Whittington Consulting

I lead a digital marketing firm called Whittington Consulting. The Whittington Consulting team has created a digital marketing methodology combining websites, marketing software and CRM to help companies generate new business. I help companies develop a steady flow of warm sales leads by improving their online presence, helping them generate more website visitors and sales leads, then empowering sales reps with digital customer intelligence. 

Whittington Consulting, a digital agency, is based in Richmond, Virginia assisting companies across America.

Principal

United Network for Organ Sharing (UNOS)

* Designed web interfaces that collect information and connect organ donors and transplant recipients
* Designed web interfaces that help pharmaceutical companies collect valuable information on medicine usage
* Performed business system analysis; wrote specification documents for web applications
* Developed unos.org, transplantliving.org, donatelife.net web sites

Web Design Lead

Crutchfield

* Managed a design team of three, including hiring and personnel matters.
* Designed and implemented Crutchfield.com's customer rating and review feature.
* Designed site templates for Crutchfield.com.
* Served as an art director for Crutchfield.com and CrutchfieldAdvisor.com.
* Improved design and approval processes for weekly production and for long-term development projects.
* Supervised e-mail marketing deployment for Crutchfield.com and CrutchfieldAdvisor.com.
* Led organic search engine marketing efforts.

Manager of Site Design

Circuit City

* Lead the Circuit City site redesign, including forming objectives, guiding interaction and visual design, planning content deployment and participating in user acceptance testing.
* Manage the web design and development program of circuitcity.com, ensuring the user experience was consistent between site sections.  Also enforced a style guide sitewide.
* Manage a design team of 5 web designers, 1 senior designer, one senior project coordinator and a team of freelancers. 
* Responsible for looking at web analytics and suggesting design revisions based on the analysis.
* Direct the usability testing program for circuircity.com including task-based analysis, real-time web surveys and focus groups.
* Manage creative aspects of the banner advertising, e-mail marketing programs and sweepstakes programs.
* Responsible for creative production process improvements.

Design Manager

Many businesses are stuck with digital marketing that wastes money and doesn’t work. Other businesses want to invest in digital marketing but don't know where to start and need a solid plan. We’ve created a data-driven digital marketing and sales framework that helps almost any business acquire new customers and grow. When your digital marketing works, your business will be more stable and less stagnant.

WHAT WE DO:
I work with business leaders to define a digital marketing strategy that will help their business meet or exceed growth goals.

HOW WE DO IT:
We discuss your revenue targets/business goals and come up with a custom strategy that combines your website, and digital advertising, marketing automation, and CRM. We then do much of the ongoing work to manage, measure and adapt the campaign.

RESULTS YOU GET:
- Professional services company saw a 61% year-over-year increase in website visitors, a 15% increase in leads and a 32% lift in revenue year-over-year.
- We redesigned a different professional services company's website and in only 9 months, they went from 90–110 visits a day to 300–500, beating their one-year goal. Today, they’re averaging 20 new sales opportunities a month, a 10-fold increase.
- Manufacturing company sees $10 in revenue for every dollar they spend on marketing.

Specialties: Digital marketing strategy, website design, inbound marketing, HubSpot Marketing, HubSpot CRM, sales technology, conversion rate optimization, search engine optimization, web analytics, search engine marketing, entrepreneurship.

HOW TO CONTACT ME:
You're welcome to connect with me here on LinkedIn, call me at (804) 592-0190 or email me at rick@rickwhittington.com.

Rick Whittington

Amanda Althaus

Marketing Director Assistant

Instrumental Group

Chief Technology Officer

Revenue River

VP, Revenue Acceleration

Director of Sales Enablement

Inbound Strategist

First Valuation

• Content marketing | generate fresh, optimized content for the website, email programs, and social platforms to establish authority and provide added value to prospects/clients
• Website management | execute company website updates and build campaign landing pages in order to yield measurable results
• Campaign management | develop strategic approach to conference attendance and comprehensive campaigns for each including product launches, targeted email promotions, direct mailings and social media engagement 
• Brand development | determine buyer personas to help establish the brand identity and message architecture, and use that to drive the creation of all marketing collateral and communications from the ground up

Marketing Manager

Target

• Partnered with various research organizations to mine empirical data regarding the characteristics and tendencies of the typical Target shopper in order to better define our marketing strategies
• Assisted in implementing marketing and advertising campaigns by assembling and analyzing sales forecasts
• Researched competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintained research databases
• Manage invoicing and resource planning processes, prepare expense reports for the Director and direct reports, and maintain all financial reports for the department

Event Lab

• Acted as the liaison between executive clients and the account manager to keep each party up-to-date throughout important  planning milestones 
• Prepared décor mock ups for clients with sample products sourced from both local and national vendors
• Maintained project calendar to ensure deadlines were prioritized and met for vendors, production staff, and event team members for 15-20 events per month
• Tracked all expenses, invoices and P.O.s for each project to ensure budgets were upheld and accounting processes were followed
• Coordinated travel arrangements for client site-visits and created detailed manifests for 12-250 guests traveling for meetings and events

Project Manager

• Sourced new vendor products and samples to keep up with the latest inventory, negotiate competitive pricing standards and encourage growth of professional relationships 
• Drafted 2-5 creative proposals per week compiling the latest trends with inspirational ideas to attract new clients 
• Pioneered the development of new products and services to offer our clients including teambuilding exercises and social media packages

Sales Coordinator

Lifelong learner, passionate about all things revenue-enabling; I'm dedicated to crafting innovative solutions to complex problems and implementing solid strategies. Good with power tools and Google searches, I'm not afraid to roll my sleeves up to get the job done.

taplio

The Battle

Rick Whittington

Amanda Althaus

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