Whittington Consulting

I lead a digital marketing firm called Whittington Consulting. The Whittington Consulting team has created a digital marketing methodology combining websites, marketing software and CRM to help companies generate new business. I help companies develop a steady flow of warm sales leads by improving their online presence, helping them generate more website visitors and sales leads, then empowering sales reps with digital customer intelligence. 

Whittington Consulting, a digital agency, is based in Richmond, Virginia assisting companies across America.

Principal

United Network for Organ Sharing (UNOS)

* Designed web interfaces that collect information and connect organ donors and transplant recipients
* Designed web interfaces that help pharmaceutical companies collect valuable information on medicine usage
* Performed business system analysis; wrote specification documents for web applications
* Developed unos.org, transplantliving.org, donatelife.net web sites

Web Design Lead

Crutchfield

* Managed a design team of three, including hiring and personnel matters.
* Designed and implemented Crutchfield.com's customer rating and review feature.
* Designed site templates for Crutchfield.com.
* Served as an art director for Crutchfield.com and CrutchfieldAdvisor.com.
* Improved design and approval processes for weekly production and for long-term development projects.
* Supervised e-mail marketing deployment for Crutchfield.com and CrutchfieldAdvisor.com.
* Led organic search engine marketing efforts.

Manager of Site Design

Circuit City

* Lead the Circuit City site redesign, including forming objectives, guiding interaction and visual design, planning content deployment and participating in user acceptance testing.
* Manage the web design and development program of circuitcity.com, ensuring the user experience was consistent between site sections.  Also enforced a style guide sitewide.
* Manage a design team of 5 web designers, 1 senior designer, one senior project coordinator and a team of freelancers. 
* Responsible for looking at web analytics and suggesting design revisions based on the analysis.
* Direct the usability testing program for circuircity.com including task-based analysis, real-time web surveys and focus groups.
* Manage creative aspects of the banner advertising, e-mail marketing programs and sweepstakes programs.
* Responsible for creative production process improvements.

Design Manager

Many businesses are stuck with digital marketing that wastes money and doesn’t work. Other businesses want to invest in digital marketing but don't know where to start and need a solid plan. We’ve created a data-driven digital marketing and sales framework that helps almost any business acquire new customers and grow. When your digital marketing works, your business will be more stable and less stagnant.

WHAT WE DO:
I work with business leaders to define a digital marketing strategy that will help their business meet or exceed growth goals.

HOW WE DO IT:
We discuss your revenue targets/business goals and come up with a custom strategy that combines your website, and digital advertising, marketing automation, and CRM. We then do much of the ongoing work to manage, measure and adapt the campaign.

RESULTS YOU GET:
- Professional services company saw a 61% year-over-year increase in website visitors, a 15% increase in leads and a 32% lift in revenue year-over-year.
- We redesigned a different professional services company's website and in only 9 months, they went from 90–110 visits a day to 300–500, beating their one-year goal. Today, they’re averaging 20 new sales opportunities a month, a 10-fold increase.
- Manufacturing company sees $10 in revenue for every dollar they spend on marketing.

Specialties: Digital marketing strategy, website design, inbound marketing, HubSpot Marketing, HubSpot CRM, sales technology, conversion rate optimization, search engine optimization, web analytics, search engine marketing, entrepreneurship.

HOW TO CONTACT ME:
You're welcome to connect with me here on LinkedIn, call me at (804) 592-0190 or email me at rick@rickwhittington.com.

Rick Whittington

Utopaya

Utopaya provides value-based strategy & advisory services for vertical SaaS platforms seeking to monetize payment volume. Specific services include opportunity assessments, vendor selection processes, buy/sell side diligence and valuations, go-to-market & commercialization planning for attaching payments, and fractional Chief Payments Officer services. For business inquiries, please contact me at brian@utopaya.io

Founder & Principal

Clearent

Responsible for Clearent's ISV Business Development go-to-market strategy, pipeline development, and productivity

Director - Strategic Business Development - Integrated Software (ISV)

TSYS

Led the ISV Business Development organization in the Health & Consumer Services market targeting vertical markets including Field Services, Healthcare, Non-Profit, Health & Wellness, Education, Government, and more

Director of Business Development - Integrated Software (ISV)

Senior Business Development Manager -  Independent Software Vendors (ISV) -  Healthcare

•Manage $78 million (retail sales) in 3 different buyer categories within 3 departments at Lowe’s Home Improvement

National Account Manager - Lowe’s

Regional Sales Representative - Construction and Home Improvement Markets

Payments advisory services for vertical SaaS vendors

taplio

The Battle

Rick Whittington

Brian Abernethy

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?