Channext

Channext builds software for technology vendors to make their partnerships scalable & predictable. Our platform integrates with your partner's systems and proactively distributes content and information to their websites, social media, digital advertising, and CRMs. Data is automatically retrieved from the partners and displayed in a central dashboard to measure crucial partner engagement and end-user demand generation KPIs.

Founder & CEO

Virtual Retail

- Started a virtual reality agency as a student at 20 years old; sold in dec 2020 to fully focus on Channext
- Grew the company into a 6-figure business and a team of 7, working for brands like Ford, Mercedes, Coolblue, and MediaMarkt

Founder

I found my passion for partnerships at a very young age. This was thanks to my father, who's been active in indirect channels for >30 years and shared his lessons with me on a daily basis at our kitchen table.

When I founded my first company (a B2B agency) at the age of 20, we worked mainly for companies with an indirect channel of partners in automotive and ICT. I've experienced firsthand how hard it is to engage partners in vendor marketing activities. 

It could take months and dozens of touches to get something live on the website and social media profiles of partners. Once it was finally live, the campaign was almost over... Not to start about retrieving the data to measure the results and ROI, that was even harder.

Why was it so hard? Because most vendors rely on their partner portal for partner marketing. 

The partner portal... The tool that everybody has, but nobody likes. Portals are reactive, waiting for partners to proactively collect assets and publish them. But partners aren't doing this. In fact, less than 10% of partners actively use the portals provided by their vendors.

When we founded Channext, we asked ourselves the question: Why wait for partners to come to your portal? Why don't we bring the content of the portal to the partners?

Instead of a portal, we have built a SaaS solution that integrates with your partner's systems and proactively distributes content and information to their websites, social media, digital advertising, and CRMs. Data is automatically retrieved from the partners and displayed in a central dashboard. It helps channel professionals to measure crucial partner engagement and end-user demand generation KPIs.

We call it the Channext Partner Hub. The Partner Hub increases the partner participation from less than 10% to up to 95%. The integrations with partner systems enable a 12X faster go-to-market of new product introductions and campaigns. The Hub gives channel teams and partners access to real-time data, being able to iterate much faster.

With Channext, partnerships professionals can take the wheel and steer their channel towards Scalable & Predictable Growth. Our software helps channel teams to create happy & engaged partners, accelerate pipeline, and get more grip on their channel.

Rick van den Bosch

Accelerando

Senior Advisor

LAB University of Applied Sciences

Advisor

Sales Force Europe

Sales Hacker

Sales Hacker Community Member

Rinne & Partners

Nordic 24/7 Services Oy

Chief Revenue Officer (CRO)

eero

eero is the world’s best-reviewed home WiFi system. eeros — and new eero Beacons — wirelessly connect to blanket your home in fast, reliable WiFi. Everything about eero is simple. Installation takes minutes, and the app makes managing connected devices easy and intuitive. Regular, automatic software updates bring new features and improved performance without you having to lift a finger. With eero, there are no more dead spots, slow spots, drop-offs, or buffering.

Advisor Northern Europe market

Noccela

Strategic Advisor

Talea Solutions

Talea Solutions was launched in 2014 to help media companies make success of their media sales. We have inside media house background and understanding of sales and processes. 
We have developed an unique media sales platform that gives cross-media tools for media sales and 24/7 self-service for customers.
We are providing modern media advertising service platform as SaaS. And we have been acclaimed and awarded for easy-to-use and visual UX experience.

Our experienced team has deep knowledge of media sales and systems and an excellent track of agile service development.

Member of the Board

Taimer - Simplify work.

As a Senior Advisor I leverage my 30+ years of experience in sales and business development to help B2B and B2B2C companies to start selling in new markets successfully and quicker. I have a proven track record of building and leading sales and partner channels, developing and executing growth and sales strategies and processes, and delivering results across various industries and regions.

My passion is to enable and empower companies to scale internationally and achieve their full potential. I have been involved in more than 100 projects, helping clients to enter new markets and grow.  I also help companies in fund raising from seed to Series A rounds. I am also a regular writer and speaker on international expansion related topics, sharing my insights and best practices. I have a strong international network of VC's, business developers, sales professionals and advisors.

Petri Rinne

#Slush2025 felt different this year. Here's what changed.

Three years ago, I'd leave Slush with a notebook full of innovative pitches. This year, my notes looked different. Of course, AI was everywhere, integrated into everything from sales tools to market research platforms.

While fundraising was still an issue for many startups, the sharpest spike in concern was related to revenue growth.This reflects a market pressure for founders to prove capital efficiency and a viable path to profitability from the outset, rather than just rapid growth at any cost.

But here's what really changed: New market entry conversations became less theoretical. Companies arrived with specific questions about local regulations, hiring, and channel partners. 

The "move fast and figure it out later" mentality has given way to something more measured.

The quality of questions improved. That's the biggest indicator that the market is evolving.

How was your Slush?

#slush2025 #internationalization #channel #AI

Turning B2B ventures into international success stories | GTM Strategy & Execution | 30 years • 150+ projects • Entrepreneur • Coach at DutchBasecamp

I will be at #Slush2025 and very excited to meet! 

Already pretty packed agenda, but send me a message here or in the Meeting tool and let's see if we can find a slot. If not, let's meet-up after the Slush week!

We just analyzed tens of failed market entries and the pattern is uncomfortable.

Here it is: companies enter new markets by copying what worked at home. Same messaging. Same channels. Same partner approach.

I watched a Fintech SaaS company try this in France last year. Their self-service model crushed it in the Nordics. In France? Crickets. Turns out French enterprise buyers expect relationship selling and local references first.

The gap between what worked there and what works here killed their timeline and budget.

Your home market success can become your blind spot in expansion. The patterns that got you here won't automatically transfer.

__________________________________________________________________

Are you ready to conquer new markets? Play our International Expansion Game and learn if your company can thrive in your target market. Link to the game in comments.
#saassales #marketentry #gotomarket #fintech

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Petri Rinne

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The Battle

Rick van den Bosch

Petri Rinne

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Petri Rinne's LinkedIn Performance

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