I found my passion for partnerships at a very young age. This was thanks to my father, who's been active in indirect channels for >30 years and shared his lessons with me on a daily basis at our kitchen table.

When I founded my first company (a B2B agency) at the age of 20, we worked mainly for companies with an indirect channel of partners in automotive and ICT. I've experienced firsthand how hard it is to engage partners in vendor marketing activities. 

It could take months and dozens of touches to get something live on the website and social media profiles of partners. Once it was finally live, the campaign was almost over... Not to start about retrieving the data to measure the results and ROI, that was even harder.

Why was it so hard? Because most vendors rely on their partner portal for partner marketing. 

The partner portal... The tool that everybody has, but nobody likes. Portals are reactive, waiting for partners to proactively collect assets and publish them. But partners aren't doing this. In fact, less than 10% of partners actively use the portals provided by their vendors.

When we founded Channext, we asked ourselves the question: Why wait for partners to come to your portal? Why don't we bring the content of the portal to the partners?

Instead of a portal, we have built a SaaS solution that integrates with your partner's systems and proactively distributes content and information to their websites, social media, digital advertising, and CRMs. Data is automatically retrieved from the partners and displayed in a central dashboard. It helps channel professionals to measure crucial partner engagement and end-user demand generation KPIs.

We call it the Channext Partner Hub. The Partner Hub increases the partner participation from less than 10% to up to 95%. The integrations with partner systems enable a 12X faster go-to-market of new product introductions and campaigns. The Hub gives channel teams and partners access to real-time data, being able to iterate much faster.

With Channext, partnerships professionals can take the wheel and steer their channel towards Scalable & Predictable Growth. Our software helps channel teams to create happy & engaged partners, accelerate pipeline, and get more grip on their channel.

Rick van den Bosch

Alain Odijk

Hi, 👋 I’m Alain, one of the co-founders at Eyk

While working in the world of data & analytics, 
I realized that (fast growing) modern e-commerce brands were forced to choose between ready-made tracking & analytics solutions OR having control over their data. 😢

So about two years ago, Bart and I started Eyk to change this.

Eyk is the new way to do marketing analytics for modern e-commerce brands
→ it sets up and hosts your server-side tracking for you, allowing you to track 99% of your customer journeys, completely future- and privacy proof
→ it gives you a fully automated e-commerce cockpit and ready-made, actionable insights into attribution, performance and segmentation
→ and centralizes all your marketing data into a Google Bigquery environment you control for custom analytics or activation whenever you want

Next to sharing about our Eyk journey, I share learnings and thoughts on e-commerce marketing & analytics regularly.

Want to align your team and priorities and make better marketing decisions? ✨
>> Drop me an email at alain@eykdata.com or send a quick DM to get in touch

Ps. Can’t wait to give Eyk a try? Start a free trial here: www.eykdata.com

Co-Founder & CEO

At Eyk, we are directly competing with companies that have raised 100M+ in funding.

And for a long time, that stressed me out.

Yes, we were winning deals from them through our deeper connection with e-commerce entrepreneurs, our uniquely open data architecture and building only features that truly help scale profitably.

But still, I was constantly worried about all the innovation and marketing these competitors could be doing with their big budgets. Worried that they would wipe us out of the market.

Not anymore.

Now, thanks to the rapid developments in AI, the playing field is equal again.
Now, my team can launch a feature just as quick as our big competitors
Now, I can run effective and efficient marketing practically on my own 

And we are still more in connection with our users.

And, of all attribution and performance platforms in e-commerce we run the only future and AI proof data architecture.

So in 1, 2, maybe 3 years from now? 

Eyk will have overtaken all of them.
*Or at least it will not be due to lower capital access anymore if we don’t…

Super excited about what’s to come!

Co-Founder @ Eyk / Tracking & analytics platform for modern e-commerce brands

Proud to welcome BBQ Experience Center to the Eyk community!

With their unique approach to customer experience and clear passion for what they do, Joey Buys, Tommy Kriellaars and the rest of the team have made a big impression on me already.

Operating three physical showrooms and an internationally operating e-commerce store, and experiencing rapid growth over the past couple of years, I am excited to onboard them onto the Eyk platform.

They will leverage our unbiased, order level attribution to pinpoint what's working and what's not in their marketing. And our profit level performance insights and advanced segmentations to navigate their next phase of growth.

Excited about this one, let's go!

Welcome to Eyk: BBQ Experience Center!

With three physical showrooms, an internationally operating e-commerce store and a unique approach to customer experience, BBQ Experience Center is a powerhouse in the Benelux barbecue market.

By implementing Eyk, the team will now be able to leverage unbiased attribution, performance reporting and advanced segmentation to help navigate it's next phase of growth.

Trying to create content for the next Eyk digital round table today did not go completely according to plan... But at least we had fun.

Serious invitation will follow later this week 😅 

Happy Sunday!

Ready to take the next step in your profitable growth?

If you run marketing for a high-growth e-commerce brand and struggle with the incorrect numbers you get from ad platforms or marketers, then you should join the movement. 

Every month, Eyk brings together e-commerce owners & operators in a digital round table to brainstorm the next frontier in marketing measurement: Unified Marketing Measurement.

The next edition is on February 26th, and will dive deep into the why and how of choosing new ad channels for your brand.

Will I see you there? 

Link to sign up in the comments!

Marketing Mix Models make your attribution more honest.

MMM's decompose sales numbers into different layers like a baseline, trend and seasonality curve and then correlate the incremental added value of your marketing. 

Running them alongside your daily data-driven models combines speed to execution with strategic honesty and gives you a strong setup for profitable growth in e-commerce.

Bart Lammers talked about MMM's and seasonality during the latest Eyk digital round table.

Want to learn more and discuss the future of marketing measurement in e-commerce with other 8-figure marketing leaders? 

Subscribe for our digital round tables and get a personal invite to the next session! (Link in comments)

2025 was the year that CLV became a more important unit economic than CPA for most brands, and I am all here for it.

CPA’s across all ad channels keep on rising and as a brand you have only limited ways to navigate this significantly better than competition, we are all in the same boat here. 

On the relationship with existing customer tough, brands who take this seriously can truly differ from their competition and win market share with healthy, scalable contribution margins. 

This is why Klaviyo is growing so fast, why creativity in organic content is surging and why brands are investing heavily into truly good offers for existing customers. 

I am convinced that in 2026, we will only see more of this!

Proud to see Eyk contribute a little bit to the impressive growth journey and positive impact created by ShampooBars.nl! 

In my mind, Lyan Garritsen and Mark Sanders are prime examples of how it is possible to combine serious entrepreneurship, positive impact, parenthood and still just being all-around nice human beings. 

Not a lot of people manage to tick these boxes at the same time and if you ask me, it's an incredibly inspring story they are writing here. Let's go in 2026!

Founder ShampooBars.nl | Plasticvrije en natuurlijke verzorgingsproducten 🧼🫧

Mag dit nog, begin februari? 👀

2026 begon voor ons in een stroomversnelling. Zo hard, dat ik nu pas even ademhaal om terug te kijken op 2025.

En heel eerlijk gezegd voelde 2025 als stilstaan. Maar dat was het niet, het was het jaar van fundament bouwen. Klaar voor groei. Klaar voor de volgende fase!

We zijn volop bezig geweest met onze groeiplannen, met het opzetten (en succesvol afronden) van onze eerste investeringsronde, maar vooral: met de grote rebranding. Later daarover meer... 🤫

Als ik dan nu zo terugkijk, is er toch ontzettend veel gebeurd en zijn er veel hoogtepunten.

We hebben nieuwe producten ontwikkeld, waaronder onze Baby & Kids Bars in samenwerking met Van Hoorne Studios. Ons team is uitgebreid, we hebben flinke stappen gezet in de giftingbranche en mooie relatiegeschenken mogen ontwikkelen voor bedrijven.

Maar óók in dit jaar heb ik mezelf meer laten zien. Spannend, maar ook nodig en onmisbaar als we ons verhaal willen delen. Zo heb ik dit jaar mijn debuut gemaakt op de radio en ben ik voor het eerst in een landelijke Nederlandse krant verschenen: De Telegraaf!

Een jaar waarin persoonlijke ontwikkeling een belangrijke rol heeft gespeeld. Want ja, leuk dat je bedrijf groeit… maar groeien wij wel mee?

En ook privé was het soms best een uitdaging. Balans zoeken tussen ondernemerschap en moederschap blijft een uitdaging. En dan verwachten we binnenkort ook nog eens ons tweede kindje! 🤰🏼

Data begon dit jaar ook een belangrijke rol te spelen. Samen met Eyk bouwden we een dashboard vol waardevolle informatie én Magali kwam aan boord als CFO.

Want na jarenlang denken: “We maken winst… maar waarom staat er niets op de rekening?” was het tijd om meer inzicht te krijgen. Cashflow. I learned the hard way 😅

En natuurlijk was ook dit jaar onze missie weer het állerbelangrijkste. Dit jaar hebben we al onze inpak werkzaamheden uitbesteed aan onze sociale helden. Daarnaast hebben we een paar mooie marketingacties gedaan:

•⁠ ⁠Tijdens “mei plasticvrij” hebben we de handen ineengeslagen met een aantal verkooppunten door heel Nederland. Mensen konden hier hun lege shampoofles inruilen voor een setje Mini Bars.
•⁠ ⁠Met Clean Friday hebben we samen met onze klanten 2500 kilo plastic uit de oceanen gehaald en zijn er heel wat nieuwe mensen overgestapt op plasticvrij douchen.
•⁠ ⁠En ook dit jaar hebben we weer een mooie donatie mogen doen aan de voedselbank.

En dan nu het allerbelangrijkste… want je vraagt je vast af waar de cijfers op de afbeelding voor staan… 🥁 We hebben afgelopen jaar 1.473.524 plastic flessen bespaard!!!

Dankbaar, trots en klaar voor 2026. Op naar nog meer plasticvrije badkamers! 💚

taplio

The Battle

Rick van den Bosch

Alain Odijk

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taplio

The Battle

Rick van den Bosch

Alain Odijk

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alain Odijk's LinkedIn Performance

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