Richard Moore

I help consultants get clients on LinkedIn, using sales and content 🚀 Follow #RichTips for content

At some point it becomes obvious: your expertise isn’t the problem.
The real challenge is turning that expertise into consistent, high-value revenue.

Whether you lead a commercial team or run your own consultancy, gaining traction with potential clients on LinkedIn often feels harder than it should.

That’s where I come in.

I train leaders, consultants, and founders in the psychology of high-trust deal-making and sales. This helps individuals and teams move from interest to commitment without pressure or scripts.

My work blends behavioural psychology, strategic communication, and modern sales design.
More importantly, it comes from doing it:
22+ years of being a sales practitioner and $millions in converted deals.

Because theory is powerful
But you can't beat having done it too

Crucially, the help I give is for those who want to sell with nuance, credibility and long-term results.

Here’s what we focus on:
Strategic positioning: shaping how your expertise is perceived by buyers and decision-makers

Authority content: creating trust through clarity, not noise

Conversation design: turning dialogue into opportunity with structure and intent

Deal-flow mastery: applying timing, buyer psychology, and decision dynamics to close complex deals

I’ve worked with organisations from Microsoft and LinkedIn, to JP Morgan and Deloitte
Beyond this I've also coached thousands of consultants, coaches and founders

All of them have had the focus on refining how they sell and how they communicate

As a 2x LinkedIn Top Voice and LinkedIn Learning Instructor with five courses on sales and communication, studied by tens of thousands of professionals worldwide, I'm asked to work with professionals on their delivery, awareness of buyer state and the words that move a buyer to step forward. 

My communities, the LinkedIn Client Accelerator and Art of Sell, bring together over 500 members focused on mastering client acquisition and high-trust sales.

In the offline world I founded Entrepreneur Business Live, a global event series connecting business leaders to support local causes and I’ve delivered keynotes and lectures at Oxford University, Warwick Business School, University of Edinburgh, Nottingham, Pearson Business School and many more.

If you want to elevate how you or your team win clients, with more trust, depth, and commercial precision, this is where we start.

DM me here on LinkedIn
Or email directly richard@therichardmoore.com
Or check out the featured links on this profile for more

Follow #RichTips for insights on high-trust deal-making and sales

Founder - LinkedIn Client Accelerator

Imagine being such a badass that you:

- win Dragon's Den
- casually teach yourself Chinese
- are head of growth for a $200MM fund
- worked at Accenture then JP Morgan 
- and are a serial entrepreneur 

Such a person exists

And she's called Carina Cunha.

So I'm thrilled that she is tonight's Masterclass in Art of Sell

You see, it's easy to find a community with speakers that
- Present well
- Have lots of followers
- Can even show some results

But it's a completely different game when they operate at the highest level

Last week?
Our topic was copywriting
So the speaker had sold $1bn 
And worked at Ogilvy

Next week?
How to communicate for sales 
He's coached Oracle and T-Mobile
And over 65,000 have taken his courses

When I built this community I wanted one thing from the learning:
Excellence

Always ask this question:
"Am I listening because they're popular? 
Or am I listening because they're the best?"

What's your belief on this?

--
Want to join us? 
Jump into the first featured link on my profile here → Richard Moore

#RichTips

I train founders in the psychology of high-trust deal-making and sales | Creator, Art of Sell | 2× LinkedIn Top Voice

These 3 job stats are a worry: 72%, 51%, 44%
Because they show something serious going on:

The numbers are for 2023, 2024 and 2025 in terms of the % of candidates with multiple job offers in their most recent job search*

That's trending dramatically down.

What does this mean?

This:
If you are less likely to have options, then you need to change something. 

Especially as the employment market will only get more competitive.

So what to do?

Focus on you, more. Here's how:

Look, sending out a résumé and patiently waiting in line is asking for trouble.

Instead, proactivity is the solution.

So:
1. Share your opinions on LinkedIn
↳ You'll be asked them in an interview anyway. 
But now your answer reaches many.

2. Network up
↳ Connect with those that might hire/influence hiring decisions. 
But be human: conversation > a pitch for a job

3. Show up, just not in queues
↳ Waiting in line for an interview screams average. 
Instead, go to events to network. Even attend events here on LinkedIn. 

Having the inside edge like this is how you get noticed
And importantly, it starts useful conversations.
Those that hire love to see initiative. 

What else? 
Work on your communication:
- Persuasion, influence and articulation all matter. 
- Because when you work hard to get your foot in the door, you don't want to throw that opportunity because you didn't train how you'd show up.

How else can a job seeker be proactive?

--
PS These skills matter. 
Not just in getting a job but after, too. 
That's why my Art of Sell community isn't just for better pitches,
It's for better persuasion and mastery of communication.
Yesterday, we had Alicia Teltz show how to win with LinkedIn
Tomorrow, we have Ravi Rajani go deep on building trust
These are the skills for careers. Not just moments.

From the Gartner “Voice of the Candidate, 1Q25” survey 

#RichTips #jobs

Richard Moore hosting his Entrepreneur Business Live London charity networking event, 2025

Bad advice can often sound good
So we think it's right. Here's an example:

Write content for 1 person
Talk about the 1 problem
Give them 1 solution

Part of this misses the mark.

And it's that middle line.

"Talk about the 1 problem"

You see, when you truly understand buyer behaviour, you realise something about "problems":
• You know what they are
• They usually don't

Typically, people don't fully know their problems
and they certainly haven't labelled them

For example:
- Business owners don't know their website's issue is its UX
- A patient with a cough won't know they have bronchitis
- CEOs don't think their problem is their personal brand

Problems require awareness

So you can see that speaking about problems often misses the mark.

You get it
Your peers get it
...and your engagement wrongly suggests your audience gets it

But the right people need it to relate more to what they're feeling now.

How do we fix this?

Instead of talking about the problem itself,
Speak to the symptoms of the problem:

Suddenly, the right people can relate to them
Because they're consciously living them
They're totally frustrated by them
They're fed up with them

It's a tiny nuance, but makes a massive difference

So,

Write content for 1 person
Focus on their symptoms 
Give them 1 next step

What are your customers' top symptoms?

--
📌The nuances of getting this right are covered in the Art of Sell
Comment or DM me "symptoms" and I'll share more about the workshops included

#RichTips

Richard Moore at his Entrepreneur Business Live London charity networking event

Let's stop pretending the month is over.

It’s not.

And yet some are already winding down, half-writing off the last few days like they don’t count.

Let me remind you:
↳ Revenue doesn’t care what the calendar says
↳ Targets don’t adjust themselves because you “feel done”
↳ And prospects don’t progress themselves while you blow across your coffee and coast into December

We’ve got 4 working days. 

That’s not “wrap-up” time
It's close time

↳ The pros know it
↳ The high performers I know always have this attitude
↳ That top 1% are circling their opportunities

Meanwhile, others are forecasting
Because they're finished.

So ask yourself:
Are you done? 
Or are you hitting the end of the month?

Easing in vs finishing strong:
It's always interesting to see how people respond, this time of the year

--
Having this state of mind is why I have mindset as my 1st module in the LinkedIn Client Accelerator: it affects all other things. 
DM "Mindset" if you want to see a breakdown of the modules the 241 members have access to

♻️Repost this if you feel those in your network need this energy!

#RichTips

Richard Moore hosting his Entrepreneur Business Live London, charity networking event

You are an asset.

This mindset shift altered two things for me:
- The view of myself 
- My career in sales

Here's how you possibly see yourself right now:

You see yourself as a source of frustration to prospects
You feel their time is worth more than yours
You're concerned you're intruding

Instead, start viewing yourself as an asset and the solution to their problems.

If a potential prospect needs support, then you are providing it!

This is valuable and needed.

From that reframe, you're not an irritation nor imposing on them.

Only by recognizing how much you can contribute in solving problems will you start approaching your sales as the helpful advisor rather than a begging, needy salesperson.

So, show them you're the expert equipped to answer any question they might have. 

But the big thing is to also show up as someone proud to be able to assist them.

Your skills and expertise are what set you apart and make you an asset - so now it’s time to own it.

Be honest: how do you view it?

--
♻️Repost this if you believe your network needs to see it

📌Hundreds of you have joined the Art of Sell so far and I can see why:
It's not just sessions on pitching, negotiation and delivery of price. 
It's also the adjacent topics on mindset, ego and linguistics. 
Pro-level customer acquisition is about being master of many areas
Not just one or too. 

Click "Visit my Website" at the top of this post for your access.

#RichTips

"This might not work"

Are you willing to say that?

According to Seth Godin, this is precisely what a leader should be willing to say to their team. 

Managers follow rules
They execute the plan
They deliver the thing 

But to volunteer. To say "I'll try this";
That is leadership.

So, 
↳ If you're doing the same as your peers
↳ If you're playing safe to only take part
↳ If you're letting others be the outliers

Then you're in the riskiest business of all.

Instead, we should be "dancing with the future".
Because it might just work.

To share a room with Seth and incredible leaders from 
- LuluLemon
- US Navy
- Schneider Electric
- Johnson Controls
- IKEA
and so many more, was a real gift this week.

Thank you to Brian Evergreen for hosting us in his The Future Solving Club. 
When you're invited to such spaces, grab them with open arms.

It's forums such as these that we can learn from the best, especially with a peer group of winners. 

Three more takeaways from Seth in the comments below🔽

--
♻️Repost this if you feel this is a great description of leadership

#RichTips

Here's my philosophy on content:
(and it appears quite different to most)

Because content for me is the gravity the pulls in people
But it's also the device to start conversations. 

For many, the end goal is views and likes.
But I personally feel that's missing the point.

What matters is the interactions we have
The depth of the conversations
And taking them further.

And I believe unless we're doing this,
We've lost sight of the community component.

How do you view this?

--
PS are you ready for tomorrow's newsletter?
Topic is the economics of trust & the use of credibility in dealmaking
Subscribe through my profile under newsletters

#RichTips

Almost 17,000 of you are now subscribed to my newsletter. Thank you

And last week, your feedback was so valuable. 

But more than anything, the dialogue and discussion was excellent. 
Let's do more of that again.

In this week's edition, I'm making the case for trust building being a 'hard' skill you can make into a system in your business 

And especially in 2025 when options are so numerous for buyers, you need an edge. This, in my opinion, is foundational.

Interested in your views...

--
PS Consider hitting Save on this newsletter if you can't read it now or reposting it if it would help your network.

#RichTips

In 2007, I was invited to launch a new product. We had no customers for it. We had no case studies. How did we succeed? To start, it was charm and cha

Open article: #2: The Economics of Trust: Why Credibility Now Decides Every Deal by Richard Moore • 7 min read

#2: The Economics of Trust: Why Credibility Now Decides Every Deal

15 months ago we asked for feedback
Now, we get so much right because of you. 

So let's do it again:

I'm big on building WITH my audience:
- The format of Art of Sell
- The feel of the experience
- The elements making it unique

They've all come from market research with YOU.

So, here's the next question:

↳ If "both" wasn't an option, which of these two workshops would matter to you most?

And yes, they're very similar - I'm fascinated by the psychology and why...

The result, as always, will feed into how we respond.

So thank you for being the input the members* benefit from!

PS do comment why, too. That part really helps.

--
*After all, you're often the same person!

#RichTips

Which of these workshops would you attend (if both wasn't an option)

The author can see how you vote. Learn more

The Biskery

Creator of Personalised and Branded biscuits that look amazing and taste delicious

Co-Founder and Director 

Online bakery specialising in personalised and branded biscuits. 
Former clients include the BBC, Amazon, Fendi, NatWest, Penguin Publishers, Norwich City and Harvey Nichols. 
Get in touch for a free quote and sample

Our services are completely bespoke, no order too big or too small. 
We ship our biscuits all over the UK and Europe. 
All our biscuits are handmade by us in Yorkshire, using the best ingredients. 
Our packaging is recyclable or compostable where possible.

Co-Founder and Director

Search Laboratory

Senior Content & Online PR Executive

German Search Marketing Executive

Erdbeerlounge GmbH

Editorial Staff

LivingSocial

Sales Representative

Kern Group

Trainee Assistant Project Management

Goethe Institut Manchester

Mithilfe bei der Organisation von Events wie Theater-Workshops für Grundschulen,  Podiumsdiskussion an der Manchester Metropolitan University, 
Erstellung und Aktualisierung diverser PowerPoint Präsentationen,
täglicher Umgang mit Microsoft Office,
(fremdsprachliche) Korrespondenz und Weiterleitung der Post
etc.

Administrative Assistant

Universität Wien

Abschluss des B.A. Studiums "Transkulturelle Kommunikation" mit den Arbeitssprachen Deutsch, Englisch und Spanisch im November 2010 (Notendurchschnitt 1,75)

Weiterführung des Studiums der "Kultur- und Sozialanthropologie"

Studentin

Hasbro

Betreuung der fremdsprachlichen Gäste und Mitarbeiter, Service, Security

Messe-Hostess und Standbetreuung

BOEX Intercambios Culturales

Übersetzung der Website, sowie Flyer und Broschüren
Hilfe bei der Ausarbeitung von attraktiven Angeboten für Menschen, die Spanisch in Ecuador lernen bzw. Freiwilligenarbeit leisten möchten

Praktikantin

Sunhill-Technologies

Here is what The Biskery can do for you:

❤️ Your bespoke requirements are at the heart of what we do
❤️ Whether you need 6 or 20,000+ biscuits, we are your partner
❤️ Trust our reliable service and our 'timely dispatch guarantee' 
❤️ We provide you with award-winning products 
❤️ Make people smile with gifting solutions from £4 per person
❤️ Your order supports a Northern, female-run, purpose-led small business
❤️ Every biscuit is made by our in-house team of predominantly working mums
❤️ High quality ingredients and eco-friendly packaging 
❤️ We make branded biscuits delicious (because why wouldn't you?!)

The Biskery is an online business specialising in personalised and branded biscuits. 
The real product however is kindness. 
Not only do we help spread kindness in biscuit form, we capitalise on kindness in all aspects of the business - from the way we interact with customers and staff to the impact we have on our planet. 

Our vision is to introduce more female qualities to the business world, remove the stigma associated with working mothers, and run a purposeful business that enables women to combine a career with motherhood - without the guilt.

The business flourished during the pandemic, and we have doubled our revenue year on year for the past three years. 

What started as a home bakery and a £1,000 investment from our own pockets is now a purpose-led bootstrapped business supplying the likes of KPMG, PwC, The BBC, Amazon, Meta, Ann Summers, Monzo, Karl Lagerfeld, Fendi, Moynat, and many more. 

We make the world a little bit sweeter, one biscuit at a time. We only sell online via our web site, Yumbles, and Not On The High Street. We have no minimum order volume, and cater to both B2C (the consumer, biscuit gifts for special occasions), and B2B (branded biscuits for corporate events, launches and as staff and client gifts). 

We use high quality ingredients (free-range eggs, British butter) and eco-friendly packaging (compostable bags, recyclable boxes). 

Every biscuit is made my hand, and we pride ourselves in providing world class customer service and a great customer experience from start to finish.

Lisa Shepherd

Do you know when International Men's Day is?





It's today.

Why would a business that’s all about uplifting working women and mums pause for a moment to spotlight men? 
 
Because some statistics simply can’t be ignored:

😱 Prostate cancer kills more men than breast cancer kills women
😱 Men account for 75% of suicides in the UK
😱 Male employees suffer 96% of all workplace deaths
😱 Men represent 84% of the homeless

Numbers this stark demand everyone’s attention and action.
 
In honour of International Men's Day, we set out on a new kind of kindness campaign. 
Alongside inspiring leaders in business and sport, we created a way for men to express what’s often left unsaid, with thoughtfully crafted biscuits designed to spark real conversations.
 
Watch what happens when men showcase they care.

Thank you Saskia Roskam 🍪for creating this campaign, and thank you to everyone who contributed to it❤️

-----------------------------------------------------
I am Lisa, co-founder of The The Biskery.

Follow our journey through my posts about integrity in business, accidental leadership, and redefining success. 

Contact me to find out how our biscuits can be vessels for human connection and help your clients, staff, family, and friends feel seen and appreciated.

📩 enquiries@thebiskery.com
☎️ 075 13 88 35 35

Biscuit Strategist. Delivering Biscuits That Work For You. Happiest Spreading Kindness In Biscuit Form. Goldman Sachs Cohort 23.

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The Battle

Richard Moore

Lisa Shepherd

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The Battle

Richard Moore

Lisa Shepherd

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Richard Moore's LinkedIn Performance

Performance ScoreLisa Shepherd's LinkedIn Performance

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Performance ScoreRichard Moore's LinkedIn Performance