Richard Moore

I help consultants get clients on LinkedIn, using sales and content 🚀 Follow #RichTips for content

At some point it becomes obvious: your expertise isn’t the problem.
The real challenge is turning that expertise into consistent, high-value revenue.

Whether you lead a commercial team or run your own consultancy, gaining traction with potential clients on LinkedIn often feels harder than it should.

That’s where I come in.

I train leaders, consultants, and founders in the psychology of high-trust deal-making and sales. This helps individuals and teams move from interest to commitment without pressure or scripts.

My work blends behavioural psychology, strategic communication, and modern sales design.
More importantly, it comes from doing it:
22+ years of being a sales practitioner and $millions in converted deals.

Because theory is powerful
But you can't beat having done it too

Crucially, the help I give is for those who want to sell with nuance, credibility and long-term results.

Here’s what we focus on:
Strategic positioning: shaping how your expertise is perceived by buyers and decision-makers

Authority content: creating trust through clarity, not noise

Conversation design: turning dialogue into opportunity with structure and intent

Deal-flow mastery: applying timing, buyer psychology, and decision dynamics to close complex deals

I’ve worked with organisations from Microsoft and LinkedIn, to JP Morgan and Deloitte
Beyond this I've also coached thousands of consultants, coaches and founders

All of them have had the focus on refining how they sell and how they communicate

As a 2x LinkedIn Top Voice and LinkedIn Learning Instructor with five courses on sales and communication, studied by tens of thousands of professionals worldwide, I'm asked to work with professionals on their delivery, awareness of buyer state and the words that move a buyer to step forward. 

My communities, the LinkedIn Client Accelerator and Art of Sell, bring together over 500 members focused on mastering client acquisition and high-trust sales.

In the offline world I founded Entrepreneur Business Live, a global event series connecting business leaders to support local causes and I’ve delivered keynotes and lectures at Oxford University, Warwick Business School, University of Edinburgh, Nottingham, Pearson Business School and many more.

If you want to elevate how you or your team win clients, with more trust, depth, and commercial precision, this is where we start.

DM me here on LinkedIn
Or email directly richard@therichardmoore.com
Or check out the featured links on this profile for more

Follow #RichTips for insights on high-trust deal-making and sales

Founder - LinkedIn Client Accelerator

Imagine being such a badass that you:

- win Dragon's Den
- casually teach yourself Chinese
- are head of growth for a $200MM fund
- worked at Accenture then JP Morgan 
- and are a serial entrepreneur 

Such a person exists

And she's called Carina Cunha.

So I'm thrilled that she is tonight's Masterclass in Art of Sell

You see, it's easy to find a community with speakers that
- Present well
- Have lots of followers
- Can even show some results

But it's a completely different game when they operate at the highest level

Last week?
Our topic was copywriting
So the speaker had sold $1bn 
And worked at Ogilvy

Next week?
How to communicate for sales 
He's coached Oracle and T-Mobile
And over 65,000 have taken his courses

When I built this community I wanted one thing from the learning:
Excellence

Always ask this question:
"Am I listening because they're popular? 
Or am I listening because they're the best?"

What's your belief on this?

--
Want to join us? 
Jump into the first featured link on my profile here → Richard Moore

#RichTips

I train founders in the psychology of high-trust deal-making and sales | Creator, Art of Sell | 2× LinkedIn Top Voice

These 3 job stats are a worry: 72%, 51%, 44%
Because they show something serious going on:

The numbers are for 2023, 2024 and 2025 in terms of the % of candidates with multiple job offers in their most recent job search*

That's trending dramatically down.

What does this mean?

This:
If you are less likely to have options, then you need to change something. 

Especially as the employment market will only get more competitive.

So what to do?

Focus on you, more. Here's how:

Look, sending out a résumé and patiently waiting in line is asking for trouble.

Instead, proactivity is the solution.

So:
1. Share your opinions on LinkedIn
↳ You'll be asked them in an interview anyway. 
But now your answer reaches many.

2. Network up
↳ Connect with those that might hire/influence hiring decisions. 
But be human: conversation > a pitch for a job

3. Show up, just not in queues
↳ Waiting in line for an interview screams average. 
Instead, go to events to network. Even attend events here on LinkedIn. 

Having the inside edge like this is how you get noticed
And importantly, it starts useful conversations.
Those that hire love to see initiative. 

What else? 
Work on your communication:
- Persuasion, influence and articulation all matter. 
- Because when you work hard to get your foot in the door, you don't want to throw that opportunity because you didn't train how you'd show up.

How else can a job seeker be proactive?

--
PS These skills matter. 
Not just in getting a job but after, too. 
That's why my Art of Sell community isn't just for better pitches,
It's for better persuasion and mastery of communication.
Yesterday, we had Alicia Teltz show how to win with LinkedIn
Tomorrow, we have Ravi Rajani go deep on building trust
These are the skills for careers. Not just moments.

From the Gartner “Voice of the Candidate, 1Q25” survey 

#RichTips #jobs

Richard Moore hosting his Entrepreneur Business Live London charity networking event, 2025

Bad advice can often sound good
So we think it's right. Here's an example:

Write content for 1 person
Talk about the 1 problem
Give them 1 solution

Part of this misses the mark.

And it's that middle line.

"Talk about the 1 problem"

You see, when you truly understand buyer behaviour, you realise something about "problems":
• You know what they are
• They usually don't

Typically, people don't fully know their problems
and they certainly haven't labelled them

For example:
- Business owners don't know their website's issue is its UX
- A patient with a cough won't know they have bronchitis
- CEOs don't think their problem is their personal brand

Problems require awareness

So you can see that speaking about problems often misses the mark.

You get it
Your peers get it
...and your engagement wrongly suggests your audience gets it

But the right people need it to relate more to what they're feeling now.

How do we fix this?

Instead of talking about the problem itself,
Speak to the symptoms of the problem:

Suddenly, the right people can relate to them
Because they're consciously living them
They're totally frustrated by them
They're fed up with them

It's a tiny nuance, but makes a massive difference

So,

Write content for 1 person
Focus on their symptoms 
Give them 1 next step

What are your customers' top symptoms?

--
📌The nuances of getting this right are covered in the Art of Sell
Comment or DM me "symptoms" and I'll share more about the workshops included

#RichTips

Richard Moore at his Entrepreneur Business Live London charity networking event

Let's stop pretending the month is over.

It’s not.

And yet some are already winding down, half-writing off the last few days like they don’t count.

Let me remind you:
↳ Revenue doesn’t care what the calendar says
↳ Targets don’t adjust themselves because you “feel done”
↳ And prospects don’t progress themselves while you blow across your coffee and coast into December

We’ve got 4 working days. 

That’s not “wrap-up” time
It's close time

↳ The pros know it
↳ The high performers I know always have this attitude
↳ That top 1% are circling their opportunities

Meanwhile, others are forecasting
Because they're finished.

So ask yourself:
Are you done? 
Or are you hitting the end of the month?

Easing in vs finishing strong:
It's always interesting to see how people respond, this time of the year

--
Having this state of mind is why I have mindset as my 1st module in the LinkedIn Client Accelerator: it affects all other things. 
DM "Mindset" if you want to see a breakdown of the modules the 241 members have access to

♻️Repost this if you feel those in your network need this energy!

#RichTips

Richard Moore hosting his Entrepreneur Business Live London, charity networking event

You are an asset.

This mindset shift altered two things for me:
- The view of myself 
- My career in sales

Here's how you possibly see yourself right now:

You see yourself as a source of frustration to prospects
You feel their time is worth more than yours
You're concerned you're intruding

Instead, start viewing yourself as an asset and the solution to their problems.

If a potential prospect needs support, then you are providing it!

This is valuable and needed.

From that reframe, you're not an irritation nor imposing on them.

Only by recognizing how much you can contribute in solving problems will you start approaching your sales as the helpful advisor rather than a begging, needy salesperson.

So, show them you're the expert equipped to answer any question they might have. 

But the big thing is to also show up as someone proud to be able to assist them.

Your skills and expertise are what set you apart and make you an asset - so now it’s time to own it.

Be honest: how do you view it?

--
♻️Repost this if you believe your network needs to see it

📌Hundreds of you have joined the Art of Sell so far and I can see why:
It's not just sessions on pitching, negotiation and delivery of price. 
It's also the adjacent topics on mindset, ego and linguistics. 
Pro-level customer acquisition is about being master of many areas
Not just one or too. 

Click "Visit my Website" at the top of this post for your access.

#RichTips

"This might not work"

Are you willing to say that?

According to Seth Godin, this is precisely what a leader should be willing to say to their team. 

Managers follow rules
They execute the plan
They deliver the thing 

But to volunteer. To say "I'll try this";
That is leadership.

So, 
↳ If you're doing the same as your peers
↳ If you're playing safe to only take part
↳ If you're letting others be the outliers

Then you're in the riskiest business of all.

Instead, we should be "dancing with the future".
Because it might just work.

To share a room with Seth and incredible leaders from 
- LuluLemon
- US Navy
- Schneider Electric
- Johnson Controls
- IKEA
and so many more, was a real gift this week.

Thank you to Brian Evergreen for hosting us in his The Future Solving Club. 
When you're invited to such spaces, grab them with open arms.

It's forums such as these that we can learn from the best, especially with a peer group of winners. 

Three more takeaways from Seth in the comments below🔽

--
♻️Repost this if you feel this is a great description of leadership

#RichTips

Here's my philosophy on content:
(and it appears quite different to most)

Because content for me is the gravity the pulls in people
But it's also the device to start conversations. 

For many, the end goal is views and likes.
But I personally feel that's missing the point.

What matters is the interactions we have
The depth of the conversations
And taking them further.

And I believe unless we're doing this,
We've lost sight of the community component.

How do you view this?

--
PS are you ready for tomorrow's newsletter?
Topic is the economics of trust & the use of credibility in dealmaking
Subscribe through my profile under newsletters

#RichTips

Almost 17,000 of you are now subscribed to my newsletter. Thank you

And last week, your feedback was so valuable. 

But more than anything, the dialogue and discussion was excellent. 
Let's do more of that again.

In this week's edition, I'm making the case for trust building being a 'hard' skill you can make into a system in your business 

And especially in 2025 when options are so numerous for buyers, you need an edge. This, in my opinion, is foundational.

Interested in your views...

--
PS Consider hitting Save on this newsletter if you can't read it now or reposting it if it would help your network.

#RichTips

In 2007, I was invited to launch a new product. We had no customers for it. We had no case studies. How did we succeed? To start, it was charm and cha

Open article: #2: The Economics of Trust: Why Credibility Now Decides Every Deal by Richard Moore • 7 min read

#2: The Economics of Trust: Why Credibility Now Decides Every Deal

15 months ago we asked for feedback
Now, we get so much right because of you. 

So let's do it again:

I'm big on building WITH my audience:
- The format of Art of Sell
- The feel of the experience
- The elements making it unique

They've all come from market research with YOU.

So, here's the next question:

↳ If "both" wasn't an option, which of these two workshops would matter to you most?

And yes, they're very similar - I'm fascinated by the psychology and why...

The result, as always, will feed into how we respond.

So thank you for being the input the members* benefit from!

PS do comment why, too. That part really helps.

--
*After all, you're often the same person!

#RichTips

Which of these workshops would you attend (if both wasn't an option)

The author can see how you vote. Learn more

Jon Spiesman

One Percent Better Leader

Just like other skills, leadership is something that improves through willingness and consistent practice.  No one becomes a true leader overnight, but working at it consistently and targeting small improvements over time leads to great results!  Are you willing to put the effort in to get 1% better today?  OPBL is dedicated to helping leaders achieve their goals 1% at a time.

Founder and CEO

Tala Peak Leadership, LLC

"Culture eats strategy for breakfast" - Peter Drucker.  I help leaders intentionally build the culture of their organizations and exceed their goals.  Tala Peak Leadership works with leaders to analyze their situation and create a specific plan to shift the culture of the organization and create measurable results.

Managing Owner

Center for Executive Coaching

Certified Executive Coach 

Bayer

Business lead for Integration of Bayer and Monsanto entities, business processes, and ERP systems.  Set up enterprise project governance and project management systems for $200M integration effort.  Identified and recruited talented leadership team.  Drove collaborative teamwork across teams of Monsanto and Bayer experts, senior executive stakeholders, and complex business teams.  Maintained highly engaged teams throughout grueling and intense 2 year project schedule through visible and authentic leadership, fun and engaging team activities, and regular newsletters and town hall style communications.  Project stakeholder management and communications was considered best-in-class internally and was implemented on other enterprise critical projects.  Creatively addressed the challenges that COVID placed on a global project team to achieve an on-time implementation with fully remote teams.

VP, Business Lead US/CA Integration Project

Continuation of Monsanto role through transition to Bayer ownership.  Responsible for customer support and account management, logistics and delivery, and business process support for $8B revenue business.  Lead team of ~500 with $50M direct budget managing ~$200M of Logistics spend.  Leader of cross functional team, each leader with diverse and independent functions and sometimes diverging interests.  This role required a CEO mindset to elevate vision of team success and foster collaborative teamwork.  Consistently maintained highest levels of engagement scores within function/division/region by prioritizing communication, clear goals, employee trust, and celebrating wins.  Success required effective team building, stakeholder management, authentic leadership presence, and high personal accountability and credibility.
Notable Accomplishments in Team Performance and Innovation Leadership:
•	Defined and implemented new business model pilot for outcome-based pricing and direct to farm delivery
•	Implemented Monsanto’s first Digital Transformation of customer experience encompassing B2B strategy, customer portal strategy, digital finance tools, and market funding tools.
•	Implemented TMS system for transportation optimization and shipment visibility – project won global recognition from JDA for customer value creation, completed on-time, and achieved savings goals.
•	Implemented perfect order metric to drive improved customer experience and streamline processes
•	First implementation of Robotic Process Automation – automating ~10,000 process steps in first year.
•	Implemented hub support model across select support functions to enable standardization and efficiency gains of 20% in cost and resourcing

Director, North America Customer Care

Monsanto Company

Responsible for customer support and account management, logistics and delivery, and business process support for $8B revenue business.  Lead team of ~500 with $50M direct budget managing $200M of Logistics spend.  Responsible for customer support and account management, logistics and delivery, and business process support for $8B revenue business.  Lead team of ~500 with $50M direct budget managing ~$200M of Logistics spend.  Leader of cross functional team, each leader with diverse and independent functions and sometimes diverging interests.  This role required a CEO mindset to elevate vision of team success and foster collaborative teamwork.  Consistently maintained highest levels of engagement scores within function/division/region by prioritizing communication, clear goals, employee trust, and celebrating wins.  Success required effective team building, stakeholder management, authentic leadership presence, and high personal accountability and credibility.
Notable Accomplishments in Team Performance and Innovation Leadership:
•	Defined and implemented new business model pilot for outcome-based pricing and direct to farm delivery
•	Implemented Monsanto’s first Digital Transformation of customer experience encompassing B2B strategy, customer portal strategy, digital finance tools, and market funding tools.
•	Implemented TMS system for transportation optimization and shipment visibility – project won global recognition from JDA for customer value creation, completed on-time, and achieved savings goals.
•	Implemented perfect order metric to drive improved customer experience and streamline processes
•	First implementation of Robotic Process Automation – automating ~10,000 process steps in first year.
•	Implemented hub support model across select support functions to enable standardization and efficiency gains of 20% in cost and resourcing

Promoted to Lead cross functional team including Customer support and account management, logistics, demand and distribution planning, and business process support for $6.5B revenue business.  Success in this role required strong partnering and negotiation with sales and marketing functions and functional global leadership.
Notable Accomplishment Areas in Operational Excellence and Innovation Leadership:
•	Led first Monsanto implementation of SFDC – over 1M cases, 36% increased NPS, 49% reduction in resolution time, and 32% improvement in customer effort score.
•	Implemented Monsanto first mobile track and trace and delivery feedback process, enabling real-time feedback on 19,000 deliveries with a satisfaction rating of 99%.
•	Implemented new OTC system to enable movement of $800M brand to agency model.
•	Established dashboards, metrics, and governance processes to drive consistent operational excellence across business lines.  The improved target setting and harmonization between functions delivered $10M in logistics savings, improved OTD, and a 90% variance reduction against quarterly targets.

Director, US Supply Chain

Notable Accomplishments
•	Influenced key decisions makers to change the strategic plan for the 5 year soy crop LRP through creation of a model to help bring visibility to hidden costs and risk associated with the ramping up of new product volumes.
•	Created and implemented novel contingency plans to replace 20% of total supply plan impacted by historic 2012 drought conditions.

Director, North America Soybean Seed Mfg

Notable Accomplishments:
•	Led first Monsanto implementation of new SC model integrating Procurement, Planning, Logistics, and Customer operations into one organization.  
•	Post-centralization of Customer Service function led a full re-evaluation of the function and the OTC processes which led to several impactful initiatives including:  Implementation of a new distribution model in Italy reducing product returns by 50% with an increase in sales, implementation of a front/back office split in Customer Service enabling 50% improvement in efficiency and labor arbitrage of $2.5M USD to East Europe.
•	Designed and implemented a new Procurement model for EMEA, increasing staff H/C from 1 to 45 but reaching breakeven savings 7 months into first year and 2X committed financial contribution over 3 years ($70M USD).
•	Led definition and implementation of first measure of NPS and OTD in EMEA and drove a 10% improvement against baseline in the first year.
•	Oversight of hosted site shutdown and demolition in Antwerp, Belgium including negotiated settlement with asset owners, labor unions, and works councils.

EMEA Supply Chain Director

Manufacturing Business Unit Leader

Monsanto

Production Planning

Area Leader

Site Manager

Freeing Execs to work ON their business instead of IN their business.

You finally have time set for that romantic dinner date with your spouse.  Her favorite location, the smell of butter, garlic, and wine wafting from the kitchen as you imagine a plate of Veal Parmigiano.  The maitre’d seats you and you open the menu as you feel a familiar buzz from your jacket pocket….
Your phone ringing.  It's work…again.

You missed another of your son’s soccer games.  His dejected gaze at his shoes when you explain, it carves at your soul.  That look from your wife….all too familiar.  

You can see that your strategy is outdated, opportunities laying lonely on the table like those magazines articles you keep meaning to read.  

You just need time…you need to get ahead of a few things.  You need freedom to work on your business, not stuck feeling trapped in your business.

You sacrificed much to build your business.  You deserve success….you also deserve to live your life and enjoy what you have built, not be a slave to it.  You can regain your treasured personal time, you can pursue those business opportunities and catalyze the next level of growth.

If you recognize yourself here….there is hope.  You grew your business career one block at a time…the way out of this situation is the same….to grow out of it. 

I use proven coaching frameworks to target measurable improvement areas for your leadership.  True organizational change starts through courageous change with senior leaders like you.  I’m so confident in this process that I offer a results guarantee.  You will see measurable improvement or you don't pay.  What do you have to lose?

Want a leadership master-class? The Johari window is a pretty good candidate.

Leadership is relationship…when relationships and trust are strong, you have a good chance as a leader.

The Johari window is a framework to expand trust and achieve potential.

The “arena” is where you can openly lead….leveraging your strengths and those of others to achieve results.

In the arena - you build trust through competence and leading with humility.

You also build trust through vulnerability - sharing some of the hidden things in the ‘facade’.

What are the things that you lose sleep over? What are you working on to be a better leader?

Vulnerability requires a lot of courage but it brings humanity into the leadership equation.

When you have gained enough trust, you may start to learn about “blindspots”.

In my last post, we talked about blindspots….negative or positive, they represent opportunity.

A workplace with trusted relationships allows for exploration into the “unknown”.

When you are consistently expanding the arena by shrinking the other three quadrants….I would wager your results will be strong.

It may seem oversimplified to think about this with a 2x2 matrix.

But if you really think about it….does leadership need to be more complicated than this?

What is missing for you?

Have you seen or used the Johari window before?

💡Leadership Tips that make you think
🔔 Follow me or connect if you are cheeky

Best sketchnote by Tanmay Vora ✍️ — make sure to give him a follow!

#EncouragingLeaders #JohariWindow #Leadership #Trust #GreatPlaceToWork #LeadershipDevelopment

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The Battle

Richard Moore

Jon Spiesman

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The Battle

Richard Moore

Jon Spiesman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Richard Moore's LinkedIn Performance

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Performance ScoreRichard Moore's LinkedIn Performance