Richard King

VP Product Marketing

I’m a builder at heart, with five startups and three exits under my belt. 

My passion lies at the intersection of product, marketing, sales, and data - so you’ll often hear me talking about product marketing.

My entrepreneurial journey has taught me the value of resilience, innovation, and questioning the crowd rather than following it. Most importantly, it’s shown me the power of community.

👉 Why I share on LinkedIn:

I believe in collective learning: I want to provide tried and tested insights to help you navigate your career, whether you're a founder, marketer, or looking to learn something new. 

👉 What I talk about: 

1️⃣ Building bootstrapped companies
Why go-to-market efficiencies are a non-negotiable 

2️⃣ How to spot and nurture talent
Strategies for building high-performing and efficient teams

3️⃣ Product marketing - why won’t I shut up about it?
How effective product marketing drives business success.

4️⃣ Operational excellence + a great culture. It is possible.
The nuts and bolts of business operations and fostering a winning culture.

5️⃣ What does leadership really mean?
The changing expectations of what it means to be a “boss.”

Go ahead and hit the follow button, and I’ll see you around!

Founder & CEO

Wait for it...

😂


"We need more AI adoption"

I hear this from every exec I talk to.

But here's the problem nobody wants to say out loud.


Most companies are focused on AI fluency.

Training programs. Tool rollouts. Slack channels for "AI tips and tricks" 
Maybe a new hire with AI somewhere in the title.

That's not bad.

But it's not nearly enough imo...

What matters more on top of that is a culture of transparency around how AI is actually being used. And deep cross collaboration between departments so those learnings don't stay siloed.



My 0.02 for you:

There's a real fear around AI right now inside companies.

Think about it from an IC's perspective.

If someone figures out how to automate 30% of their workload using AI, do you think they want to share that with their manager or cowokers? 

What happens when they do? 
Do they get rewarded for being more efficient? 
Or does someone start asking whether their role is still necessary at the same scope?

Will they get more work dumped on them?

That's why people tend to hold their cards way closer to their chest than they should be which is a reason why you don't end up having a lot of collaboration about AI use cases internally unless you're first building psychological safety within your organization as a founder about how you treat AI efficiency and that it's something that should be REWARDED.



We've been working through this at The Alliance.

I've personally been involved in a number of GTM trainings, AI cohorts, and I'm really working on improving the psychological safety and how we're building our culture so that people feel inclined to collaborate and share their workflows, and that it's something that is shown as like we want to reward inside our culture here. 

AKA...

You have to build a culture of trust and psychological safety before you're going to see real AI adoption. That means rewarding people for using AI creatively.

Making it explicit that sharing and cross department collaboration is valued. 
Not letting efficiency gains turn into headcount conversations.

That starts with how YOU set the tone as a leader.

Start with AI safety but you try to push for AI fluency.

You need the right culture in place first imo.



h/t rosssmith for the hilarious clip btw


--


P.S. How are you managing this internally?

Would love to hear your tips below!

Talking truth on leadership, growth & product marketing | 5x founder | 3x exits |

GXBank

Leading product marketing for Malaysia’s first digital bank as a “not-your-ordinary-PMM” with a background from creatives and an edge in content. A perfect flavour for Malaysia’s first.

**Also leading content production and social media

Product Marketing Manager

Mindvalley

I help brands and personality channels create viral social media video content effortlessly and fun. 

It’s a 2-way experience, we focus on content, direction, hooks, crafting flow/story structures as well as creating snippets from existing materials that sparks curiosity and 👀

In 2023 alone, made 16+ viral reels (only reel's with exceptional reach qualifies) for Vishen’s IG all in which each viral clip average at 6 million reach.

Viral Video Content Producer

The creative behind multiple million-dollar product launches, the person you go to when your own marketing videos make you cringe.

- Creative Campaign Manager for all things brand related 
- Content creative strategist (videos on various social platform and platform growth)
- Creating video content for all Mindvalley and Vishen Lakhiani social channels (YouTube, Instagram, Facebook, Linkedin, Twitter)

Brand Campaign Manager and Senior Content Strategist

- Video Content Strategist and Video Producer for Product Launches
- YouTube Creatives Lead for all things going on YouTube
- Content Creator
- Campaign Manager

Senior Content Strategist x Campaign Manager

- Set creative direction and art direction for video ads and content
- Collaborate with branding, marketing, analytics and story team to create engaging video content based on viewers behaviours and needs.
- Creating brand standards, animation templates and visual assets in this category
- Overlooking, training and growing a team of video creators and editors.
- Collaborate with creative operations to have an up to standard creative workflow environment in this fast pace team.

Creative Lead of Video Content

As our film team grew from a 5 person startup style team, I've help played support to envision a team of operation manager and production coordinator. I focus on research and innovation in areas of digital asset and general workflow while also support the core films operation team with solution from a bottom up perspective to compliment top down approach. 

Note: Balance of my experience is parked under my main role as cinematographer & video editor when the needed core role was not filled, I took a break from this role from Feb 2017 - Feb 2018

- Introduced Frame.io to Mindvalley films post-production workflow back in Jan 2017
- Collaborate and create architecture on digital asset file organisation for both active and inactive assets.
- Work with the IT team on managing and upgrading our physical server and creating / uplevel to hybrid cloud storage and to suit our remote friendly workspace culture.
- Create an environment with tech support and proper workflow that eases creative and ensure security for the company
- Collaborating with core film operations team on the best Jira / Wrike and other upcoming issue management platform workflow in overall media production.
- Moderate NAS server with IT team and looking into future tech integrations to the films pipeline.

Films Creative Operations

- Quest courses are long form paid courses chunked into daily bite size videos made to watch in 21 - 60 days on the Mindvalley App
- Collaborate with course creation, production and branding team to come out with an art direction in post.
- Creating custom motion template that aligns with content and brand. 
- Create heroes journey prologue for each course as warm up videos.
- Lead editor for multiple Quest course:

            // Rapid Transformational Hypnotherapy for Abundance with Marisa Peer
            // Feng Shui for Life with Marie Diamond
            // Chakra Healing with Anodea Judith
            // The Mastery of Sleep with Michael Breus
            // Conscious Uncoupling with Katherine Woodward Thomas
            // Mastering Authentic Networking with Keith Ferrazzi

Quest Course Lead Editor

A phase where I collaborate, innovate and self-initiated projects within the company that aligns to my personal core brand; "create content that inspires". 

Here are a few of our projects worth highlighting, click on link for case studies.

Video Content Creator

- Executing all video production and creative production from start to finish
- Execute set design, light setup, filming, editing, animation, motion graphics and color grading.
- Creating ideas, concept and learning experience for content, courses and social media
- Executing creative video projects, ads and photography
- Managing a film team of 10 people using agile scrum methodology, part time scrum master and sprint planner. (6-months acting head for the team)
- Handle operations for the film team and implement innovative tools in the process that increase productivity and speed. (6-months acting head for the team)
- Looking into new technology and equipments for film production

Cinematographer & Video Editor

Mimi Thian

"Let's Create Content That Inspires"

I provide creative consultation, direction, content creation, motion graphics, videography to photography services. This is my personal portfolio and side hustle channel.

www.mimithian.com
www.instagram.com/mimithian

Freelance Content Creator

28Spin

Film, edits, motion and photography works.

Content Creator, Social Media Specialist

We sell a wide range of yo-yos and skill toys. 

- 28Spin Online Webstore @ www.28spin.com
- 28DC @ Sunway Pyramid | PJ, Selangor
- 28Spin @ Summermall | Kuching, Sarawak

Provide yoyo performance services. 

Runs and manage yoyo events to grow the yo-yoing scene in Malaysia.

- Malaysia Yo-yo Championship, (MYYC) 2010
- Malaysia National Yo-yo Contest, (MNYC) 2013

Co-Founder

Rhythm & Hues Malaysia

Camera tracker and matchmover for VFX films. 

- Yogi Bear 3D 
- Hop (2010)
- X-Men: First Class (2011)
- Alvin and the Chipmunks: Chipwrecked (2011)
- Mr.Popper's Penguins (2011) 
- Chronicle (2011)
- Life of Pi (2012)
- R.I.P.D. (2012) 
- Percy Jackson: Sea of Monsters (2013)
- Into the storm

Matchmove Artist

Igloo Digital Arts

3D modeling and texturing for game art.

- F1 2009
- Sonic & Sega All-star Racing

3D Artist

"Let's create content that inspires."

www.mimithian.com

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Richard King

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