Richard Moore

I help consultants get clients on LinkedIn, using sales and content 🚀 Follow #RichTips for content

At some point it becomes obvious: your expertise isn’t the problem.
The real challenge is turning that expertise into consistent, high-value revenue.

Whether you lead a commercial team or run your own consultancy, gaining traction with potential clients on LinkedIn often feels harder than it should.

That’s where I come in.

I train leaders, consultants, and founders in the psychology of high-trust deal-making and sales. This helps individuals and teams move from interest to commitment without pressure or scripts.

My work blends behavioural psychology, strategic communication, and modern sales design.
More importantly, it comes from doing it:
22+ years of being a sales practitioner and $millions in converted deals.

Because theory is powerful
But you can't beat having done it too

Crucially, the help I give is for those who want to sell with nuance, credibility and long-term results.

Here’s what we focus on:
Strategic positioning: shaping how your expertise is perceived by buyers and decision-makers

Authority content: creating trust through clarity, not noise

Conversation design: turning dialogue into opportunity with structure and intent

Deal-flow mastery: applying timing, buyer psychology, and decision dynamics to close complex deals

I’ve worked with organisations from Microsoft and LinkedIn, to JP Morgan and Deloitte
Beyond this I've also coached thousands of consultants, coaches and founders

All of them have had the focus on refining how they sell and how they communicate

As a 2x LinkedIn Top Voice and LinkedIn Learning Instructor with five courses on sales and communication, studied by tens of thousands of professionals worldwide, I'm asked to work with professionals on their delivery, awareness of buyer state and the words that move a buyer to step forward. 

My communities, the LinkedIn Client Accelerator and Art of Sell, bring together over 500 members focused on mastering client acquisition and high-trust sales.

In the offline world I founded Entrepreneur Business Live, a global event series connecting business leaders to support local causes and I’ve delivered keynotes and lectures at Oxford University, Warwick Business School, University of Edinburgh, Nottingham, Pearson Business School and many more.

If you want to elevate how you or your team win clients, with more trust, depth, and commercial precision, this is where we start.

DM me here on LinkedIn
Or email directly richard@therichardmoore.com
Or check out the featured links on this profile for more

Follow #RichTips for insights on high-trust deal-making and sales

Founder - LinkedIn Client Accelerator

Imagine being such a badass that you:

- win Dragon's Den
- casually teach yourself Chinese
- are head of growth for a $200MM fund
- worked at Accenture then JP Morgan 
- and are a serial entrepreneur 

Such a person exists

And she's called Carina Cunha.

So I'm thrilled that she is tonight's Masterclass in Art of Sell

You see, it's easy to find a community with speakers that
- Present well
- Have lots of followers
- Can even show some results

But it's a completely different game when they operate at the highest level

Last week?
Our topic was copywriting
So the speaker had sold $1bn 
And worked at Ogilvy

Next week?
How to communicate for sales 
He's coached Oracle and T-Mobile
And over 65,000 have taken his courses

When I built this community I wanted one thing from the learning:
Excellence

Always ask this question:
"Am I listening because they're popular? 
Or am I listening because they're the best?"

What's your belief on this?

--
Want to join us? 
Jump into the first featured link on my profile here → Richard Moore

#RichTips

I train founders in the psychology of high-trust deal-making and sales | Creator, Art of Sell | 2× LinkedIn Top Voice

These 3 job stats are a worry: 72%, 51%, 44%
Because they show something serious going on:

The numbers are for 2023, 2024 and 2025 in terms of the % of candidates with multiple job offers in their most recent job search*

That's trending dramatically down.

What does this mean?

This:
If you are less likely to have options, then you need to change something. 

Especially as the employment market will only get more competitive.

So what to do?

Focus on you, more. Here's how:

Look, sending out a résumé and patiently waiting in line is asking for trouble.

Instead, proactivity is the solution.

So:
1. Share your opinions on LinkedIn
↳ You'll be asked them in an interview anyway. 
But now your answer reaches many.

2. Network up
↳ Connect with those that might hire/influence hiring decisions. 
But be human: conversation > a pitch for a job

3. Show up, just not in queues
↳ Waiting in line for an interview screams average. 
Instead, go to events to network. Even attend events here on LinkedIn. 

Having the inside edge like this is how you get noticed
And importantly, it starts useful conversations.
Those that hire love to see initiative. 

What else? 
Work on your communication:
- Persuasion, influence and articulation all matter. 
- Because when you work hard to get your foot in the door, you don't want to throw that opportunity because you didn't train how you'd show up.

How else can a job seeker be proactive?

--
PS These skills matter. 
Not just in getting a job but after, too. 
That's why my Art of Sell community isn't just for better pitches,
It's for better persuasion and mastery of communication.
Yesterday, we had Alicia Teltz show how to win with LinkedIn
Tomorrow, we have Ravi Rajani go deep on building trust
These are the skills for careers. Not just moments.

From the Gartner “Voice of the Candidate, 1Q25” survey 

#RichTips #jobs

Richard Moore hosting his Entrepreneur Business Live London charity networking event, 2025

Bad advice can often sound good
So we think it's right. Here's an example:

Write content for 1 person
Talk about the 1 problem
Give them 1 solution

Part of this misses the mark.

And it's that middle line.

"Talk about the 1 problem"

You see, when you truly understand buyer behaviour, you realise something about "problems":
• You know what they are
• They usually don't

Typically, people don't fully know their problems
and they certainly haven't labelled them

For example:
- Business owners don't know their website's issue is its UX
- A patient with a cough won't know they have bronchitis
- CEOs don't think their problem is their personal brand

Problems require awareness

So you can see that speaking about problems often misses the mark.

You get it
Your peers get it
...and your engagement wrongly suggests your audience gets it

But the right people need it to relate more to what they're feeling now.

How do we fix this?

Instead of talking about the problem itself,
Speak to the symptoms of the problem:

Suddenly, the right people can relate to them
Because they're consciously living them
They're totally frustrated by them
They're fed up with them

It's a tiny nuance, but makes a massive difference

So,

Write content for 1 person
Focus on their symptoms 
Give them 1 next step

What are your customers' top symptoms?

--
📌The nuances of getting this right are covered in the Art of Sell
Comment or DM me "symptoms" and I'll share more about the workshops included

#RichTips

Richard Moore at his Entrepreneur Business Live London charity networking event

Let's stop pretending the month is over.

It’s not.

And yet some are already winding down, half-writing off the last few days like they don’t count.

Let me remind you:
↳ Revenue doesn’t care what the calendar says
↳ Targets don’t adjust themselves because you “feel done”
↳ And prospects don’t progress themselves while you blow across your coffee and coast into December

We’ve got 4 working days. 

That’s not “wrap-up” time
It's close time

↳ The pros know it
↳ The high performers I know always have this attitude
↳ That top 1% are circling their opportunities

Meanwhile, others are forecasting
Because they're finished.

So ask yourself:
Are you done? 
Or are you hitting the end of the month?

Easing in vs finishing strong:
It's always interesting to see how people respond, this time of the year

--
Having this state of mind is why I have mindset as my 1st module in the LinkedIn Client Accelerator: it affects all other things. 
DM "Mindset" if you want to see a breakdown of the modules the 241 members have access to

♻️Repost this if you feel those in your network need this energy!

#RichTips

Richard Moore hosting his Entrepreneur Business Live London, charity networking event

You are an asset.

This mindset shift altered two things for me:
- The view of myself 
- My career in sales

Here's how you possibly see yourself right now:

You see yourself as a source of frustration to prospects
You feel their time is worth more than yours
You're concerned you're intruding

Instead, start viewing yourself as an asset and the solution to their problems.

If a potential prospect needs support, then you are providing it!

This is valuable and needed.

From that reframe, you're not an irritation nor imposing on them.

Only by recognizing how much you can contribute in solving problems will you start approaching your sales as the helpful advisor rather than a begging, needy salesperson.

So, show them you're the expert equipped to answer any question they might have. 

But the big thing is to also show up as someone proud to be able to assist them.

Your skills and expertise are what set you apart and make you an asset - so now it’s time to own it.

Be honest: how do you view it?

--
♻️Repost this if you believe your network needs to see it

📌Hundreds of you have joined the Art of Sell so far and I can see why:
It's not just sessions on pitching, negotiation and delivery of price. 
It's also the adjacent topics on mindset, ego and linguistics. 
Pro-level customer acquisition is about being master of many areas
Not just one or too. 

Click "Visit my Website" at the top of this post for your access.

#RichTips

"This might not work"

Are you willing to say that?

According to Seth Godin, this is precisely what a leader should be willing to say to their team. 

Managers follow rules
They execute the plan
They deliver the thing 

But to volunteer. To say "I'll try this";
That is leadership.

So, 
↳ If you're doing the same as your peers
↳ If you're playing safe to only take part
↳ If you're letting others be the outliers

Then you're in the riskiest business of all.

Instead, we should be "dancing with the future".
Because it might just work.

To share a room with Seth and incredible leaders from 
- LuluLemon
- US Navy
- Schneider Electric
- Johnson Controls
- IKEA
and so many more, was a real gift this week.

Thank you to Brian Evergreen for hosting us in his The Future Solving Club. 
When you're invited to such spaces, grab them with open arms.

It's forums such as these that we can learn from the best, especially with a peer group of winners. 

Three more takeaways from Seth in the comments below🔽

--
♻️Repost this if you feel this is a great description of leadership

#RichTips

Kevin Grunewald

Empower Pharmacy

TA Sourcer

PeopleScout

•Saved over 30% in recruitment costs by sourcing candidates internally, minimizing the need for agency support.
•Maintained a 75% interview-to-offer ratio by implementing effective screening and evaluation techniques.
•Coordinated cross-functional recruitment processes, supporting hiring teams in reducing time-to-fill by 20%.

Talent Acquisition Partner

SunPower Corporation

•Maintain Workday Core HCM data and process onboarding transactions.
•Prepare new hire checklists for managers.
•Assist Talent Acquisition with a variety of onboarding duties including relocation and review of offer letters.
•Serve as coordinator for new hire background checks.
•Assist with the User Management system used for new employees, transfers, promotions, and terminations.
•Ensure the Workday system complies with company policies and regulatory requirements.
•Maintain user access and security settings to protect sensitive.

Recruiter/HRIS Systems Analyst

GE Renewable Energy

•Directed GE Renewables in the Hydro, LM-wind, and Power Grid sectors across North America and Europe, overseeing the project lifecycle and aligning with client service objectives.
•Managed time zone differences, facilitated international teamwork, and enhanced communication to address project challenges, ensuring proactive compliance with OFCCP requirements.
•Managed and developed a comprehensive talent pipeline through networking, sourcing campaigns, and recruitment tools.
•Delivered strategic consulting support, understanding business demands, collaborating with hiring managers and HR partners, and aligning recruitment to company standards.
•Achieved significant milestones in 11 months by coordinating 8-10 daily meetings: filled 125 engineering roles, managed 70 projects with a 98% closure rate, and reduced time to fill by 92%.
•Provided exceptional customer service through global offer generation via Workday, complied with company policies, and collaborated with the people operations team to enhance the offer process.
•Utilized social media, professional networks, and job boards for recruiting, initiated think tanks, and resolved Workday issues, demonstrating comprehensive expertise in talent acquisition.

Sr. TA Partner/LM-Wind lead

Recourse Communications, Inc.

•A highly productive recruitment team of two was managed by me, who consistently hired 28 new employees every month over four months, resulting in positive feedback from the client director and several program managers for outstanding performance and accomplishment.
•Organized a pivotal recruitment campaign for a leading global pharmaceutical firm, assuming a cross-departmental role to enhance the project's success.
•Managed a portfolio of 16 high-priority positions daily, with direct oversight from one recruiter, ensuring optimal productivity and efficient candidate sourcing via multifaceted platforms, including ATS systems (Exelare and Oracle), LinkedIn Recruiter, and Indeed.
•Led a team to expedite 50 new hires monthly over four months, delivering the project ahead of schedule and earning commendations from the client's director and key program management team members.
•Demonstrated exceptional organizational skills and an understanding of talent acquisition nuances by successfully managing 25-60 high-level requisitions simultaneously.
•Effectively utilized advanced applicant tracking systems (Exelare and Oracle) and proactive engagement with LinkedIn Recruiter and Indeed to streamline recruitment processes and improve candidate reach.
•Provided management and clients with daily and weekly progress updates by developing comprehensive system reports and meticulously tracking key performance indicators and production metrics.

Talent Acquisition Manager

•Collaborated closely with project managers to source and deliver top-tier candidates across various industries, such as aerospace, IT, manufacturing, healthcare, renewables, and hospitality.
•Achieved outstanding performance in managing high-volume requisition loads, overseeing 25-60 requisitions simultaneously across a wide geographic area.
•Strategically structured daily schedules to align with fluctuating client demands, ensuring optimal productivity and responsiveness to immediate hiring needs.
•Identified, screened, and hired 75 candidates within six months, exceeding departmental hiring targets by 100%.

Sr. Recruiter

Walgreens

•Increased revenue by 30% and reduced costs by 20% within 14 months, exceeding sales targets through strategic merchandise management.
•Ensured rapid resolution of inquiries and complaints and maintained rigorous planogram integrity by leading a proactive and efficient ASM team.
•Created a highly productive team environment by using Theatro for daily briefings, creating detailed task lists, and nurturing growth through one-to-one sessions.
•Ensured compliance with critical updates, including COVID-19 protocols, while championing a culture of continuous improvement in order to maximize team engagement and performance.

Assistant Store Manager

Loving Arms

•Ensured 98% data integrity in Workday through daily quality checks, enabling reliable workforce planning.
•Streamlined self-service workflows, cutting onboarding time by 30% and enhancing user satisfaction.
•Automated key HR tasks, reducing manual effort by 40% and errors by 25% within six months.
•Facilitated Workday training, reducing support requests by 25% and increasing end-user proficiency.
•Developed dashboards, cutting report generation time by 50% and boosting utilization among leaders.

Workday Consultant

Recruiting | Sales | Marketing | Engineering | Tech | Career Guide

10 years of experience in Talent Acquisition with 3 years of experience in Workday HRIS. 
Strategic thinker and effective communicator with a mix of technical competence and an innate ability to communicate with industry professionals, consistently delivering high-impact results. 

*Accomplishments*
>2021, hired 100 people in Biopharma, Technical Engineering & Tech.
>2022, hired 125 people in Technical Engineering across all sectors of Renewables.
>2023, hired 150 people across the United States in Renewables, Skilled Trades, and Field Operations.
>2024, hired 150 people across the Midwest in Skilled Trades, Engineering, IT, Supply Chain.

Outside of work, I'm passionate about creating impactful, authentic content that connects with real people, whether it's career tips, personal branding insights, or everyday motivation. As a content creator and career strategist, I love partnering with brands that align with my message and audience.

If you’re a brand looking to collaborate on sponsored content, campaigns, or creative partnerships that drive value and visibility, let’s connect. You can reach out to me about potential partnerships or brand deals at kgrunewald22@gmail.com 

Check out the links on my website to learn more!


DISCLAIMER! 
1:1 calls are not to discuss opportunities at my current employer, nor is it a guarantee of employment.

Talent Acquisition Partner II

-Working together with my regional ops managers on projects at our San Jose, Sacramento,
  Arizona & North Hollywood offices for our technical install and service teams.
-Currently working in a multi-functional team across multiple time zones.
-In an unfavorable market, I've been able to hire residential electricians for multiple locations
across the US.
-Working with candidates internally and externally to get referrals.
-Rewriting job descriptions and doing market research with the Sr. leadership team.
-Negotiating compensation on offers to candidates.
-Increased applicant pool by 30% in the last 5 months by sourcing and doing deep dive
Boolean searches, resulting in higher quality hires for our residential Install and service teams.
-Grew a previously stagnant talent pool by 25% in the last 2 months, resulting in a 35%
reduction in time-to-fill for our residential electrician roles.

Hi everyone! I’m seeking a new role and would appreciate your support. If you hear of any opportunities or just want to catch up, please send me a message or comment below. I’d love to reconnect. 

I've met some amazing people and done some great things while at Empower. I'm grateful for the opportunity. 

About me & what I’m looking for:
I’m looking for Talent Acquisition Specialist and Talent Acquisition Recruiter roles. I’m open to on-site roles in the surrounding Houston area.

Looking for Talent Acquisition Specialist and Talent Acquisition Recruiter roles

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The Battle

Richard Moore

Kevin Grunewald

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Richard Moore's LinkedIn Performance

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Performance ScoreRichard Moore's LinkedIn Performance