Channext

Channext builds software for technology vendors to make their partnerships scalable & predictable. Our platform integrates with your partner's systems and proactively distributes content and information to their websites, social media, digital advertising, and CRMs. Data is automatically retrieved from the partners and displayed in a central dashboard to measure crucial partner engagement and end-user demand generation KPIs.

Founder & CEO

Virtual Retail

- Started a virtual reality agency as a student at 20 years old; sold in dec 2020 to fully focus on Channext
- Grew the company into a 6-figure business and a team of 7, working for brands like Ford, Mercedes, Coolblue, and MediaMarkt

Founder

I found my passion for partnerships at a very young age. This was thanks to my father, who's been active in indirect channels for >30 years and shared his lessons with me on a daily basis at our kitchen table.

When I founded my first company (a B2B agency) at the age of 20, we worked mainly for companies with an indirect channel of partners in automotive and ICT. I've experienced firsthand how hard it is to engage partners in vendor marketing activities. 

It could take months and dozens of touches to get something live on the website and social media profiles of partners. Once it was finally live, the campaign was almost over... Not to start about retrieving the data to measure the results and ROI, that was even harder.

Why was it so hard? Because most vendors rely on their partner portal for partner marketing. 

The partner portal... The tool that everybody has, but nobody likes. Portals are reactive, waiting for partners to proactively collect assets and publish them. But partners aren't doing this. In fact, less than 10% of partners actively use the portals provided by their vendors.

When we founded Channext, we asked ourselves the question: Why wait for partners to come to your portal? Why don't we bring the content of the portal to the partners?

Instead of a portal, we have built a SaaS solution that integrates with your partner's systems and proactively distributes content and information to their websites, social media, digital advertising, and CRMs. Data is automatically retrieved from the partners and displayed in a central dashboard. It helps channel professionals to measure crucial partner engagement and end-user demand generation KPIs.

We call it the Channext Partner Hub. The Partner Hub increases the partner participation from less than 10% to up to 95%. The integrations with partner systems enable a 12X faster go-to-market of new product introductions and campaigns. The Hub gives channel teams and partners access to real-time data, being able to iterate much faster.

With Channext, partnerships professionals can take the wheel and steer their channel towards Scalable & Predictable Growth. Our software helps channel teams to create happy & engaged partners, accelerate pipeline, and get more grip on their channel.

Rick van den Bosch

Wahoo Learning

Managing Director

Cabling Science

I am the Managing Director of Cabling Science Ltd, a company that provides training services and solutions that enable organisations to deliver professional training programs to remote audiences.

We specialise in working closely with our customers, creating a partnership that overcomes the challenges of launching and maintaining a successful training program.

e-Learning Development Manager

smartFOCUS

I started off my career at smartFOCUS as a Support Consultant where I diagnosed customers issues, ran system tests, maintained and administered flat file databases, worked both remotely, but also on-site where I worked directly with customers to identify and resolve issues.

After 2 years I moved to the Implementation team where I interpreted customer requirements, wrote detailed solution specification documents, built flat file database pulling sources from multiple locations I also performed customer training solution handover, wrote help files and system documentation.

Solution Implementation Consultant

I know firsthand the challenges that come with managing a partner sales channel, like making sure your solutions and products are consistently being presented properly with up-to-date information. With traditional approaches, partner organisations’ staff aren’t in your direct control and you’re at the mercy of the manager you’re assigned.

Hi there! I'm Lloyd, a computer science consultant and LMS specialist turned Managing Director of Wahoo Learning.

Our training platform is designed to help people responsible for partner sales channels to overcome these challenges, stand out in the market and achieve their targets. All with less headache and less budget required.

Wahoo Learning helps you incentivise partners to present your products exactly as you want them to. You can differentiate your brand against competitors, stay top of mind with partners, access reporting at any level, and motivate partners with tiered structures. We can provide full platform management, content creation, hosting, maintenance, and support.

Plus, our solution is cost neutral and can even generate you revenue.

If you'd like to learn more, feel free to reach out!

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The Battle

Rick van den Bosch

Lloyd Smith

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