Whittington Consulting

I lead a digital marketing firm called Whittington Consulting. The Whittington Consulting team has created a digital marketing methodology combining websites, marketing software and CRM to help companies generate new business. I help companies develop a steady flow of warm sales leads by improving their online presence, helping them generate more website visitors and sales leads, then empowering sales reps with digital customer intelligence. 

Whittington Consulting, a digital agency, is based in Richmond, Virginia assisting companies across America.

Principal

United Network for Organ Sharing (UNOS)

* Designed web interfaces that collect information and connect organ donors and transplant recipients
* Designed web interfaces that help pharmaceutical companies collect valuable information on medicine usage
* Performed business system analysis; wrote specification documents for web applications
* Developed unos.org, transplantliving.org, donatelife.net web sites

Web Design Lead

Crutchfield

* Managed a design team of three, including hiring and personnel matters.
* Designed and implemented Crutchfield.com's customer rating and review feature.
* Designed site templates for Crutchfield.com.
* Served as an art director for Crutchfield.com and CrutchfieldAdvisor.com.
* Improved design and approval processes for weekly production and for long-term development projects.
* Supervised e-mail marketing deployment for Crutchfield.com and CrutchfieldAdvisor.com.
* Led organic search engine marketing efforts.

Manager of Site Design

Circuit City

* Lead the Circuit City site redesign, including forming objectives, guiding interaction and visual design, planning content deployment and participating in user acceptance testing.
* Manage the web design and development program of circuitcity.com, ensuring the user experience was consistent between site sections.  Also enforced a style guide sitewide.
* Manage a design team of 5 web designers, 1 senior designer, one senior project coordinator and a team of freelancers. 
* Responsible for looking at web analytics and suggesting design revisions based on the analysis.
* Direct the usability testing program for circuircity.com including task-based analysis, real-time web surveys and focus groups.
* Manage creative aspects of the banner advertising, e-mail marketing programs and sweepstakes programs.
* Responsible for creative production process improvements.

Design Manager

Many businesses are stuck with digital marketing that wastes money and doesn’t work. Other businesses want to invest in digital marketing but don't know where to start and need a solid plan. We’ve created a data-driven digital marketing and sales framework that helps almost any business acquire new customers and grow. When your digital marketing works, your business will be more stable and less stagnant.

WHAT WE DO:
I work with business leaders to define a digital marketing strategy that will help their business meet or exceed growth goals.

HOW WE DO IT:
We discuss your revenue targets/business goals and come up with a custom strategy that combines your website, and digital advertising, marketing automation, and CRM. We then do much of the ongoing work to manage, measure and adapt the campaign.

RESULTS YOU GET:
- Professional services company saw a 61% year-over-year increase in website visitors, a 15% increase in leads and a 32% lift in revenue year-over-year.
- We redesigned a different professional services company's website and in only 9 months, they went from 90–110 visits a day to 300–500, beating their one-year goal. Today, they’re averaging 20 new sales opportunities a month, a 10-fold increase.
- Manufacturing company sees $10 in revenue for every dollar they spend on marketing.

Specialties: Digital marketing strategy, website design, inbound marketing, HubSpot Marketing, HubSpot CRM, sales technology, conversion rate optimization, search engine optimization, web analytics, search engine marketing, entrepreneurship.

HOW TO CONTACT ME:
You're welcome to connect with me here on LinkedIn, call me at (804) 592-0190 or email me at rick@rickwhittington.com.

Rick Whittington

Inbound Back Office

For a fraction of what it would cost to make individual hires, we supply you with the tactical roles you need to expand and serve your clients. We provide staff that cover things like content creation, HubSpot support, CRM maintenance, billing and collections, calendar management, CMS maintenance, project management, and more.

Even better, we handle the training and professional development so they can hit the ground running from day one.

Our team integrates seamlessly with your business so they become part of your brand. They can have their own email address under your domain name and can plug into your existing phone system, project management tool, and communication tools as well. Your clients will never know they are not on your payroll and you will start to think of them as part of your own team as well!

Through a fusion of our extensive industry knowledge and innovative recruiting strategies, we bridge the gap between small businesses and the talent they need to thrive.

Founder

Brightline Support

I have over 25 years of administrative and operations experience in various small business industries, including manufacturing, real estate, accounting, marketing, SaaS, and more. I also have a BA in Business Administration and a Masters in Information Systems.

I know what it's like to have too much on your plate and the stress of not knowing how it will all get done. That's why I do what I do. I want to help take those administrative and operational tasks off your plate so you can focus on what you do best.

From managing your inbox and calendar to preparing for meetings and handling sensitive documents, my experience and attention to detail will allow you to focus on working on your business instead of in it.

Cedar Cliff Productions

Volunteer position acting as Marketing Chair for Cedar Cliff Productions. Managing all marketing initiatives for the department.

Marketing Chair

Wicked Reports

As a Senior Customer Success Manager, I was responsible for managing the client experience from sign-up to renewal. This included training customers on how to use the tool, best practices, solving problems, and identifying opportunities for expansion. Additionally, I worked as a liaison between customers and the Product team to enhance existing features and in building new features.  I was also responsible for creating documentation and building out Customer Success processes and best practices.

Senior Customer Success Manager

Roof Maxx

As the Marketing Manager, I managed the Marketing team and supported the Chief Marketing Officer. I was responsible for managing all aspects of all marketing projects from vendors to budgets to deadlines to internal stakeholders and resources.

Marketing Manager

Impactfully

Impactfully is a "plug and play" service that provides back-office support and team augmentation for your non-profit.

Non-profit life is crazy. You have a million things to get done and not enough people to do it. You could hire more people but this eats into your budget that you're working so hard to maintain. Help!

This is where we come in. For a fraction of what it would cost to make individual hires, we supply you with the tactical roles you need to expand and further your mission. We provide a team that covers things like content creation, graphic design, marketing support, event planning, CRM maintenance, bookkeeping, calendar management, social media management, project management and more.

Even better, we handle the training and professional development of your team so they can hit the ground running from day one.

Our team integrates tightly with your non-profit so they become part of your team.

Co-Founder

SpinWeb Internet Media

As the Project Manager, I was responsible for managing all Inbound Marketing projects. I broke down strategies into tasks and timelines, assigned all tasks to internal team members, ensured budgets were maintained and deliveries were timely. I was responsible for communicating with the clients on a regular basis.

Project Manager

Amy Metherell, Virtual Assistant

We provide HubSpot Virtual Assistant Services as well as some general VA services:

MARKETING

Integrations
Smart Lists
CRM Setup / Maintenance
Creating Landing Pages
Setup Email Campaigns
Reports
Form Creation
Training on the free HubSpot CRM

SALES

List Creation
Workflow Creation
Deal Organization
Researching for Qualified Companies

GENERAL VA SERVICES
Writing / Editing
Data Entry
Research

HubSpot Virtual Assistant

AboutOne

Quality Assurance Testing for family organizer software.  Managed all testing activities and testers, wrote all test documentation, and performed test cases for new features and full regression tests.

Managed Customer Service.  Assisted customers with questions and issues via chat and zendesk ticket system.  Also processed all cancellations and managed customer retention program and Elite Advisory Board.

Blog Editor / Content Manager - Managed multiple guest bloggers and content calendar.

Quality Assurance / Customer Support

United BioSource Corporation

Software testing for drug safety software.  Included test case creation/execution, full regression testing planning and implementation, and bug reporting.

Wrote all test documentation including regression tests, test cases, and test steps.

Drug safety consulting and research.

Website updating.

IT QA Analyst

I'm a systems thinker who helps business leaders get out of the weeds and back into their zone of genius.

Over the past decade, I’ve built service-based businesses that provide strategic, reliable support behind the scenes so entrepreneurs and marketing leaders can finally delegate with confidence.

Inbound Back Office
On-demand marketing and admin support for marketing agencies and Fractional CMOs.
We plug into your existing systems and workflows to provide white-label, executional support without the hassle of hiring in-house. From content creation to project management to paid media, we help you grow without growing your headcount.

Brightline Support
Admin and operations support for small business owners who are ready to stop spinning their wheels. I bring structure to your systems, clarity to your priorities, and breathing room to your calendar so you can focus on what actually moves the needle.

Whether you're scaling an agency or running a lean small business, I can help you simplify operations, delegate smarter, and reclaim your time.

If you’re tired of juggling everything yourself and ready for real support, let’s talk.

Marketing Agencies & fCMOs: https://calendly.com/amy-ibo/discovery

Small Business Owners: https://calendly.com/amy-brightlinesupport/consult

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