Richard Moore

I help consultants get clients on LinkedIn, using sales and content 🚀 Follow #RichTips for content

At some point it becomes obvious: your expertise isn’t the problem.
The real challenge is turning that expertise into consistent, high-value revenue.

Whether you lead a commercial team or run your own consultancy, gaining traction with potential clients on LinkedIn often feels harder than it should.

That’s where I come in.

I train leaders, consultants, and founders in the psychology of high-trust deal-making and sales. This helps individuals and teams move from interest to commitment without pressure or scripts.

My work blends behavioural psychology, strategic communication, and modern sales design.
More importantly, it comes from doing it:
22+ years of being a sales practitioner and $millions in converted deals.

Because theory is powerful
But you can't beat having done it too

Crucially, the help I give is for those who want to sell with nuance, credibility and long-term results.

Here’s what we focus on:
Strategic positioning: shaping how your expertise is perceived by buyers and decision-makers

Authority content: creating trust through clarity, not noise

Conversation design: turning dialogue into opportunity with structure and intent

Deal-flow mastery: applying timing, buyer psychology, and decision dynamics to close complex deals

I’ve worked with organisations from Microsoft and LinkedIn, to JP Morgan and Deloitte
Beyond this I've also coached thousands of consultants, coaches and founders

All of them have had the focus on refining how they sell and how they communicate

As a 2x LinkedIn Top Voice and LinkedIn Learning Instructor with five courses on sales and communication, studied by tens of thousands of professionals worldwide, I'm asked to work with professionals on their delivery, awareness of buyer state and the words that move a buyer to step forward. 

My communities, the LinkedIn Client Accelerator and Art of Sell, bring together over 500 members focused on mastering client acquisition and high-trust sales.

In the offline world I founded Entrepreneur Business Live, a global event series connecting business leaders to support local causes and I’ve delivered keynotes and lectures at Oxford University, Warwick Business School, University of Edinburgh, Nottingham, Pearson Business School and many more.

If you want to elevate how you or your team win clients, with more trust, depth, and commercial precision, this is where we start.

DM me here on LinkedIn
Or email directly richard@therichardmoore.com
Or check out the featured links on this profile for more

Follow #RichTips for insights on high-trust deal-making and sales

Founder - LinkedIn Client Accelerator

Imagine being such a badass that you:

- win Dragon's Den
- casually teach yourself Chinese
- are head of growth for a $200MM fund
- worked at Accenture then JP Morgan 
- and are a serial entrepreneur 

Such a person exists

And she's called Carina Cunha.

So I'm thrilled that she is tonight's Masterclass in Art of Sell

You see, it's easy to find a community with speakers that
- Present well
- Have lots of followers
- Can even show some results

But it's a completely different game when they operate at the highest level

Last week?
Our topic was copywriting
So the speaker had sold $1bn 
And worked at Ogilvy

Next week?
How to communicate for sales 
He's coached Oracle and T-Mobile
And over 65,000 have taken his courses

When I built this community I wanted one thing from the learning:
Excellence

Always ask this question:
"Am I listening because they're popular? 
Or am I listening because they're the best?"

What's your belief on this?

--
Want to join us? 
Jump into the first featured link on my profile here → Richard Moore

#RichTips

I train founders in the psychology of high-trust deal-making and sales | Creator, Art of Sell | 2× LinkedIn Top Voice

These 3 job stats are a worry: 72%, 51%, 44%
Because they show something serious going on:

The numbers are for 2023, 2024 and 2025 in terms of the % of candidates with multiple job offers in their most recent job search*

That's trending dramatically down.

What does this mean?

This:
If you are less likely to have options, then you need to change something. 

Especially as the employment market will only get more competitive.

So what to do?

Focus on you, more. Here's how:

Look, sending out a résumé and patiently waiting in line is asking for trouble.

Instead, proactivity is the solution.

So:
1. Share your opinions on LinkedIn
↳ You'll be asked them in an interview anyway. 
But now your answer reaches many.

2. Network up
↳ Connect with those that might hire/influence hiring decisions. 
But be human: conversation > a pitch for a job

3. Show up, just not in queues
↳ Waiting in line for an interview screams average. 
Instead, go to events to network. Even attend events here on LinkedIn. 

Having the inside edge like this is how you get noticed
And importantly, it starts useful conversations.
Those that hire love to see initiative. 

What else? 
Work on your communication:
- Persuasion, influence and articulation all matter. 
- Because when you work hard to get your foot in the door, you don't want to throw that opportunity because you didn't train how you'd show up.

How else can a job seeker be proactive?

--
PS These skills matter. 
Not just in getting a job but after, too. 
That's why my Art of Sell community isn't just for better pitches,
It's for better persuasion and mastery of communication.
Yesterday, we had Alicia Teltz show how to win with LinkedIn
Tomorrow, we have Ravi Rajani go deep on building trust
These are the skills for careers. Not just moments.

From the Gartner “Voice of the Candidate, 1Q25” survey 

#RichTips #jobs

Richard Moore hosting his Entrepreneur Business Live London charity networking event, 2025

Bad advice can often sound good
So we think it's right. Here's an example:

Write content for 1 person
Talk about the 1 problem
Give them 1 solution

Part of this misses the mark.

And it's that middle line.

"Talk about the 1 problem"

You see, when you truly understand buyer behaviour, you realise something about "problems":
• You know what they are
• They usually don't

Typically, people don't fully know their problems
and they certainly haven't labelled them

For example:
- Business owners don't know their website's issue is its UX
- A patient with a cough won't know they have bronchitis
- CEOs don't think their problem is their personal brand

Problems require awareness

So you can see that speaking about problems often misses the mark.

You get it
Your peers get it
...and your engagement wrongly suggests your audience gets it

But the right people need it to relate more to what they're feeling now.

How do we fix this?

Instead of talking about the problem itself,
Speak to the symptoms of the problem:

Suddenly, the right people can relate to them
Because they're consciously living them
They're totally frustrated by them
They're fed up with them

It's a tiny nuance, but makes a massive difference

So,

Write content for 1 person
Focus on their symptoms 
Give them 1 next step

What are your customers' top symptoms?

--
📌The nuances of getting this right are covered in the Art of Sell
Comment or DM me "symptoms" and I'll share more about the workshops included

#RichTips

Richard Moore at his Entrepreneur Business Live London charity networking event

Let's stop pretending the month is over.

It’s not.

And yet some are already winding down, half-writing off the last few days like they don’t count.

Let me remind you:
↳ Revenue doesn’t care what the calendar says
↳ Targets don’t adjust themselves because you “feel done”
↳ And prospects don’t progress themselves while you blow across your coffee and coast into December

We’ve got 4 working days. 

That’s not “wrap-up” time
It's close time

↳ The pros know it
↳ The high performers I know always have this attitude
↳ That top 1% are circling their opportunities

Meanwhile, others are forecasting
Because they're finished.

So ask yourself:
Are you done? 
Or are you hitting the end of the month?

Easing in vs finishing strong:
It's always interesting to see how people respond, this time of the year

--
Having this state of mind is why I have mindset as my 1st module in the LinkedIn Client Accelerator: it affects all other things. 
DM "Mindset" if you want to see a breakdown of the modules the 241 members have access to

♻️Repost this if you feel those in your network need this energy!

#RichTips

Richard Moore hosting his Entrepreneur Business Live London, charity networking event

You are an asset.

This mindset shift altered two things for me:
- The view of myself 
- My career in sales

Here's how you possibly see yourself right now:

You see yourself as a source of frustration to prospects
You feel their time is worth more than yours
You're concerned you're intruding

Instead, start viewing yourself as an asset and the solution to their problems.

If a potential prospect needs support, then you are providing it!

This is valuable and needed.

From that reframe, you're not an irritation nor imposing on them.

Only by recognizing how much you can contribute in solving problems will you start approaching your sales as the helpful advisor rather than a begging, needy salesperson.

So, show them you're the expert equipped to answer any question they might have. 

But the big thing is to also show up as someone proud to be able to assist them.

Your skills and expertise are what set you apart and make you an asset - so now it’s time to own it.

Be honest: how do you view it?

--
♻️Repost this if you believe your network needs to see it

📌Hundreds of you have joined the Art of Sell so far and I can see why:
It's not just sessions on pitching, negotiation and delivery of price. 
It's also the adjacent topics on mindset, ego and linguistics. 
Pro-level customer acquisition is about being master of many areas
Not just one or too. 

Click "Visit my Website" at the top of this post for your access.

#RichTips

"This might not work"

Are you willing to say that?

According to Seth Godin, this is precisely what a leader should be willing to say to their team. 

Managers follow rules
They execute the plan
They deliver the thing 

But to volunteer. To say "I'll try this";
That is leadership.

So, 
↳ If you're doing the same as your peers
↳ If you're playing safe to only take part
↳ If you're letting others be the outliers

Then you're in the riskiest business of all.

Instead, we should be "dancing with the future".
Because it might just work.

To share a room with Seth and incredible leaders from 
- LuluLemon
- US Navy
- Schneider Electric
- Johnson Controls
- IKEA
and so many more, was a real gift this week.

Thank you to Brian Evergreen for hosting us in his The Future Solving Club. 
When you're invited to such spaces, grab them with open arms.

It's forums such as these that we can learn from the best, especially with a peer group of winners. 

Three more takeaways from Seth in the comments below🔽

--
♻️Repost this if you feel this is a great description of leadership

#RichTips

Here's my philosophy on content:
(and it appears quite different to most)

Because content for me is the gravity the pulls in people
But it's also the device to start conversations. 

For many, the end goal is views and likes.
But I personally feel that's missing the point.

What matters is the interactions we have
The depth of the conversations
And taking them further.

And I believe unless we're doing this,
We've lost sight of the community component.

How do you view this?

--
PS are you ready for tomorrow's newsletter?
Topic is the economics of trust & the use of credibility in dealmaking
Subscribe through my profile under newsletters

#RichTips

Almost 17,000 of you are now subscribed to my newsletter. Thank you

And last week, your feedback was so valuable. 

But more than anything, the dialogue and discussion was excellent. 
Let's do more of that again.

In this week's edition, I'm making the case for trust building being a 'hard' skill you can make into a system in your business 

And especially in 2025 when options are so numerous for buyers, you need an edge. This, in my opinion, is foundational.

Interested in your views...

--
PS Consider hitting Save on this newsletter if you can't read it now or reposting it if it would help your network.

#RichTips

In 2007, I was invited to launch a new product. We had no customers for it. We had no case studies. How did we succeed? To start, it was charm and cha

Open article: #2: The Economics of Trust: Why Credibility Now Decides Every Deal by Richard Moore • 7 min read

#2: The Economics of Trust: Why Credibility Now Decides Every Deal

15 months ago we asked for feedback
Now, we get so much right because of you. 

So let's do it again:

I'm big on building WITH my audience:
- The format of Art of Sell
- The feel of the experience
- The elements making it unique

They've all come from market research with YOU.

So, here's the next question:

↳ If "both" wasn't an option, which of these two workshops would matter to you most?

And yes, they're very similar - I'm fascinated by the psychology and why...

The result, as always, will feed into how we respond.

So thank you for being the input the members* benefit from!

PS do comment why, too. That part really helps.

--
*After all, you're often the same person!

#RichTips

Which of these workshops would you attend (if both wasn't an option)

The author can see how you vote. Learn more

Mic Adam

Vanguard Leadership

The Social Selling Company (Nov 2017 to Aug 2018)
I have joined forces with “The Social Selling Company” to help companies successfully implement social selling throughout their organization.
My Role:

👉 Conduct Social Selling Training Programs for sales, marketing, and management teams
👉 Accompany Social Selling/Digital Sales transition Programs
👉 Implement Employee Advocacy programs to support Social Selling 


Makeover Services International (Oct 2016 – Apr 2017)
I joined forces with “Makeover Services International (MSI)” to perform LinkedIn™ Profile Makeovers as part of the 11 countries being served. They operate globally with local resources like me. They offer discrete makeovers of LinkedIn™ profiles and LinkedIn Company Pages.

My Role:
As country manager:
👉 Business development 
👉  Marketing 
👉  LinkedIn Profile MakeOvers

ubeon (Sep 2011 – Sep 2013)
ubeon is a cooperative network of independent business coaches, consultants and trainers. They help companies in their development with regard to market, organization and people.
The ubeon Academy offers open training courses on topics like communication, personal skills, system thinking, social media, etc.
My Role:
As a social media expert and policy creator, I delivered:
👉  Social Media Strategy Advice
👉  Social Media workshops and training (in-company and open formats)
👉  Consultancy on social media 

The Networking Coach (Oct 2009 – Apr 2010)
The Networking Coach has evolved towards Really Connect. They focus on the power of networking in both the offline and online world by giving presentations, workshops, training, corporate programs and webinars.
My Role:
👉  Operational marketing
👉  Business development and Account management aka Sales
👉  Creation of multi city multi event training roadshow (50 sessions in 3 months)

Disclaimer: The use of the LinkedIn® logo and text in this document does not imply any affiliation, sponsorship, endorsement, or partnership with LinkedIn Corporation.

Alliance and Business Manager – Sales & marketing representative in Belgium - CEO - CFO - CMO

As a 20+ year LinkedIn trainer and power user, I take the stage—virtually—as the host of several LinkedIn Live events designed to inform, inspire, and challenge how we use LinkedIn. 

From the "Let's Talk IN" LinkedIn audio event, where I dive with my co-host Guy Strijbosch into in-depth discussions about LinkedIn strategies, to "LinkedIn EHBO," offering first-aid solutions for your LinkedIn challenges, I bring practical insights and real-time answers. 

And for those who love a bit of myth-busting, "Why You Should Never Believe a..." challenges common LinkedIn misconceptions so you can cut through the noise and use LinkedIn effectively.

💬 Join the conversation! Whether you're a beginner, a company page admin, or a LinkedIn pro, these sessions are your go-to for actual, actionable LinkedIn knowledge.

📌 Follow me and stay tuned for the next LinkedIn Live—your LinkedIn success starts here

LinkedIn Live Video & Audio host - Helping companies make the most of Live events on LinkedIn

Maximize Your Social Media Investments with Expert Guidance
As an experienced coach and consultant, I specialize in helping individuals and companies realize a significant return on investment (ROI) from their social media endeavors. By bridging the gap between social media and core business functions such as sales, marketing, recruitment, and employee ambassadorship, I empower my clients to achieve tangible results.

Sales Excellence: Exceed Quotas and Boost Margins 💲 
• Strategic coaching for #SocialSelling to surpass sales goals 
• Leveraging social selling for effective lead generation

Effective Marketing: Amplify Brand Visibility 🌍 
• Personal and company profile coaching for enhanced visibility 
• Organic and paid reach strategies for successful lead generation

Strategic HR: Acquire Top Talent for Optimal Performance 👥 
• Identifying ideal partners to expand product offerings 
• Streamlined processes from interviews to onboarding partners

Trusted Consulting: Partnering for Success 🤝 
• Implementing tailored coaching programs for Social Selling and Social Recruitment 
• Expert social media consultancy to enhance B2B agility and overall success

Ready to harness the true potential of social media? I'd like you to let my expertise guide you toward optimal results and solidify your business's competitive edge. Reach out today, and let's embark on a journey toward social media success together.

Data-Driven LinkedIn™ Trainer | Training: Social Selling, Recruitment, Content, AI, Strategy

•	Takes over the role of the Data Protection Officer in an organization in line with GDPR requirements
•	Writes social media guidelines and policies (policy) to make your employees ambassadors)
•	Serves as an independent expert inside an organization
•	Deals with privacy and data protection issues and offers internal advice
•	Helps with GDPR compliance. Assists with the GDPR implementation & maintenance follow up (strategy, legal context, framework, processes, data & info mgt., architecture, tech, tools, data & info security,…) 
•	Monitors, evaluates and steers the DPIA process
•	Conducts all relevant communications with the Data Protection Authorities
•	Connects the dots between Social Media and GDPR 

My soft skills: creativity, persuasion, collaboration, adaptability, time management, influencing, people management, agility and flexibility

Common misspelling of my name are:
Mick, Mik, Miek, Michel, Michael, Michiel, Nic, Nick, Niek, Vick, Vic, Adams, Mac, MacAdams, MacAdam, Mc Adam, McAdams

Freelance DPO - GDPR Data Protection Officer - Social Media Policy Creation & Consultancy

Indaver

I run social media training workshops for Indaver as part of their employee advocacy and ambassador program

Social Media Trainer

DVL Education

Ik geef 2 opleidingen binnen DVL Education
1. LinkedIn voor professionals
2. Facebook & andere sociale media voor professionals

LinkedIn and Social Media trainer

Winger Academy

Winger Academy helps build sustainable and hybrid Sales, HR and Marketing organisations. 

Winger Academy richt zich op 3 pijlers, waarbij 1 medium steeds centraal staat: LinkedIn®.

1. Winger Learning
2. Winger Consultancy
3. Winger Services

My role as a Wingman contractor consists of conducting LinkedIn™ training and consultancy for sales, marketing and recruitment with a focus on Sales Navigator, LinkedIn Recruiter and ads.

For more questions, please contact Winger Academy via e-mail: info@wingeracademy.be or www.wingeracademy.be.

The use of the LinkedIn® logo and text in this document does not imply any affiliation, sponsorship, endorsement, or partnership with LinkedIn Corporation.

Wingman - Trainer & consultant for LinkedIn™ programs

Albert's Curiosity Shop

My responsibilities to curate the antique collection that includes Royal Dux porcelain, Val St Lambert glass, Home and handmade lace from Belgium and miscellaneous other art products.

Antiques Curator | Director of Sales | Porcelain | Royal Dux | Val St Lambert Glass 

Scredible PLC

Scredible is an Irish start-up and next evolution of Really Connect to take social networking to the next level.

Scredible Professional Development & Training (PDT) practice (ex-Really Connect) is the #1 LinkedIn training team in the world, helping organisations to become more successful by embracing the power of LinkedIn, social selling & social recruiting. Our services range from giving presentations, training & workshops to a corporate programme, including a certified ‘Train The Trainer Academy’. 

I’m mainly giving in-house training sessions & workshops on social media (LinkedIn, Twitter, etc.)  I work closely with clients to fine-tune social media policies, strategies and implementations.

Social Media & Independent LinkedIn™ Trainer & Consultant

ADM - Share & Connect

1. Working and keeping the social media channels of this professional organisation in the air and on track.
2. Supporting all the ADM events (#admbe) via a number of social media channels
3. Providing and sharing content on matters around my social media track

Social Media Manager - Community Manager - LinkedIn Leadgen Automation

Unisys Belgium

I lead the design, development, and implementation of personalized client sessions focusing on One Unisys messaging, client trust, and an innovative approach to solving client business problems.  

I worked with the sales force, Unisys subject matter experts, the client, as well as other appropriate resources both within and outside of Unisys to create and deliver a compelling, interactive, and informative session focused on exploring and solving clients’ individual needs.  

I ensured the vision of the ECI Client Experience is appropriately interpreted and consistently delivered.  

I worked in worldwide team of ECI Directors.

Director - Executive Center of Innovation (Brussels/London)

• I created and implemented an annual Belgian CEO seminar that has an industry and market wide reputation of high level and high quality and being compared to the DAVOS conference.. 
• I define marketing strategy and plan for Belgium (starting with target market definition and customer selection, solution selection and definition, creation of USP’s and SWOT analysis, etc.)
• I created and executed the annual marketing plan including the marketing communication plan with key messages, event type definition and execution, funding and co-funding by alliances, etc.)
• I created, follow-ed up and controlled of the annual marketing budget using KPI’s to monitor the performance by program, customer, and responsibility for lead generation via multiple channels
• I Implemented Account Based Marketing strategy to increase customer revenue generation
• I managed the Strategic Alliance Management for Belgium to increase sales

Marketing Manager | Project Manager

OPHARDT hygiene

• I grew sales from 3M€ to 6M€ or 35% of the total company sales (up from 25%) of 15M€.
• I Set up distributorships in every European country (100% coverage), up from only a handful of countries. 
• I started French subsidiary to better serve the French market place to double sales (From 400K€ to 1 M€).
• I successfully negotiated new OEM business with Kimberly Clark and DiverseyLever.  Implemented Just-in-Time sales and delivery system to increase sales by 25% to achieve 1.5M€ annually.
• I restructured sales & distribution channel in Europe.  Consolidated countries with multiple distributorships into master distributorships (e.g. Netherlands: from 60+ to 1, Switzerland: from 45 to 2, Austria: from 25 to 1)
• I created of the international business plan with P/L responsibility
• I created and implement international marketing strategy
• I managed team of 6 people (2 sales and 4 admin)

European Sales Manager & Salesperson

Van Aerden Group

• I downsized and closed loss making subsidiary in the USA
• I Increased worldwide sales from 4M€ to 6M€ (20% annually)
• I added and managed Black & Dekker USA to the customer list
• I managed the USA subsidiary (+/- 30 people) as General Manager
• I was responsible for the strategic planning and budgetting with P/L responsibility
• I managed 3 teams (Belgium: 4, France: 5, USA: 28 (22 production people – 6 sales and admin)

International Sales Manager

LinkedIn™️ Trainer & Consultant | I get you more visibility & achieve results with AI! Generating 7X more leads, attracting top talent, fostering employee advocacy, mastering personal branding, optimizing ad campaign

I have been helping people and companies increase their visibility on LinkedIn™ and other social media platforms.  Today, together with AI, I will help you step it up even more.  The key is training, consultancy and coaching

I specialize in bridging the gap between Business and LinkedIn™ and other social media platforms using data-driven approaches to empower you with practical strategies & techniques. As a trainer & ambassador, I help you achieve remarkable results: generating more leads, attracting top-tier talent, fostering employee ambassadorship, mastering personal branding, and optimizing ad campaigns.

From social selling to social recruitment and employee advocacy on LinkedIn™ and other social media platforms, I will upgrade you through training and consultancy to achieve better results. I bring 40 years of international B2B and B2C sales, marketing, and general management experience. 

My passion is to drive up sales & profits for you as my clients!
---------------------------------------------------------------------------------------------------------------------
www.vanguard-leadership.be is a social media consulting enterprise focusing on
💡 Social Media Coaching in these areas 💡:
 
➡️ Training & consultancy: LinkedIn™, Facebook, Twitter, TikTok, and other platform.
➡️ Function focuses: Sales, Marketing, Recruitment & Employer Branding
➡️ Content creation & curation (blogs, images, videos, and podcasts) for clients
➡️  Implementing GDPR and social media in organizations
➡️  Creating social media policies that enhance employer branding and increase employee advocacy
➡️  Brand building through organic and paid campaigns on all platforms

Clients see a return of up to 10x on their investment when rolling out social selling or recruitment and advocacy programs. 

Successful LinkedIn™ & other training also lead to increased employee engagement and motivation, thought leadership, additional sales, and authentic recommendations, reviews, and testimonials..

The mission is to inspire the world to shift from vanity to reality metrics one generation at a time. The elite patent-pending brand is the only software in the world helping creators see, hear, love, and value their tribes for being their authentic selves. We guarantee you will build deeper connections with your tribe.

The best way to contact me:
Email: mic@vanguard-leadership.be 
Twitter: "@micadam"
Phone: +32 478 50 41 35

Disclaimer: The use of the LinkedIn™ logo and text in this document does not imply any affiliation, sponsorship, endorsement, or partnership with LinkedIn Corporation.

Antiques Curator | Director of Sales | Porcelain | Royal Dux | Val St Lambert Glass

The days of the one or two-word comments are numbered!
 
LinkedIn’s new 360Brew engine no longer rewards engagement for engagement’s sake.  It reads text, analyses intent, and detects substance.

And a one or two-word comment gives it… nothing.

360Brew looks for semantic and contextual value. So if your comment carries no meaning, the model can’t classify you or your expertise, and the result is that LinkedIn will not show it to the right people.
 
 
One-word comments aren’t conversations either because they don’t spark replies, solicit dwell time, or spark discussion. They’re "drive-by" interactions, not relationship builders.

They hurt your positioning because these low-effort comments send a weak signal about your authority in a relevance-driven world. Weak signals mean weak reach.  And what do the people who get them think of you?

Yep, you lazy bum!

Real networking happens in the nuance of opinions, insights, questions, and lived experience. Those are the signals LinkedIn’s 360Brew uses to understand who you are.

The good news is that this will level the playing field. People who add value will win, while people who automate or template lose everything.

Make your comment smart and get your reach back!
 
#linkedin #AI #socialselling

The Belgian LinkedIn Monitor is here again.  From membership to statistics, the cost of advertising, and new features.  I will also be looking at how Scandinavian countries compare to the Belgian numbers.

The last 30 days of the year are a struggle for some and a smooth ride for others when it comes to securing the final revenue needed to make the year a good or excellent one. I will try to finish my draft book by the end of the year.

The last edition of this year's newsletter will cover four topics:
1.         The Belgian LinkedIn Monitor numbers sees a big decrease in posters.
2.         A comparison of some key numbers with the Scandinavian countries.
3.         Update on the advertising numbers that are as stable as they can be.
4.         What's new in November? The slow trend of new features continues. 

Enjoy the reading!  Look forward to your comments.

#linkedin #Belgian #Monitor

View newsletter: Belgian LinkedIn™ Monitor

Here we are again, 31 days left until the end of the year, and this is the last edition of 2025 . It looks like I did it again, keeping to my proposed

Open article: The Belgian LinkedIn Monitor (2.0) - December 1, 2025 Edition by Mic Adam • 4 min read

The Belgian LinkedIn Monitor (2.0) - December 1, 2025 Edition

Things are changing on LinkedIn. What you absolutely need to update for 360Brew:
 
Here are 7 items on your profile that need attention and possibly an update

1️⃣ Headline: Your headline must clearly state your niche because 360Brew uses it as your primary label to decide what your content is about and who should see it.

2️⃣ About: our About section needs sharp positioning and topic clarity so 360Brew can confidently categorize your expertise and match your posts to the right audience.

If these sections are vague, generic, or outdated, the engine cannot match your posts to the right audience, thereby reducing distribution.

3️⃣ Experience (top two roles): Your top roles must reflect your current expertise; otherwise, 360Brew will misclassify your authority and reduce the reach of content that doesn’t align with your job history.

4️⃣ Skills: Your skills section must reinforce your niche because 360Brew checks these signals to confirm what topics you are credible to talk about.

5️⃣ Banner: Your banner needs to visually communicate your value and niche so both humans and 360Brew instantly understand what you stand for in the first two seconds.

6️⃣ Profile photo: Your profile photo must be clear, professional, and trustworthy because 360Brew uses it as part of your credibility score before distributing your content.

7️⃣ Featured section (to anchor your niche): Your Featured section must anchor your niche with proof (posts, articles, videos, lead magnets) so 360Brew can validate your expertise and strengthen your relevance scoring.
 
In the coming weeks, I'll share the steps you can take to improve these 7 elements.

LinkedIn’s AI, 360Brew, doesn’t just rank your posts.  It suggests connections, creates your Home Feed, and more. But it all starts with analyzing your profile to understand your expertise, your niche, and whether your content aligns with what you claim to know.
 
Do you think the profile is up to speed to get the best results on LinkedIn?
 
#linkedin #profile #socialselling

Do you think your profile is up to speed to get the best results on the new AI-ridden LinkedIn?

taplio

The Battle

Richard Moore

Mic Adam

Followers

Posts

Engagements

Likes

Performance ScoreRichard Moore's LinkedIn Performance

Performance ScoreMic Adam's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Richard Moore

Mic Adam

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Richard Moore's LinkedIn Performance

Performance ScoreMic Adam's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRichard Moore's LinkedIn Performance