Richard Moore

I help consultants get clients on LinkedIn, using sales and content 🚀 Follow #RichTips for content

At some point it becomes obvious: your expertise isn’t the problem.
The real challenge is turning that expertise into consistent, high-value revenue.

Whether you lead a commercial team or run your own consultancy, gaining traction with potential clients on LinkedIn often feels harder than it should.

That’s where I come in.

I train leaders, consultants, and founders in the psychology of high-trust deal-making and sales. This helps individuals and teams move from interest to commitment without pressure or scripts.

My work blends behavioural psychology, strategic communication, and modern sales design.
More importantly, it comes from doing it:
22+ years of being a sales practitioner and $millions in converted deals.

Because theory is powerful
But you can't beat having done it too

Crucially, the help I give is for those who want to sell with nuance, credibility and long-term results.

Here’s what we focus on:
Strategic positioning: shaping how your expertise is perceived by buyers and decision-makers

Authority content: creating trust through clarity, not noise

Conversation design: turning dialogue into opportunity with structure and intent

Deal-flow mastery: applying timing, buyer psychology, and decision dynamics to close complex deals

I’ve worked with organisations from Microsoft and LinkedIn, to JP Morgan and Deloitte
Beyond this I've also coached thousands of consultants, coaches and founders

All of them have had the focus on refining how they sell and how they communicate

As a 2x LinkedIn Top Voice and LinkedIn Learning Instructor with five courses on sales and communication, studied by tens of thousands of professionals worldwide, I'm asked to work with professionals on their delivery, awareness of buyer state and the words that move a buyer to step forward. 

My communities, the LinkedIn Client Accelerator and Art of Sell, bring together over 500 members focused on mastering client acquisition and high-trust sales.

In the offline world I founded Entrepreneur Business Live, a global event series connecting business leaders to support local causes and I’ve delivered keynotes and lectures at Oxford University, Warwick Business School, University of Edinburgh, Nottingham, Pearson Business School and many more.

If you want to elevate how you or your team win clients, with more trust, depth, and commercial precision, this is where we start.

DM me here on LinkedIn
Or email directly richard@therichardmoore.com
Or check out the featured links on this profile for more

Follow #RichTips for insights on high-trust deal-making and sales

Founder - LinkedIn Client Accelerator

In 2003, I was making 100 calls a day
In 2026, I'm teaching AoS members to close on the first call

Back when I was making 100 calls a day,

I became obsessed with understanding why people said yes or no. What was actually going on in their head when they made a decision?

(Standing at your desk all day with your phone in your hand, dialling numbers and getting hung up on constantly, will do that to you)

And sure, times are different now

- But buyers haven't changed
- The psychology hasn't changed
- Only the platforms have

In the 22+ years of watching people buy,
here's what I know:

They don't buy because of your offer, 
your price or 
even your expertise

They buy when uncertainty drops low enough for them to feel safe saying yes

That's the whole game.

Sony. Deloitte. Microsoft. LinkedIn. BP. Notion. S&P Capital IQ. Vodafone. IATA. JP Morgan. Thales. GSK. Siemens. BAE Systems. Audible...

The list of deals goes on. 
But the truth is the same:

↳ Uncertainty about you = they stall
↳ Uncertainty about the outcome = they ask for a proposal
↳ Uncertainty about themselves = the infamous "let me think about it"

And most of what's taught out there treats these 3 as the same problem,
but each one needs a completely different response

So here's some clarity for you

If they're uncertain about you:
↳ That's a positioning and authority issue
↳ No amount of explaining your offer will fix it
↳ You fix it before the call even starts

If they're uncertain about the outcome:
↳ That's a clarity issue
↳ You're overcomplicating what happens after they say yes.
↳ Simplify the path

If they're uncertain about themselves:
↳ That's the one most people miss entirely
↳ That's the buyer asking "am I the kind of person who invests in this?"
↳ And you can't logic your way through that. You have to make them feel like they belong in the room

The only psychology in sales that works is:

↳ reducing uncertainty
↳ increasing safety and
↳ helping someone think clearly enough to make a decision they already want to make.

That's what I learnt standing at that desk in 2003
And it's what I'm still teaching now

What's the uncertainty your buyers struggle with most?

--
I train founders, consultants and coaches in the psychology of high-trust deal-making and sales. 
Have a look in my featured links here for more → Richard Moore

#RichTips

I train founders in the psychology of high-trust deal-making and sales | Creator, Art of Sell | 3× LinkedIn Top Voice | 5 x LinkedIn Learning Instructor

These two people are incredible. 

And I want to share why. 

Yesterday in London we had the second part of our Position to Convert event. 

This is an immersion that founders joined to understand deeply strategy, brand and conversion. 

And in covering those three topics there's no way I could have done it on my own. 

To have Sara Marshall, with her background in strategy and Aarti Parmar, with hers covering brand, it teed up the day for an incredible event. 

Because enthusiasts can chat about those topics 
↳ But when you bring lived experience 
↳ Case studies
↳ Examples with detail that you did yourself 
↳ and answers to the questions that start "Yes but what about if..." 

It provides a level of depth that made me proud to be part of it. 

Huge thanks to the attendees who came along, too. You were all fantastic and the interaction was a truly wonderful moment to experience.

While it was incredible to see Sara and Aarti delivering their art, it was also an event only made possible by the work, interaction, and sharing of those who attended. 

Thanks also to Art'Otel for providing a beautiful location, view (and catering). 

I'm genuinely excited to see the journeys of the attendees in the weeks and months ahead. 

What's been the most notable event you've attended recently? 

--
PS it is a seriously small world. It was quite amazing to see how many people knew each other or were connected only by one person to someone else. 
Just shows how connected we really are if we spend any time networking on platforms like LinkedIn!

#RichTips

This is not an advert
But it is a masterclass in how to build a connection.

I run. 
A lot. 
I run like some of you comment on LinkedIn🤭
Yeah. That's a lot!

So I use electrolyte salts to rehydrate.
Henry Porpora's company SULT™ sells them. 
I was using a competitor.

A month ago, Henry connected
Just another day and another founder

But here's what I did and you should consider the same:

↳ Before accepting, I checked his profile 
Always do this as a new connection is a new opportunity (doing nothing is a waste of the moment)

↳ I looked for commonality 
Commonality is a reason to start a conversation and be memorable

↳ I found it
And so I used it (see second image)

Suddenly, I'm not just another connection 
And neither is he

We both saw the opportunity 
And Henry jumped in too

This is what creating opportunities looks like

While everyone else is just collecting connections
And thinking the more they have the better it is

I'm much more interested in going deep with individuals

"Ha! What's the play?" I responded after his reply

"How about this" he wrote...
"I'll send you some on me. If you prefer us you throw the other ones in the bin. If not, give Sult to a friend. Everyone's winning"

"Deal", I said. 

Now look, this is hardly the deal of the century.
But look at this new relationship compared to many you see on LinkedIn. 

All because I bothered to check a profile
And who knows where this goes next

One thing is for sure: it's not a forgettable connection now.

PS I really liked Sult too. Thanks Henry.
Hydration tastes far better now!

Who have you had a meaningful connection with here?
(Only AI won't tag anyone in the comments👀)

--
📌On Thursday this week I'm running "The DM Playbook" session live in Art of Sell. 
Join today for a free 7 day trial using the "Visit my Website" link at the top of this post 👆

#RichTips

Richard Moore with water splashing his face

This Sunday is International Women’s Day.

So on Monday the pink logos will disappear,
The corporate posts will stop,
The press releases will end,
The hashtags will go quiet,
And the moment of public support will pass for another year.

But the real test of how we value the women around us is not what we say on one day in March.

It is what we do the other 364 days:
↳ Do we listen to their ideas?
↳ Do we give credit where it is due?
↳ Do we invite their perspective when decisions are being made?
↳ Do we create space for them to lead, challenge and influence?
↳ Do we actually learn from them?

Because if the only visible support appears when the marketing calendar tells us it is time, then it is not support.

It is performative theatre.

The women I have learned the most from did not need a themed day for their impact to be obvious.

They shaped how I think
They challenged how I work
They improved how I lead
That influence happens across the whole year

So by all means acknowledge International Women’s Day this weekend.

But the real signal is what you do on Monday...
And Tuesday
And every other working day that follows

💕
Shout out to my icon of a mother who made me me
To my two sisters of whom I'm so proud
To my incredible wife who leads and brings me balance
To my two daughters for whom I hope the world will be their playground
And to all the women in my world, on my team, in my communities and in my education
Please continue to mold and shape me

--
PS Which woman can you shout out in the comments that made a difference to you already this year? See my comment for some great examples

#RichTips #IWD2026

Stop "being yourself" on sales calls

I mean it

Because for most founders, "being yourself" on a call means:
↳ Softening your offer so you don't come across as salesy
↳ Rushing through the price so the 'awkward bit' is over faster
↳ Making the whole thing sound smaller than it is so they don't think you're trying to squeeze money out of them

Then they say a polite "thank you" and hop off the call
Never to return

And you tell yourself they weren't ready

But here's what actually happened:

You made yourself small
And the buyer treated your offer accordingly

Now here's the part nobody talks about:

That call doesn't just cost you one deal
It costs you the next 5

Because every time you shrink on a call and lose
↳ The icky feeling gets louder
↳ You start tensing up before the call even begins
↳ You're already apologising for the price in your head before you've said a word

And the buyer feels all of it

I went through this for a period when I left corporate.

I'd been closing 6-figure deals with a brand and a business behind me. Then suddenly asking a founder for a few thousand felt like pulling teeth

The problem wasn't my delivery

I'd stopped seeing myself as the prize

In corporate,
↳ I never questioned whether the offer was worth it
↳ I walked in knowing
↳ And that energy carried the whole call

The moment I went solo, I lost that certainty

And I started "being myself" which really meant being the uncertain version of myself.

So what fixed it?

I had to reposition how I saw my own offer before I could present it with any weight

↳ I stopped comparing my price to what felt comfortable
↳ I started comparing it to the cost of the buyer's problem going unsolved
↳ And I reminded myself that every founder I'd helped had got results that far exceeded what they'd paid

That changed how I carried myself on calls
And the buyers felt the difference immediately

Are you being yourself on calls?
Or are you being the uncertain version of yourself?

--
PS A good number of AoS members joined while stuck in this exact cycle. Underpricing, apologising for their offer, losing deals they should've closed.

Inside AoS we work on how you carry your offer, because that matters as much as what's in it

If you want to see what that looks like, try it free for a week here: https://lnkd.in/eHw5fitm

#RichTips

Richard Moore speaking on the Don't Work Harder podcast.

I spent some time considering if I should post this today. 

Because for some people this will seem incredibly arrogant. 

But I do believe it's worth sharing because the point I'm making, I mean genuinely. 

And the fact is I'm not:
↳ Special
↳ Different
↳ Better than anyone else

Because, just like everyone else, I also started at zero. 

But there's something to be said for being incredibly intentional
And marrying that with consistency across years 

So to all the corner-cutters, hackers and "yes, but could I do it faster people?":

You tend to get what you deserve.
So if you show up in a particular way, you see the results that relate to the work you put in*

I'm interested: What are you doing to be intentional every day? 

--
PS: tomorrow in The Art of Sell I'm going to be going through the four pillars of charisma, looking at it from a science and psychology perspective so you can also tap into this super power for your pitching. 
Join us via a free trial here: www.artofsell.co

*Yes of course there are exceptions and I'm conscious of these as I write this.  

#RichTips

I've worked with 100s of founders. The ones who close effortlessly have one thing in common:

They stopped trying to figure out sales on their own.

Look, most of the founders I work with are not beginners

↳ They ran teams of 30+
↳ held senior roles for a decade
↳ and then left corporate to do something for themselves

And they're good at what they do

But selling your own thing is a completely different skill to selling inside a company

In corporate:

- The brand sold for you
- The pipeline existed before you walked in
- There were SDRs, marketing teams, decks and case studies doing the heavy lifting

Now it's just you

And the instinct for most is: "I should be able to figure this out. I've done harder things"

So you grind alone
↳ For months
↳ Sometimes years

Reading books, watching videos, trying to piece it together from free content

And the pipeline stays inconsistent

because you have dressed up your pride as independence and it's expensive.

The AoS member who went from $2k deals to closing a $66k deal in December didn't get there by watching more YouTube

-He got there by being in a room with people who'd done it before
And letting them show him what he couldn't see on his own

That's the pattern I see over and over again

↳ The ones who move fastest aren't the smartest or the most experienced
↳ They're the ones who were honest enough to say:
↳ "I'm good at what I do. But I need to get better at selling it"

There's nothing weak about that

It's actually the most strategic decision you can make for your business

Take a moment to truly absorb that

PS Art of Sell was recently recognised by Circle as one of its top 50 communities out of over 13,000

And it's built for exactly this:

↳ Founders who know their craft
↳ But want to close with more confidence and consistency

If you've been grinding alone, try it

Have a week trial on me for free here: www.artofsell.co

--
PPS AoS sessions are 60 minutes, punchy and built around doing the work. No 3-hour monologues. We get on with it.💪

#RichTips

Richard Moore hosting his Entrepreneur Business Live London charity networking event.

The most common (and avoidable) reason for not closing deals?

Mistaking a booked call as a warm lead

↳ They agreed to speak with you
↳ That doesn't mean they're interested
↳ It means they're being polite

And polite attention is where most calls go wrong

So here's what happens:

- You do your intro
- You run through your agenda
- You ask about their background
- And you start explaining what you do

Meanwhile, they're sitting there giving you courtesy

↳ They're nodding along because it'd be rude not to
↳ They might even have their emails open
↳ And you're reading that as engagement

But there's a massive difference between someone tolerating the call and someone leaning into it.

So how do you shift them?

I call it the chocolate method

Think of a meal
Starter, main course and dessert.

If you were a kid like me, the dessert was the best part

And most people save their best bit for later in the call

↳ The big client result
↳ The strongest anecdote
↳ The thing that actually lights people up

By the time you get to it, they've already decided whether they care

So move the dessert to the start

I do this on almost every call now.
When someone asks "how are you?"

I might say something like:

"Actually really good. Just come off a call with the head of content for LinkedIn UK. Really interesting chat about how they want to use me more"

"Does not not count as showing off, Richard?" No.

I'm just dropping something in early that shifts the energy from polite to "okay, this person is worth listening to"

Your chocolate might be:

↳ A recent client result that's contextually relevant to who you're speaking to
↳ A name or a company that would mean something to them
↳ A specific outcome from your work that lights people up

And you don't need a long story
One sentence, dosed in early, changes the entire call.

- The mistake most founders make is they warm up slowly
- They get better as they go
- And by the time they're saying the really good stuff, the buyer has already checked out

So bring a punchline to the front.

Now, they realise you're the superhero they need you to be

What's your chocolate?

--
PS We've done over 150 masterclasses on topics like this inside AoS. And right now, I'm offering you a trial on me for free here: https://lnkd.in/eHw5fitm

#RichTips

Richard Moore keynoting at the Infestival Conference in Slovakia, February 2026.

You can’t scale your leadership without scaling trust.

At small scale, people know you. They see you. They understand how you think.

But at a larger scale, that can all disappear.

At that level, people start to interpret you from a distance:
- Through your decisions
- Through your communication
- Through your consistency

And if trust isn’t there, all your results can start to slow down

This Friday I’ll be live with Simone Schiassi, a former Google Global Director, to talk about how trust is actually built and maintained as you grow into more senior leadership roles.

We’ll be sharing practical experiences from inside complex organisations and answering your questions live.

Friday 27 February
UK: 2pm to 3pm
ET: 9am to 10am

If you lead a team, or plan to, join us live.
And let us know below: what questions do you have for the live stream?

--

#RichTips

Marco Zima Simonella, Jeff Abracen and 1 other connection attending

Follow-ups can kill your positioning
So much so that they're probably in the top 5 things I get asked about

And it makes sense too, since c.90% of all deals that do close required some form of a follow up.

This week, I'm dissecting why they matter so much and where to get them right. 

After all, how you follow up sends signals to buyers on your status in the dynamic between both parties.

And wow - we're now over 19,000 subscribers to this newsletter. 
Thank you so much for all the support and wonderful interactions. I hope you enjoy this week's edition. 

Richard

--
PS a free gift for you all at the bottom of this week's article

#RichTips

Why most sales follow-ups quietly weaken the seller’s authority and stall the deal Salespeople are taught that persistence wins deals. The advice appe

Open article: #12: Stop Sending Follow-Ups That Lower Your Status by Richard Moore • 9 min read

#12: Stop Sending Follow-Ups That Lower Your Status

Wow - almost 18.5k of you are subscribed to this newsletter now.
Thank you.

This week, one news story stood out on LinkedIn News 

Standing far above other stories in volume of readers was the recent data showing 5.2% unemployment in the UK. 

And, while this has an effect on employers and employees alike. Beyond all the job market commentary, I believe this represents a shift in the market that affects buyer behaviour too. 

Thank you as always for reading these each week. I really enjoy producing them.

Looking at the analytics, it's wonderful to see that thousands of you tune in within the first 24 hours to read. 

And to those that share their opinions in the comments and in my DMs, thank you. I always welcome the dialogue.

Have a fantastic end to your week,
Richard

--
PS a free gift for any founders / those of you in sales at the bottom of this week's newsletter :)

#RichTips #newsletter #jobs

Weak economies do not punish everyone equally. But they do expose previously hidden differences. UK unemployment has risen to 5.2%, the highest level 

Open article: #10: The End of Average Salespeople by Richard Moore • 7 min read

Often, B2B deals don’t stall because the buyer lost interest.

There's much more going on here. 

They stall because there's a misalignment with the organisation.

You have a great call. They see the value. They agree. Then the deal disappears into “I need to run this internally.”

What’s happening is simple. You spoke to a person, but the decision lives inside a system.

In this week’s newsletter, I break down what I call Stakeholder Physics. 

I also examine the four main roles present in most decisions, and how to manage alignment so deals actually move.

Thank you to the 18.5k subscribers reading these each week. It is all my pleasure to produce them. 

As always, do consider sharing, saving and adding your opinion or reaction in the comments. 

--
Coming soon is an article on agentic AI in selling, with some very special guests contributing! Make sure you're subscribed.

#RichTips

Why individual buy-in creates momentum but group alignment determines whether a deal actually closes. There is a moment in sales that can create false

Open article: #11: Stakeholder Physics: Why Deals Stall Even When Individuals Agree by Richard Moore • 8 min read

#11: Stakeholder Physics: Why Deals Stall Even When Individuals Agree

Helping you to build your personal brand on Linkedin & turn it into profitable business 💰 | Online Marketing Consultant 👨🏻‍💻 | Online Journalism & Digital Communications Instructor 👨‍🏫

𝗜 𝘀𝘁𝗮𝗿𝘁𝗲𝗱 𝗮 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝗖𝗮𝗶𝗿𝗼 & 𝗥𝗼𝗺𝗲, 𝗳𝗿𝗼𝗺 𝗮 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗽𝗼𝘀𝘁. 𝗬𝗼𝘂 𝗰𝗮𝗻 𝗱𝗼 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲!

𝙈𝙮 𝙨𝙩𝙤𝙧𝙮 𝙨𝙩𝙖𝙧𝙩𝙚𝙙 𝙖𝙨 𝙖 𝙘𝙤𝙢𝙥𝙪𝙩𝙚𝙧 𝙣𝙚𝙧𝙙
I received my first computer as a gift when I was 16 years old (it was a Sinclair, ever seen one?).
Although it was primarily used for gaming, writing some code was always something I enjoyed. I loved developing simple websites and being the nerdy guy! Since then, the internet has become my hobby, passion, and business!

So far, I have lived in 𝙄𝙩𝙖𝙡𝙮, 𝙊𝙢𝙖𝙣, 𝙖𝙣𝙙 𝙀𝙜𝙮𝙥𝙩, and I have visited over 30 cities worldwide.


𝙒𝙝𝙖𝙩 𝙙𝙤 𝙄 𝙚𝙣𝙟𝙤𝙮 𝙙𝙤𝙞𝙣𝙜 𝙩𝙤𝙙𝙖𝙮? 𝘼𝙣𝙙 𝙬𝙝𝙮?
I work at the intersection of three key areas: 1. the internet, 2. technology, and 3. human behavior. 

My passion is always about empowering people, companies & organizations to grow their business & reputation online. With over 28 years of experience, I enjoy sharing my knowledge through 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴 & 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝗰𝘆 𝘄𝗶𝘁𝗵 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 to help them grow their businesses and build their online influence through powerful personal brands. 

As a 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗴𝗿𝗼𝘄𝘁𝗵 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁 𝗳𝗼𝗿 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁𝘀, like myself, I help them boost their business through online presence and an ecosystem of digital products. 

As a 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝘁𝗿𝗮𝗶𝗻𝗲𝗿, I collaborate with international media outlets such as the Thomson Reuters Foundation & Deutsche Welle Akademie, as well as global development organizations like GIZ, the European Union, USAID, Hivos, FES, and many more.

As a 𝗺𝗲𝗱𝗶𝗮 𝗳𝗶𝗴𝘂𝗿𝗲, I also share my experience with digital marketing & online media through regular appearances on BBC, SkyNews, Reuters, Vice, and many more!

As an 𝗮𝗱𝗷𝘂𝗻𝗰𝘁 𝗳𝗮𝗰𝘂𝗹𝘁𝘆 𝗺𝗲𝗺𝗯𝗲𝗿 𝗮𝘁 𝘁𝗵𝗲 𝗔𝗺𝗲𝗿𝗶𝗰𝗮𝗻 𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆 𝗶𝗻 𝗖𝗮𝗶𝗿𝗼, I teach various courses in digital journalism to master's students, including social media journalism, interactive journalism, immersive storytelling, and Artificial Intelligence. 


𝙎𝙥𝙚𝙘𝙞𝙖𝙡𝙞𝙩𝙞𝙚𝙨:
Personal branding, LinkedIn visibility, business growth, executive storytelling.

𝑳𝒆𝒕 𝒎𝒆 𝒉𝒆𝒍𝒑 𝒚𝒐𝒖 𝒕𝒐𝒅𝒂𝒚
Book your free personal brand consultation session here https://calendly.com/fady-ramzy

Fady Ramzy

“We don’t design for addiction.” That was Zuckerberg’s message in court. But I disagree! 

A landmark trial in Los Angeles is examining whether social media platforms, especially Instagram, were designed in ways that contribute to teen addiction and mental health harm.

During his testimony, Zuckerberg:
↳ Denied that Meta intentionally targeted children
↳ Said the company does not allow users under 13
↳ Defended Meta’s safety tools and age-verification efforts
↳ Argued that “time spent” on the platform reflects value, not addiction

Moreover, he responded to internal documents showing past goals to increase engagement, saying company priorities have evolved.


In my own experience, and what I shared in my latest interview on Sky News Arabia, here is why social media apps are so hard for children to put down?

It’s not an accident. It’s design.
In his book Hooked, Nir Eyal explains a 4-step model used to build habits:

Trigger → Action → Variable Reward → Investment

1- Trigger
Notifications. Red badges. “Someone liked your post.”
Over time, boredom or loneliness becomes the trigger.

2- Action
Tap. Scroll. Swipe.
No friction. No thinking. Just movement.

3- Variable Reward (the powerful one)
Will this post go viral?
Who commented?
What’s the next video?

Unpredictability releases dopamine.
Especially powerful for developing teenage brains.

4- Investment
Posting content.
Building followers.
Maintaining streaks.

The more you invest, the harder it is to leave.


Now combine this with adolescent psychology:
↳ Impulse control is still developing
↳ Social approval feels critical
↳ FOMO is amplified

And you get very sticky behavior.
And behavior shapes society.

Here is the full interview
https://lnkd.in/dh9jysaj

PS:
If you’re building digital products or leading teams, how do you balance engagement with ethics?

Empowering personal brands of CEOs & founders on LinkedIn to scale their business | Executive Storytelling Coach | “ReInventors” podcast Co-host | Adjunct Faculty at the AUC

Fady Ramzy, adjunct faculty at the American University in Cairo, who is also a consultant and strategist for LinkedIn, personal branding, and business growth,  talks to sky news arabia about the hooked model by Nir Eyal that is used by social media platforms to be addictive

It is my great pleasure to join the G100 Egypt - MSMEs Wing

𝑳𝒆𝒕 𝒎𝒆 𝒕𝒆𝒍𝒍 𝒚𝒐𝒖 𝒎𝒚 𝒔𝒕𝒐𝒓𝒚! 
I first received my first computer as a gift when I was sixteen years old (it was a Sinclair if you have ever seen one!) I felt that I was a genius and had to be more genius! Although it was about games, writing some code was always something that I enjoyed! 
Then the internet came along, and I was fascinated by exploring the world from my home. I enjoyed lots developing simple websites and being the nerdy guy! Since then, the internet has become my hobby, passion, and business!

𝑾𝒉𝒂𝒕 𝒅𝒐 𝑰 𝒆𝒏𝒋𝒐𝒚 𝒅𝒐𝒊𝒏𝒈? 𝑨𝒏𝒅 𝒘𝒉𝒚?
As online marketing & communications professional, my passion is always about helping people, companies & organizations to grow their business & reputation online.

With 25+ years of experience, I enjoy sharing knowledge through training, workshops & seminars around online marketing with a special passion for Social Media, Online Video & SEO. I also mentor entrepreneurs helping them to unleash the power of online marketing for their startups.

As a professional trainer, I work with the international media like Thomson Reuters Foundation & Deutsche Welle Akademie, the education sectors like the American University in Cairo, The Swedish institute in Alexandria, and with international development organizations like GIZ, European Union, USAID, Hivos, FES, and many more.

As a media figure, also I share my experience with digital marketing & online media through regular appearances on BBC, SkyNews, Reuters, vice, Monte Carlo Radio, and many more!

As a public speaker, I have been invited to speak at events across the region including IGF (Kuwait),  Afri-Tech digital marketing summit (Nairobi), Middle East DNS Forum (Cairo), IEEE summit (Alexandria), Riseup Summit (Cairo), Startup Haus (Tunisia) and others.

I am also the co-founder & CEO of Insideout, the regional hub of InsideOut Group, where we help our clients through online video technologies & AI-powered Search Engine Optimization. This group currently consists of four companies between Cairo, Rome & Salzburg.

As an adjunct faculty at the AUC, I teach different courses around digital journalism courses to master's students, including social media journalism and interactive journalism.


𝑺𝒑𝒆𝒄𝒊𝒂𝒍𝒕𝒊𝒆𝒔 
Online marketing, Social Media, SEO, digital media, content marketing, digital journalism & personal branding.

𝑳𝒆𝒕 𝒎𝒆 𝒉𝒆𝒍𝒑 𝒚𝒐𝒖 𝒕𝒐𝒅𝒂𝒚
Let me help you with your online marketing & personal branding: Book your free consultation session here https://calendly.com/fady-ramzy

The Club G100 – MICRO, SMALL & MEDIUM ENTERPRISES WING
🇪🇬 MSMEs Wing – Egypt

We are pleased to extend a warm and distinguished welcome to Dr. Fady Ramzy  -Advisory Member – G100 MSMEs Wing, Egypt

A leading expert in Executive Personal Branding, Strategic Influence, and Digital Transformation, Dr. Fady brings exceptional insight and extensive experience that will significantly enrich our national ecosystem. His work across academia, digital innovation, and advisory leadership has shaped the growth of individuals, organizations, and entrepreneurial communities in Egypt and beyond.

We are truly honored to have him with us.
His strategic mindset, forward-looking perspective, and deep commitment to empowering entrepreneurs will add remarkable value to the Wing’s mission of strengthening MSMEs, elevating women-led enterprises, and driving sustainable national impact.

Welcome on board, Dr. Fady — together, we continue building structural change and real influence.

#TogetherWeStrengthen
#TogetherWeRise
#TogetherWeCan

#G100 #TheClubG100 #MSMEsWing #G100Egypt
#WomenEmpowerment #EmpowerHer #MSMEs
#WomenLeadership #Egypt
#AdvisoryCouncil #DigitalInfluence #Entrepreneurship #ALLLadiesLeague

Executive Visibility Strategist | Positioning leaders for board influence, advisory opportunities & thought leadership | Co-Host, ReInventors Podcast | Adjunct Faculty, AUC

LinkedIn didn’t kill organic reach.

It killed the fluffy content.

One of my clients, CEO of SAAS business, 
came to me with this (usual) complaint:
Post frequently. Getting no reach.

(Save this for later)

I explained that:
The new LinkedIn system favors:
↳Topical authority
↳Profile relevance
↳Comment velocity
↳Network proximity
↳Conversation depth

In my experience, CEOs who struggle are usually:
• Too broad
• Too careful
• Too polished
• Too corporate
• Too "me-content."

But LinkedIn rewards:
✔ Point of view
✔ Clear positioning
✔ Posting for authority
✔ Strategic commenting
✔ Intelligent disagreement

After working together, 
he is generating 3-5 strategic leads weekly on LinkedIn! 


Below is the new LinkedIn 2026 authority map!


PS: Are you preparing for the next chapter? or trapped in this one?
Let me help you, lets talk https://lnkd.in/dJwf9Ui


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Fady Ramzy, adjunct faculty at the American University in Cairo, who is also a consultant and strategist for LinkedIn, personal branding, and business growth, shares the new linkedin system

This photo is a cheatsheet of what works on Linkedin in 2026

Expertise alone doesn’t attract clients.

Visibility does.

Great communicators know how to craft messages for brands.

But when it comes to positioning themselves online, many struggle.
Their LinkedIn looks like a CV.
Their content is inconsistent.
Their expertise is invisible.

And the reality today is simple:

If your expertise is not visible online…
it rarely gets discovered.

That’s why, I am glad to do this IABC masterclass about  
“The Secrets of Online Influence on LinkedIn in 2026.” 

In just three hours, you’ll learn how to:
• Build your unique value proposition (UVP)
• Optimize your LinkedIn profile
• Identify the best content formats
• Understand tactics that drive real conversion

Can’t attend live?
Every session is recorded and available on‑demand, so you get the full professional development experience on your schedule.

https://lnkd.in/gyx9JasN

My best LinkedIn endorsement?

Came from where I did not expect it! 

It came from my young daughters! 

My little daughter drew a diagram.
It had my name.
And the LinkedIn logo next to it.

Earlier, my older daughter created a simple diagram,
the one I actually used inside my course.

No paid designer.
No corporate sophistication.
No branding guidelines & brief.

Just two kids who see their father building something… 
and want to be part of it.

I’ve helped 7,000+ professionals build their brands.
But yesterday, I realized something bigger:
The most important audience is watching at home.

They don’t care about impressions.
They care about impact.

And when they choose to support it with crayons and creativity?

That’s a different kind of ROI.
Not Return on Investment.
Return on Influence.

Legacy is not what you post.
It’s what your children absorb.
And yesterday… I felt rich.


PS: If your kids are watching you build your dream… 
what are they learning about courage?

Fady Ramzy, adjunct faculty at the American University in Cairo, who is also a consultant and strategist for LinkedIn, personal branding, and business growth, shares an inspiring moment about his daughthers

I see 2 catastrophic types of people on LinkedIn:

Introvert lurkers, & social butterflies!

Many CEOs think visibility = 
posting selfies, and chasing likes.

Others hate that,
so they stay silent.


While you’re “being private,”
Someone less experienced is building authority.
Someone less qualified is shaping the narrative.
Someone louder is becoming the go-to expert.

Visibility isn’t vanity.
It’s positioning.

You don’t need to be everywhere.

You need:
↳ Clear thinking
↳ Abundance mindset
↳ Strategic storytelling
↳ Consistent perspective
↳ Intentional conversations


Visibility for leaders is not about volume.
It’s about the signal.

Here is what I tell my clients
✔ First, post once/twice a week.
✔ Share what you believe & learned
✔Comment with deep insight, not emojis.
✔ Start 3 meaningful conversations per week.

That’s not being a social butterfly.
That’s being a visible leader.

Serious leaders don’t chase attention.
They attract it.
Agree?

Below is a simple food for thought! 

PS:
What would one year of strategic visibility do for your business?

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😎I coach business leaders to build their online visibility.
Shall we talk?

How to really be visible online! 

Most executive profiles have the same pattern.

Highly qualified leaders…

positioned like mid-level managers!

Most executive LinkedIn profiles,
unintentionally send the wrong signal.

They say: “I run great operations.”
But board opportunities go to leaders who signal:
“I provide strategic oversight.”

That difference is subtle.
But powerful.


During board advisory work, I often see profiles that focus on:
↳ Job responsibilities
↳ Career progression
↳ Operational achievements

What boards and nomination committees look for is different.
They look for strategic authority signals.


In my next LinkedIn Live session,
I will break down how executives،
can shift their profiles from operational narratives،
to board authority positioning.

If you are exploring board or advisory roles,
this will be a hands-on session!


PS: Have you ever reviewed your own profile from a board search perspective?

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If you want to build authority online…

Stop trying to sound smart.

Start trying to sound specific.

Most executives I work with want board seats.
But they all made one positioning mistake.

They sound too generic.
And generic positioning rarely leads to board invitations.

Their content looks like this:
- Strategy is key
- Leadership matters
- Governance is important

All true.
But none of it signals board-level expertise.

Board appointments don’t happen because you talk about leadership.
They happen because people clearly understand:
✔ the problem you solve
✔ the perspective you bring to a boardroom

If your positioning is vague…
Search committees cannot place you.

Here is my 3 Specifics Framework
Every strong positioning message should include:

1️⃣ A specific governance or strategic problem
2️⃣ A specific solution or expertise
3️⃣ A specific board persona

Example.

Weak positioning:
“Helping leaders grow.”

But, Board-level positioning:
“Helping scaling tech companies build governance structures before IPO.”

See the difference? 
Another interesting framework in the video below (RR)!

So, what topic do people usually come to you for advice about?


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Everyone complains that LinkedIn's reach is down. 

This is not true!

On another similar track, 
All business leaders I work with struggle with one thing: 
They have no time to build their visibility on LinkedIn! 

And always my question to them here is 
“How many strategic comments did you write today?”
Usually, the response is silence!

𝗖𝗼𝗺𝗺𝗲𝗻𝘁𝗶𝗻𝗴 𝗶𝘀 𝘁𝗵𝗲 𝘀𝗲𝗰𝗿𝗲𝘁 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗼𝗼𝗹 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻,
especially if you do not have time.

Posting is broadcasting.
Commenting is positioning.

Posts are where impressions are counted.
Comments are where relationships are built.


In my upcoming LinkedIn Live, I’ll break down how commenting can:

• Accelerate visibility
• Expand reach beyond your network
• Build trust faster
• Support your positioning goals

If you're serious about influence, don’t miss this one.


PS: Do you comment intentionally… or emotionally?


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Susan Dakak, Nada Diab and 60 other attendees

The hidden growth engine for LinkedIn visibility!

After working with 7,000+ professionals,

one pattern became clear.

Some of the most inspiring leaders I’ve met were women.

As a teacher, consultant, mentor, and father,
supporting women is not something I think about only today.

It’s something I try to do every day.
Here are 7 ways I try to support women globally through my work:


1️⃣ Teaching the next generation of women leaders

Every semester at The American University in Cairo,
I see brilliant young women shaping the future.
↳Founders.
↳Journalists.
↳Communicators.

Watching them grow into confident professionals is one of the most rewarding parts of my work.


2️⃣ Advising women leaders to boost their authority

Through my consulting programs, I help women leaders:
↳ Share their expertise
↳ Position themselves as thought leaders.
↳ Turn their knowledge into opportunities.

Last week I was honored to join Katja Rieger in a session about "How write your Board CV" for Women for Boards GCC


3️⃣ Supporting women entrepreneurs & Solopreneurs

One of the most exciting journeys I see today is women leaving traditional careers and building their own consulting businesses.

Through mentoring, I help them:
↳ Package their expertise
↳ Build authority online
↳ Design offers

I was honored to work on the Digitelles Misr program with AUC Center for Entrepreneurship and Innovation.
Another great program was Women in Tech with AUC Venture Lab
Finally last week was the Youth in Action program with Anna Lindh Foundation

4️⃣ Sharing stories of reinvention

Through initiatives like the ReInventors podcast, I highlight stories of professionals who reinvent themselves.
Many of these stories belong to women who:
↳ hanged careers
↳ Started new ventures
↳ Redefined leadership on their own terms.


5️⃣ Raising two future leaders at home

Finally, my most important role is being a father.
My daughters constantly remind me that the next generation of leaders is already here.


Your turn,
Tag a woman whose leadership deserves recognition today.

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You have a personal brand in anycase.

Either you own it, or let others do that!

Many professionals still do not realize this.
Your personal brand is what people say about you,
when you are not in the room.

Moreover, in today's online & AI era, 
people are asking Google & ChatGPT about you!
So what is your "online reputation"?

This is extremely important, 
especially if you are a professional communicator.
What perception does your online footprint give??

The real question is: are you shaping it deliberately, or leaving it to chance?

I am proud to join Richard Henderson and Ethan Nacif Andreu in this first-of-its-kind IABC APAC Region panel virtual event, bringing together three distinct disciplines - digital strategy, professional style, and brand architecture - to explore personal branding.

Designed for APAC communication professionals, this session will examine how to build authority without arrogance, navigate cultural discomfort with self-promotion, and show up consistently.

Event details:
- Date / time: 26 March 2026, 3 pm AEDT
- Location: Online
- Cost: Free for IABC Members / $40 AUD non-members / $15 AUD non-members from LMI countries

Don't miss this unique event! Secure your spot here: https://lnkd.in/gH_8VN6a


PS: If I ask ChatGPT about you today, will you be proud of the answer?


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This picture features Fady Ramzy, Ethan Nacif Andreu, and Richard Henderson, this first-of-its-kind IABC APAC panel virtual event talking about how to build your personal brand.

Most leaders focus on visibility.

The real question is "credibility".

Most of my clients recently,
who are at the C-Level have a clear goal:
They want to join boards.

But very few prepare for what boards actually need.
Board service is not about titles.

It’s about judgment, perspective, and contribution.

Over the years, I noticed that the leaders who transition successfully into board roles develop three things first.

I call them The 3 Cs of Sustainable Board Influence.
(3rd one is the most challenging!)

1️⃣ Clarity
Before joining a board, ask yourself:
↳ Why do I want to serve on boards?
↳ What type of organizations need my perspective?

Board positions are not rewards.
They are responsibilities.


2️⃣ Confidence
Boards need leaders who can:
↳ Challenge ideas respectfully
↳ Speak up when something is wrong

Confidence is not ego.
It is clarity about the value you bring.


3️⃣ Capacity
Board work requires more than attending meetings.
You need:
↳ Mental bandwidth
↳ Emotional intelligence

Because governance decisions carry real consequences.
The truth many people ignore:

Without capacity, clarity, and confidence, collapse.
Board influence starts long before the boardroom.


PS: What systems have helped you protect your capacity as a leader?


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If you want to build your authority on LinkedIn, 

do not do these:

1. Hide failures.
2. Post safe content.
3. Neglect storytelling.
4. Wait until everything is perfect
5. Hide behind corporate language.
6. Treat LinkedIn as a social network
7. Use buzzwords instead of insights.
8. Sharing achievements without context.
9. Confusing visibility with vanity metrics.
10. Ignore comments from your audience
11. Believe your title alone builds authority.
12. Share knowledge without personal positioning.
13. Post just cuz “the algorithm wants consistency.”


Below is what you need to focus on!


PS: Which one above are you still doing? Honestly!


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Fady Ramzy, adjunct faculty at the American University in Cairo, who is also a consultant and strategist for LinkedIn, personal branding, and business growth, shares his vision about how to build executive authority on Linkedin 

A coffee with a friend turned out to be a journey-changing conversation (and a surprise!)

His experience in 25+ years,
worked in a vast diversity of domains, 
like sales, Human Resources, OD, Training, and more

Yet, he wanted to take the next step.
But the comfort zone of "financial stability."
was always the showstopper for any thoughts here. 

Here is the surprise:

We calculated the amount of money
he can generate monthly
if he starts consulting.

𝗜𝘁 𝘄𝗮𝘀 𝗧𝗥𝗜𝗣𝗟𝗘 𝘄𝗵𝗮𝘁 𝗵𝗲 𝘄𝗮𝘀 𝗲𝗮𝗿𝗻𝗶𝗻𝗴.


Here is why this happens to many experienced leaders:
1️⃣ They underestimate the market value of their expertise
2️⃣ They think consulting means selling time
3️⃣ They forget that companies pay for transformation

Consulting is not about offering a service.

It is about helping organizations move from:
Problem → Clarity → Results
And that kind of impact is where real value lies.


If you want to unlock the potential of your expertise, 
Below is the checklist you should study!
Next, let's talk https://lnkd.in/dJwf9Ui


PS:
If you could turn your experience into consulting, what transformation would you help companies achieve?

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The consulting myth that costs professionals years:

“Your experience will attract clients.”

❌ Myth:
Consulting is about delivering expertise.

✅ Reality:
Consulting is about building visibility for your expertise.


❌Myth:
Your experience will naturally attract clients.

✅Reality:
You spend years marketing, networking, and positioning yourself.


❌ Myth:
Being a generalist gives you more opportunities.

✅ Reality:
Without a niche offering, you are constantly fighting for your place in the market.


In our Reinventors podcast, Mel Loy SCMP and me,
we talked to Sharon Connolly, she explained it very clearly:

If you don’t have a niche offering that is sought after,
you spend most of your time trying to explain why someone should hire you.

But once your niche becomes clear,
something changes.

People begin to associate you with a specific problem.
And suddenly the conversation shifts from:

“Why should we hire you?”
to
“When are you available?”


Watch the full episode to learn more
https://lnkd.in/dwmJqZzf


PS:
For leaders considering consulting, what worries you most about making that transition?


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This week, I had 2 calls with experts with 20+ years of experience. With Zero clients! 

One was already a consultant.
The other did it as a side-hobby.

Two different countries & industries.
Same challenge: Consulting no one!

Both achieved the same result.
Passion, without profit.

What I told them:
Remote consulting is a superpower.
You get a limitless number of clients, globally

But, the challenge is:
You get limitless competition, also globally
The solution: Your personal brand.

Here is my equation:
A solid personal brand + Expertise + The internet
Limitless consulting business.

See how many times I repeated "Limitless"?
So, think about it!
Are you ready?


PS:
Are you building your second mountain… 
or delaying it?

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Fady Ramzy, adjunct faculty at the American University in Cairo, who is also a consultant and strategist for LinkedIn, personal branding, and business growth, shares insights how to start and grow your consultancy business

The worst struggle everyone is facing today,

"No time". Thats a myth (sorry!)


In my experience, 
lack of time = lack of priorities.

This becomes super clear, 
in "knowledge work" like consulting or training.

You sell your "hours", 
which makes the situation even worse! 

Here is what I teach my clients:
Automate - Delegate - (Sometimes) Eliminate


Watch the full episode of "ReInventors", 
with Mel Loy SCMP to learn more
https://lnkd.in/d7KF4GiQ


PS: Which one is saving your hours today?

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If Ramadan had KPIs,

what would yours be?

All year everyone tracks:
↳ Revenue
↳ Impressions
↳ Growth
↳ Followers

In Ramadan, we track:
✔ Intentions
✔ Discipline
✔ Patience
✔ Blessings

The world optimizes for numbers.
Ramadan optimizes for meaning.

May this month:
Increase your clarity before it increases your income.
Your intention before your influence.
Your blessings before your scale.

🌙 Ramadan Kareem. 🌙


PS: What is ONE thing you want to revisit this Ramadan?
Your schedule, your mindset, or your ambition?

Here is the worst psychological challenge you face, 

when you build a "real" personal brand!

Positioning!

The first challenge that I face with my clients:
They all resisted the following idea:
The riches are in the niches!

Especially leaders & consultants, 
who has vast experience in different areas, 
and can also work in different areas & industries.

Why?
Because they want to be everything for everyone.

The result:
They compete with everyone! 
(master of all trades, jack of none)

But on the other side:
When you dominate a very niche area, 
you eliminate competition & your brand shines. 

I worked for years as a consultant for online marketing & communications, and I still do.

But I niched down to executive personal branding,
I went all in and experiemented lots of strategies,
And the end result is being a top consultant.

Currently, I work with leaders globally, 
from CEOs in the GCC to directors in the USA,
to consultants in Australia & across Europe.

Surprisingly:
This did not stop the opportunities I get for online marketing & communications. 
I still teach social media journalism at the top university in the Middle East.



PS: Which is a better positioning for you? A category of one? Or a Jack of all trades? If you need help, I am a DM away! 


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The difference between a $500 conversation and a $15,000 engagement?

A structured offer.

Irresistible structured have 4 components:

1️⃣ A Clear Outcome
Not “strategy.” Not “growth.” 
Not “consulting.”
But a defined shift.

From invisible → recognized
From scattered → authoritative
From reactive → positioned
If I cannot measure the before and after, it’s not an offer.


2️⃣ A Defined Audience
When you say “I help everyone,”
You signal insecurity.

Precision increases perceived power.
Premium clients don’t want generalists.
They want specialists who understand their world.


3️⃣ Risk Reversal
This is psychology.
Humans fear loss more than they desire gain.

So what reduces fear?
Milestones. Phased commitments.
Process clarity.
Proof.


4️⃣ Speed & Simplicity

The faster someone believes they can move,
the more valuable your offer feels.

This is why acceleration multiplies value.
(Dream Outcome × Perceived Likelihood)
÷ (Time Delay × Effort)

Time and effort are emotional costs.
Reduce them, and your offer becomes magnetic.


Most people tweak their price.
Very few redesign their structure.
That’s where real leverage sits.


Want to craft yours? Join us in this live session and learn all the practical tactics you need.


P.S. Which of the 4 components is weakest in your offer right now?


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Joseph Wadie, Mostafa Bhairy and 29 other attendees

How to build irresistible offers? And close every right deal! 

taplio

The Battle

Richard Moore

Fady Ramzy

Followers

Posts

Engagements

Likes

Performance ScoreRichard Moore's LinkedIn Performance

Performance ScoreFady Ramzy's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Richard Moore

Fady Ramzy

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Richard Moore's LinkedIn Performance

Performance ScoreFady Ramzy's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRichard Moore's LinkedIn Performance