Richard van der Blom

Tired of LinkedIn™️ not delivering the leads you need? Struggling to stand out in all the noise? Too much advice, not enough results? Running out of time to land new clients? Wondering how to turn connections into paying customers? I’ve got exactly what you need!  ☎️ 𝘁𝗲𝗹. +𝟯𝟭 𝟲 𝟱𝟱𝟭𝟭 𝟳𝟮𝟴𝟮

𝗪𝗵𝗼 𝗔𝗺 𝗜?
I'm Richard van der Blom, born in the Netherlands 🇳🇱, currently living the Spanish 🇪🇸 life. My world revolves around my partner Evelina 🇦🇷, our delightful doodle Siena 🇩🇪, and an undying love for international cuisine 🍲 , travel, Pearl Jam 🎶 , and yes, a Gin-Tonic 🍸 . Once a technical wizard on the football ⚽️  field, now I get my kicks from steering businesses towards success on LinkedIn™️.

𝗪𝗵𝗮𝘁 𝗪𝗲 𝗗𝗼
We specialize in leveraging comprehensive, evidence-based strategies to enhance LinkedIn™️ engagement and effectiveness for B2B clients. Our partnerships with a diverse clientele of over 900 companies and the mentorship of more than 300,000 professionals have enabled us to develop a robust repository of best practices and actionable insights. Our commitment to ongoing research in social selling, content optimization, and staying ahead of LinkedIn’s algorithmic updates ensures that our consultancy and training services are at the forefront of the industry, delivering customized solutions that drive tangible business outcomes.

𝗛𝗼𝘄 𝗖𝗮𝗻 𝗬𝗼𝘂 𝗕𝗲𝗻𝗲𝗳𝗶𝘁?

𝗝𝘂𝘀𝘁 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗻𝗴 𝗛𝗨𝗕
An independent 100% dedicated LinkedIn™️ training and consultancy agency. Founded in 2009, we empower our clients with insights-based LinkedIn™️ training for sales, marketing and recruitment professionals as executives and consultants. In 7 native languages, online and on-site.

𝗧𝗵𝗲 𝗧𝗥𝗜𝗕𝗘
Join my vibrant online community of 150+ members. We're all about leveraging social selling to amplify your online presence through continuous training, community events, and masterclasses. Learn from industry leaders and become part of a groundbreaking training community.

𝗞𝗲𝘆𝗻𝗼𝘁𝗲 𝗦𝗽𝗲𝗮𝗸𝗶𝗻𝗴 
I bring the stage to life – either live or virtually – with insights that 99.9% of LinkedIn™️ experts can't match. Rated as the Best Keynote Speaker in over 80% of my engagements, I'm here to deliver strategies that truly make a difference and inspire business growth

𝗦𝗼...
Dive into the transformative world of insights-based LinkedIn™️ strategies and training – to see more results, with a more efficient and less time-consuming approach

📞 +31 6 5511 7282
✉ Or share your ambition with me via richardvanderblom@justconnecting.nl

Public Speaker / Keynote Speaker

Renowned international keynote speaker, deeply passionate and knowledgeable about a range of topics including LinkedIn, Social Selling, Content Strategy, and the evolving landscape of Sales. My expertise is in delivering insights-based, engaging, and impactful keynotes.

With a track record of delivering 60+ keynotes across cosmopolitan cities such as Buenos Aires, Marrakech, Austin, Paris, Copenhagen, Athens, Vienna, and Dubai, my global experience enables me to bring unique perspectives and insights to every event.

I'm proud to have been rated as the best speaker at 80% of all events I've attended, with an impressive average rating of 9.1 out of 10. As a speaker, I am dedicated to not just sharing knowledge, but also inspiring change and action. My talks are a blend of current trends, practical strategies, and forward-thinking ideas, designed to empower professionals to thrive in today's dynamic sales environment.

Dannos Tsakalos (CEO)
Richard was one of the 10+ international speakers who took the stage at our annual Social Media & Influencer Marketing Conference (Athens October 2023). He was the last who took the stage, yet he managed to captivate the audience and received an impressive rate of 9,5/10. Why? Because, in a nutshell, he is a gifted presenter, a true expert who delivers tons of actionable insights and useful tips around LinkedIn and how to stand out on it.

Michael Geary (CEO - SMPS)
I have had the pleasure of witnessing Richard in action at our annual marketing conference, Amplify A|E|C, and I am was impressed by his ability to captivate and engage audiences. He's a true master of a stage presentation and communication skills. Richard possesses the talent for making complex ideas accessible and compelling. He has the the ability to distill intricate concepts into clear, concise messages that resonate with our audience.

5 ways LinkedIn silently kills your post. 
No warning. No explanation. Just... gone.

Analyzed 600,000+ posts, found algorithm behaviors that LinkedIn will never publicly acknowledge. Some are brutal. Some are bizarre. All are real.

1.     The 60-Minute Cliff

Your post gets 50+ engagements in the first hour. Comments flowing. Likes stacking. You're thinking "this one's going viral."

Then... nothing. Complete flatline at minute 61.

We've tracked posts where 50%+ of ALL lifetime engagement came from that first hour — then the algorithm just... stopped distributing. No second wave. No extended reach. Dead.

Why? Our theory: LinkedIn's "quality gate" triggers at the 60-minute mark. If engagement velocity doesn't hit a specific threshold relative to your follower count, the algorithm assumes the content peaked. Distribution stops.


2.     The “See More” Shadow Ban

This one's eerie. Post something critical about LinkedIn, gender issues, religion, or politics. Get decent engagement. Someone clicks "see more" to expand your post and...

It vanishes. Not scrolls down. VANISHES. Gone from their feed entirely.

We've replicated this dozens of times. The post still exists on your profile. But it's been quietly removed from active distribution. No notification. No policy violation. Just algorithmic erasure.

3.     The Ambassador Penalty

This one breaks my heart. You have 15-20 loyal supporters. Real people. Genuine fans of your content. They comment on everything you post — manually, thoughtfully, because they actually care.

And LinkedIn punishes you for it.

When the same accounts engage with your content repeatedly, the algorithm flags it as "artificial engagement patterns." Your reach gets throttled. Sometimes immediately. Your biggest fans are accidentally killing your distribution.

4.     The Ghost Follower Drain

You have 10,000 followers. But only 2,000 are "active" (logged in within 30 days).
LinkedIn doesn't care about your total count. It calculates engagement rate against your 𝘦𝘯𝘵𝘪𝘳𝘦 follower base — including the ghosts.

So your 200 likes on a post? 
LinkedIn sees that as 2% engagement on 10K followers. Mediocre. Distribution slows.

Meanwhile, someone with 2,000 active followers gets 200 likes and LinkedIn sees 10% engagement. Exceptional. 


5.     The Hashtag Trap

Using hashtags should expand your reach, right? Not anymore.
Posts with 3+ hashtags now consistently underperform posts with 0-2 hashtags. But here's the strange part: it's not gradual. At exactly 3 hashtags, we see a 15-20% reach drop. At 5+, it's 35%+.

LinkedIn's spam detection now treats hashtag stacking as a manipulation signal. The very feature designed to help discovery is now triggering suppression.

The algorithm isn't evil. It's just optimizing for metrics we can't see. Understanding these hidden rules won't guarantee virality. But ignoring them guarantees suppression.

Which of these surprises you the most? Drop a number (1-5) in the comments

Helping B2B Sales & Marketing Teams Turn LinkedIn into a Lead Generation & Business Growth Engine | Social Selling Expert | International Keynote Speaker| 4x Investor

Your 2024 LinkedIn tactics are killing your 2026 reach.
Lifespan of posts have changed, and this is how you can extend them

Please understand this. The algorithm didn't just update. 
It fundamentally shifted — from network-based to interest-based.

Here's what that means for your post lifespan:

𝟮𝟬𝟮𝟰 𝗣𝗼𝘀𝘁 𝗟𝗶𝗳𝗲𝘀𝗽𝗮𝗻:
• 20% of total reach in first hour
• 65% in first 24 hours
• 85% in first 48 hours
• Post dies around 84 hours

How to extend it? Likes, comments, engagement from your connections and followers. Being relevant to your inner-circle.

Boost tactics? Pods. Replying to every comment.

𝟮𝟬𝟮𝟲 𝗣𝗼𝘀𝘁 𝗟𝗶𝗳𝗲𝘀𝗽𝗮𝗻:
• 40% of total reach in first hour (2x faster!)
• 55% in first 24 hours
• 65% in first 48 hours
• Last 5% often comes after 6-8 days

How to extend it? Saves, reposts, comments from 2nd and 3rd degree connections. Being relevant to your Interest Cluster.

Boost tactics? Paid promotion. Getting into Suggested Posts.

See the shift?

In 2024, your network decided your reach.
In 2026, your topic relevance decides your reach.

Your connections don't matter as much anymore.
Your content's fit to interest clusters matters more.

Pods? Mostly useless now — the algorithm sees through same-network engagement patterns.

The new currency? 
Strangers saving and reposting your content.

𝟰 𝗧𝗶𝗽𝘀 𝘁𝗼 𝗘𝘅𝘁𝗲𝗻𝗱 𝗬𝗼𝘂𝗿 𝗣𝗼𝘀𝘁 𝗟𝗶𝗳𝗲𝘀𝗽𝗮𝗻 𝗶𝗻 𝟮𝟬𝟮𝟲:

1. Write for saves, not just likes. Ask yourself: "Would someone bookmark this to reference later?"

2. Create repost-worthy content. Give people something they want to share with their audience — not just react to.

3. Target interest clusters, not your network. Your ICP might be a 3rd-degree connection who's never heard of you.

4. Front-load value in the first hour. 40% of your reach happens there — make those first 60 minutes count.

The algorithm isn't broken.
It just stopped caring about who you know.

Now it only cares about what you know — and who needs to hear it.

Still optimizing for 2024? 
You're already behind.

Which shift surprises you most — the speed (40% in first hour) or the extended tail (6-8 days)?

Anglia Research Services Limited

I am the Director of Business Development at Anglia Research Services. 
Anglia Research is a full-service probate genealogy firm.  Now in our sixth decade, we have successfully traced thousands of missing beneficiaries and unclaimed assets in the UK and all around the world. 

Legal firms work with us as we offer a full range of probate genealogy services that support the needs of their Probate teams through the estate administration process, as well as specialist services for Court of Protection teams.

We also help and support local authorities in the UK and financial institutions internationally. 

Our range of services includes: 

➡️ Family tree verification service
➡️ Finding missing beneficiaries
➡️ Missing beneficiary insurance
➡️ Estate distribution guidance
➡️ Global bankruptcy searches
➡️ Financial asset searches 
➡️ Statutory Will research

We can also provide expert guidance on and around intestacy cases, with the rules of intestacy being something we encounter on a daily basis. 

We pride ourselves on providing a professional yet personable service and believe that it is our staff that sets us apart; we have more accredited genealogists, legally qualified and independently regulated staff than any other UK probate research firm.

Director of Business Development

Legal Services Business Development Manager

The Ardonagh Group

Client-facing role focused on commercial insurance products and related services for the Towergate brand.

Key responsibilities: 

* Generated new business revenue using a consultative sales approach

* Initiated effective and considered prospecting activity, helping build a strong pipeline of short and long term qualified leads 

* Devised strategic sales plan that identified potential new sectors & distribution channels

* Developed new and existing relationships 

* Proactively developed carrier relationships

* Broking of risks

Commercial Insurance Broker

Broker-facing business development and key account management role focused on commercial insurance delegated authority schemes in the UK. Key responsibilities:

•	Identified, developed and onboarded new scheme opportunities. 

•	Delivered Delegated Authority Schemes profit and volume targets by utilising a wide panel of both independent and national brokers and MGA’s. 

•	Delivered key account management of broker panel within designated territory. 

•     Planned and executed a considered contact strategy plan for each broker. 

•	Demonstrated a consistent pipeline of validated opportunities, in line with strategy. 

•	Managed and maintained relationships with internal AXA branch colleagues, supporting the development of local action plans delivering financial results for mutual benefit. 

•	Drove internal education of schemes proposition plus supported external awareness campaigns. 

•	Collaborated closely with scheme underwriting team to assess individual scheme performance. 

•	Tracked delivery of income against plan for broker panel.

Scheme Business Development Manager - London, Kent & Scotland

Marsh

Marsh Schemes & Affinity worked with brands, trade associations, introducers and franchisors in developing, placing and administering affinity programs for their members or customers. 

My role was primarily responsible for the identification and acquisition of profitable new client and affinity partnerships, as well as delivering the overall relationship management strategy for the new client partners.

Key accountabilities:

•	Client and market-facing development role within division which provided commercial and consumer products to employee, customer and member groups through affinity partnership distribution channels
•	Collaborated with a portfolio of partners and brands from a cross section of industries such as vehicle manufacturers, financial institutions, retailers, trade associations and other member organisations
•      Identified, prospected and onboarded profitable new affinity partnerships
•	Delivered the day to day relationship management strategy for partners, liaising with key business stakeholders at a senior level, both internally and externally
•	Ensured the ongoing development of existing partnerships by regularly reviewing the account project plan
•	Worked closely with new partners during the onboarding process
•	Managed relationships with markets, both composite and Lloyd's
•	Created business plans in support of potential new opportunities, new propositions and untapped distribution channels
•      Updated Salesforce CRM system

Business Development, Schemes & Affinities

Willis Towers Watson

Key Responsibilities:

• Responsible for the day to day running and development of division which provided insurance products to affinity groups
• Managed and planned financial performance of the business unit, responsible for P&L
• Proactively developed existing accounts
• Bid for new business and built up a robust sales pipeline
• Increased capabilities of division by sourcing new products and offerings 
• Created suite of promotional materials 
• Developed strong relationships with insurers and third party providers

Business Unit Head, Employee & Member Scheme Solutions

Providing access to expert probate genealogy services for legal professionals in the UK and around the world.

I work for Anglia Research, a highly regarded probate genealogy firm that specialises in tracing people and assets all over the world. In my role, I connect legal professionals with our expert research team that deals solely with queries from legal professionals, particularly those working in probate and Court of Protection teams. 

The services we offer include:

✅ Finding missing beneficiaries
✅ Family tree verification service 
✅ Expert estate distribution guidance
✅ Providing advice on the Rules of Intestacy
✅ Accessing Missing Beneficiary Indemnity insurance quotes 
✅ International bankruptcy searches and UK financial asset searches
✅ For Court of Protection teams, undertaking Statutory Will research and locating family members

As a consummate relationship builder, I interact with a variety of professionals daily, including probate practitioners, Court of Protection solicitors and other Professional Deputies, legal services managers, estate planning professionals, financial institution managers, and other sales and marketing people in the legal services sector and beyond.

There is a large element of Marketing to my role too, not just business development, such as:

➡️ Developing and executing marketing plans and strategies
➡️ Handling the firm's social media accounts
➡️ Maintaining an ongoing digital presence 
➡️ Helping manage the corporate website
➡️ Exhibiting at and attending events
➡️ Running outbound campaigns
➡️ PR and Promotion
➡️ Content creation
➡️ CRM tasks


Overall, my role is to drive growth for Anglia Research while fostering strong relationships and partnerships.

I'm passionate about expanding my network and engaging with others in the legal field and beyond.

Lastly, as a staunch LinkedIn advocate, I was delighted to participate in the UK’s first LinkedIn Creator Accelerator Programme, held towards the end of 2022, which was a great learning experience. I have also been fortunate to be recognised by LinkedIn as a Top Voice 2024, an invitation-only program of experts across the professional world. 

Let's connect!

📧 joe.lander@angliaresearch.co.uk 
📞07787 462251

taplio

The Battle

Richard van der Blom

Joe Lander ACIM

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taplio

The Battle

Richard van der Blom

Joe Lander ACIM

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Richard van der Blom's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRichard van der Blom's LinkedIn Performance