Richard Moore

I help consultants get clients on LinkedIn, using sales and content 🚀 Follow #RichTips for content

At some point it becomes obvious: your expertise isn’t the problem.
The real challenge is turning that expertise into consistent, high-value revenue.

Whether you lead a commercial team or run your own consultancy, gaining traction with potential clients on LinkedIn often feels harder than it should.

That’s where I come in.

I train leaders, consultants, and founders in the psychology of high-trust deal-making and sales. This helps individuals and teams move from interest to commitment without pressure or scripts.

My work blends behavioural psychology, strategic communication, and modern sales design.
More importantly, it comes from doing it:
22+ years of being a sales practitioner and $millions in converted deals.

Because theory is powerful
But you can't beat having done it too

Crucially, the help I give is for those who want to sell with nuance, credibility and long-term results.

Here’s what we focus on:
Strategic positioning: shaping how your expertise is perceived by buyers and decision-makers

Authority content: creating trust through clarity, not noise

Conversation design: turning dialogue into opportunity with structure and intent

Deal-flow mastery: applying timing, buyer psychology, and decision dynamics to close complex deals

I’ve worked with organisations from Microsoft and LinkedIn, to JP Morgan and Deloitte
Beyond this I've also coached thousands of consultants, coaches and founders

All of them have had the focus on refining how they sell and how they communicate

As a 2x LinkedIn Top Voice and LinkedIn Learning Instructor with five courses on sales and communication, studied by tens of thousands of professionals worldwide, I'm asked to work with professionals on their delivery, awareness of buyer state and the words that move a buyer to step forward. 

My communities, the LinkedIn Client Accelerator and Art of Sell, bring together over 500 members focused on mastering client acquisition and high-trust sales.

In the offline world I founded Entrepreneur Business Live, a global event series connecting business leaders to support local causes and I’ve delivered keynotes and lectures at Oxford University, Warwick Business School, University of Edinburgh, Nottingham, Pearson Business School and many more.

If you want to elevate how you or your team win clients, with more trust, depth, and commercial precision, this is where we start.

DM me here on LinkedIn
Or email directly richard@therichardmoore.com
Or check out the featured links on this profile for more

Follow #RichTips for insights on high-trust deal-making and sales

Founder - LinkedIn Client Accelerator

Imagine being such a badass that you:

- win Dragon's Den
- casually teach yourself Chinese
- are head of growth for a $200MM fund
- worked at Accenture then JP Morgan 
- and are a serial entrepreneur 

Such a person exists

And she's called Carina Cunha.

So I'm thrilled that she is tonight's Masterclass in Art of Sell

You see, it's easy to find a community with speakers that
- Present well
- Have lots of followers
- Can even show some results

But it's a completely different game when they operate at the highest level

Last week?
Our topic was copywriting
So the speaker had sold $1bn 
And worked at Ogilvy

Next week?
How to communicate for sales 
He's coached Oracle and T-Mobile
And over 65,000 have taken his courses

When I built this community I wanted one thing from the learning:
Excellence

Always ask this question:
"Am I listening because they're popular? 
Or am I listening because they're the best?"

What's your belief on this?

--
Want to join us? 
Jump into the first featured link on my profile here → Richard Moore

#RichTips

I train founders in the psychology of high-trust deal-making and sales | Creator, Art of Sell | 2× LinkedIn Top Voice

These 3 job stats are a worry: 72%, 51%, 44%
Because they show something serious going on:

The numbers are for 2023, 2024 and 2025 in terms of the % of candidates with multiple job offers in their most recent job search*

That's trending dramatically down.

What does this mean?

This:
If you are less likely to have options, then you need to change something. 

Especially as the employment market will only get more competitive.

So what to do?

Focus on you, more. Here's how:

Look, sending out a résumé and patiently waiting in line is asking for trouble.

Instead, proactivity is the solution.

So:
1. Share your opinions on LinkedIn
↳ You'll be asked them in an interview anyway. 
But now your answer reaches many.

2. Network up
↳ Connect with those that might hire/influence hiring decisions. 
But be human: conversation > a pitch for a job

3. Show up, just not in queues
↳ Waiting in line for an interview screams average. 
Instead, go to events to network. Even attend events here on LinkedIn. 

Having the inside edge like this is how you get noticed
And importantly, it starts useful conversations.
Those that hire love to see initiative. 

What else? 
Work on your communication:
- Persuasion, influence and articulation all matter. 
- Because when you work hard to get your foot in the door, you don't want to throw that opportunity because you didn't train how you'd show up.

How else can a job seeker be proactive?

--
PS These skills matter. 
Not just in getting a job but after, too. 
That's why my Art of Sell community isn't just for better pitches,
It's for better persuasion and mastery of communication.
Yesterday, we had Alicia Teltz show how to win with LinkedIn
Tomorrow, we have Ravi Rajani go deep on building trust
These are the skills for careers. Not just moments.

From the Gartner “Voice of the Candidate, 1Q25” survey 

#RichTips #jobs

Richard Moore hosting his Entrepreneur Business Live London charity networking event, 2025

Bad advice can often sound good
So we think it's right. Here's an example:

Write content for 1 person
Talk about the 1 problem
Give them 1 solution

Part of this misses the mark.

And it's that middle line.

"Talk about the 1 problem"

You see, when you truly understand buyer behaviour, you realise something about "problems":
• You know what they are
• They usually don't

Typically, people don't fully know their problems
and they certainly haven't labelled them

For example:
- Business owners don't know their website's issue is its UX
- A patient with a cough won't know they have bronchitis
- CEOs don't think their problem is their personal brand

Problems require awareness

So you can see that speaking about problems often misses the mark.

You get it
Your peers get it
...and your engagement wrongly suggests your audience gets it

But the right people need it to relate more to what they're feeling now.

How do we fix this?

Instead of talking about the problem itself,
Speak to the symptoms of the problem:

Suddenly, the right people can relate to them
Because they're consciously living them
They're totally frustrated by them
They're fed up with them

It's a tiny nuance, but makes a massive difference

So,

Write content for 1 person
Focus on their symptoms 
Give them 1 next step

What are your customers' top symptoms?

--
📌The nuances of getting this right are covered in the Art of Sell
Comment or DM me "symptoms" and I'll share more about the workshops included

#RichTips

Richard Moore at his Entrepreneur Business Live London charity networking event

Let's stop pretending the month is over.

It’s not.

And yet some are already winding down, half-writing off the last few days like they don’t count.

Let me remind you:
↳ Revenue doesn’t care what the calendar says
↳ Targets don’t adjust themselves because you “feel done”
↳ And prospects don’t progress themselves while you blow across your coffee and coast into December

We’ve got 4 working days. 

That’s not “wrap-up” time
It's close time

↳ The pros know it
↳ The high performers I know always have this attitude
↳ That top 1% are circling their opportunities

Meanwhile, others are forecasting
Because they're finished.

So ask yourself:
Are you done? 
Or are you hitting the end of the month?

Easing in vs finishing strong:
It's always interesting to see how people respond, this time of the year

--
Having this state of mind is why I have mindset as my 1st module in the LinkedIn Client Accelerator: it affects all other things. 
DM "Mindset" if you want to see a breakdown of the modules the 241 members have access to

♻️Repost this if you feel those in your network need this energy!

#RichTips

Richard Moore hosting his Entrepreneur Business Live London, charity networking event

You are an asset.

This mindset shift altered two things for me:
- The view of myself 
- My career in sales

Here's how you possibly see yourself right now:

You see yourself as a source of frustration to prospects
You feel their time is worth more than yours
You're concerned you're intruding

Instead, start viewing yourself as an asset and the solution to their problems.

If a potential prospect needs support, then you are providing it!

This is valuable and needed.

From that reframe, you're not an irritation nor imposing on them.

Only by recognizing how much you can contribute in solving problems will you start approaching your sales as the helpful advisor rather than a begging, needy salesperson.

So, show them you're the expert equipped to answer any question they might have. 

But the big thing is to also show up as someone proud to be able to assist them.

Your skills and expertise are what set you apart and make you an asset - so now it’s time to own it.

Be honest: how do you view it?

--
♻️Repost this if you believe your network needs to see it

📌Hundreds of you have joined the Art of Sell so far and I can see why:
It's not just sessions on pitching, negotiation and delivery of price. 
It's also the adjacent topics on mindset, ego and linguistics. 
Pro-level customer acquisition is about being master of many areas
Not just one or too. 

Click "Visit my Website" at the top of this post for your access.

#RichTips

"This might not work"

Are you willing to say that?

According to Seth Godin, this is precisely what a leader should be willing to say to their team. 

Managers follow rules
They execute the plan
They deliver the thing 

But to volunteer. To say "I'll try this";
That is leadership.

So, 
↳ If you're doing the same as your peers
↳ If you're playing safe to only take part
↳ If you're letting others be the outliers

Then you're in the riskiest business of all.

Instead, we should be "dancing with the future".
Because it might just work.

To share a room with Seth and incredible leaders from 
- LuluLemon
- US Navy
- Schneider Electric
- Johnson Controls
- IKEA
and so many more, was a real gift this week.

Thank you to Brian Evergreen for hosting us in his The Future Solving Club. 
When you're invited to such spaces, grab them with open arms.

It's forums such as these that we can learn from the best, especially with a peer group of winners. 

Three more takeaways from Seth in the comments below🔽

--
♻️Repost this if you feel this is a great description of leadership

#RichTips

Here's my philosophy on content:
(and it appears quite different to most)

Because content for me is the gravity the pulls in people
But it's also the device to start conversations. 

For many, the end goal is views and likes.
But I personally feel that's missing the point.

What matters is the interactions we have
The depth of the conversations
And taking them further.

And I believe unless we're doing this,
We've lost sight of the community component.

How do you view this?

--
PS are you ready for tomorrow's newsletter?
Topic is the economics of trust & the use of credibility in dealmaking
Subscribe through my profile under newsletters

#RichTips

Almost 17,000 of you are now subscribed to my newsletter. Thank you

And last week, your feedback was so valuable. 

But more than anything, the dialogue and discussion was excellent. 
Let's do more of that again.

In this week's edition, I'm making the case for trust building being a 'hard' skill you can make into a system in your business 

And especially in 2025 when options are so numerous for buyers, you need an edge. This, in my opinion, is foundational.

Interested in your views...

--
PS Consider hitting Save on this newsletter if you can't read it now or reposting it if it would help your network.

#RichTips

In 2007, I was invited to launch a new product. We had no customers for it. We had no case studies. How did we succeed? To start, it was charm and cha

Open article: #2: The Economics of Trust: Why Credibility Now Decides Every Deal by Richard Moore • 7 min read

#2: The Economics of Trust: Why Credibility Now Decides Every Deal

15 months ago we asked for feedback
Now, we get so much right because of you. 

So let's do it again:

I'm big on building WITH my audience:
- The format of Art of Sell
- The feel of the experience
- The elements making it unique

They've all come from market research with YOU.

So, here's the next question:

↳ If "both" wasn't an option, which of these two workshops would matter to you most?

And yes, they're very similar - I'm fascinated by the psychology and why...

The result, as always, will feed into how we respond.

So thank you for being the input the members* benefit from!

PS do comment why, too. That part really helps.

--
*After all, you're often the same person!

#RichTips

Which of these workshops would you attend (if both wasn't an option)

The author can see how you vote. Learn more

Ratna Juita

The Mindgem

💎 The Mindgem is a mission driven learning and development organisation that aims to empower individuals and organisations to build sustainable well-being and resilience as a strategy for potential fulfilment and organisational success. 

🔹	Facilitate workplace well-being & High Performance team programs to corporates through webinars, workshops, retreats - Mindfulness, Stress Management, Resilience, Habits Building, Growth Mindset, Energy Management, Diversity, Equity & Inclusion (DEI), Leadership & Team Management 
🔹	Facilitate Career Workshops : LinkedIn Personal Branding, Networking programs to Tertiary students at Institute Higher Learning 
🔹	Moderate Career Conversation & Forum

Founder & CEO

China-ASEAN New Smart City Innovation & Entrepreneurship Competition (ASEAN Division)

🔹	Partnering with Startups Accelerator, Incubator, Venture Capitalist firm, Regional Partners to support the competition 
🔹	Liaising with different stakeholders from mentors, judges, media partner, and startups founders 
🔹	Managing interns to plan, design, strategize and manage social media content 
🔹	Managing communications to various stakeholders 
🔹	Outreach & Marketing the Startups Competition 
🔹	Facilitating mindfulness session to help startup founders in managing their stage anxiety

Project Director

SIM Global Education

🔹	Manage more than 400 employers’ account and build a strong network of partner organisations both local & overseas from Banking, Financial Services, Audit, Accounting, and Human Resource sectors 
🔹	Create more than 1000 internship & job opportunities locally and overseas 
🔹	Organise 5 Career Fairs with a team of 30 well attended by up to 100 companies & more than 1,000 students 
🔹	Assist more than 300 students for internship placement in the Banking, Finance, Audit, Accounting, Tax sectors 
🔹	Develop a pool of student talents namely Talent Development Program (TDP) through Part time Internship program within the Career Centre 
🔹	Manage 30 interns & student leaders to run 2 Career Chapters namely Banking & Finance, Human Resource Career Chapter in planning and organising close to 20 Career related events 
🔹	Coach students and interns to discover their career aspirations and prepare them to be career ready.

Employer Engagement

Stevenson Hureca Pte Ltd

🔹	Develop business and account relationship for Training & Consultancy service offerings to corporate clients within the Financial Service, Telco, Logistics, Government Agencies by engaging their Learning Organization & Development (LO & D) team.  
🔹	Understand client’s learning needs & customising possible solutions to address their challenges & meet the best outcomes.  
🔹	Provide exceptional customer service experience to all the clients by supporting client’s learning event, delivering keynote presentation, conducting course previews at client’s premise and continuously adding values to clients’ training needs.  
🔹	Build strong partnership with Professional Organisations, such as SPMI, CCAS, ACCA, itSMF in supporting their members in Professional Development Programme.  
🔹	Successfully secured repeatable training business from our large Corporate Clients by ensuring consistent service quality and delivering the best outcomes.

Account Manager

SSA Consulting Group

🔹	Facilitate the customization of training program for the clients to meet their training needs
🔹	Manage a sales Team of 10-12 people in Career & Education Roadshow, 50 plus Expo Roadshow, other related roadshows.  
🔹	Assist Senior Manager to prepare for Tender Proposals & Tender Presentation. 
🔹	Successfully won tender of Generic Manufacturing Skills (GMS) Workforce Skills Qualification (WSQ) project 
🔹	Develop and conduct workshops of Hands-on Resume Writing & Job Interview

🔹	Liaise & Coordinate Training schedules & programs with Singapore Career Centres, such as CDC (Community Development Council) & e2i (Employment & Employability Institute) to train their jobseekers so they can stay more employable & have better employment.  
🔹	Conduct 8 Career Talks which range from 25-100 attendees on the Holistic Training Pathways of Employability Skills (ES) Workforce Skills Qualifications (WSQ) 
🔹	Prepare Tender & Business Proposal for ES WSQ programs to train Singapore Prison Inmates, e2i Jobseekers, Civil Servant
🔹	Promote training offerings which cater to the needs of our corporate clients. 
🔹	Successfully increased the company sales through building strong relationship with additional 2 Community Development Council (CDC), which in turn boosted the number of training referrals

Marketing Executive

I help HR to Elevate Well-Being & Build High Performance Team 🔸 Well-Being Strategist 🔸 TEDx Speaker 🔸 LinkedIn Top Voice 🔸 Personal Branding Coach 🔸Favikon Top 20 Singapore Creators

Are you struggling to elevate your well-being and build high performing team? 

Or finding it hard to craft a personal brand that authentically represents you and attracts the right opportunities?

Are you overwhelmed by the noise on LinkedIn and unsure how to position yourself as the go-to expert in your industry?

If this resonates with you —you’re not alone.

Hello, I’m Ratna Juita.

I’m the Founder of The Mindgem, where we help individuals and organizations unlock their inner GEM and shine brighter—at work and in life.

So far, I’ve worked with global brands like Van Cleef & Arpels, Visa, AIA, Docusign, Cisco and many others, empowering their teams to:
✨ Reduce stress and elevate well-being.
✨ Build resilience and emotional intelligence.
✨ Build diverse and inclusive workplace through women mentorship. 
✨ Develop authentic personal brands that attract aligned opportunities (talents & business) 

Before that…

I spent over a decade in Career Development, Marketing, Business Development, Account Management before discovering my passion for helping people thrive holistically.

My expertise spans:
✅ LinkedIn Personal Branding
✅ Diversity & Inclusion (Women Mentorship) 
✅ Leadership & Team Development (Workshops & Retreats) 
✅ Well-Being (Mindfulness | Resilience | Stress Management | Energy Management) 

Here’s how we can work together:
1️⃣ Strategy Call – 30-mins to unlock clarity on your well-being or personal brand.
2️⃣ Coaching Program – Personalized sessions to elevate your personal brand 
3️⃣ Corporate Workshops – Transform your leaders and teams with transformative programs and immersive retreats.
4️⃣ Panel Moderation – Facilitate insightful discussions that engage audiences and spark impactful conversations.
5️⃣ Influencer Marketing – Collaborate to authentically amplify your brand’s message and reach.

I invite you to start your journey with me. 🤗

Whether it’s coaching, training, or collaboration, I’m here to help you shine at work and in life.

💌Drop me a DM, or reach out at ratna@themindgem.co.

Thanks for being here, my friend! Together, let’s unlock your potential and transform your journey! ✨

💎 The Mindgem is a mission driven learning and development organisation that aims to empower individuals and organisations to build sustainable well-being and resilience as a strategy for potential fulfilment and organisational success. 

Project Leaders think the work will speak for itself 
But silence has never built trust.

You can be exceptional at delivery…
You can fix misalignment in your sleep…
You can carry entire teams through chaos…

But if your leadership is invisible beyond your organisation 

Your opportunities stay invisible too.

Because here’s the truth no one likes to say out loud:
People can’t trust what they can’t see.

And when your leadership isn’t visible:
• decisions get questioned
• misalignment grows quietly
• opportunities skip right past you

Not because you’re not good 
but because your leadership is happening in rooms LinkedIn will never see.

The bottleneck isn’t delivery.
It’s perception.

And I get it.
Project Leaders juggle everything:
• priorities shifting by the hour
• stakeholders with competing agendas
• a hundred fires to put out before lunch

Visibility?
Feels like a luxury.

Most Project Leaders tell me:
• “I don’t know what to post.”
• “My projects are confidential.”
• “I don’t want to sound like I’m bragging.”

But what if visibility is beyond just marketing yourself…
it’s about positioning you as the trusted Project Leader you already are 

And you can build it in a way that feels grounded, authentic, and trusted using the C.A.R.E.™ Framework:

🔴 C — Credibility

Show what you enable: clarity, alignment, risk reduction, smoother delivery.

🔴 A — Authenticity

Share your leadership beliefs and principles.
Let people understand how you think and lead.

🔴 R — Relationships

Influence grows through conversations.
Comment. Engage. Be present — not only when you need something.

🔴 E — Evidence

Share your ways of working, lessons,frameworks.

This is how people start trusting your leadership lens.

You don’t need viral posts.
You just need visible leadership.

Had a great time sharing this at the Evolve Symposium! 

Close to 400 participants in the room and online!

Huge kudos to the organising committee for putting together such an amazing conference. 🙌 

P.S. I put together an AI Prompt Guide for LinkedIn Profile Optimisation (Project Leaders Edition).

If you want a copy, comment CARE and I’ll send it over.

I help you SHINE with Personal Branding and Well-Being ✦ TEDx Speaker ✦ Personal Brand Strategist ✦ Certified NLP Practitioner & LEGO Serious Play Facilitator ✦

No alternative text description for this image

Feeling Overwhelmed on LinkedIn? 

Everyone here seems to have it all together 
- polished posts
- perfect words
- confident presence
But behind the screen? 
Most of us are just trying to find our rhythm.

“Who cares?”
“Who will read my post?”
“Is this even good enough?”
“Who am I to talk about this?”
“Why does their post get more likes than mine?”

If you’ve whispered these to yourself before hitting post — hey, I get it.
Because I’ve been there too.

💭 Doubting myself.
💭 Comparing my voice to others.
💭 Overthinking every single word.

I remember staring at the cursor, heart pounding, wondering if anyone would care.
And you know what? Some didn’t.
But the right people did.

So I kept writing.

One post after another.
And somewhere along the way — I stopped chasing perfection and started healing..

✨ I found my voice.
✨ I found my tribe.
✨ I found my rhythm.

Here’s what I learned (the hard but beautiful way):

1️⃣ Start with your WHY
•	Your “why” keeps you grounded when no one’s clapping.
•	It’s your anchor when visibility feels slow.	
•	Let it guide you when the silence gets loud.

2️⃣ Follow the path of least resistance
•	If it feels heavy, it’s not your path.
•	Writing became my therapy, it helps to process my emotions. 
•	Flow happens when you stop trying to sound “smart” — and speak from the heart.

3️⃣ Keep experimenting
•	You don’t need to post every day.
•	Just show up — with curiosity, not pressure.
•	The algorithm doesn’t define your worth.
•	Your authenticity does.

Because here’s the truth:
🌱 Building your brand takes time.
💫 Finding your voice takes courage.
💖 Staying true to it takes heart.

So if you’re feeling overwhelmed — breathe.
You’re not behind.
You’re just becoming.

Keep planting seeds of truth and connection.
Because one day, someone will find your post and think:
“Wow… I needed to hear this today.” 🍃

P.S. Which one resonates with you the most?

“I wish I could work in Singapore.”
“I wish I could get a Singapore PR.” 
“I wish I could earn $5-figure income.” 

For years, those were my wishes.

The day when I stop wishing and start claiming my worth

It’s the day I realise I can be whatever I want to BE 

As an international student, I struggled with:
• language barriers
• low self-esteem
• being bullied
• being retrenched
• being looked down on

I questioned my worth every single day.

But little by little…
I learned to dream bigger than my circumstances.

Fast forward to today : 

• Quit my 9–5
• Started my own business
• Tripled my income
• Earned 1 month salary in 1 day
• Built a life and business I’m truly proud of

Sometimes it still feels surreal.

But nothing lights me up more than passing that fire to other international students who choose to bet on themselves and dream bigger than their fears. 

Here’s what help me to build a career and life on my own terms : 

1️⃣ Double Down On my Mindset 
→ Be comfortable being uncomfortable. That’s where your next level is.

2️⃣ Skillsets — Build What Scales
Communication.
Personal branding.
Visibility.
→ The skillsets that no one can take away.

3️⃣ Network strategically 
→ Build your personal board of directors early.
Don’t wait for opportunities.
Create one for yourself! 

To every immigrant.
To every international student.
To anyone who feels behind, unseen, or underestimated:

Stop shrinking. 
Start dreaming bigger than you ever thought possible.

Because the world is your oyster.
And your dreams are valid — no matter your passport.

P.S. If anything is possible for you now, what would you like to BE?

When sickness gets in the way…
Sometimes the universe clears the way.

3 days before my keynote?
Coughing. Sneezing. Zero voice confidence.

Night before?
Still coughing.
Still uncertain.
Still thinking, “How am I going to speak like this?”

Slides were ready.
My body wasn’t.
And the truth?
I didn’t rehearse like I normally do.
I simply didn’t have the energy

So before I slept, I whispered one thing to myself:

“Healing energy is flowing through me.
And tomorrow… I am going to rock it.”

And I know something shifted.

I surrendered.
I trusted.
I let go of fear and anchored into my higher self.

The next morning, I walked on stage feeling… different.
Expanded.
Calm.
Guided.

And then the miracle:

Not. A. Single. Cough.
Not even one.

Instead?
The audience leaned in.
Took a lot of pictures 
People came up to me saying it was the most engaging session ever.
(Thank you — every word meant so much. 🙏)

Even the next speaker joked,
“It’s tough to go after your segment.” 😅😂

And this reminded me of something I needed to relearn:

✨ Our body knows how to heal.
✨ Our mind knows how to lead. 
✨ Our energy pulls you in the right direction.

When you trust your higher self, your physical self catches up.

More magic from the event tomorrow ✨

P.S. What do you do when life throws you off right before a big moment?

Thank you for having me PMI Singapore Chapter  🙏

How I get started building my Personal Brand

Honestly, I wasn’t. I was just trying to survive.

When I left my corporate job,
I had no roadmap.
No audience.
No confidence.

I only had : 
- my stories 
- my fears
- my tiny hopes 
and a heart that was tired of hiding.

So I wrote. 

Some days, I shared things that terrified me.
Some days, the tears came before the words did.
Some days, writing felt like sitting with an old friend and finally telling the truth.

Then something unexpected happened 
Posts went viral.
People resonated.
Countess of Messages. 

But instead of feeling “successful”…
I felt unsafe and overexposed.

And yet — through all of that, writing became my therapy. 

Where my courage grew one post at a time.

My personal brand wasn’t built from perfection.
It wasn’t built from strategy.
It was built from being human first.

If you’re starting your journey too, here’s what I wish someone told me:

1️⃣ Start with your why
Your why will hold you on the days your courage shakes.

2️⃣ Write with your heart ♥️ 
People don’t follow content.
They follow truth, resonance, and humanness.

3️⃣ Start where you are
Not where you think you should be.
Not where the “experts” tell you to be.
Start where your feet and your story actually are.

Because everything unfolds from there.

If you want to grow your personal brand in a space that’s safe, empowering and supportive…

Join the waitlist for my new community - A home for limitless human beings who want to shine, without losing themselves.

Drop a 💎 below and I’ll send you the link.

P.S. If you feel called to be part of this powerful container of growth, I’d be honored to journey with you 🙏

P.P.S. How do you get started, my friend? Share with us! 👇🏻

“Can you follow me?”
“Can you like my post?”
“Can you leave a comment?”

Have you received such requests? 
(I get them all the time 😂)

And yes — I genuinely love supporting people who want to grow on LinkedIn.

But “are we asking the right question?”

Because the truth is…

You don’t grow on LinkedIn by asking for attention.
→ You grow by becoming someone people naturally pay attention to.

Instead of:

“Follow me.”
“Like me.”
“Support me.”

Ask yourself:

Who must I become so that people want to follow, like, engage, refer, and advocate for me — without being asked?

We live in a world obsessed with doing:

Want more followers? → Connect more.
Want more likes? → Post more.
Want more income? → Hustle more.

But here’s the irony:

Everyone’s busy doing more…
Yet very few are BE-ing more.

Being someone worth remembering.
Being someone worth trusting.
Being someone worth rooting for.

Maybe the next level isn’t in doing harder, but in being deeper.

✨ Being kinder.
✨ Being more courageous.
✨ Being more human.
✨ Being more you.

Because when your being changes, your results change.

LinkedIn doesn’t reward hustle.
LinkedIn rewards resonance.

So today — ask the question that truly moves you forward:

“Who do I need to be so that showing up attracts, instead of chases?”

If you’re ready to build visibility from the inside out — not from desperation, but from alignment. 

I’m building something special.
Not your typical LinkedIn program for sure 😉

Drop me a DM if you want to join the waitlist 📩

P.S. What’s one shift you’re making from 
doing → being?

Ratna is immersing in the beauty of autumn leaves in Bosnia. In her post, she shared about why being is our unfair advantage especially in the world obsessed with doing more. 

Ever turned down a lead?

I just did — a few times recently.

You might think, “Wait, why would anyone reject business?”

Because sometimes, saying NO is the most powerful way to honor your worth. 💫

The old me would’ve said yes to everything that came my way from lowball offers to misaligned projects — out of fear of missing out.

This version of me knows this:
I’m done hustling for validation. 
Not every opportunity is aligned.
The right ones meet me where my frequency already is.

When you say NO to what’s not aligned 
(even if it looks like a “good” opportunity) 
⤷ you’re actually saying YES to your next level.

✨ The elevated, embodied version of you who knows your worth.
✨ The version of you who trusts that what’s meant for her won’t pass her by.

Everything is energy.

Every “yes” or “no” you say sends a signal to the universe 
⤷ a reflection of how you see yourself and what you believe you deserve.

So if you keep saying yes to the version of you that downplays your worth 
⤷ you’re telling the universe you’re okay staying there.

Boundaries aren’t rejection.
➟ They’re redirection toward deeper alignment and higher frequency.

Choose your frequency.
Choose your energy.
Choose your battlefield. 💪🏻

P.S. Which version of you are you choosing today - the one who says “yes” out of fear or “no” out of alignment?

I came to join a reformer pilates class…
but the universe said,
“No girl, today you’re TEACHING.” 😂

Fun fact:
I was late.
Every reformer was taken.
Except one.

The one ON STAGE.
Right beside the instructor. 🤣

The old me would have been freaked out 

But hey if you are meant to be on stage, the universe conspires to make it happen lol 😝

It was my first time trying this but.. 

✨ Sometimes the only spot left… is the spotlight.

✨ Sometimes you get thrown into visibility before you feel “ready.”

✨ And sometimes what looks glamorous on the outside is actually you trying not to fall off the machine while rebuilding your strength. 🤭 

Another fun fact:
Out of 10 participants, almost all came armed with tripods, phones, and content plans.

Welcome to the creators’ economy - 
where everyone is documenting everything
(and honestly, I love the energy).

But here’s the real question:
Can you actually monetise your content?
Absolutely.
When you know how to build a personal brand that attracts — not chases.

And that’s what I’m building next.
✨ A community for solopreneurs, thought leaders, and professionals who want to : 
- Grow their influence
- Become a magnet for aligned opportunities
- Thrive with a supportive, like-minded tribe.

P.S. If that’s you join the waitlist here https://lnkd.in/gy_tdXCQ 
It’s your time to shine, my friend. ✨

P.P.S. Be honest…
Can I pass as a pilates teacher or not? 😂

“What should I do after my internship?”
“Should I work or continue my studies?”
“I don’t even know what role to apply for…”

If you’ve ever been an intern, you’ve probably whispered at least one of these to yourself.

Most interns stand at this crossroads:
Full of potential → but unsure where to pour it.
Capable → but unclear about direction.
Eager → but overwhelmed by possibilities.

And honestly?
I’ve been there too.

A quote I heard before I graduated has been my guiding compass. 🧭 

“If you don’t know where you are going, any road will get you there.” — Lewis Carroll

Back then, that line felt like permission.
Permission to explore.
Permission to try.
Permission to choose the next right step, even if I didn’t know the final destination.

My own career has never been linear. 
Events → Marketing → Business Development → Account Management → Career Development → Entrepreneurship 

For the longest time, I used to wonder:
“Why didn’t I specialise earlier?”
“Why was my path so… messy?”

But today, with more clarity and compassion for my younger self, I realise something powerful:

Every detour prepared me.
Every chapter shaped me.
Every role built the person I am now.

Training. Speaking. Facilitation. Coaching.
This is where all those roads eventually led, the place where every puzzle piece finally clicked.

Last week, I had the joy of facilitating a LEGO® Serious Play® session with a passionate group of Great Eastern interns. 

We explored:
✨ Discovering their strengths
✨ Uncovering roadblocks & fears
✨ Visualising their ideal career & future self
✨ Crafting a guiding principle to lead their next steps

And my favourite part?

Moderating conversations with past interns — hearing the real, raw, hopeful stories of career beginnings.
Plus listening to HR leaders share what they actually look for in early talent today.

These conversations matter.
Because sometimes one insight… one metaphor… one LEGO build…
can shift an entire future.

A big thank you to John Dave Ng for trusting me. 

And to my amazing co-facilitators Anthony, June, Prathap, and Stuart — thank you for holding the space for discovery and wisdom. 

Here’s to every intern who feels unsure right now 

Your path doesn’t have to make sense today.
Just take the next step.
Trust that one day, you’ll connect the dots looking backwards. 🌱✨

P.S. What’s one piece of advice you wish someone had shared with you before you graduated?

P.P.S. I’ll be running Year End Reflection and Growth Setting with Lego Serious Play on 18 Dec, we left a few spots, register here https://lnkd.in/gHF88rUc DM me ‘GROWTH’ for a special code 😉

LinkedIn reach is terrible right now?
Yep… everyone’s feeling the dip.

Because here’s what’s actually happening:

LinkedIn is prioritising boosted ads right now.

So organic posts feel the squeeze.

But here’s the truth no one likes to say out loud:

Instead of blaming the LinkedIn algorithm…
✨Focus on the only algorithm you can actually control — your own.

Your energy.
Your intention.
Your consistency.

Double down on:
• Engaging with your ideal clients
↳ quality > vanity metrics
• Supporting fellow creators
↳ your energy multiplies
• Creating content from alignment, not pressure
↳ create from fullness, not frustration
• Showing up even when the numbers wobble
↳ frequency builds familiarity

Because here’s the real magic:

We can’t control the LinkedIn algorithm.
👉🏻 But we can become our own algorithm —
one that attracts, magnetises, and compounds over time.

Play the long game.

Tune into your frequency.

And let your energy do the : 
🔹Networking — the kind that opens doors before you even DM.
🔸Visibility — the kind that makes you memorable. 
🔹Conversion — the kind that attracts, not chases.
🔸Brand-building — the kind that compounds slowly but steadily. 

Because when your energy leads…
everything else follows. 💫

P.S. who’s with me? 🙋🏻‍♀️🙋🏻🙋🏻‍♂️

How much wisdom should you give away for free?

Do you struggle with this? 

One of my clients asked me this recently:
“Ratna, if I share too much of my wisdom on LinkedIn / during my talk, then why they should engage me as a coach?” 

Here’s the thing most people forget:

Information is everywhere.
ChatGPT can teach you frameworks.
Google can drop you 10,000 strategies.

But transformation?
Embodiment?
Identity shift?
ENERGY?

No search engine can do that.

Information is cheap.
Frequency is priceless.
People don’t hire you because you hold secrets
👉🏻 They hire you because you hold power.

Because when you:

✨ Share from overflow instead of fear
✨ Create from abundance instead of protection
✨ Show your heart and your strategy

You don’t lose anything.
You amplify everything.

Your lens.
Your story.
Your vibration.
Your lived experience.

THAT is the magnet.
THAT is what aligned clients feel long before they engage you.

So if you’re a coach, consultant, or service provider:
Stop rationing your brilliance.
Stop breadcrumbing your wisdom.
Stop shrinking your frequency.

Give away your best ideas.
Give away the stuff most people guard.
Give away the thing you’re scared is “too good.”

Because the truth is:

When you give from abundance,
You don’t lose clients.
You call in the ones who are meant for you.

Your secrets don’t attract people.
Your energy does.

And when your energy expands,
Your universe expands with you. ✨

P.S. I’ve been cooking this group program + community for a long time… and it’s finally time to send the intention out.

If you want to step into your Brand New You in 2026 — with energy, embodiment, alignment, and magnetic personal branding, I’d love for you to be part of this circle. Super special price for the founding members. You really don’t want to miss this! 😉

Join the waitlist https://lnkd.in/gy_tdXCQ

The Most Powerful Content-Creation Tools
(That No One Talks About)

Everyone’s busy chasing the next AI hack.
The next content blueprint.
The next “secret strategy.”

But the tools that built my multi 6-figure business?
They’re not on any trending list.

🧘🏻‍♀️ Meditation.
👁️ Visualisation.

The most underrated business tools of our time.

Why?
Because that’s where your truth gets louder than your doubt.

When you’re deeply connected to yourself,
you don’t just create content…

You create clarity.
You create conviction.
You create alignment.

Your content stops sounding like everyone else’s.
Your message starts landing deeper.
Your brand becomes magnetic.

Because strategy gets attention.
But frequency converts.

If you want to learn how to use these inner tools to build a brand that feels aligned, embodied, and truly you 
✨ join the waitlist https://lnkd.in/gy_tdXCQ

Your next level is an inner shift away.

P.S. Do you meditate or visualise before creating?

I used to drag myself to Monday.
Every. Single. Week.

I’d show up at work smiling on the outside,
but inside I felt tired, misaligned, and quietly burning out.
I was doing everything “right”…
yet nothing felt right for me.

For years, I told myself what many of us tell ourselves:
✨ “Just be grateful.”
✨ “Push a little harder.”
✨ “Don’t rock the boat.”

Until one day my body said “enough.”

I paused.
I listened.
And I realised something I had been afraid to admit:

I didn’t hate Mondays.
I hated the life I built around them.

That truth changed everything.

Fast forward to today 
I don’t drag myself into Mondays anymore.
I design them intentionally on my own terms. 

✨ Work that excites me
✨ Clients who energise me
✨ A business that feels like ME
✨ A mission I wake up for everyday 

And if you’re reading this thinking,
“I want that kind of Monday…”
you’re not alone.

So many of you have DM-ed me you’re craving:
• clarity
• alignment
• confidence
• momentum
• a brand that attracts, not chases

That’s why I’m launching something special in 2026, BRAND NEW YOU group container - a program for those who are ready to rise into the most aligned, confident, magnetic version of yourself.

This isn’t just another branding program.
It’s a rebirth of how you show up in your career, business, and life.

Inside, we blend the five pillars that changed my life:

🌱 Personal Branding — built from the inside out
🌱 Storytelling Mastery — so your voice lands, resonates, converts
🌱 Mindset + Energy Work — to shift from fear to frequency
🌱 Business & LinkedIn Strategy — simple, repeatable, sustainable
🌱 Community, clarity & accountability — so you never walk this journey alone

If 2026 is calling you to play bigger…
to stop surviving your work…
to finally build a brand that feels like home to you 

👉🏻 Join the waitlist https://lnkd.in/gy_tdXCQ
The most aligned version of you begins here. ✨

P.S. Who else has dragged themselves into Monday and said, “There has to be more than this”? 🙋‍♀️♥️

taplio

The Battle

Richard Moore

Ratna Juita

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taplio

The Battle

Richard Moore

Ratna Juita

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Richard Moore's LinkedIn Performance

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Performance ScoreRichard Moore's LinkedIn Performance