Richard King

Product Marketing Alliance

Product Marketing Alliance is a collective of passionate product marketing innovators committed to driving demand, adoption and the overall success of their products.

Founder & CEO

The Alliance

The Alliance is the go-to professional development platform for high-growth organisations and individuals worldwide.

CMO Alliance

The CMO Alliance is a global gathering of marketing leaders.

Founder

LinkedIn

Instructor profile: https://www.linkedin.com/learning/instructors/richard-king 

Courses: 

Product Marketing Foundations 
Product Marketing: Competitive Intelligence

LinkedIn Learning Instructor

Acara

Moving event marketing forward: A powerful event marketing platform  enabling you to drive business performance through in-person events.

VP, Product & Co-founder

Tito

Investor

Ignition

GTM Alliance

CEO & Founder

Sales Enablement Collective

The Sales Enablement Collective is a global gathering of revenue leaders, all striving towards one, shared goal: consistent and predictable revenue growth.

Product-Led Alliance

Fuel your growth with a product-led approach.
We’re the world’s fastest-growing community for product pros, growth gurus, founders, and thought leaders. You’re in the right place to master your PLG strategy.

VP Product Marketing

I’m a builder at heart, with five startups and three exits under my belt. 

My passion lies at the intersection of product, marketing, sales, and data - so you’ll often hear me talking about product marketing.

My entrepreneurial journey has taught me the value of resilience, innovation, and questioning the crowd rather than following it. Most importantly, it’s shown me the power of community.

👉 Why I share on LinkedIn:

I believe in collective learning: I want to provide tried and tested insights to help you navigate your career, whether you're a founder, marketer, or looking to learn something new. 

👉 What I talk about: 

1️⃣ Building bootstrapped companies
Why go-to-market efficiencies are a non-negotiable 

2️⃣ How to spot and nurture talent
Strategies for building high-performing and efficient teams

3️⃣ Product marketing - why won’t I shut up about it?
How effective product marketing drives business success.

4️⃣ Operational excellence + a great culture. It is possible.
The nuts and bolts of business operations and fostering a winning culture.

5️⃣ What does leadership really mean?
The changing expectations of what it means to be a “boss.”

Go ahead and hit the follow button, and I’ll see you around!

This is why product marketing matters

😂

"Nah man don't buy AirPods"

"You need the Sony WH-1000XM5-WHCH 720N-WF1000XM5-CH520"


Sony product naming meeting:

Engineering: "We're launching 4 new headphone models. WH-1000XM5, WHCH 720N, WF1000XM5, and CH520"

Product Marketing: "That's not a name, that's a license plate"

Engineering: "We should bring in OpenAI. They're good at naming"

Product Marketing: "The people who named their models GPT-3.5-turbo-16k-0613 and text-davinci-003?"

Engineering: "See, they get it"

Product Marketing: "You both need help"


Meanwhile at Apple:

Engineering: "We're launching new headphones"

Product Marketing: "Call them AirPods"

Engineering: "What about the premium version?"

Product Marketing: "AirPods Pro"

Engineering: "And the over ear ones?"

Product Marketing: "AirPods Max"

Engineering: "That's it?"

Product Marketing: "That's it"


** scene **

Happy Weds, hope you enjoyed this skit haha

Talking truth on leadership, growth & product marketing | 5x founder | 3x exits |

Give Maria Nimfuehr  an oscar for this

😂



The stages of every product launch.

10/10 visualization hahah.

 
 
Maria's POV:

"You're a founder. You successfully raised from VC. Do you think you nailed your value proposition and positioning?

There is one serious mistake that tech companies make. In their minds, how they pitch their product to investors and how they sell it to customers are the same. 

But they are not. Why?

When pitching to investors, founders are expected to sell the vision ✨ Convince a group of skeptics that they are the ones who will grow to $100M ARR very quick. 

All works towards this goal: they are selling the 𝗙𝗜𝗡𝗔𝗟 vision of the product, showing how big is the market and how customers lie awake in the night dreaming of buying their solution. Founders are selling the future, what they will become when they grow up 👦

In reality?

The product is often in the early stage and it can't do all that you promised to investors. When users try it, they quickly find out that your 'data powerhouse rocketship' is just a buggy, scrappy MVP. And they leave.

Your positioning, messaging and value prop for users should be focused on 𝗣𝗥𝗘𝗦𝗘𝗡𝗧. What your product can do today that solves my problem? Why should I choose you over alternatives NOW? If it's valuable to me, I will buy it."

---


👋 P.S. Make sure you give Maria a follow!

Still laughing at this, well played hahah

No alternative text description for this image

BMW turned their competitors into free advertising.

The full campaign playbook for you:



To celebrate their 100th anniversary, BMW set up a free toll lane on Moscow's M11 highway. The barrier used visual recognition to spot BMW logos and let them breeze through without paying.

Over 300,000 BMW drivers got free rides all summer.

Then Audi and Mercedes drivers got jealous.

They wanted the free pass too.



So what did BMW do?

They published printable BMW logo stickers on their social pages. Custom sized to cover competitor badges. Mercedes owners could slap a BMW roundel over their star and glide right through.

Read that again.

BMW got Audi and Mercedes drivers to voluntarily cover their own logos with BMW branding. And drive around Moscow as free mobile billboards.

So so good 😂


The results:

4 million cars saw the exclusive BMW lane. 15 million media impressions. 70+ articles in 2 days with zero paid media. And brand awareness among competitor owners went from 30% to 33%.

The kicker?

Mercedes responded months later by offering free airport parking to premium car owners but it wasn't nearly as effective.

BMW set the playbook and competitors followed.



My 0.02 for you PMMs:

We're entering a new era where product velocity is accelerating faster than ever. AI is compressing build cycles. Launches are happening weekly. The brands that win won't be the ones with the best product announcements.

They'll be the ones with the most creative distribution.

BMW didn't run a billboard campaign about being 100 years old. They created an experience that made competitors WANT to participate. And turned that participation into owned media.

This is the kind of thinking PMMs need to bring to competitive strategy. Not battlecards. Not feature comparisons. But stunts that flip the script entirely.


Find your M11 highway moment.

Make it impossible for competitors to ignore.

Then invite them to join ✌️



P.S. What's your take on this?

Hey PMMs, stop. Read this.

🔥 analysis by Jason Feifer:


Celsius struggled for years — because of a CRITICAL MISTAKE that many brands make:

It was selling the wrong benefit.

In this case, Celsius spent years screaming “BURN CALORIES!”

Problems:

❌ CONFUSION (how does a drink burn calories?)
❌ EMBARRASSMENT (would you carry that around?)
❌ SACRIFICE (the can says little about flavor)

In short, Celsius only reached people who want to sacrifice and diet — instead of people who want to enjoy themselves and feel healthy.

Now look closely at its new can, and the fixes it made:

✅ ENJOYMENT (flavor takes the spotlight)
✅ PRIDE (premium design, new “Live Fit” tagline)
✅ HEALTH (claims are small and refined)

Think of it like a conversation. Celsius used to open the conversation with a bold health claim — which turned most people off.

Now Celsius opens the conversation with enjoyment and lifestyle — and THEN, once people are intrigued, its health claims make them feel good.

In 2023, Celsius netted $1.3 billion in revenue.

Don’t ask, “What makes me unique?” Instead, ask “Am I meeting people where they are?” That distinction is EVERYTHING.


--

👋 P.S. Make sure you give Jason a follow!

Great POV by my friend Aatir Abdul Rauf:

"Will we see pure SaaS products opening retail stores in the future?"


I had this debate with a friend the other day that started as a joke.

Our first reaction was that it's not in any GTM playbook because it's a money burner. 

At the same time, we agreed that physical spaces do something digital can't.

In a world of vibe-coded apps, presence is a differentiator. You interact with a human, create outcomes in real-time, and trust hardens. 

We talked about Apple. Yes, they sell hardware, so it makes a lot more logistical/financial sense for them. But their retail experience accelerated their journey towards becoming a lifestyle brand. 

Could a SaaS store create that same feeling?

After all, SaaS brands already invest in non-digital advertising.

→ ClickUp plastered ads on buses.
→ Artisan ran billboards across SF. 
→ Ramp pulled off that giant marketing stunt in the middle of NYC. 

And at big conferences, you see these brands spending through the nose for elaborate exhibitor booths.

Those moments create something. 

Brand recognition jumps. 
People remember the experience. 
The product stops feeling "fungible".

A retail store can deliver that year-round, but obviously NOT if the math doesn't work out. 

We realized this works only for larger SaaS brands.

→ You need massive scale. Probably relevant for products with $500M+ revenue minimum. Think Canva, Hubspot, Slack.

→ Location discipline is everything. A 2,500 sq ft store in NYC's Flatiron runs about $1.5M per year, all in. If you pick vanity locations, the math collapses.

→ The store must produce measurable conversion lift or direct revenue to justify the burn.

For that to happen, it can't just be brand theater.

The store has to be an education and services studio first, a showroom second.

Example:

→ Canva would run paid design workshops and operate an on-site print lab for business cards and event materials. That's potentially $900k in annual services revenue.

→ Slack and HubSpot would turn the space into a solutions center. Workflow clinics. CRM migration sessions. RevOps audits. The goal would be to land 1 enterprise customer per month or 8 to 10 mid-market deals at $100k to $200k each. 

In other words, the store adds to the pipeline, not just awareness.

But what would happen at these stores?

Some ideas we riffed:
→ Canva could host stations where you design and print stuff live.
→ Slack runs workflow labs where entire teams optimize their Slack setup in real time.
→ One-on-one CRM sessions where staff sets up a HubSpot instance for a small business owner. 
→ Certification programs with expert coaching and exam days
→ Paid workshops that turn casual users into power users
→ Events that build community and turn customers into evangelists

I don't know. Maybe we're making no sense.

But curious about this
Would a retail store change your perception of a product? 
Or is there genuinely no utility here?
--

P.S. What's your take?

Chase Dimond

Top Ecommerce Email Marketer & Agency Owner | We’ve sent over 1 billion emails for our clients resulting in $200+ million in email attributable revenue.

Currently building Structured — a top ecommerce email marketing agency.

We’re a top Omnisend and Klaviyo email marketing agency partner.

And I was recently voted as the #1 ecommerce influencer to follow by Shopify and Shopify Plus.

I was also given the Top Voice Award for Email Marketing by LinkedIn and was ranked as the top email marketer on LinkedIn by Favikon.

Since launching our email agency in June of 2018, we’ve helped our clients send over a billion emails resulting in over $200 million in email attributable revenue. 

A few of our current and past clients include:
- Poo~Pourri
- Eight Sleep
- Health-Ade
- Mixtiles
- The Chive
- Vessi
- CrossNet
- Orgain

If you’re looking to hire a great email marketing agency, send me an email with more here: chase@chasedimond.com

———————————————————————————

Outside my agency, I run a number of other fast growing businesses. And I’m fortunate to have over 750,000+ amazing followers/subscribers across my social channels and email newsletter.

If you’re looking to advertise to my audience, please send me an email with more info: chase@chasedimond.com 

———————————————————————————

Here are a few other things I've accomplished:

-Scaled a product I built, marketed, and managed to 500,000 visitors in 6 months without spending a single traditional advertising dollar.

-Generated 1.5 million visitors for a dating site within the first two months of launch without spending a single traditional advertising dollar.

-Acquired 500,000 subscribers in 10 months for a travel email newsletter I helped launch while spending very little traditional advertising dollars.

-Acquired over 1.5 million total followers on Instagram for the clients/companies I have worked with/for.

-Sold a business (social media tool that helps musicians automate growth and promotions) to the largest player in the space.

You can reach me via email: chase@chasedimond.com

My newsletter is your no BS guide into what's working in email marketing - I'll give you the latest tips + tactics to help you drive more revenue from your email marketing channel. 

Sign up (it's free) here: https://chasedimond.com/chase-email-newsletter

Respect is free.
Crazy how some people still can’t afford it.

One thing I’ve learned working with all kinds of teams:

Titles don’t tell you who someone is.
Their behavior does.

I’ve seen interns treated like they didn’t matter…
And I’ve watched those same interns become the smartest people in the room.

I’ve seen leaders who only showed respect upward…
And leaders who treated everyone from the CEO to the janitor with the same kindness.

And the difference is obvious.

Real respect isn’t about
job titles,
degrees,
or LinkedIn headlines.

It’s about how you treat people before you know who they are.

Because the truth is simple:
You never regret showing someone respect.
But you might regret assuming they didn’t deserve it.

So here’s the real question:

If no one knew your title…
Would your behavior still make people feel valued?


Image credit: DearS_o_n on Twitter/X

Every marketer has been here.

Meanwhile, the marketing team is just trying to hold it together.

But here’s the truth —
Marketing isn’t about making things look good.
It’s about making things work.

✅ It turns chaos into clarity.
✅ It connects what the product does with what people actually want.
✅ It builds systems that create demand instead of chasing it.

When you treat marketing as design-on-demand, you get noise.
When you treat it as strategy, you get growth. 🚀

Image credit: @Kimberly Gordon


P.S. If you write emails and you’re looking for inspiration, check out:

inboox.ai

I hired the smartest person in the room once.
They lasted 3 months.

I hired the kindest person in the room once.
They're now running that team.

(Credit: Daniel Disney) 

Here's what that sign gets absolutely RIGHT about building winning teams 👇

We're obsessed with IQ.
With credentials.
With "rockstars" and "ninjas."

But after 15+ years building sales teams, I've learned something brutal:

Smart people who lack humility? They're ticking time bombs.

Think about it...

That genius who won't listen to feedback?
That top performer who belittles teammates?
That "expert" who thinks they know everything?

They're not building your business.
They're slowly destroying it.

Here's what ACTUALLY happens when you prioritize kindness and humility:

↳ Team meetings become idea factories (not ego battles)
↳ Mistakes become learning moments (not blame games)
↳ Success gets shared (not hoarded)
↳ People actually WANT to help each other win

I've seen it firsthand:

The "average" rep who listened to everyone?
Became our top performer within 6 months.

The "inexperienced" manager who admitted what they didn't know?
Built the strongest team culture we'd ever had.

The "quiet" team member who always helped others?
Now our most valuable leader.

Because here's the uncomfortable truth:

Skills can be taught.
Systems can be learned.
Processes can be mastered.

But kindness? Humility? 
Those are CHARACTER.

And character is what determines:
- How they handle pressure
- How they treat customers
- How they respond to failure
- How they celebrate others' wins

Smart people might win alone.
Kind and humble people? They build dynasties.

So next time you're hiring, promoting, or building a team...

Don't just check their resume.
Check their character.

Because working with smart people IS great.

But working with kind and humble people?

That's how you build something that actually lasts.

Your peace of mind is worth more than any paycheck


🟡 Put Your Mental Health First: No Job is Worth Your Peace of Mind 

Your job should make you feel good, not stressed out

🟠 If work is keeping you up at night, it's time for a change. 

Your mental health comes first—always

🔴 Let's create workplaces where we can thrive without sacrificing our well-being

🟢 You deserve a job that lets you rest peacefully at night


Credit: Dr. Mohammed Shagil

Not everyone wants the version of you that wins.

But those who do will help you get there.

Here’s the career advice they don't teach in school:
Individual talent only takes you so far.

The big multiplier is who you surround yourself with.
And more importantly, how you protect your inner circle.

(Credit: Maryann (MJ) Jamieson)

Think about your biggest career wins:

🔹 Who opened that door?
🔹 Who made that introduction?
🔹 Who challenged your thinking?
🔹 Who pushed you to level up?
🔹 Who celebrated your growth?
🔹 Who had your back when you doubted yourself?

Now think about your setbacks:

🚫 Who doubted every move?
🚫 Who spread subtle negativity?
🚫 Who made you question yourself?
🚫 Who downplayed your success?
🚫 Who disappeared when it mattered?

Success leaves clues.

And the biggest one is this:
Behind every major achievement is a circle of people who believed in you.
But first, you had to clear out those who didn't.

5 signs someone needs to go:

1/ They downplay your achievements
 ↳ "You just got lucky"
↳ Always finds the negative angle

2/ They compete instead of collaborate
↳ Turn every win into a comparison
↳ Make success feel like a zero-sum game

3/ They disappear during challenges
↳ Show up for celebrations, not struggles
↳ Always too busy when you need support

4/ They leak your energy
↳ Every interaction leaves you drained
↳ Turn excitement into doubt

5/ They guard information like weapons
↳ Hoard connections and opportunities
↳ See your growth as their loss

Remember:
You become who you hang around.
Not everyone clapping is in your corner.

Some cheer your wins.
Others cheer your struggles. 
Learn to spot the difference.

Building your circle matters.
Protecting it is critical.

Some years test your patience more than your strategy.

Not every year is about scaling fast, hitting every goal, or breaking records.
Some years are about surviving the turbulence and learning who you are when nothing goes as planned.

Those seasons don’t define your losses - they define your foundation.

Because:

👉 The lessons learned in difficult years become the instincts you rely on in successful ones.
👉 The resilience you build under pressure becomes the quiet strength that carries your team.
👉 The humility gained in setbacks makes you a better leader when you rise again.

You don’t lose when progress slows.
You build depth, discipline, and direction.

Growth doesn’t always look like expansion.
Sometimes, it looks like endurance.

Some years you win.
Other years - you build the person who will.

Image credit: UpSkillYourLife on Twitter/X

Marketing managers don’t sign up to do it all. They’re just expected to.

Write the copy.
Run the ads.
Design the creative.
Analyze the data.
Manage the projects.

No one can excel when they’re spread this thin.

Marketing managers shouldn’t have to wear every hat. They should be supported so they can focus on leading strategy and driving growth.


P.S. If you write emails and you’re looking for inspiration, check out:

inboox.ai

Knowledge means nothing without movement.
And movement means nothing without repetition.

We saw so many people try to jump to the finish line -
scrolling for answers, collecting advice, taking notes on notes
but never taking action.

The truth is simpler:

If you’re lost → learn.
Information gives clarity.
You can’t solve a problem you don’t understand.

If you’ve learned → act.
Books and courses don’t build momentum.
Execution does.

If you’re acting → stay consistent.
One great day won’t change your life.
A hundred small ones will.

Growth isn’t magic.
It’s a sequence:

Learn → Do → Repeat.

No shortcuts.
No secret formula.
Just education, execution, and consistency - stacked brick by brick.

If you want to change your future, don’t look for a hack.

Look for your next step.

Credit: aakashg0 on Twitter/X

Working with smart people is great.
But it is not enough.

Because intelligence can solve problems.
But humility and kindness build cultures where problems don’t have to exist in the first place.

Here’s why it matters so much 👇

Kind and humble people:

They make collaboration effortless.
You don’t waste energy defending ideas or egos. 
You build together - faster, cleaner, and with more trust.

They create psychological safety.
When people feel respected, they speak up, share bold ideas, 
and admit mistakes early. 
That’s how teams innovate and grow.

They inspire long-term loyalty.
People don’t leave companies - they leave toxic dynamics. 
Working with grounded, genuine teammates keeps great talent around.

 Ways to practice kindness and humility at work:

Listen more than you talk.
You don’t need to have the loudest voice to have the strongest impact. 
Listening builds connection and earns respect.

Give credit - generously.
Acknowledging others’ work doesn’t diminish your own. 
It multiplies the trust and energy in your team.

Keep learning.
The moment you think you’ve “arrived,” you stop growing. 
Stay curious, stay open, and never let success make you unapproachable.

Kind people build strong teams.
Strong teams create big results.

We live in a world obsessed with titles, but every person carries invisible stories of struggle, wisdom, and potential that no business card can capture.

When we lead with respect rather than hierarchy, we unlock something powerful: authentic human connection.

What i have learned about true leadership.

Real leaders don't wait to see credentials before showing respect. 

They understand that:
- Dignity isn't distributed based on job descriptions
- Today's intern could be tomorrow's innovator
- Every person has something valuable to teach us
- Character reveals itself in how we treat those who "can't help us"

Three simple shifts that change everything

1. Replace "What do you do?" with “What are you passionate about?"
Watch how conversations transform when you're genuinely curious about the person, not their position.

2. Listen for the story, not the status: 
Everyone has a journey. 

The most interesting people are often hiding in plain sight.

3. Practice "respectful curiosity": 
Approach each interaction wondering what you might learn, rather than what you might gain.

When you treat the receptionist with the same courtesy as the CEO, people notice. 

When you thank the maintenance team as genuinely as you thank your biggest client, culture shifts.

Respect isn't a favor you give; it's a standard you set.

Think about someone you interact with regularly but might overlook. 

What would happen if you approached them with fresh eyes tomorrow?

The most successful people I know aren't those who demand respect—they're the ones who give it freely.

What's one assumption you've made about someone that completely changed when you got to know their story? 


Credit: Makarand Utpat

The worst career advice I ever heard: "You're too old to start over."


Let's normalize people making big career changes at any age.

The most heartbreaking conversations I have are with people in their 40s, 50s, and 60s who tell me:

"I wish I'd done this 10 years ago."

They stayed in careers they hated because they thought they were too old to pivot.

Too established to start over. Too far down one path to choose another.

So they played it safe. Collected the paycheck. Convinced themselves it was "too late."

Then one day they wake up and realize they spent decades building a life that doesn't fit them anymore.

Here's what nobody tells you about making a big career change later in life:

You're not starting from zero. You're starting from experience.

The courage it takes to change direction at 45 or 55 or 65? That's something most people will never have.

I've worked with clients who completely changed industries in their 50s.

Left corporate jobs to start businesses. Went back to school. Pursued passions they'd buried for 20 years.

Every single one said the same thing: "I should have done this sooner."

Age doesn't disqualify you from wanting something different. It qualifies you to finally go after what you actually want.

Stop waiting for permission. Stop waiting for the "right time."

There's no expiration date on ambition.

Start now, or spend the next 10 years wishing you had.

Credit: Annie E.

Marketers,

Here’s a table with 6 copywriting formulas for writing effective ads:

Bookmark this 🔖

Marketing without humor
is like pizza without cheese

You can serve it 

But 

No one’s coming back for seconds.
Funny doesn’t mean unprofessional.

It means relatable.
It means human.

People don’t remember the product.
They remember how you made them feel.

So make them feel good.

Add flavor to your brand. 
Not just features.

Bad copywriting:

• Here's my product
• Here's what it does
• Here's what's so good about it

Good copywriting:

• Here's your problem
• Here's the benefit of solving it
• Here's why what you've tried has failed
• And by the way here's a product that will help you solve it

Credit: Dickie Bush 🚢

You can mute people in real life too.

It is called boundaries.

Setting boundaries isn’t rude.
It’s responsible.

You’re not meant to be available for everyone, all the time.
Protecting your time, focus, and mental space doesn’t make you cold — it makes you effective.

Boundaries aren’t walls — they’re filters.
They help you decide what gets your attention and what doesn’t.
Because not everyone deserves access to your time or mental space.

🚫 Situations where you need to stop wasting time and set boundaries:

Endless negativity.
If someone always brings problems but never solutions — stop being their emotional landfill. You can listen with empathy without absorbing their energy.

Unclear work expectations.
If you’re constantly saying “yes” to extra work, late calls, or unrealistic deadlines, you’re not being a team player — you’re burning out. Boundaries protect both your energy and your quality of work.

Relationships that drain instead of support.
When every conversation leaves you exhausted or doubting yourself, it’s a sign to step back. Not everyone is meant to stay in your circle forever.

🧭 Simple ways to set healthy boundaries:

Communicate clearly — not emotionally.
Boundaries aren’t ultimatums. They’re statements of respect.
→ “I can’t take calls after 7 PM.”
→ “I’ll join, but only if we can stick to 30 minutes.”

Protect your calendar.
Treat your time like money. If you wouldn’t give away $1,000 easily, don’t give away hours of focus to low-value conversations or tasks.

Practice saying no — kindly.
“No” isn’t rejection. It’s redirection.
You’re saying no to one thing so you can say yes to something that matters more.

Boundaries don’t push people away.
They teach people how to treat you — and show that you take yourself seriously.

Because when you stop pouring into things that drain you,
you finally have energy for the things that build you. 

♻️ Repost to remind others that protecting your energy is productive.

👉 What’s one boundary you need to reinforce this week?

Marketing 101: The B.S. Detector

People trust 4.6/5 more than a 5/5.

Don't position yourself as "too good to be true".

Credit: The Ad Professor


P.S. If you write emails and you’re looking for inspiration, check out:

inboox.ai

Most people never lose because they tried.

They lost because they never started.

Trying doesn’t guarantee you’ll win.
 But not trying guarantees you won’t.

Every idea, business, or dream you’ve ever admired
Started with someone willing to look a little foolish at first.

You don’t need perfect timing.
You need momentum.

💡Start small. Try anyway.

The worst that happens? You learn.

The best? You win.

Image Credit: dtop1percentmen on Twitter/X

My marketing team now creates in hours what used to take days.

The secret? 3 Gamma prompts most people never find.

After testing almost every prompt template in Gamma, I discovered the ones that actually move the needle.

These aren't custom prompts. They're built right into Gamma.

Here are the 3 that transformed my business:

1. Campaign performance review:

"Design a campaign performance review for [your recent promotion]: executive summary, key metrics, channel breakdown, top-performing content, budget analysis, lessons learned, and optimizations."

2. Social campaign:

"Create a social media campaign for your [brand's Earth Month or product launch]: goals, platform strategy, content themes, calendar, engagement tactics, and benchmarks."

3. Product launch campaign:

"Build a product launch campaign for your [new AI tool/service]: sign-up goals, target audience, positioning, timeline, channel mix, creative concepts, content calendar, KPIs, and sales assets."

The best part?

These prompts are free inside Gamma.

You'll find ready-made prompts for:
→ Landing pages that convert
→ Social content that engages
→ Presentations that close deals
→ Email campaigns that sell
→ Product launch materials

No guessing. No trial and error.

Just proven prompts that work.

Campaign reviews that used to eat up half our day? Done in minutes.

Gamma studied millions of decks so you don't have to: just copy, paste, and create.

Get the full prompts guide at https://lnkd.in/g_cJPbbp

Brand partnership • Top Ecommerce Email Marketer & Agency Owner | We’ve sent over 1 billion emails for our clients resulting in $200+ million in email attributable revenue.

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The Battle

Richard King

Chase Dimond

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The Battle

Richard King

Chase Dimond

Followers

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Richard King's LinkedIn Performance

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Performance ScoreRichard King's LinkedIn Performance