Richard Moore

I help consultants get clients on LinkedIn, using sales and content 🚀 Follow #RichTips for content

At some point it becomes obvious: your expertise isn’t the problem.
The real challenge is turning that expertise into consistent, high-value revenue.

Whether you lead a commercial team or run your own consultancy, gaining traction with potential clients on LinkedIn often feels harder than it should.

That’s where I come in.

I train leaders, consultants, and founders in the psychology of high-trust deal-making and sales. This helps individuals and teams move from interest to commitment without pressure or scripts.

My work blends behavioural psychology, strategic communication, and modern sales design.
More importantly, it comes from doing it:
22+ years of being a sales practitioner and $millions in converted deals.

Because theory is powerful
But you can't beat having done it too

Crucially, the help I give is for those who want to sell with nuance, credibility and long-term results.

Here’s what we focus on:
Strategic positioning: shaping how your expertise is perceived by buyers and decision-makers

Authority content: creating trust through clarity, not noise

Conversation design: turning dialogue into opportunity with structure and intent

Deal-flow mastery: applying timing, buyer psychology, and decision dynamics to close complex deals

I’ve worked with organisations from Microsoft and LinkedIn, to JP Morgan and Deloitte
Beyond this I've also coached thousands of consultants, coaches and founders

All of them have had the focus on refining how they sell and how they communicate

As a 2x LinkedIn Top Voice and LinkedIn Learning Instructor with five courses on sales and communication, studied by tens of thousands of professionals worldwide, I'm asked to work with professionals on their delivery, awareness of buyer state and the words that move a buyer to step forward. 

My communities, the LinkedIn Client Accelerator and Art of Sell, bring together over 500 members focused on mastering client acquisition and high-trust sales.

In the offline world I founded Entrepreneur Business Live, a global event series connecting business leaders to support local causes and I’ve delivered keynotes and lectures at Oxford University, Warwick Business School, University of Edinburgh, Nottingham, Pearson Business School and many more.

If you want to elevate how you or your team win clients, with more trust, depth, and commercial precision, this is where we start.

DM me here on LinkedIn
Or email directly richard@therichardmoore.com
Or check out the featured links on this profile for more

Follow #RichTips for insights on high-trust deal-making and sales

Founder - LinkedIn Client Accelerator

Imagine being such a badass that you:

- win Dragon's Den
- casually teach yourself Chinese
- are head of growth for a $200MM fund
- worked at Accenture then JP Morgan 
- and are a serial entrepreneur 

Such a person exists

And she's called Carina Cunha.

So I'm thrilled that she is tonight's Masterclass in Art of Sell

You see, it's easy to find a community with speakers that
- Present well
- Have lots of followers
- Can even show some results

But it's a completely different game when they operate at the highest level

Last week?
Our topic was copywriting
So the speaker had sold $1bn 
And worked at Ogilvy

Next week?
How to communicate for sales 
He's coached Oracle and T-Mobile
And over 65,000 have taken his courses

When I built this community I wanted one thing from the learning:
Excellence

Always ask this question:
"Am I listening because they're popular? 
Or am I listening because they're the best?"

What's your belief on this?

--
Want to join us? 
Jump into the first featured link on my profile here → Richard Moore

#RichTips

I train founders in the psychology of high-trust deal-making and sales | Creator, Art of Sell | 2× LinkedIn Top Voice

These 3 job stats are a worry: 72%, 51%, 44%
Because they show something serious going on:

The numbers are for 2023, 2024 and 2025 in terms of the % of candidates with multiple job offers in their most recent job search*

That's trending dramatically down.

What does this mean?

This:
If you are less likely to have options, then you need to change something. 

Especially as the employment market will only get more competitive.

So what to do?

Focus on you, more. Here's how:

Look, sending out a résumé and patiently waiting in line is asking for trouble.

Instead, proactivity is the solution.

So:
1. Share your opinions on LinkedIn
↳ You'll be asked them in an interview anyway. 
But now your answer reaches many.

2. Network up
↳ Connect with those that might hire/influence hiring decisions. 
But be human: conversation > a pitch for a job

3. Show up, just not in queues
↳ Waiting in line for an interview screams average. 
Instead, go to events to network. Even attend events here on LinkedIn. 

Having the inside edge like this is how you get noticed
And importantly, it starts useful conversations.
Those that hire love to see initiative. 

What else? 
Work on your communication:
- Persuasion, influence and articulation all matter. 
- Because when you work hard to get your foot in the door, you don't want to throw that opportunity because you didn't train how you'd show up.

How else can a job seeker be proactive?

--
PS These skills matter. 
Not just in getting a job but after, too. 
That's why my Art of Sell community isn't just for better pitches,
It's for better persuasion and mastery of communication.
Yesterday, we had Alicia Teltz show how to win with LinkedIn
Tomorrow, we have Ravi Rajani go deep on building trust
These are the skills for careers. Not just moments.

From the Gartner “Voice of the Candidate, 1Q25” survey 

#RichTips #jobs

Richard Moore hosting his Entrepreneur Business Live London charity networking event, 2025

Bad advice can often sound good
So we think it's right. Here's an example:

Write content for 1 person
Talk about the 1 problem
Give them 1 solution

Part of this misses the mark.

And it's that middle line.

"Talk about the 1 problem"

You see, when you truly understand buyer behaviour, you realise something about "problems":
• You know what they are
• They usually don't

Typically, people don't fully know their problems
and they certainly haven't labelled them

For example:
- Business owners don't know their website's issue is its UX
- A patient with a cough won't know they have bronchitis
- CEOs don't think their problem is their personal brand

Problems require awareness

So you can see that speaking about problems often misses the mark.

You get it
Your peers get it
...and your engagement wrongly suggests your audience gets it

But the right people need it to relate more to what they're feeling now.

How do we fix this?

Instead of talking about the problem itself,
Speak to the symptoms of the problem:

Suddenly, the right people can relate to them
Because they're consciously living them
They're totally frustrated by them
They're fed up with them

It's a tiny nuance, but makes a massive difference

So,

Write content for 1 person
Focus on their symptoms 
Give them 1 next step

What are your customers' top symptoms?

--
📌The nuances of getting this right are covered in the Art of Sell
Comment or DM me "symptoms" and I'll share more about the workshops included

#RichTips

Richard Moore at his Entrepreneur Business Live London charity networking event

Let's stop pretending the month is over.

It’s not.

And yet some are already winding down, half-writing off the last few days like they don’t count.

Let me remind you:
↳ Revenue doesn’t care what the calendar says
↳ Targets don’t adjust themselves because you “feel done”
↳ And prospects don’t progress themselves while you blow across your coffee and coast into December

We’ve got 4 working days. 

That’s not “wrap-up” time
It's close time

↳ The pros know it
↳ The high performers I know always have this attitude
↳ That top 1% are circling their opportunities

Meanwhile, others are forecasting
Because they're finished.

So ask yourself:
Are you done? 
Or are you hitting the end of the month?

Easing in vs finishing strong:
It's always interesting to see how people respond, this time of the year

--
Having this state of mind is why I have mindset as my 1st module in the LinkedIn Client Accelerator: it affects all other things. 
DM "Mindset" if you want to see a breakdown of the modules the 241 members have access to

♻️Repost this if you feel those in your network need this energy!

#RichTips

Richard Moore hosting his Entrepreneur Business Live London, charity networking event

You are an asset.

This mindset shift altered two things for me:
- The view of myself 
- My career in sales

Here's how you possibly see yourself right now:

You see yourself as a source of frustration to prospects
You feel their time is worth more than yours
You're concerned you're intruding

Instead, start viewing yourself as an asset and the solution to their problems.

If a potential prospect needs support, then you are providing it!

This is valuable and needed.

From that reframe, you're not an irritation nor imposing on them.

Only by recognizing how much you can contribute in solving problems will you start approaching your sales as the helpful advisor rather than a begging, needy salesperson.

So, show them you're the expert equipped to answer any question they might have. 

But the big thing is to also show up as someone proud to be able to assist them.

Your skills and expertise are what set you apart and make you an asset - so now it’s time to own it.

Be honest: how do you view it?

--
♻️Repost this if you believe your network needs to see it

📌Hundreds of you have joined the Art of Sell so far and I can see why:
It's not just sessions on pitching, negotiation and delivery of price. 
It's also the adjacent topics on mindset, ego and linguistics. 
Pro-level customer acquisition is about being master of many areas
Not just one or too. 

Click "Visit my Website" at the top of this post for your access.

#RichTips

"This might not work"

Are you willing to say that?

According to Seth Godin, this is precisely what a leader should be willing to say to their team. 

Managers follow rules
They execute the plan
They deliver the thing 

But to volunteer. To say "I'll try this";
That is leadership.

So, 
↳ If you're doing the same as your peers
↳ If you're playing safe to only take part
↳ If you're letting others be the outliers

Then you're in the riskiest business of all.

Instead, we should be "dancing with the future".
Because it might just work.

To share a room with Seth and incredible leaders from 
- LuluLemon
- US Navy
- Schneider Electric
- Johnson Controls
- IKEA
and so many more, was a real gift this week.

Thank you to Brian Evergreen for hosting us in his The Future Solving Club. 
When you're invited to such spaces, grab them with open arms.

It's forums such as these that we can learn from the best, especially with a peer group of winners. 

Three more takeaways from Seth in the comments below🔽

--
♻️Repost this if you feel this is a great description of leadership

#RichTips

Calla Success Systems Ltd

Supporting Women in Business to Create Consistent Cashflow in their Businesses, and to make it easy for them to do so by helping them unlock the 3 Keys.
Supporting through:
⭐The Secrets of Consistent Cashflow Information Series, 
⭐The Cashflow Accelerator - Making Consistent Cashflow Easy
⭐The Cashflow Academy - Making Consistent Cashflow Inevitable

Cashflow Whisperer and Chief Cash Officer!

Supporting women in business to optimise their first or next launch using well-designed challenges (from 3 - 90 days in duration + Evergreen opportunities)

Challenge Design Consultant

Developed and Ran a Series of Monthly Masterclasses Specifically focused on supporting the improvement of the experiences of women running businesses.

Trainer and Masterclass Facilitator

✅ Business and Marketing Strategy for women
✅ Asset Strategy and Leverage Implementation
✅ Busting business and life Blocks and supporting
✅ Business and Mindset Coaching
✅ Consistency Accountability

✅ Daily email to support & motivate women in business, 5 years +: email hello@callasuccess.com to join the list ladies

Founder and Managing Director

Academy of Women's Leadership

Providing Coaching for executive and entrepreneurial women looking to improve their impact and results of their leadership as part of their journey within the Academy

Being versed in a number of different coaching models and focused on supporting improved clarity and impact, I work 1 to 1 to deliver Dynamic Transformational Coaching which powerfully supports women to improve or uplevel their leadership confidence and competence.

Executive & Leadership Coach

Facilitator and Instructor for:

MANAGING IMPOSTER SYNDROME - A session focuses on 
📌Unpacking the concept of the imposter feelings that successful women can feel on their journey.
📌Expanding and understanding root causes and context 
📌Delivering effective strategies and tools that can be used to more effectively manage the feeling in the moment and to combat those experiences more proactively.

EFFECTIVELY MANAGING THOSE 'ABOVE' YOU - This session focuses on 
📌The important concept of ensuring that you not only perform well in your role, but at that those around you are aware of the value that you bring to your team and therefore the organisation.
📌The sessions also provides powerful mindset support and effective impactful strategies to adopt to more effectively support the management of the perception of your contributions and role.

Trainer, Instructor and Session Facilitator

Curriculum Design and Session Facilitation for
⭐ Managing Imposter Syndrome
⭐ Managing your those above you

Sessions as part of the AWL.

Curriculum Development Process included Research into:
➡️Academic Research and latest peak performance studies
➡️Commonly held beliefs and broadly available information
➡️Psychological and Neuroscience based information
➡️Advice, Tools and Information regarding the practical improvement around these areas

Each Session then provides a Proprietary practical framework in order to provide participants with the opportunity to improve impact and results in this area of their work and lives.

Curriculum Designer

UKBlackTech

Founding Member

Eagle Solutions Services Ltd

Director Of Business Development

CGVentures

Advisory Board Member

Tech Talent Charter

I led the winning team in the 'Make organisations more inclusive for Black Employees' Hackathon, in producing a submission for the Open Playbook for 'Recruiting Black Employees'

Hackathon Team Leader

Goldman Sachs

Investor Marketing Originations Associate

Cross Product Collateral Management Team Leader

Morgan Stanley

Fixed Income Summer Intern

⭐️ 𝗠𝗘𝗘𝗧 𝗬𝗜𝗡𝗞𝗔 ► Multi-Award Winning Business Owner, Coach. Speaker. Business and Asset Strategist. 
Making Success Inevitable for women in business. 

As founder of Calla Success Systems, I'm on a mission to elevate the experience for women building businesses to make sure that their dreams and goals of building a successful business doesn't result in the sacrifice and suffering of the other parts of their lives.  
 
And from a business perspective, that starts with CASHFLOW
From a personal perspective that starts with MINDSET & ENERGETICS

These are the areas I serve most powerfully

My passion is to support women to do what seems impossible, to stop them from having to choose between parts of their lives - and to redefine what 'having it all' means

⭐️ 𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢 ► I help busy, savvy, ambitious women in business to move from feeling stressed out, overworked and burned out to building a thriving and profitable business while living a full, nourishing and inspiring life, through the power of mindset, leverage and habits.

AS A DYNAMIC TRANSFORMATION COACH ►, I support both entrepreneurial and executive women (with and without businesses) to take a holistic approach to growth and development and help them build a sense of crystal clarity, unwavering self-belief,  defeating overwhelm, and crafting stunning personal and success on their own terms.

AS A BUSINESS STRATEGIST  ► I help businesswomen create strong foundations in their business by supporting them to pursue, and secure consistent cashflow.

AS A SPEAKER 🎤 AND TRAINER ► I am available to deliver online and in-person keynote speeches and workshops around topics including:
•	Mindset
•	Women & Leadership
•	Habits and Consistency for Success
•	Money and Wealth
•	Imposter Syndrome, and Confidence
•	Goal Achievement (Planning and executing for results)

⭐️𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛 𝗠𝗘: I have a range of services to help women increase their productivity, marketing, leverage and results in their business and Life. Services include
•	The Cashflow Accelerator - for women wanting to ditch the feast and famine effect in their business and secure consistent cashflow as a powerful foundation for their businesses

•	The FAB & FEAR-Less Support - supporting progress on your most important goals and dreams through community and key focus on action taking

•	Strategic Sparkle Solutions – bespoke strategic & implementation support to get stuff done

•	VIP Strategy Days, 1:1 Coaching

⭐️ 𝗟𝗘𝗧𝗦 𝗧𝗔𝗟𝗞 ►DM me here or drop me an email 💌: hello@callasuccess.com

Yinka Ewuola

Someone accused me of 'being rich' recently.

But I'll never apologise for hard work and answered prayers🤷🏾‍♀️

Because it wasn't a Bank balance issue, but a mindset one, that went a little something like this:

I saw met up with some childhood friends and we were talking about how we were getting home.

My answer was 'taxi'

Now for those of you who don't understand London, here's a quick primer.
I live in the best part of London (South) 🎉🎉
But it's the best part, because it's the eclectic, quirky, lively, lovely bit
And part of why it's become this way is because our transportation is... interesting (READ: Sporadic, frustrating, and not the choice for me at night)

So if I am returning home late at night from somewhere, more often than not, I'm taking a taxi...

No matter what my bank account says... My cash will always go on a 'keeping me safe' assignment

My friends live in much more accessible parts of the city and so were getting public transport. But one of them, when I said I was jumping in a taxi said 'don't mind her, she's rich now'

I felt the full weight of the shade in that comment, even her laughter couldn't mask it
And the good girl in me wanted to shoot her hand up in the air (because good girls always put their hand up) and declare - 'No, I'm not... I'm just like you'

But I stopped myself.
📌Because I don't owe anyone an explanation on the money I have or spend
📌Because I've literally been working hard, and smart for age to create it, why would I deny it when I'm actually beginning to see the fruit of my labour
📌And if my success was actually a problem to someone I called a friend, it's not the success that needs to change, but the friend

AND

Because there's power of life and death in the tongue
And my habit and standard is to speak life into my affairs

I was saying I was rich, long before I had the evidence to show it
Why would I start saying 'I'm not' now under the guise of false humility 🤷🏾‍♀️

⭐I'm rich.
⭐I'm rested
⭐I'm blessed
⭐I'm loved
⭐I'm special
⭐I'm thankful
⭐I'm getting better and better every day
⭐I'm changing lives including my own

If these are truly accusations
then Yep... guilty as charged.

I've worked way to hard to act like I didn't!

So let me ask you!

➡️What shall we accuse you of today?

____________________
🌟 Hi, I'm Yinka Ewuola, follow me for more insights on cashflow, mindset, business and personal success.

♻️Reshare to support others | #WhatYinkaSaid 🗓️8 Nov 2025

Driving Consistent Cashflow for Ambitious Businesswomen with my Holistic Success Method [Mindset is NOT enough! Strategy, Energetics, Business Thinking] | Join Brand NEW 'Inevitable Cashflow' Enrollments Open NOW

Yesterday, I heard the full-blown, surround-sound N-word

And yet, my boy's face held all I've prayed for

See, I was SOOOO triggered, but not even for me.
That words seems to literally suspend time
And sees all of the ancestors in my DNA rise up in my chest to scream or fight...

I let out an audible 'WOAH'
And being with my son

My first thought was for him.

See, I don't remember the first time I EVER heard it
But I was very young, and I remember each time I heard it after
And it hurt. Bad.

I felt like something was gone after it came into my life
And I kinda felt like I never got it back...

And I HATE that a word makes me feel that way
I do believe that 'he who angers you controls you' - and I'm not one to be controlled (hence the cashflow stuff)
But for so long thought that's just how it was
How I thought it would always be

And the mother in me felt full rage for the theft of the serenity in my child's ears

But for him... 
No, such reaction
No such pain, loss or hurt
He's already transcended in a way that I still haven't
And continued virtually unscathed

He heard it.
It just didn't touch him in the same way

Serenity was not robbed from him.
His lovely day continued to be lovely.
And that... as a mum, was everything I didn't even know I needed
But everything that I've always prayed for.

See I want what every mum wants for their children....
But then I realised that I also want

That the hate of others wouldn't steal their love, peace or focus
That they will get to live their lives, untethered from my fears
And that that word wouldn't be so coded in their bones that they freeze every time they hear it.

He didn't freeze
His beautiful smile pulled me forward
And I know, even just a little

That ugly word has a little less power in my world today
Because it has almost none in the life of my child

Like I said... everything I prayed for...
I'm grateful today 🙏🏾🙏🏾



➡️I've got no question or call to action today... but I hope this helps, made you think, or gives you the slice of hope it gave me.

____________________
🌟 Hi, I'm Yinka Ewuola, follow me for more insights on cashflow, mindset, business and personal success.

♻️Reshare to support your network | #WhatYinkaSaid 🗓️30 Nov 2025

Life is NOT an inspirational quote 🤷🏾‍♀️

It's gnarly and  messy for those actually win

We so often hear the book-end

'She believed that she could...so she did'

But in actuality, after she believes - it's often more like:
☹️Life Lifing
☹️Distractions
☹️Self Doubts
☹️Fatigue
☹️Redoubling
☹️Emotional regulation
☹️First, Second attempts and more

This message is for you... if you've believed that you could... but haven't yet.
It's not too late
Just because it didn't go how the quote said

It's not over, until you stop 'starting'
Stop taking action
Stop turning that belief into progress

So take courage...
It didn't go how the quote said
But the win is still yours
If you're willing to make it so!

But it'll take far more than belief...
We don't get what we believe... we get what we accept!
We get what we're willing to fight for
We get what we refuse to take no for an answer on.

It often takes believing more than once to actually get it done... Let's accept nothing less! And Keep going!

➡️What will you keep going on today?




____________________
🌟 Hi, I'm Yinka Ewuola, follow me for more insights on cashflow, mindset, business and personal success.

♻️Reshare to inspire and support | #WhatYinkaSaid 🗓️2 Dec 2025

I'm unapologetically 'In it for the money'

And this week's cash assignments shows why it matters

See...

My money doesn't just make magic for me
It creates magic for others...

Creating wins for all really does matter to me
and 

This week - some of the assignments that my cash has been on, makes me smile SO much....

This week my cash has
It has
🔥Paid for the dinner for a grieving family
🔥Purchased 25 hampers for families in need
🔥Bought a birthday gift for a lovely little boy
🔥Supported a loved one with a serious medical issue
🔥Supported a friend who was dealing with a break in
🔥Bought multiple books to help beginners on a business topic

That's hundreds of people helped, beyond my family, my business or things that I want.

I have made my money matter
So I truly make money that matters, far beyond the things that I want

So yeah...

I'm in it for the money, because I lead with my values
And having the resources to truly help others is one of my values!

(and I know it's yours too)
So let's get the money to back that up

And in the meantime let me know:

➡️ How has your cash helped others this week?

____________________
🌟 Hi, I'm Yinka Ewuola, follow me for more insights on cashflow, mindset, business and personal success (and avoided noise called music from Drake)

♻️Reshare to inspire and support | #WhatYinkaSaid 🗓️5 Dec 2025

Kobi, Aarti & Richard made my day 😁

And taught me a cashflow lesson that money can't buy

See today, Favikon shared some insights about my LinkedIn journey this year
And told me that these three awesome humans were my biggest fans this year! (Aka, the people who have mentioned me most... I think)

They sure do have GREAT taste in people! 🤣🤣🤣

And No, they're NOT my clients
And yet they have given me so much this year...

Because they have

✅Shown up in their own brands, which align with my values
✅Signposted people my way
✅Cheered for me and my content
✅Helped me improve my offers and insights
✅Have introduced people who have become my clients
✅Been unequivocal in their support for me and my work
✅Said the Kindest things about me in rooms that I wasn't in

And I'm SO very grateful to all 3 of them.... (way before Favikon said I should be!)

On this first day of December

Never forget the gifts that you can give that are totally free!
Cashflow is powerful, and it matters
And yet never forget that you have other things to give too!

📌Support
📌Amplification
📌Encouragement
📌Insights

These are truly priceless

So, Long story short!

Surround yourself with EPIC people, and treat them like they're epic!! 
It truly helps the cash, opportunities, fun, support and joy to flow!

➡️Who are some of your faves on Linkedin?

____________________
🌟 Hi, I'm Yinka Ewuola, follow me for more insights on cashflow, mindset, business and personal success.

♻️Reshare to support your network | #WhatYinkaSaid 🗓️1 Dec 2025

One of the best prospect filters for my work...

Is how they feel about Drake.

And no... not him as a person
But his 'work' and 'music' (see the air quotes there... that should give you a clue on how I feel about this!)

See, one of the most accurate of my ideal client insights.
Is that they are NOT Drake fans

and that's not just because I don't like Drake's 'music'....
Nope, it's because 

➡️It tells me about your (musical) tastes and standards...
➡️It gives me insight into your take on popular and pleasant vs. substance and excellence...
➡️Honestly, it also tells me a little about your age (You can't grow up with 90's RnB and then tell me about someone claiming to be a Certified Loverboy)

Now of course, there will be exceptions to this rule, I'm sure
But make NO mistake - it's a rule right now!

If you think Drake is a genius... we probably ain't aligned 🤷🏾‍♀️

And while I never explicitly asked anyone coming in before I discovered this

When I mention that I'm not a Drake fan, out of the hundreds of incredible women who have stepped up into work with me
📌Most say 'yeah... me neither' 
📌The great fits, have that 'Thank God someone said it' moment when you kinda feel like you're living on an alien Drake-loving planet
📌And those who were like, 'Oh no, I love Drake'... I could count on 1 hand.

So yeah.... if you're anywhere from Drake agnositic, to agreeing that he's creates the musical equivalent of junk food - we're probably good to go

If you're a die hard fan, hmmm, well you're not disqualified, but we definitely need to talk!

I'm sharing it now to help save us both some time
It might sound random, but it's a powerful correlation point for my ICP

So yeah...
It's a 'No' from me, on Drake
And same for many of my clients too

➡️I'm grateful he provided the best image for this post though! 
What say you on Drake?


____________________
🌟 Hi, I'm Yinka Ewuola, follow me for more insights on cashflow, mindset, business and personal success (and avoided noise called music from Drake)

♻️Reshare to inspire and support | #WhatYinkaSaid 🗓️4 Dec 2025

This powerful Rumi quote hit me hard today

And I'm so grateful that it did

Because it's easy to move mindlessly in our lives
Complaining about what isn't quite right
Looking to a better tomorrow, forgetting today was yesterday's tomorrow

So when I saw this quote it jolted me
Because it caused me to ask the question

Am I in love????

And In so many places I was

❤️With my mission
❤️With my husband
❤️With the journey I'm on
❤️With who I've curated in my world
❤️With my passion to question and know
❤️With my chosen, curated and birthed families

And yet, there were other places where the question fell heavier

💔With my ways of thinking about certain things
💔With my calendar next week
💔With how I was feeling in my body

And so that gives me a beautiful chance for change.

🙏🏾To fall in love with my life in a whole new way
🙏🏾To be conscious and grateful for how in love I am, with the things in my life
🙏🏾To make decisions about what I'm NOT in love with at this time, and whether it gets to stick around.

So... my call to action today...

Is to BE IN LOVE!!
🔥With you
🔥With your life
🔥With those around you
🔥With every beautiful and never to be returned moment

Live presently
Love deeply
Thrive passionately

Let love be the light that guides you today... and in the meantime let me know

➡️Are you in love today?

____________________
🌟 Hi, I'm Yinka Ewuola, follow me for more insights on cashflow, mindset, business and personal success.

♻️Reshare to support your network | #WhatYinkaSaid 🗓️22 Nov 2025

People think introversion means you struggle with sales.

Mine makes me unstoppable.

And today I'm lifting the lid on this for you.

In today's Entrepreneur Media's UK Magazine
I'm sharing my insights on how my Introversion helps me be better at sales 🎉🎉🎉

And how things that are natural for us
Makes sales better for all of us

Check out the article here: https://lnkd.in/eqzqPHaW

And let me know

➡️Which tip do you find most helpful?

____________________
🌟 Hi, I'm Yinka Ewuola, follow me for more insights on cashflow, mindset, business and personal success.

♻️Reshare to support your network | #WhatYinkaSaid 🗓️27 Nov 2025

When you miss Cashflow’s true importance,

You miss the full magic of it too.

See, we understand what Cashflow when a business is struggling
"Cashflow is the air of a business"

So, no cashflow, no business
But it's so much deeper than that

See Cashflow has magic for ALL stages of business
That's why it's mastery is so powerful
That's why it's focus is so important

You don't just miss out on getting your business to the next stage
You miss out on the magic that cashflow gets to give you AT that stage

So you miss out on
✅The confidence cashflow brings, when your business is stable
✅The momentum it creates when your business is strong and
✅The Possibility and leverage it affords you when your business is spacious and abundant....

And that would be a crying shame
One that I'm not ready to let happen on my watch!!

It's been so beautiful putting these insights together for my upcoming book AND

This is why you need a cashflow gameplan - wherever you are in the business journey, because Cashflow's got more to give to you than you can imagine!

I've opened up a few most spots, specifically for those who are 'stable' and beyond... cause that's where the fund comes when we're planning for cashflow

If you want to grab yourself one of those gameplan session - drop me the word 'MAGIC' in the DMs or comments and I'll share the deets.

In the meantime let me know...

➡️Which Cashflow outcome surprised you most?

____________________
🌟 Hi, I'm Yinka Ewuola, follow me for more insights on cashflow, mindset, business and personal success.

♻️Reshare to support your network | #WhatYinkaSaid 🗓️25 Nov 2025

I'm learning more about 'Wealth Guilt' (yay Book Research!)

and I'm about to say the Quiet part out loud.

I think it's cultural, gendered and so much more.
Like truly.

Some cultures find wealth and success a problem more than others.

And I'm finding that the presumption that you would stay where you were, rather than better your life isn't a paradigm I grew up with.

As a Nigerian woman born and bred in the UK

The child of two of the bravest people I know, who left better climate, everything they knew and travelled thousands of miles from familiarity, family and home to create a better life

For EVERYTHING that they instilled in us...
For Alll the hard they worked
For all the hard I've freaking worked

Do you honestly think I'm going to create life changing, generation changing wealth and then feel bad about it?

(That's a strong 'No!!' from this side)

And yet SO many do
And those are who I want to hear from or about?
Because it's being shown to be a significant problem standing in the way of people in general (and specifically women) making the money they could, and charging the prices that they should.

I'd love to know if you are familiar with the notion 'Wealth Guilt'
If you feel bad about money you make/ earn/ didn't earn but received anyway?
What are the stories you're contending with?
How does it show up for you?

Thanks so much for helping me with this.

➡️Have you heard of or experienced Wealth Guilt?


____________________
🌟 Hi, I'm Yinka Ewuola, follow me for more insights on cashflow, mindset, business and personal success.

♻️Reshare to support your network | #WhatYinkaSaid 🗓️26 Nov 2025

The Sexiest Results in life and business

Tend to come from the most boring things...

🔥Those six pack abs are built from the same prepped meals 
🔥Those incredible financial nest eggs are built with auto investing habits
🔥And in business, those awesome results come from boring unexciting routines

The results we envy
Are built from routines we often ignore.

Every day in my business, I do the same thing
I'm not motivated or aligned (in that way)... 
But I'm committed

It's boring, and it's routine
And at this point I could do it in my sleep

But I never do...
In fact I get hyped up to do it every single day
Because that same thing has brought MILLIONS (no I didn't stutter) of £££'s into my business, and the principles have created even more for my clients.

That 1 thing is called my 'Cashflow Power Hour ™️
And it's the engine upon which my business is built.

And so next week, I'm inviting you under the bonnet.

Cause part of that time has a very clear and focused 20 mins, that I use to progress cash in my business every day.

✅I look at the same 7 areas
✅I jump straight in each day... no fuss, no faff.
✅No guessing, just straight up results

And it literally creates magic more than anything else.

So for those who want to learn how to make sure Cash is sorted in their business, come and join me in next weeks '20-minute Cash Creation Protocol'.

I will 
📌 Show you what to do, and why you need to do it
📌Give you step-by-step guide to make it effective first time round
📌Give you 20 ACTUAL minutes of co-working time to take action and bring in cash...

All for £30
(nope... I didn't miss a zero) - this session is £30, and so hopefully accessible to anyone who wants to get this insight under their belt.

Wanna go VIP and get the EXACT scripts, templates and words to say? Cool, we've got you covered too for £100)

Deets will drop tomorrow, but if you want to jump in today - drop the number '20' in the comments or DMs and I'll share the link with you as soon as it becomes available.

It's not hard, It's not exciting
But it will totally change both your business and your life

➡️You coming?

____________________
🌟 Hi, I'm Yinka Ewuola, follow me for more insights on cashflow, mindset, business and personal success.

♻️Reshare to inspire and support | #WhatYinkaSaid 🗓️3 Dec 2025

It was only when I stopped learning about finance

That I truly began to master money

See, the work that I do now is built on a long and solid foundation of financial and money insights including:

📌A life long interest in money
📌15 years of academic study of Maths
📌1st class degree in Economic Studies & Finance
📌5 years of banking operations and originations experience
📌Examinations and Registration with the UK's Financial Services Authority (as it was called back then, it's the Financial Conduct Authority now!)
📌Billions in value of financial transactions processed and originated

But the more I learnt about finance...
The less I was able to truly master money

I was as financially savvy as they came:

But I couldn't 
❌stop the emotional spending
❌understand how to not freak out about or fear money
❌get my head around not associating my self worth & net worth

My emotional management around money was underdeveloped
And no amount of finance knowledge could fix it.

Especially given the fact that money is only about 5% financial anyway
And the 95% was running amok!

It's why I do the work that I do around cashflow, in a totally different way

Because you can't 'finance' your way to 'money mastery'

You need a new approach
✅New thinking, 
✅New skills and 
✅New habits - for new outcomes
(No matter how much finance you know!)

Finance is NOT money, it's the tip of the money iceberg
Those who see, to truly master it, need a whole new approach

➡️Are you mastering your money?

____________________
🌟 Hi, I'm Yinka Ewuola, follow me for more insights on cashflow, mindset, business and personal success

♻️Reshare to inspire and support | #WhatYinkaSaid 🗓️6 Dec 2025

Nike has been distracting you

And your cashflow is paying for it
Here's how:

'Just do it' is the most misused expression in business... (which is weird, because it's not even a phrase for business! It's one hell of a slogan though!)

Yes... action matters!
But you know what matters more...?

The RIGHT ACTION...

Yes, you cannot perfect everything theory
Yes, you can iterate along the way
Yes, it's easier to change direction of a moving care

(and all the fabulous metaphors we have available)

But... you can get things MORE right than WRONG

By actually seeking to sharpen the saw
Get a good foundation.

Instead... most people 'Just do it' - and then seek to do that 'it' consistently

Forgetting that consistency is an AMPLIFYER not a CORRECTOR
Consistency will not fix what's broken... 

So they are consistently doing things that don't actually help them

❌Consistently chasing clout rather than cash
❌Consistently comparing rather than trailblazing
❌Consistently ignoring who they're  being in favour of what their doing

And consistently NOT getting the results you want.

All because of the 'practice makes perfect lie' that we've believed.
Practice Makes Permanent, not perfect... so we need a different way:

The different way comes in the form of these 5 powerful steps:

1️⃣Think
- Don't just act. Don't just do anything. Actually think
- Overthinking isn't the problem we've been told it is, underacting is causing many more of the problems

2️⃣Test
- Now it's time to take action and make a move.
- But the move is a TEST... not high stakes. Not identity shaping. It's to get the most powerful thing of all... a result
- Cause the easiest way to improve a result is to have one

3️⃣Review
- Now you've gotten a result - what does it mean?
- What is it telling you? What needs changing? What needs to shift?
- You don't need to be consistent here, you need to be strategic. This is where change may be your very best friend

[I'm running out of characters so I'll drop the other points in the comments, but this is to say...]

Practice makes permanent, not perfect.... 

➡️So what are you practicing today? Do you want to make that permanent for you?

____________________
🌟 Hi, I'm Yinka Ewuola, follow me for more insights on cashflow, mindset, business and personal success.

♻️Reshare to support your network | #WhatYinkaSaid 🗓️24 Nov 2025

The most important success skill isn't asking

It's refusing.

The biggest clue success leaves EVERYWHERE
Is focus. Clarity.
And that comes from knowing when to say 'no'
The power of discernment is a gamechanger

And this message is specifically for the ladies of the world
Because we're so good at saying yes to everything

To be a 
😇Good Wife
😇Good friend
😇Good daughter
😇Good mother
😩Good martyr

And we're so obsessed with chasing imaginary gold stars in the name duty and loyalty

Then we get overwhelmed, pressed, stressed
And think that bravery and liberation comes from increased capacity.

I'm not saying capacity isn't important
Of course it is.

But capacity magically frees up, when you get better at learning what to say no to in the first place.

So busy building capacity for things that shouldn't have even been agreed to...

[I'ma let that land for a minute]





You 👏🏾need 👏🏾discernment👏🏾not👏🏾capacity👏🏾

✅You get to let some things go undone
✅You get to come to terms with the truth that everything wasn't meant to get your 100%
✅You get to recognise that if you can't put yourself at the top of your own list even once in a while, who on earth is going to do that for you.
✅You get to find out who else will do it, when you decide that you won't

Sis... I say this with love.
Take the cape off.
Quit the saving of everyone else
And take a beat for yourself!

Prioritise crafting, living and loving your one wild and precious life to the full (and yes, that does mean getting this cashflow thing sorted. Finally.)

But I promise you.
Your discernment
The 'deciding' rather than 'defaulting' into things

That will change the life and love of EVERYONE around you. For the better too!

So no. You don't need more capacity right now
You need more discernment

So have the courage to say no, and watch your life change.

➡️What will you finally say 'no' to today?

____________________
🌟 Hi, I'm Yinka Ewuola, follow me for more insights on cashflow, mindset, business and personal success.

♻️Reshare to support your network | #WhatYinkaSaid 🗓️23 Nov 2025

'Black Friday' doesn’t decide your success today.
 
Your decisions do.

They say it's a 'Bumper Sales day' and yet there's only 1 way to know if you're actually doing it right

BY NOT CARING IF ANYONE ELSE THINKS YOUR DOING IT RIGHT.

You're a grown up business owner
Who needs no one's permission but your own to

📌Make an offer of 5
📌Not make an offer

📌Give a discount
📌Not give a discount (my team!)

📌To bring out something old
📌Or create something new

Me... I've done a few different things (except the discount thing) - and have made some fun cash along the way...

There is no right or wrong that anyone will be able to share
Because the rules aren't anyone else's but yours...
So STOP ASKING!!

Your need for permission and validation will kill your cashflow WAY before the economy, 'the budget' or anything else will...

And the only permission and validation that matters is yours

✅Make a plan
✅Follow the plan (not your mood)
✅Take the Action you need to take!

That's how you'll know you're doing it right.
Because you decided that you are... and then did it!

➡️How's your day going today?

____________________
🌟 Hi, I'm Yinka Ewuola, follow me for more insights on cashflow, mindset, business and personal success.

♻️Reshare to support your network | #WhatYinkaSaid 🗓️28 Nov 2025

(*When you've made that good faith decision with sound data, information, and aligned intention... this is not a call not nonsense)

Ep 178: Getting Started with 'The Money Stuff' - The FAB Business Show

Today, we're going back to the basics...

Not because we don't know them
But because of how easily we forget them.
And what is true remains true...

'The Masters Never don't do the Basics'

So this will ALWAYS be the best place to start, elevate and thrive.

So whether this is the first time you've heard this, or the 30th time... take the chance to make sure you have a solid foundation for your business and your cashflow in our show today.

Join me at 1.30pm when I will be sharing a short sharp shot to boost both you and your business with

⭐1 Powerful Truth &
⭐1 Actionable Tip

See you there

#WhatYinkaSaid #Cashflow #FFBBShow #CallaSuccess

Ep 178: Getting Started with 'The Money Stuff' - The FAB Business Show

This week's 'Wealth Guilt' Insights hit hard

So now we're going even deeper

And I'd love to hear your insights about 'Debt Guilt/Shame'.

Because I don't know ANYONE who hasn't experienced it at one point or another

And yet... we've got it all wrong

We're told that
📌the Goal is to be debt free, all debt is bad!
📌 That your debt is someone else's passive income
📌 That you are irresponsible if you have debt so stay away

And then the shame of using it kicks in, because you're not taught HOW to use it effectively.

But we'd never shame a child for not knowing how to use scissors
Neither would we ban them from using it for the rest of their life, just because they injured themselves when they were young.

But not so with debt...
And it's truly causing so much harm

Especially because

Debt
✅Is one of the biggest wealth creation tools in the world
✅Tracks (both correlation and causation) with the most wealth in the world
✅Is simple Money, that someone else has given you (and so how you feel about debt will impact how you feel about money)
✅Has no morality - there is no 'good' debt and 'bad' debt - only managed and unmanaged
✅Extends your capacity, gives grace, makes magic every day - when used effectively
✅Will change your life, if you let it do so....

One of the biggest shifts I made in my world came, with making peace and learning about debt differently.

It's a more advanced conversation for sure
But it's one that those seeking to truly create wealth definitely need to have
Cutting yourself off, from wealth creation tools makes the journey slower

Making your journey slower presumes you have more time than you know that you have...

But for me... Book research continues, and two clear teams are emerging for sure - so lets talk some more
As uncovering our thinking about these insights - will change the game for us all....

So let me know below

➡️Are you Team 'Debt Free' or Team 'Debt's Leverage'? 
Have you had/ dealt with debt guilt/shame?

____________________
🌟 Hi, I'm Yinka Ewuola, follow me for more insights on cashflow, mindset, business and personal success.

♻️Reshare to support your network | #WhatYinkaSaid 🗓️29 Nov 2025

Ep 177 - Your Power Tools for Tough Times, The FAB & FEARLess Show

Today, we're talking about the 'Times'

Budget day in the UK
'Thanksgiving' week in the US
Approaching Christmas

There's a lot of a focus on the 'times' we're in...
And how 'tough' things can be...

And so today, I'm sharing those power tools to support and help us through those times - and support both our inner and outer architecture.

Join me at 1.30pm when I will be sharing a short sharp shot to boost both you and your business with

⭐1 Powerful Truth &
⭐1 Actionable Tip

See you there

#WhatYinkaSaid #Cashflow #FFBBShow #CallaSuccess

Ep 177 - Your Power Tools for Tough Times, The FAB & FEARLess Show

I got over 100 'No's, in the last 7 days

Here's why it was a winning week.

The week was a winner because:
🔥I also got some incredible yes's 
🔥They show the kind of person that I want to be
🔥I decided that the winning was the offers not the outcomes
🔥Every one of those no's is data and supports the future I'm creating
🔥I also have over 100 data points of my commitment to my mission and willingness to put myself out there

And most of all:

🎉Because I set the intention to share the opportunity to get my support with over 100 people, and I did that...

The over100 no's came with 'yes's' of over £30K in sales...
But the sales were the cherry on top - the offers were the cake itself

I'm the kind of person who does what she says she's going to do...
I kept the promises I made to myself.

That's what winning is...

And I did that this week!

➡️Did you keep your promises to yourself this week?

____________________
🌟 Hi, I'm Yinka Ewuola, follow me for more insights on cashflow, mindset, business and personal success

♻️Reshare to inspire and support | #WhatYinkaSaid 🗓️7 Dec 2025

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taplio

The Battle

Richard Moore

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Richard Moore's LinkedIn Performance

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