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The Battle

Rick Whittington

Mindy Flanigan

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