Channext

Channext builds software for technology vendors to make their partnerships scalable & predictable. Our platform integrates with your partner's systems and proactively distributes content and information to their websites, social media, digital advertising, and CRMs. Data is automatically retrieved from the partners and displayed in a central dashboard to measure crucial partner engagement and end-user demand generation KPIs.

Founder & CEO

Virtual Retail

- Started a virtual reality agency as a student at 20 years old; sold in dec 2020 to fully focus on Channext
- Grew the company into a 6-figure business and a team of 7, working for brands like Ford, Mercedes, Coolblue, and MediaMarkt

Founder

I found my passion for partnerships at a very young age. This was thanks to my father, who's been active in indirect channels for >30 years and shared his lessons with me on a daily basis at our kitchen table.

When I founded my first company (a B2B agency) at the age of 20, we worked mainly for companies with an indirect channel of partners in automotive and ICT. I've experienced firsthand how hard it is to engage partners in vendor marketing activities. 

It could take months and dozens of touches to get something live on the website and social media profiles of partners. Once it was finally live, the campaign was almost over... Not to start about retrieving the data to measure the results and ROI, that was even harder.

Why was it so hard? Because most vendors rely on their partner portal for partner marketing. 

The partner portal... The tool that everybody has, but nobody likes. Portals are reactive, waiting for partners to proactively collect assets and publish them. But partners aren't doing this. In fact, less than 10% of partners actively use the portals provided by their vendors.

When we founded Channext, we asked ourselves the question: Why wait for partners to come to your portal? Why don't we bring the content of the portal to the partners?

Instead of a portal, we have built a SaaS solution that integrates with your partner's systems and proactively distributes content and information to their websites, social media, digital advertising, and CRMs. Data is automatically retrieved from the partners and displayed in a central dashboard. It helps channel professionals to measure crucial partner engagement and end-user demand generation KPIs.

We call it the Channext Partner Hub. The Partner Hub increases the partner participation from less than 10% to up to 95%. The integrations with partner systems enable a 12X faster go-to-market of new product introductions and campaigns. The Hub gives channel teams and partners access to real-time data, being able to iterate much faster.

With Channext, partnerships professionals can take the wheel and steer their channel towards Scalable & Predictable Growth. Our software helps channel teams to create happy & engaged partners, accelerate pipeline, and get more grip on their channel.

Rick van den Bosch

Boundless Learning

•	Recruited into Boundless Learning to help spearhead the transition from a pure OPM (Online Program Management) provider to an Educational Services & EdTech company.

•	Successfully led the process to develop a “Return to Growth” strategy with new offerings geared toward the Academic, Corporate Extended Enterprise, and Association space by using strong collaboration internally and the introduction of resources to serve as an advisory board from outside of the company.

•	Built the Sales Team starting in late 2024 with personnel in North America and EMEA.

•	Successfully driving pipeline growth by the onboarding of critical ecosystem partners in each target segment & the utilization of sales force automation tools like ZoomInfo & SalesLoft to help drive scale in our outbound motions.

Senior Director of Global Enterprise Sales

Partnership Leaders

Executive Member

FileWave

•	Joined FileWave after being recruited by the Board to help turn-around the Global Sales and GTM.

•	Successfully Developed a new GTM using Channel Sales and Partnerships as the main route to market to develop scale to sell to Corporate, K12, and Higher Education globally.

•	Led the team in developing critical Channel relationships with CDW, Howard Technologies, SHI, TD-Synnex, & Software One by implementing a strong partnership planning process & utilizing a focus on marketing via our partners to end-customer prospects.

•	Developed a business development approach using Channels & Partnerships to increase pipeline & deal velocity by sharing contacts and market data across BDR Teams at FileWave and our Partners.

•	Helped stabilize the business by collaborating with the Account Management team to reduce churn (15% down to 5%) by directly engaging with Enterprise customers & building a scalable approach to serve smaller customers.

•	Grew new business results from 2022 in 2023 with continued steady growth in 2024.

Global Head of Sales

Vice President of Sales - North America

•	Increased partner-driven pipeline to 25% of global total within 4 years by focusing on key partner relationships and investing in strong partner marketing.

•	Grew channel bookings contribution from 1% to 15% of total revenue.

•	Expanded and managed a partner network of 86+ global partners, including distribution, resellers, and ecosystem alliances by developing & executing on a targeted recruitment program with a clear ideal partner profile.

•	Channel was a key component of the company’s strategy to go Public with our IPO in 2021 (Symbol DTOL on the Tornoto Stock Exchange).

•	Collaborated with Executive Leadership to integrate partner GTM strategy into corporate growth plan.

•	Instrumental in helping the company diversify from its core strength in Academic Institutions to strong growth in the Corporate & Association spaces.

•	Team focused on relationships with big industry ecosystem partners such as Deloitte, Accenture, AWS, Ellucian, & many others.

•	Awarded Big Moose Club in 2020 - Team awarded Big Moose Club each year at D2L

Senior Director, Worldwide Channel & Partner Sales

TrustArc

•	Built channel program from the ground up and delivered first-year bookings target within 10 months by building a strong partner network with key resellers across North America and EMEA.

•	Developed a co-selling engagement model leading to quota over-achievement in 2018 by enabling our direct sales force to Cosell deals with Channel Partners & providing a strong compensation model that drove results for both our partners and TrustArc.

•	Enabled an organizational shift towards partner-centric selling by collaborating across Sales, Marketing, and Product with each team focused on including Channel focused efforts in their plans and development roadmaps.

Global Director of Channel Sales

Inspired eLearning, LLC.

•	Created and executed the company’s first global partner program and exceeded revenue targets annually.  The results were driven by a strong collaborative co-selling model that removed unnecessary conflict, and motivated team results across Inspired eLearning and our partners.  

•	Team grew Channel revenue (New Logo) with a significant impact on overall company results.

•	Led a team that recruited and enabled high-performing partners across North America and EMEA.

•	Played pivotal role in reshaping the company’s overall GTM strategy for indirect revenue growth.

Global Head of Channel Sales & Partnerships

Totara Learning Solutions

•	Instrumental in the growth of Totara LMS from $250K to $17M+ in revenue in under 5 years with 122% CAGR by developing a Channel Partner network of over 120 partners globally with strong enablement & marketing support.

•	Achieved $17M+ in ARR from global partner-led SaaS sales through steady growth of our key partner relationships globally.

•	Maintained partner end customer renewal churn below 6% globally by providing strong support and enablement for both customer experience and technical teams.

•	Delivered exponential sales growth despite limited marketing spend and no direct sales force.

Vice President - Global Partner Solutions & Channel Sales

Thomson Reuters

Sales Team Manager - West Professional Development

Sales Readiness Group, Inc.

Co-Founder & Vice President of Business Development

New Horizons Computer Learning Centers

Director of Global eLearning Sales

Willem Boom is a global EdTech sales leader with over 30 years of success building high-performing enterprise, channel, and partner organizations. He has scaled companies to new heights—growing Totara LMS from $250K to $17M ARR in under five years and expanding D2L’s partner bookings from 1% to 15% of total revenue. His track record spans higher education, corporate learning, and associations, where he consistently delivers transformative growth by aligning strategy, execution, and partnerships worldwide.

Recognized for his ability to design and execute go-to-market strategies that drive scale and resilience, Willem has led pivotal transformations across multiple organizations. At FileWave, he re-engineered GTM through partnerships with CDW, SHI, and TD-Synnex, reducing churn from 15% to 5% while fueling new business growth. At Boundless Learning, he is spearheading a “Return to Growth” strategy—evolving the company beyond OPM into a true EdTech services provider, expanding sales teams, and revitalizing the partner ecosystem.

Willem thrives on building ecosystems that create measurable impact for customers, partners, and learners alike. Collaborative and visionary, he combines strategic leadership with hands-on execution to accelerate growth, enable global teams, and transform GTM models. His career reflects a passion for leveraging technology to advance education and deliver meaningful outcomes across the EdTech landscape.

Core Competencies:

•	Global Sales Leadership
•	Revenue Growth & P&L Ownership
•	Experience with K12, Higher Education, Corporate, & Non-Profit Markets in EdTech
•	Strategic Partnerships & Alliances
•	Channel Development & Ecosystem Expansion
•	Executive & Board-Level Stakeholder Management
•	Enterprise Sales & Complex Negotiations
•	Sales Enablement & Leadership Coaching
•	Organizational Transformation & Change Management
•	GTM Strategy | Co-Selling Frameworks | Enterprise Sales Playbooks
•	Forecasting | Budget Planning | Revenue Operations | SalesForce | PRMWillem Boom is a global

taplio

The Battle

Rick van den Bosch

Willem Boom

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?