S&P Solutions GmbH

Business Development Manager, Authorized Officer

Picasi

Founder at Picasi
Developing a software tool to provide a unified inbox for market updates from all different sources to help professionals gather market insight easily to improve their expertise and decision-making.

Founder

self-employed

Consultant for Communication and Information Management

tecRacer GmbH & Co. KG

Manager Business Development

B. Braun Melsungen AG

Project Manager Internet

Haftpflichtverband der Deutschen Industrie (HDI)

Freelance Software Developer

cyber-park.de - Internet Agency

Web Freelancer

Visio/Microsoft Germany

Pre-Sales Consultant

Hi, I'm Karsten.

I like diving deep into complex topics and finding the hidden order that keeps things together.

One of my most amazing side hustles was the Ph.D. thesis in communication science I wrote over the course of nine years developing a theory about the situational influence on decisions about media use. I dug through 1000+ sources and had to organize my findings as I sometimes wrote about my insights years after gaining them.

In my professional career, I have been responsible for IT systems for 20 years in roles such as product owner, sales rep, and consultant both in small and large organizations. Developing and handling IT systems is a matter of organizing information too.

I'm a pro at structuring, organizing, and sharing information. Not only in academics but also the business world. I've conducted market research for mobile phone manufacturers, medical devices, and software companies. The results were used for communication, sales, negotiations, and due diligence processes.

Sharing effective and efficient methods and developing tools is my passion. I'm working on, writing about, and consulting on gathering market information and handling it efficiently, especially for entrepreneurs, side hustlers, and small teams who need to be efficient.

Can I help you too? Let's get in contact to discuss ways to work together.

Dr. Karsten Richter

Brand Strategist | I position challenger B2B brands for lasting growth with audits and strategic workshops | Strategy @ SHFT Agency

I've been in the game for over a decade, exploring the marketing industry supply vertical, working with clients of all sizes to design brand strategies and work that deliver business growth and cultural impact.

A strategic storyteller obsessed with turning data into insights, I craft narratives that give brands a
voice worth hearing.

But to get good, I needed to embark on a journey to do things worth living.

I explored rich cultures from all five continents, learned five languages, and tried as many foods as I could. I sweat buckets in jungles, swam in oceans, watched the opera and stared at the Mona Lisa.

I now help Levoit—a billion-dollar company and #1 seller of air purifiers in the US—build their brand.

I also run my own shop, BAM BAM, where me and other brand and creative hustlers help startups and in-house leaders ditch template thinking to build and activate positioning that drives impact.

—

My capabilities include:

🟠 INSIGHTS: Market audit, category mapping, competitive analysis, customer interviews, action and desktop research.

🟠 STRATEGY: Positioning, category creation, value proposition, go-to-market, customer journey maps, briefs.

🟠 CREATIVE: Naming (brand/product/service), verbal identity, touchpoint design, creative briefs, integrated and tactical campaigns, social content, ongoing support for roll out.

Need any of this? Send me a DM. 📩

BAM BAM—Bring Your Own Brain

👊

Steph Egger

taplio

The Battle

Dr. Karsten Richter

Steph Egger

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