Richard Moore

I help consultants get clients on LinkedIn, using sales and content 🚀 Follow #RichTips for content

At some point it becomes obvious: your expertise isn’t the problem.
The real challenge is turning that expertise into consistent, high-value revenue.

Whether you lead a commercial team or run your own consultancy, gaining traction with potential clients on LinkedIn often feels harder than it should.

That’s where I come in.

I train leaders, consultants, and founders in the psychology of high-trust deal-making and sales. This helps individuals and teams move from interest to commitment without pressure or scripts.

My work blends behavioural psychology, strategic communication, and modern sales design.
More importantly, it comes from doing it:
22+ years of being a sales practitioner and $millions in converted deals.

Because theory is powerful
But you can't beat having done it too

Crucially, the help I give is for those who want to sell with nuance, credibility and long-term results.

Here’s what we focus on:
Strategic positioning: shaping how your expertise is perceived by buyers and decision-makers

Authority content: creating trust through clarity, not noise

Conversation design: turning dialogue into opportunity with structure and intent

Deal-flow mastery: applying timing, buyer psychology, and decision dynamics to close complex deals

I’ve worked with organisations from Microsoft and LinkedIn, to JP Morgan and Deloitte
Beyond this I've also coached thousands of consultants, coaches and founders

All of them have had the focus on refining how they sell and how they communicate

As a 2x LinkedIn Top Voice and LinkedIn Learning Instructor with five courses on sales and communication, studied by tens of thousands of professionals worldwide, I'm asked to work with professionals on their delivery, awareness of buyer state and the words that move a buyer to step forward. 

My communities, the LinkedIn Client Accelerator and Art of Sell, bring together over 500 members focused on mastering client acquisition and high-trust sales.

In the offline world I founded Entrepreneur Business Live, a global event series connecting business leaders to support local causes and I’ve delivered keynotes and lectures at Oxford University, Warwick Business School, University of Edinburgh, Nottingham, Pearson Business School and many more.

If you want to elevate how you or your team win clients, with more trust, depth, and commercial precision, this is where we start.

DM me here on LinkedIn
Or email directly richard@therichardmoore.com
Or check out the featured links on this profile for more

Follow #RichTips for insights on high-trust deal-making and sales

Founder - LinkedIn Client Accelerator

In 2003, I was making 100 calls a day
In 2026, I'm teaching AoS members to close on the first call

Back when I was making 100 calls a day,

I became obsessed with understanding why people said yes or no. What was actually going on in their head when they made a decision?

(Standing at your desk all day with your phone in your hand, dialling numbers and getting hung up on constantly, will do that to you)

And sure, times are different now

- But buyers haven't changed
- The psychology hasn't changed
- Only the platforms have

In the 22+ years of watching people buy,
here's what I know:

They don't buy because of your offer, 
your price or 
even your expertise

They buy when uncertainty drops low enough for them to feel safe saying yes

That's the whole game.

Sony. Deloitte. Microsoft. LinkedIn. BP. Notion. S&P Capital IQ. Vodafone. IATA. JP Morgan. Thales. GSK. Siemens. BAE Systems. Audible...

The list of deals goes on. 
But the truth is the same:

↳ Uncertainty about you = they stall
↳ Uncertainty about the outcome = they ask for a proposal
↳ Uncertainty about themselves = the infamous "let me think about it"

And most of what's taught out there treats these 3 as the same problem,
but each one needs a completely different response

So here's some clarity for you

If they're uncertain about you:
↳ That's a positioning and authority issue
↳ No amount of explaining your offer will fix it
↳ You fix it before the call even starts

If they're uncertain about the outcome:
↳ That's a clarity issue
↳ You're overcomplicating what happens after they say yes.
↳ Simplify the path

If they're uncertain about themselves:
↳ That's the one most people miss entirely
↳ That's the buyer asking "am I the kind of person who invests in this?"
↳ And you can't logic your way through that. You have to make them feel like they belong in the room

The only psychology in sales that works is:

↳ reducing uncertainty
↳ increasing safety and
↳ helping someone think clearly enough to make a decision they already want to make.

That's what I learnt standing at that desk in 2003
And it's what I'm still teaching now

What's the uncertainty your buyers struggle with most?

--
I train founders, consultants and coaches in the psychology of high-trust deal-making and sales. 
Have a look in my featured links here for more → Richard Moore

#RichTips

I train founders in the psychology of high-trust deal-making and sales | Creator, Art of Sell | 3× LinkedIn Top Voice | 5 x LinkedIn Learning Instructor

These two people are incredible. 

And I want to share why. 

Yesterday in London we had the second part of our Position to Convert event. 

This is an immersion that founders joined to understand deeply strategy, brand and conversion. 

And in covering those three topics there's no way I could have done it on my own. 

To have Sara Marshall, with her background in strategy and Aarti Parmar, with hers covering brand, it teed up the day for an incredible event. 

Because enthusiasts can chat about those topics 
↳ But when you bring lived experience 
↳ Case studies
↳ Examples with detail that you did yourself 
↳ and answers to the questions that start "Yes but what about if..." 

It provides a level of depth that made me proud to be part of it. 

Huge thanks to the attendees who came along, too. You were all fantastic and the interaction was a truly wonderful moment to experience.

While it was incredible to see Sara and Aarti delivering their art, it was also an event only made possible by the work, interaction, and sharing of those who attended. 

Thanks also to Art'Otel for providing a beautiful location, view (and catering). 

I'm genuinely excited to see the journeys of the attendees in the weeks and months ahead. 

What's been the most notable event you've attended recently? 

--
PS it is a seriously small world. It was quite amazing to see how many people knew each other or were connected only by one person to someone else. 
Just shows how connected we really are if we spend any time networking on platforms like LinkedIn!

#RichTips

This is not an advert
But it is a masterclass in how to build a connection.

I run. 
A lot. 
I run like some of you comment on LinkedIn🤭
Yeah. That's a lot!

So I use electrolyte salts to rehydrate.
Henry Porpora's company SULT™ sells them. 
I was using a competitor.

A month ago, Henry connected
Just another day and another founder

But here's what I did and you should consider the same:

↳ Before accepting, I checked his profile 
Always do this as a new connection is a new opportunity (doing nothing is a waste of the moment)

↳ I looked for commonality 
Commonality is a reason to start a conversation and be memorable

↳ I found it
And so I used it (see second image)

Suddenly, I'm not just another connection 
And neither is he

We both saw the opportunity 
And Henry jumped in too

This is what creating opportunities looks like

While everyone else is just collecting connections
And thinking the more they have the better it is

I'm much more interested in going deep with individuals

"Ha! What's the play?" I responded after his reply

"How about this" he wrote...
"I'll send you some on me. If you prefer us you throw the other ones in the bin. If not, give Sult to a friend. Everyone's winning"

"Deal", I said. 

Now look, this is hardly the deal of the century.
But look at this new relationship compared to many you see on LinkedIn. 

All because I bothered to check a profile
And who knows where this goes next

One thing is for sure: it's not a forgettable connection now.

PS I really liked Sult too. Thanks Henry.
Hydration tastes far better now!

Who have you had a meaningful connection with here?
(Only AI won't tag anyone in the comments👀)

--
📌On Thursday this week I'm running "The DM Playbook" session live in Art of Sell. 
Join today for a free 7 day trial using the "Visit my Website" link at the top of this post 👆

#RichTips

Richard Moore with water splashing his face

This Sunday is International Women’s Day.

So on Monday the pink logos will disappear,
The corporate posts will stop,
The press releases will end,
The hashtags will go quiet,
And the moment of public support will pass for another year.

But the real test of how we value the women around us is not what we say on one day in March.

It is what we do the other 364 days:
↳ Do we listen to their ideas?
↳ Do we give credit where it is due?
↳ Do we invite their perspective when decisions are being made?
↳ Do we create space for them to lead, challenge and influence?
↳ Do we actually learn from them?

Because if the only visible support appears when the marketing calendar tells us it is time, then it is not support.

It is performative theatre.

The women I have learned the most from did not need a themed day for their impact to be obvious.

They shaped how I think
They challenged how I work
They improved how I lead
That influence happens across the whole year

So by all means acknowledge International Women’s Day this weekend.

But the real signal is what you do on Monday...
And Tuesday
And every other working day that follows

💕
Shout out to my icon of a mother who made me me
To my two sisters of whom I'm so proud
To my incredible wife who leads and brings me balance
To my two daughters for whom I hope the world will be their playground
And to all the women in my world, on my team, in my communities and in my education
Please continue to mold and shape me

--
PS Which woman can you shout out in the comments that made a difference to you already this year? See my comment for some great examples

#RichTips #IWD2026

Stop "being yourself" on sales calls

I mean it

Because for most founders, "being yourself" on a call means:
↳ Softening your offer so you don't come across as salesy
↳ Rushing through the price so the 'awkward bit' is over faster
↳ Making the whole thing sound smaller than it is so they don't think you're trying to squeeze money out of them

Then they say a polite "thank you" and hop off the call
Never to return

And you tell yourself they weren't ready

But here's what actually happened:

You made yourself small
And the buyer treated your offer accordingly

Now here's the part nobody talks about:

That call doesn't just cost you one deal
It costs you the next 5

Because every time you shrink on a call and lose
↳ The icky feeling gets louder
↳ You start tensing up before the call even begins
↳ You're already apologising for the price in your head before you've said a word

And the buyer feels all of it

I went through this for a period when I left corporate.

I'd been closing 6-figure deals with a brand and a business behind me. Then suddenly asking a founder for a few thousand felt like pulling teeth

The problem wasn't my delivery

I'd stopped seeing myself as the prize

In corporate,
↳ I never questioned whether the offer was worth it
↳ I walked in knowing
↳ And that energy carried the whole call

The moment I went solo, I lost that certainty

And I started "being myself" which really meant being the uncertain version of myself.

So what fixed it?

I had to reposition how I saw my own offer before I could present it with any weight

↳ I stopped comparing my price to what felt comfortable
↳ I started comparing it to the cost of the buyer's problem going unsolved
↳ And I reminded myself that every founder I'd helped had got results that far exceeded what they'd paid

That changed how I carried myself on calls
And the buyers felt the difference immediately

Are you being yourself on calls?
Or are you being the uncertain version of yourself?

--
PS A good number of AoS members joined while stuck in this exact cycle. Underpricing, apologising for their offer, losing deals they should've closed.

Inside AoS we work on how you carry your offer, because that matters as much as what's in it

If you want to see what that looks like, try it free for a week here: https://lnkd.in/eHw5fitm

#RichTips

Richard Moore speaking on the Don't Work Harder podcast.

I spent some time considering if I should post this today. 

Because for some people this will seem incredibly arrogant. 

But I do believe it's worth sharing because the point I'm making, I mean genuinely. 

And the fact is I'm not:
↳ Special
↳ Different
↳ Better than anyone else

Because, just like everyone else, I also started at zero. 

But there's something to be said for being incredibly intentional
And marrying that with consistency across years 

So to all the corner-cutters, hackers and "yes, but could I do it faster people?":

You tend to get what you deserve.
So if you show up in a particular way, you see the results that relate to the work you put in*

I'm interested: What are you doing to be intentional every day? 

--
PS: tomorrow in The Art of Sell I'm going to be going through the four pillars of charisma, looking at it from a science and psychology perspective so you can also tap into this super power for your pitching. 
Join us via a free trial here: www.artofsell.co

*Yes of course there are exceptions and I'm conscious of these as I write this.  

#RichTips

I've worked with 100s of founders. The ones who close effortlessly have one thing in common:

They stopped trying to figure out sales on their own.

Look, most of the founders I work with are not beginners

↳ They ran teams of 30+
↳ held senior roles for a decade
↳ and then left corporate to do something for themselves

And they're good at what they do

But selling your own thing is a completely different skill to selling inside a company

In corporate:

- The brand sold for you
- The pipeline existed before you walked in
- There were SDRs, marketing teams, decks and case studies doing the heavy lifting

Now it's just you

And the instinct for most is: "I should be able to figure this out. I've done harder things"

So you grind alone
↳ For months
↳ Sometimes years

Reading books, watching videos, trying to piece it together from free content

And the pipeline stays inconsistent

because you have dressed up your pride as independence and it's expensive.

The AoS member who went from $2k deals to closing a $66k deal in December didn't get there by watching more YouTube

-He got there by being in a room with people who'd done it before
And letting them show him what he couldn't see on his own

That's the pattern I see over and over again

↳ The ones who move fastest aren't the smartest or the most experienced
↳ They're the ones who were honest enough to say:
↳ "I'm good at what I do. But I need to get better at selling it"

There's nothing weak about that

It's actually the most strategic decision you can make for your business

Take a moment to truly absorb that

PS Art of Sell was recently recognised by Circle as one of its top 50 communities out of over 13,000

And it's built for exactly this:

↳ Founders who know their craft
↳ But want to close with more confidence and consistency

If you've been grinding alone, try it

Have a week trial on me for free here: www.artofsell.co

--
PPS AoS sessions are 60 minutes, punchy and built around doing the work. No 3-hour monologues. We get on with it.💪

#RichTips

Richard Moore hosting his Entrepreneur Business Live London charity networking event.

The most common (and avoidable) reason for not closing deals?

Mistaking a booked call as a warm lead

↳ They agreed to speak with you
↳ That doesn't mean they're interested
↳ It means they're being polite

And polite attention is where most calls go wrong

So here's what happens:

- You do your intro
- You run through your agenda
- You ask about their background
- And you start explaining what you do

Meanwhile, they're sitting there giving you courtesy

↳ They're nodding along because it'd be rude not to
↳ They might even have their emails open
↳ And you're reading that as engagement

But there's a massive difference between someone tolerating the call and someone leaning into it.

So how do you shift them?

I call it the chocolate method

Think of a meal
Starter, main course and dessert.

If you were a kid like me, the dessert was the best part

And most people save their best bit for later in the call

↳ The big client result
↳ The strongest anecdote
↳ The thing that actually lights people up

By the time you get to it, they've already decided whether they care

So move the dessert to the start

I do this on almost every call now.
When someone asks "how are you?"

I might say something like:

"Actually really good. Just come off a call with the head of content for LinkedIn UK. Really interesting chat about how they want to use me more"

"Does not not count as showing off, Richard?" No.

I'm just dropping something in early that shifts the energy from polite to "okay, this person is worth listening to"

Your chocolate might be:

↳ A recent client result that's contextually relevant to who you're speaking to
↳ A name or a company that would mean something to them
↳ A specific outcome from your work that lights people up

And you don't need a long story
One sentence, dosed in early, changes the entire call.

- The mistake most founders make is they warm up slowly
- They get better as they go
- And by the time they're saying the really good stuff, the buyer has already checked out

So bring a punchline to the front.

Now, they realise you're the superhero they need you to be

What's your chocolate?

--
PS We've done over 150 masterclasses on topics like this inside AoS. And right now, I'm offering you a trial on me for free here: https://lnkd.in/eHw5fitm

#RichTips

Richard Moore keynoting at the Infestival Conference in Slovakia, February 2026.

You can’t scale your leadership without scaling trust.

At small scale, people know you. They see you. They understand how you think.

But at a larger scale, that can all disappear.

At that level, people start to interpret you from a distance:
- Through your decisions
- Through your communication
- Through your consistency

And if trust isn’t there, all your results can start to slow down

This Friday I’ll be live with Simone Schiassi, a former Google Global Director, to talk about how trust is actually built and maintained as you grow into more senior leadership roles.

We’ll be sharing practical experiences from inside complex organisations and answering your questions live.

Friday 27 February
UK: 2pm to 3pm
ET: 9am to 10am

If you lead a team, or plan to, join us live.
And let us know below: what questions do you have for the live stream?

--

#RichTips

Marco Zima Simonella, Jeff Abracen and 1 other connection attending

Follow-ups can kill your positioning
So much so that they're probably in the top 5 things I get asked about

And it makes sense too, since c.90% of all deals that do close required some form of a follow up.

This week, I'm dissecting why they matter so much and where to get them right. 

After all, how you follow up sends signals to buyers on your status in the dynamic between both parties.

And wow - we're now over 19,000 subscribers to this newsletter. 
Thank you so much for all the support and wonderful interactions. I hope you enjoy this week's edition. 

Richard

--
PS a free gift for you all at the bottom of this week's article

#RichTips

Why most sales follow-ups quietly weaken the seller’s authority and stall the deal Salespeople are taught that persistence wins deals. The advice appe

Open article: #12: Stop Sending Follow-Ups That Lower Your Status by Richard Moore • 9 min read

#12: Stop Sending Follow-Ups That Lower Your Status

Wow - almost 18.5k of you are subscribed to this newsletter now.
Thank you.

This week, one news story stood out on LinkedIn News 

Standing far above other stories in volume of readers was the recent data showing 5.2% unemployment in the UK. 

And, while this has an effect on employers and employees alike. Beyond all the job market commentary, I believe this represents a shift in the market that affects buyer behaviour too. 

Thank you as always for reading these each week. I really enjoy producing them.

Looking at the analytics, it's wonderful to see that thousands of you tune in within the first 24 hours to read. 

And to those that share their opinions in the comments and in my DMs, thank you. I always welcome the dialogue.

Have a fantastic end to your week,
Richard

--
PS a free gift for any founders / those of you in sales at the bottom of this week's newsletter :)

#RichTips #newsletter #jobs

Weak economies do not punish everyone equally. But they do expose previously hidden differences. UK unemployment has risen to 5.2%, the highest level 

Open article: #10: The End of Average Salespeople by Richard Moore • 7 min read

Often, B2B deals don’t stall because the buyer lost interest.

There's much more going on here. 

They stall because there's a misalignment with the organisation.

You have a great call. They see the value. They agree. Then the deal disappears into “I need to run this internally.”

What’s happening is simple. You spoke to a person, but the decision lives inside a system.

In this week’s newsletter, I break down what I call Stakeholder Physics. 

I also examine the four main roles present in most decisions, and how to manage alignment so deals actually move.

Thank you to the 18.5k subscribers reading these each week. It is all my pleasure to produce them. 

As always, do consider sharing, saving and adding your opinion or reaction in the comments. 

--
Coming soon is an article on agentic AI in selling, with some very special guests contributing! Make sure you're subscribed.

#RichTips

Why individual buy-in creates momentum but group alignment determines whether a deal actually closes. There is a moment in sales that can create false

Open article: #11: Stakeholder Physics: Why Deals Stall Even When Individuals Agree by Richard Moore • 8 min read

#11: Stakeholder Physics: Why Deals Stall Even When Individuals Agree

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❤️ We make branded biscuits delicious (because why wouldn't you?!)

The Biskery is an online business specialising in personalised and branded biscuits. 
The real product however is kindness. 
Not only do we help spread kindness in biscuit form, we capitalise on kindness in all aspects of the business - from the way we interact with customers and staff to the impact we have on our planet. 

Our vision is to introduce more female qualities to the business world, remove the stigma associated with working mothers, and run a purposeful business that enables women to combine a career with motherhood - without the guilt.

The business flourished during the pandemic, and we have doubled our revenue year on year for the past three years. 

What started as a home bakery and a £1,000 investment from our own pockets is now a purpose-led bootstrapped business supplying the likes of KPMG, PwC, The BBC, Amazon, Meta, Ann Summers, Monzo, Karl Lagerfeld, Fendi, Moynat, and many more. 

We make the world a little bit sweeter, one biscuit at a time. We only sell online via our web site, Yumbles, and Not On The High Street. We have no minimum order volume, and cater to both B2C (the consumer, biscuit gifts for special occasions), and B2B (branded biscuits for corporate events, launches and as staff and client gifts). 

We use high quality ingredients (free-range eggs, British butter) and eco-friendly packaging (compostable bags, recyclable boxes). 

Every biscuit is made my hand, and we pride ourselves in providing world class customer service and a great customer experience from start to finish.

Lisa Shepherd

We have won!!





Thank you to the team at the Global Recognition Awards, especially for this wonderful write-up:

"The Biskery's story is one of discipline, creativity, and the conviction that a small business built without external funding can compete and win at a national level while making its community meaningfully better. 

Shortlisted applicants for a Global Recognition Awards are evaluated using the Rasch model, which constructs a linear measurement scale across categories, enabling precise comparisons even when applicants excel in different areas. 
 
The Biskery scored highest across the scale and reach of its service initiatives, the sustainability of its service programs, and its innovative approaches to addressing societal needs. These scores reflect not isolated achievements but a coherent, sustained commitment to service excellence that runs through every aspect of how The Biskery operates.

The Biskery has proven that social commitment and commercial ambition are not competing forces but complementary ones, and its growth from a £1,000 startup to a nationally recognized, profitable enterprise stands as clear evidence of that principle in practice. 

The company's repeat business, award-winning products, and inclusive employment practices collectively paint the picture of an organization that understands Service not as a function but as a philosophy. 

Alex Sterling, a spokesperson for a Global Recognition Awards, noted: "The Biskery exemplifies exactly what this recognition is designed to honour, a business that has achieved world-class Service not despite its social commitments, but because of them, and that is why it has earned a 2026 Global Recognition Award."

🥳🥳🥳

-----------------------------------------------------
I am Lisa, co-founder of The Biskery.

Follow our journey through my posts about integrity in business, accidental leadership, and redefining success. 

Contact me to find out how our biscuits can be vessels for human connection and help your clients, staff, family, and friends feel seen and appreciated.

📩 enquiries@thebiskery.com
☎️ 075 13 88 35 35

Biscuit Strategist. Delivering Biscuits That Work For You. Happiest Spreading Kindness In Biscuit Form. Goldman Sachs Alumni.

Today is flying by, so I keep it sweet.





It's Gratitudesday, and today I am dedicating it to my team here at The Biskery.

We just spent a weekend together on a market research trip.

It was a real privilege to spend time with them, and so is working alongside them every week.

What a wonderful bunch of women!
Thank you for your dedication, your energy, your attitude.
It really means the world!

-----------------------------------------------------
I am Lisa, co-founder of The Biskery.

Follow our journey through my posts about integrity in business, accidental leadership, and redefining success. 

Contact me to find out how our biscuits can be vessels for human connection and help your clients, staff, family, and friends feel seen and appreciated.

📩 enquiries@thebiskery.com
☎️ 075 13 88 35 35

The world is a scary place today.




I am a bit lost for words.

But when I dig deep, I have a tiny bit of hope that all this upheaval has to lead to a new era. 
An era of collaboration over competition. 
An era where power is a privilege taken seriously.
An era that replaces greed with gratitude.
An era that celebrates our differences as learning opportunities.
An era where love replaces fear.

Call me deluded.
But I see this in my life.
In the various circles I move in.
And above all in my own team. 
We spent a weekend together on a market research trip in Germany.
We left as colleagues.
We returned as women who understand and deeply care for one another.

Connection is the answer.
And I am here for it.
Even if it's vulnerable, slow, less measurable.

The status quo is not working.
For anyone.

Time to ring in the era of connection. 

-----------------------------------------------------
I am Lisa, co-founder of The Biskery.

Follow our journey through my posts about integrity in business, accidental leadership, and redefining success. 

Contact me to find out how our biscuits can be vessels for human connection and help your clients, staff, family, and friends feel seen and appreciated.

📩 enquiries@thebiskery.com
☎️ 075 13 88 35 35

Start less, finish more.




I have taken a bucket load of wisdom nuggets from today's Digital Clubhouse, organised by the amazing 🦁Tony Conte, Mat O'Connor and Alan Pilkington 🍀. 
Thanks for bringing this monthly event to my attention, Neil Adams!

The speakers were super generous and honest with their stories.

And one thing became clearer than ever:
There are no shortcuts.
If you are in it for the long game, you need to focus on operational excellence, customer loyalty, and knowing and understanding your data.

A flash sale might bring sexy results in the short term, but will devalue your brand in the long term. 

ROAS is an easy to measure metic, but what about the bottom line?

Customer loyalty is harder to measure, but potentially so much more powerful!

I came back reassured that we are on the right track not only for our own business but also in what we are supporting our clients with:
In building brand loyalty, sweating the small stuff, and reliably delivering high quality.

Thank you Fran Gresswell, Anil Patel, Ethan Burnett, Rowan Turnbull, and Adam Pearce - CRO for Shopify Brands—for your honesty and generous sharing of knowledge and experience. 

If you haven't been before, book your ticket for the next Digital Clubhouse now!
Link in comments👇🏽

-----------------------------------------------------
I am Lisa, co-founder of The Biskery.

Follow our journey through my posts about integrity in business, accidental leadership, and redefining success. 

Contact me to find out how our biscuits can be vessels for human connection and help your clients, staff, family, and friends feel seen and appreciated.

📩 enquiries@thebiskery.com
☎️ 075 13 88 35 35

Give to gain.





This year's theme for International Women's Day could not be more aligned with our ethos.

We are huge believers in paying it forward. 
And if it contributes to more equality, then even better.

Get your IWD orders in.
From a female-owned, female-run company.
It just makes sense.

-----------------------------------------------------
I am Lisa, co-founder of The Biskery.

Follow our journey through my posts about integrity in business, accidental leadership, and redefining success. 

Contact me to find out how our biscuits can be vessels for human connection and help your clients, staff, family, and friends feel seen and appreciated.

📩 enquiries@thebiskery.com
☎️ 075 13 88 35 35

Dragon for a day!




I have the great honour of being a Dragon for a day today at a pitch event for 30 female founders at Shine Workspace (Leeds).

So many amazing things have happened at Shine!
It's a beacon of light in our community that supports women through the various stages of their lives, as well as other marginalised groups with nothing but kindness, grace and generosity. 

Last year I spoke at an event for IWD, and witnessed the wonderful Fran Wyburn birth the idea of The Presence Effect Choir which she is now running every week. One of the highlights of my week!

Together with Dawn O'Keefe, Noshina Kiani and Bushra Effendi we run a monthly Menopause Cafe, a peer-to-peer support group. A safe space for women to share their experience, ask questions, and be signposted. 

At last year's Dragon's Den event, I heard the story of Sadie James, which has led to us working together with the wonderful women she supports. 

These are just some of the things that happen when women meet in the right rooms.

Thank you, Dawn O'Keefe and Todd Hannula for creating such a gorgeous space in the heart of our community. 

Looking forward to the pitches today and to meeting the next generation of female founders!

-----------------------------------------------------
I am Lisa, co-founder of The Biskery.

Follow our journey through my posts about integrity in business, accidental leadership, and redefining success. 

Contact me to find out how our biscuits can be vessels for human connection and help your clients, staff, family, and friends feel seen and appreciated.

📩 enquiries@thebiskery.com
☎️ 075 13 88 35 35

Co-founder @ The Biskery ✅ We brand biscuits for businesses & individuals! ✅ To help you connect to your people by showing kindness, appreciation and gratitude; one biscuit at a time. ⭐⭐Great Taste🏅 Great British Food🏅

Some people only show up when it is time to sign on the dotted line. Others roll up their sleeves and think things through with you, because they genuinely care about the outcome you’re trying to create.

𝐓𝐡𝐚𝐭 𝐬𝐞𝐜𝐨𝐧𝐝 𝐠𝐫𝐨𝐮𝐩? 𝐓𝐡𝐚𝐭’𝐬 𝐰𝐡𝐨 𝐰𝐞 𝐬𝐭𝐫𝐢𝐯𝐞 𝐭𝐨 𝐛𝐞.

So when we heard we’d been named a finalist in the Small Business Awards for customer service, it felt less like a shiny badge and more like a quiet “𝘺𝘦𝘴” to the way we try to work alongside you.

As 𝐬𝐞𝐥𝐟-𝐩𝐫𝐨𝐜𝐥𝐚𝐢𝐦𝐞𝐝 𝐛𝐢𝐬𝐜𝐮𝐢𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐬𝐭𝐬, we never see your biscuits as “just biscuits”. They’re tiny, edible tools with a job to do. 

¬ Sometimes that job is to become a 𝐬𝐜𝐫𝐨𝐥𝐥-𝐬𝐭𝐨𝐩𝐩𝐢𝐧𝐠 𝐯𝐢𝐬𝐮𝐚𝐥 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬. 

¬ Sometimes it’s to land on your team’s desks as a 𝐰𝐞𝐥𝐥-𝐭𝐢𝐦𝐞𝐝 𝐭𝐫𝐞𝐚𝐭 that says “you matter” better than another email ever could.

¬ On other days, 𝐛𝐢𝐬𝐜𝐮𝐢𝐭𝐬 𝐡𝐚𝐯𝐞 𝐚 𝐦𝐨𝐫𝐞 𝐭𝐚𝐜𝐭𝐢𝐜𝐚𝐥 𝐦𝐢𝐬𝐬𝐢𝐨𝐧: 
💡 turning IRL leads into online connections with clever QR-code designs,
💡 bringing a party to life through hands-on biscuit decorating, 
💡 or nudging people to finally leave that all-important review on the platforms that matter to you. 

Each brief is different, and the strategy changes with it.

The list of what a good biscuit strategy can do is long. It stretches from 𝐛𝐫𝐚𝐧𝐝 𝐚𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬 to 𝐥𝐨𝐲𝐚𝐥𝐭𝐲, from 𝐚𝐩𝐩𝐫𝐞𝐜𝐢𝐚𝐭𝐢𝐨𝐧 to 𝐚𝐜𝐭𝐢𝐯𝐚𝐭𝐢𝐨𝐧, from “𝐨𝐡 𝐭𝐡𝐚𝐭’𝐬 𝐧𝐢𝐜𝐞” to “𝐈’𝐥𝐥 𝐫𝐞𝐦𝐞𝐦𝐛𝐞𝐫 𝐭𝐡𝐢𝐬.”

But underneath all of that, the real work is simple. We listen. We ask why you’re doing this, who it’s for, and what “good” would look like for you. 

Then we suggest what (from hundreds of projects and plenty of jammy experiments) we truly believe will work best for your specific goal.

That’s our version of 𝐬𝐤𝐢𝐧 𝐢𝐧 𝐭𝐡𝐞 𝐠𝐚𝐦𝐞: not just baking what you ask for, but thinking with you so that the biscuits do what you need them to do.

_______________________________________________
I am Saskia Roskam 🍪 co-founder of The Biskery. We package kindness, appreciation & connection in biscuit form.

Contact me to learn how well-placed, bespoke branded biscuits help foster meaningful connections with your prospects, clients, teams and loved ones. #sayitwiththebiskery

📩 enquiries@thebiskery.com
☎️ 075 13 88 35 35

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The Battle

Richard Moore

Lisa Shepherd

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taplio

The Battle

Richard Moore

Lisa Shepherd

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Richard Moore's LinkedIn Performance

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Performance ScoreRichard Moore's LinkedIn Performance